Abdul Sial, Designer in Helsinki, Finland
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Abdul Sial

Verified Expert  in Design

Designer

Location
Helsinki, Finland
Toptal Member Since
November 30, 2020

Abdul is a lead UX designer with over 13 years of expertise, producing digital products in the airline, eCommerce, automation, and fintech spaces. He designed the Smart Home app that won the Red Dot Award for "Brands & Communication Design 2020." He is passionate about combining interaction design to create meaningful systems, processes, and experiences. Abdul has worked with global companies, such as Emirates Airline and OLX. He strategically drives design decisions and runs design sprints.

Portfolio

Work Experience

Lead UX Designer

2019 - 2020
ABB
  • Designed the smart home mobile app that got the Red Dot Award for Brands and Communication Design of 2020.
  • Built and maintained a design system for mobile and websites.
  • Established the digital and design principles that served as a “North Star” throughout the design system program.
  • Established the process of continuous improvement and adoption of the design system throughout the company's different departments and its hundreds of products.
Technologies: Adobe Experience Design (XD), Abstracts, Sketch, Figma, Design Systems, User Interface (UI), Sass, UI Design, Web App UI, Design Language, Mobile App UI, Prototyping, UI Animation, Mobile UI Design, Web UI Design, Webflow, Design Reviews, Responsive Web Apps, UX Audits, App Design, HTML5, Material Design, Apple Human Interface, Design Research, Apps, Conversion Rate Optimization (CRO), B2B, Webflow CMS, Conversion Rate, No-code Development, Design Thinking, High-fidelity Mockups, Web Applications, Low-fidelity Mockups, Jira, Responsive Design, Dashboard Design, Lean UX, Dashboards, Rapid Interactive Prototyping, Design Specifications, Competitive Analysis, Interactive Prototypes, Agile UX, B2C, Design Leadership, Information Architecture (IA), Web UX Design, System Design, User Interviews, Workshops, UX Wireframes, Layout Design, UI Components, Best Practices in Design, Visual Design, MockFlow, Style Guides, Product Strategy, App UI, Social Media, Responsive UI, InVision, UX Strategy, WordPress Design, Data Visualization, Healthcare, WebApp, UI Audits, Adobe, Component Libraries, UI Templates, Real Estate, SaaS Design, SaaS, Graphic Design, Technical Writing, UX Writing, Content Management Systems (CMS), Zeroheight, Storybook, Writing & Editing, Content Writing, Communication, Content Strategy, Usability, Mobile (Tablet), Mobile, Mobile First, Grid Systems, Website CMS, Mobile UX, Mobile Design, Smart Homes, Smart Home Technology, Software as a Service (SaaS), Consumer Products, Electronics, Journey Mapping, Layout, Typography, Motion Graphics, Visual Design Language, Web Design, Retail & Wholesale, Mobile Game Design, UI Design Standards & Best Practices, Mockups, Consumer Applications, Landing Page Optimization, Mobile-first Design

