Abdul Haq
Verified Expert in Design
Designer
Singapore, Singapore
Toptal member since May 13, 2020
Haq is a UX designer with 8+ years of experience in branding. He believes that having empathy and advocating for users at every step of the UX process is the most important thing for businesses and organizations to succeed. He focuses on creating useful, usable, and desirable products for users and loves designing for a living. He also enjoys learning new languages, meeting new people, and making genuine connections. We are stronger together.
Portfolio
Designing Resilience in Asia (DRIA)
Work Experience
Freelance UX | Branding Designer
HAQ.DESIGN
- Managed projects independently, from invoicing, client servicing to establish and maintain project objectives, expectations and timelines, crafting and iterating designs, and handing off of final artwork.
- Worked with design agencies, providing design expertise and skills to their various branding projects and joining in their internal and client meetings to ensure project objectives are aligned.
- Redesigned the UI and branding of a regional news website, working closely and collaboratively with the in-house UX designer.
- Worked with the client and product owner of a subscription-based wine startup in a UX team of one, spanning the entire UX process from user research, research synthesis and problem definition, ideation, usability testing, and iterative wireframing and prototyping.
- Worked as a UX team of three with a fintech firm to design and propose a mobile micro-investment platform MVP as a white-label product for retail-facing financial institutions, spanning the entire UX process.
UX Design Immersive Instructional Associate
General Assembly
- Worked closely with the course instructor in mentoring 23 UX students throughout a 12-week UX Bootcamp.
- Guided students to ensure they understand and apply the tools, concepts, and methodology of the UX process effectively.
- Evaluated UX student projects based on a set of criteria.
- Provided critical feedback to students for them to learn and improve on their UX projects.
- Liaised with companies to match suitable student groups to relevant UX client projects.
UX Design Immersive Instructional Associate
General Assembly
- Worked closely with the course instructor in mentoring 32 UX students throughout a 10-week UX bootcamp.
- Guided students to ensure they understand and apply the tools, concepts, and methodologies of the UX process.
- Evaluated UX student projects.
- Provided critical design feedback to students for them to learn and improve on their UX projects.
- Liaised with companies to match suitable student groups to relevant UX client projects.
Senior Designer
APT811 Design & Innovation Agency
- Supervised and crafted end-to-end brand strategy and brand identity design projects alongside the creative director from project kickoff all the way to handoff.
- Worked with DesignSingapore Council to design Singapore's UNESCO Creative City of Design branding.
- Worked closely and collaboratively with Pawfact, a dog treat startup to create an extensive end-to-end branding solution that encompasses both offline and online touchpoints, from brand naming, strategy and identity, all the way to their website and event design.
- Designed the online and offline branding experience and website for Designing Resilience In Asia, National University of Singapore School of Design & Environment's initiative to connect architects, planners, and designers to each other to develop resilient solutions for vulnerable Asian metropolitan areas.
- Art directed and designed the brand identity and experience for Asian Creative Industries Alliance, an organization promoting inter-government design-related collaboration, to develop a unique Singapore experience for an international expo held in Hangzhou.
Graphic Designer
Six Planes
- Assisted the creative director with brand identity and graphic design projects to solve the clients’ needs.
- Initiated the improvement of the company’s portfolio presentation on their website by facilitating communication among other graphic and interior design colleagues.
- Designed the marketing collaterals for NTUC Employment and Employability Institute for various events.
- Designed the branding for a fishing equipment startup.
- Worked closely with interior design colleagues to create a branded experience for mulitple high-rise condominium showroom launch events.
Education
Diploma in Creative Media Design
Singapore Polytechnic - Singapore
Certifications
User Experience Design Immersive
General Assembly
Skills
Tools
Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Figma, InVision, Adobe Experience Design (XD), Adobe CC, Zoom, Miro, Sketch
Platforms
MacOS, Webflow
Industry Expertise
Fitness, Sports, Education, Food & Beverage
Other
User Experience (UX), UI Design, UX Design, Interaction Design (IxD), Visual Design, Optimal Workshop, Branding, Art Direction, Rapid Prototyping, UX Research, Research Analysis, Ideation, Personas, Customer Journeys, Usability Testing, eCommerce, Wine & Wineries, App UX, App UI, Dashboards, QR Codes, Illustration, Booking, News, Web UX, Web UI, Creative Direction, Articles, Fintech, Forum Design, Forms, Search, Information Gathering, Recipes & Cooking, Mobile UX, Mobile App UI, Food Ordering, Sustainability, Non-governmental Organizations (NGOs), Donations, Volunteering, Event Design, Architectural Sustainability
Experience
- Branding - 8 years
- Art Direction - 8 years
- UX Research - 2 years
- Usability Testing - 2 years
- UI Design - 2 years
- Figma - 2 years
- UX Design - 2 years
- Rapid Prototyping - 2 years
Tools
- Figma
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