Abdul Sial
Verified Expert in Design
Designer
Helsinki, Finland
Toptal member since November 30, 2020
Abdul is a lead UX designer with over 13 years of expertise, producing digital products in the airline, eCommerce, automation, and fintech spaces. He designed the Smart Home app that won the Red Dot Award for "Brands & Communication Design 2020." He is passionate about combining interaction design to create meaningful systems, processes, and experiences. Abdul has worked with global companies, such as Emirates Airline and OLX. He strategically drives design decisions and runs design sprints.
Portfolio
UX Design Case Study: A Fitness App
Virtual Customer Center
Work Experience
Lead UX Designer
ABB
- Designed the smart home mobile app that got the Red Dot Award for Brands and Communication Design of 2020.
- Built and maintained a design system for mobile and websites.
- Established the digital and design principles that served as a “North Star” throughout the design system program.
- Established the process of continuous improvement and adoption of the design system throughout the company's different departments and its hundreds of products.
Senior UI/UX Designer
Emirates Airline
- Redesigned the Emirates websites and created a consistent digital experience across all digital platforms' web and mobile native applications.
- Leveraged insights, analytics, and other information touchpoints to define the experience that delights customers and increases conversions.
- Collaborated cross-functionally with product management, engineering, and user research to ensure a smooth digital product development process.
- Created high-fidelity prototypes and animations to guide developers through complex ideas and user flows.
- Maintained design systems, guidelines, and references for the digital channels, ensuring all teams followed the same standards.
Senior UI/UX Designer
JRD Group
- Led the design while working with business analysts to create a state-of-the-art platform for real estate websites.
- Developed wireframes and prototypes for user testing and qualitative research.
- Designed and maintained a new visual language and design system.
- Created an entirely new version of the product website.
Senior UI and Front-end Developer
OLX
- Involved in product development and UI/UX for both web and mobile applications.
- Researched the latest tools and technology trends in the UI/UX community and implemented the best design practices on various projects.
- Oversaw the design and development of the landing pages of the OLX website in the MENA region, including Egypt, Saudi, Oman, and Qatar websites.
- Conducted A/B testing on the website and made iterative changes to increase the conversion.
- Designed user flows and all the screens for mobile and desktop.
Education
Bachelor's Degree in Computer Science
Virtual University - Pakistan
Certifications
Certificate in User Experience Design
Nielsen Norman Group
Skills
Tools
Figma, Sketch, Adobe Experience Design (XD), Zeplin, Jira, InVision, Adobe, Zeroheight, Wix, Adobe Photoshop, Adobe Illustrator, MockFlow, Adobe Premiere Pro, Principle, Google Forms
Languages
HTML, CSS, HTML5, Visual Design Language, JavaScript
Industry Expertise
Real Estate, Fashion, Travel & Leisure, Building & Construction, Health & Wellness, Consumer Products, Electronics, Retail & Wholesale, Food, Health, Fashion & Beauty, Marketing, Healthcare, Fitness, Exercise & Fitness
Platforms
iOS, Mobile, Android, Web, Webflow, Webflow CMS, WordPress, Mobile (Tablet), Shopify, WooCommerce
Other
User Experience (UX), Mobile UI Design, Design Systems, eCommerce Design, Home Automation, Human-computer Interaction (HCI), Design, Web UI Design, Abstracts, Landing Page Design, Customer Support, User Flows, Property Listings, Personas, User Testing, UX Design, High-fidelity Prototypes, UX Research, User Research, Visual Design, eCommerce, Mobile Apps, Information Architecture (IA), User Interviews, Style Guides, Mobile First, Native Mobile Apps, Agile, Mobile App Design, Product Design, UI Design, B2C, User Interface (UI), Web Design, Branding, Web App Design, Mobile UX, Responsive Web Apps, Web App UX, Web App UI, Mobile UI, Web UX, Web UI, Corporate Design, SaaS, Mobile Design, Responsive Web Design (RWD), Websites, Responsive Design, iOS App Design, Enterprise Design, SaaS Design, Mobile UX Design, Dashboard Design, Prototyping, Rapid Prototyping, Streaming, Website Redesign, Wireframing, Web Page Mockups, Sass, Design Language, Mobile App UI, Landing Pages, Design Reviews, Design Consultation, UX Audits, App Design, Marketplace Design, Material Design, Remote User Testing, Apple Human Interface, Design Research, Android App Design, Apps, Booking, eCommerce Listings, User Journeys, Conversion Rate Optimization (CRO), B2B, Conversion Rate, Marketing Design, No-code Development, Design Thinking, High-fidelity Mockups, Web Applications, Low-fidelity Mockups, Lean UX, Dashboards, Rapid Interactive Prototyping, Design Specifications, Competitive Analysis, Interactive Prototypes, Agile UX, Design Leadership, App UI, Fintech, Web UX Design, System Design, Workshops, UX Wireframes, Layout Design, UI Components, Best Practices in Design, White Label Design, Product Strategy, Maps, Travel Design, Responsive UI, UX Strategy, WordPress Design, Data Visualization, WebApp, UI Audits, Component Libraries, UI Templates, Real Estate Development, Presentation Design, Graphic Design, Technical Writing, UX Writing, Content Management Systems (CMS), Writing & Editing, Communication, Usability, Low Code, Ionic, Grid Systems, Website CMS, Smart Homes, Smart Home Technology, Software as a Service (SaaS), Journey Mapping, Layout, Shopify Design, Typography, Elementor, Motion Graphics, Logo Design, eCommerce UI, Marketing Materials, Mobile Game Design, Gaming, Mobile Game UI, Mobile Game UX, UI Design Standards & Best Practices, Shopify Theme, Mockups, Consumer Applications, Conversational Design, Conversational UX, UX Testing, Conversational UI, Icon Design, UI Prototyping, SEO Tools, Landing Page Optimization, Mobile-first Design, Home Construction, Sitemaps, HubSpot, Digital Product Design, Template Design, User Stories, Cross-functional Collaboration, Booking UX, Jobs, Ratings, Internet of Things (IoT), Interaction Design (IxD), MUI CSS, Search Engine Optimization (SEO), UX Review, Food Ordering, Social Media, Storybook, Content Writing, Content Strategy, Wearables, Android Wearables, Illustration, Web Development, DNA Sequencing, Pets, Customer Journeys, Competitor Analysis & Profiling, Research, User Personas, Quantitative Research, User Journey Maps, Mood Boards, Responsive, Helpdesk, Video Calling, Style Sheets, Diet, Checkout, Animation, Interviews, Startups, Discovery, UI Animation, Qualitative Research, A/B Testing, App UX, Hybrid Apps, Gamification, Analytics, Reports, Altium
Experience
- Mobile - 12 years
- User Experience (UX) - 10 years
- Mobile UI Design - 10 years
- Web UI Design - 10 years
- Mobile Apps - 7 years
- Design Systems - 6 years
- Figma - 5 years
- Webflow - 5 years
Tools
- Figma
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