Senior UI/UX Designer

2016 - 2019
Emirates Airline
  • Redesigned the Emirates websites and created a consistent digital experience across all digital platforms' web and mobile native applications.
  • Leveraged insights, analytics, and other information touchpoints to define the experience that delights customers and increases conversions.
  • Collaborated cross-functionally with product management, engineering, and user research to ensure a smooth digital product development process.
  • Created high-fidelity prototypes and animations to guide developers through complex ideas and user flows.
  • Maintained design systems, guidelines, and references for the digital channels, ensuring all teams followed the same standards.
Technologies: Abstracts, Zeplin, Sketch, Responsive Web Design (RWD), Mobile UI Design, Web UI Design, Design Reviews, Responsive Web Apps, UX Audits, HTML5, Design Research, Apps, Booking, Travel & Leisure, Conversion Rate, Marketing, Marketing Design, Jira, Responsive Design, Lean UX, Rapid Interactive Prototyping, Design Specifications, Competitive Analysis, Interactive Prototypes, Agile UX, B2C, Design Leadership, Information Architecture (IA), Web UX Design, System Design, User Interviews, Workshops, UX Wireframes, Layout Design, UI Components, Best Practices in Design, Food Ordering, Gamification, White Label Design, Visual Design, UI Design, Style Guides, Product Strategy, Travel Design, App UI, Responsive UI, UX Strategy, WordPress Design, UI Audits, Adobe, Component Libraries, UI Templates, Figma, Building & Construction, Real Estate Development, Graphic Design, Technical Writing, UX Writing, Content Management Systems (CMS), Zeroheight, Storybook, Writing & Editing, Content Writing, Communication, Usability, Mobile (Tablet), Ionic, Mobile, Mobile First, Grid Systems, Mobile UX, Mobile Design, Journey Mapping, Typography, Motion Graphics, Visual Design Language, Web Design, Landing Page Design, Logo Design, WooCommerce, UI Design Standards & Best Practices, Mockups, Consumer Applications, Design Thinking, Mobile-first Design

Senior UI/UX Designer

2014 - 2016
JRD Group
  • Led the design while working with business analysts to create a state-of-the-art platform for real estate websites.
  • Developed wireframes and prototypes for user testing and qualitative research.
  • Designed and maintained a new visual language and design system.
  • Created an entirely new version of the product website.
Technologies: HTML, Sketch, Adobe Photoshop, Web UI Design, HTML5, Apps, eCommerce Listings, Conversion Rate, Marketing Design, Jira, Responsive Design, Dashboard Design, Lean UX, Dashboards, Rapid Interactive Prototyping, Design Specifications, Competitive Analysis, Agile UX, Web UX Design, Workshops, Layout Design, Best Practices in Design, WordPress, Visual Design, UI Design, Style Guides, Maps, Responsive UI, WordPress Design, Adobe, Component Libraries, Data Visualization, Building & Construction, Real Estate Development, SaaS Design, SaaS, UX Writing, Usability, Ionic, Mobile, Journey Mapping, Layout, Typography, Elementor, Visual Design Language, Web Design, Landing Page Design, Logo Design, Marketing Materials, UI Design Standards & Best Practices, Mockups, Mobile-first Design

Senior UI and Front-end Developer

2013 - 2014
OLX
  • Involved in product development and UI/UX for both web and mobile applications.
  • Researched the latest tools and technology trends in the UI/UX community and implemented the best design practices on various projects.
  • Oversaw the design and development of the landing pages of the OLX website in the MENA region, including Egypt, Saudi, Oman, and Qatar websites.
  • Conducted A/B testing on the website and made iterative changes to increase the conversion.
  • Designed user flows and all the screens for mobile and desktop.
Technologies: JavaScript, CSS, HTML, Adobe Illustrator, Adobe Photoshop, Web UI Design, Marketplace Design, HTML5, Apps, eCommerce Listings, Conversion Rate, Marketing Design, Responsive Design, Dashboard Design, Lean UX, Dashboards, Rapid Interactive Prototyping, Design Specifications, Agile UX, Web UX Design, Gamification, WordPress, Visual Design, UI Design, Style Guides, Maps, App UI, Responsive UI, Adobe, Component Libraries, Building & Construction, Real Estate Development, Journey Mapping, Layout, Typography, Visual Design Language, Web Design, Mobile-first Design
2003 - 2007

Bachelor's Degree in Computer Science

Virtual University - Pakistan

FEBRUARY 2021 - PRESENT

Certificate in User Experience Design

Nielsen Norman Group

Tools

Figma, Sketch, Adobe Experience Design (XD), Zeplin, Jira, InVision, Adobe, Zeroheight, Wix, Adobe Photoshop, Adobe Illustrator, MockFlow, Adobe Premiere Pro, Principle, Google Forms

Languages

HTML, CSS, HTML5, Visual Design Language, JavaScript

Industry Expertise

Real Estate, Fashion, Travel & Leisure, Building & Construction, Health & Wellness, Consumer Products, Electronics, Retail & Wholesale, Food, Health, Fashion & Beauty, Marketing, Healthcare, Fitness, Exercise & Fitness

Platforms

iOS, Mobile, Android, Webflow, Webflow CMS, WordPress, Mobile (Tablet), Shopify, WooCommerce, Web

Other

User Experience (UX), Mobile UI Design, Design Systems, eCommerce Design, Home Automation, Human-computer Interaction (HCI), Design, Web UI Design, Abstracts, Landing Page Design, Customer Support, User Flows, Property Listings, Personas, User Testing, UX Design, High-fidelity Prototypes, UX Research, User Research, Visual Design, eCommerce, Mobile Apps, Information Architecture (IA), User Interviews, Style Guides, Mobile First, Native Mobile Apps, Agile, Mobile App Design, Product Design, UI Design, B2C, User Interface (UI), Web Design, Branding, Web App Design, Mobile UX, Responsive Web Apps, Web App UX, Web App UI, Mobile UI, Web UX, Web UI, Corporate Design, SaaS, Mobile Design, Responsive Web Design (RWD), Websites, Responsive Design, iOS App Design, Enterprise Design, SaaS Design, Mobile UX Design, Dashboard Design, Prototyping, Rapid Prototyping, Streaming, Website Redesign, Wireframing, Web Page Mockups, Sass, Design Language, Mobile App UI, Landing Pages, Design Reviews, Design Consultation, UX Audits, App Design, Marketplace Design, Material Design, Remote User Testing, Apple Human Interface, Design Research, Android App Design, Apps, Booking, eCommerce Listings, User Journeys, Conversion Rate Optimization (CRO), B2B, Conversion Rate, Marketing Design, No-code Development, Design Thinking, High-fidelity Mockups, Web Applications, Low-fidelity Mockups, Lean UX, Dashboards, Rapid Interactive Prototyping, Design Specifications, Competitive Analysis, Interactive Prototypes, Agile UX, Design Leadership, App UI, Fintech, Web UX Design, System Design, Workshops, UX Wireframes, Layout Design, UI Components, Best Practices in Design, White Label Design, Product Strategy, Maps, Travel Design, Responsive UI, UX Strategy, WordPress Design, WebApp, UI Audits, Component Libraries, UI Templates, Real Estate Development, Presentation Design, Graphic Design, Technical Writing, UX Writing, Content Management Systems (CMS), Writing & Editing, Communication, Usability, Low Code, Ionic, Grid Systems, Website CMS, Smart Homes, Smart Home Technology, Software as a Service (SaaS), Journey Mapping, Layout, Shopify Design, Typography, Elementor, Motion Graphics, Logo Design, eCommerce UI, Marketing Materials, Mobile Game Design, Gaming, Mobile Game UI, Mobile Game UX, UI Design Standards & Best Practices, Shopify Theme, Mockups, Consumer Applications, Conversational Design, Conversational UX, UX Testing, Conversational UI, Icon Design, UI Prototyping, SEO Tools, Landing Page Optimization, Mobile-first Design, Booking UX, Jobs, Ratings, Internet of Things (IoT), Interaction Design (IxD), MUI CSS, Search Engine Optimization (SEO), UX Review, Food Ordering, Social Media, Data Visualization, Storybook, Content Writing, Content Strategy, Wearables, Android Wearables, Illustration, Web Development, DNA Sequencing, Pets, Customer Journeys, Competitor Analysis & Profiling, Research, User Personas, Quantitative Research, User Journey Maps, Mood Boards, Responsive, Helpdesk, Video Calling, Style Sheets, Diet, Checkout, Animation, Interviews, Startups, Discovery, UI Animation, Qualitative Research, A/B Testing, App UX, Hybrid Apps, Gamification, Analytics, Reports, Altium

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