Bismark Achodo
Verified Expert in Design
Designer
London, ON, Canada
Toptal member since July 28, 2022
Bismark is a product designer for healthtech and fintech, ex-RBC, and achieved 25% drop-off reduction. He helps growth-stage healthtech and fintech companies ship better digital products faster. At RBC, he redesigned core mobile banking journeys and reduced account opening drop-offs by 25%. I've designed apps now actively used by frontline firefighters across Ontario and Quebec, and platforms deployed across North American university campuses.
Portfolio
Web App Design for an Automated Software Test Application
Experience
- Leadership - 10 years
- HTML - 7 years
- UX Design - 6 years
- User Research - 6 years
- Product Design - 6 years
- Adobe Experience Design (XD) - 6 years
- UI Design - 6 years
- Figma - 5 years
Tools
- Adobe Experience Design (XD)
Work Experience
Lead Product Designer
Voop Creative
- Owned end-to-end interaction design for native mobile and web products—from user research and information architecture through wireframes, high-fidelity UI, and developer handoff.
- Designed and delivered a fully interactive Figma prototype with my team in under 48 hours for a mental health startup's institutional pitch, directly securing a partnership with a major North American university.
- Built and maintained comprehensive Figma component libraries with full variant coverage, Auto Layout, design tokens, and annotated specs - enabling clean developer handoff and consistent UX across platform updates.
- Facilitated usability testing sessions, synthesized research findings into insight reports, and produced journey maps and user personas that informed product roadmap decisions.
- Tracked design delivery in Jira, writing design tickets and acceptance criteria, maintaining sprint cadence, and coordinating design QA with engineering to ensure production fidelity.
WordPress Designer
Digible Inc.
- Spearheaded the architecture and development of a WordPress website tailored for real estate firms and rental listings.
- Designed website UI/UX to streamline workflows for renting and selling real estate products.
- Developed and maintained documentation for client handoff processes and website SEO optimization.
Expert Digital Product Designer
RBC
- Helped implement a referral partnership between RBC and ICICI Bank targeting newcomers, leading to the opening of 25,000+ RBC accounts by Indian international students.
- Identified and resolved UX issues causing user drop-offs during the RBC mobile app's account opening process, achieving a 25% drop-off reduction.
- Collaborated on the design of a system library to streamline and unify the consumer banking journey.
Lead UX Designer
Sterling Bank
- Worked with and led a team of multidisciplinary professionals on products for Entrepreneurs and small to medium-scale businesses and designed the products from 0-to-1 for the Business Banking Department.
- Designed and launched the business hub that has helped over 200 new entrepreneurs start and register their businesses.
- Onboarded and managed three new team members and led the team using Scrum Agile Framework.
- Conducted user research to validate our assumptions and answer some project-specific questions.
- Designed solutions to problems using the design thinking approach.
- Created wireframes to ideate possible solutions to our problems and designed high-fidelity mockups and prototypes.
- Managed usability tests to validate our solutions.
- Led a team of developers in building the products through Scrum and conducting and facilitating strategy sessions.
Lead Product Designer
Seamfix
- Led the design for the Seamfix product iTranscript. I planned, scoped, and created work items to facilitate the end-to-end design process to reduce application time and improve response time from school admins.
- Collaborated with other designers to improve the user experience and visual design in other products across multiple platforms like native iOS, Android, and web.
- Led product kick-off meetings and user interviews, and ran design sprints, prototype solutions, and concepts for user testing.
- Advocated for the importance of user experience design through a collaborative process with the CTO, product managers, developers, QA engineers, and stakeholders throughout the development process.
Creative Director | Self-employed
Voop Creative
- Managed a team of graphics designers, video editors, and web developers to accomplish client goals.
- Drove the design vision for clients' marketing and branding projects.
- Led client's accounts and communication to bring in more work and ensure client satisfaction.
- Learned how to code in HTML, CSS, and JavaScript to design and develop websites.
Graphic Designer
Freelance
- Performed editorial design for a real estate magazine where I handled its design and print.
- Designed logos for many startup businesses to enable them to engage with the Nigerian market.
- Learned how to manage clients' expectations, understand their business goals, and articulate their business needs to help them succeed.
Education
Master's Degree in Business Management
University of Nigeria - Enugu, Nigeria
Bachelor's Degree in Accounting
University of Nigeria - Enugu, Nigeria
Certifications
Human-Computer Interaction
Interaction Design Foundation
Design Thinking
Interaction Design Foundation
Skills
Tools
Adobe Experience Design (XD), Usertesting.com, Google Slides, Adobe Creative Suite, Microsoft Office, Sketch, Jira, Adobe Photoshop, Adobe Illustrator, CorelDRAW, MURAL
Languages
HTML, CSS, Visual Design Language, JavaScript
Platforms
Figma, WordPress, iOS, Android, Webflow, Web
Industry Expertise
Advertising, Marketing, Healthcare
Other
Business, Process Design, Process Flow Design, UI Design, UX Design, Interaction Design (IxD), Information Architecture (IA), User-centered Design (UCD), User Interviews, User Research, User Journey Maps, Affinity Mapping, Creative Problem Solving, Product Design, User Personas, User Interface (UI), UI Prototyping, Prototyping, Design Thinking, Mobile Apps, Mobile UX, Web UX Design, User Testing, Usability Testing, Wireframing, Branding, Mobile App Development, Mobile UX Design, Mobile UI Design, B2B, SaaS, User Experience (UX), Web App Design, Visual Design, Responsive UI, Design Systems, Web UX, Web UI, Mobile Design, Gamification, System Design, Marketplaces, Responsive Web Design (RWD), Brand Strategy, Brand Design, Brand Guidelines, UX Research, User Surveys, Personas, Web App UX, Web Design, Requirements, Landing Page Design, Collaboration, Enterprise, Proof of Concept (POC), Design Thinking Facilitation, Product Roadmaps, UI Audits, WebApp, Design Leadership, User Flows, Modular Design, Agile, User Journeys, Layout Design, Web UI Design, Content Management Systems (CMS), SaaS Design, User Validation, Qualitative Research, Quantitative Research, Quantitative User Research, Dashboard Design, Marketing Materials, Banner Design, Presentations, Software as a Service (SaaS), Marketing Collateral Development, Marketing Design, Business Services, Responsive Design, UX Strategy, eCommerce, B2C, Product Discovery, Journey Mapping, Mockups, Sitemaps, Web Development, App Design, CX Strategy, Design Strategy, Web Portals, Design Principles, Event Branding, Event Collateral, Visual Brand Guidelines, Best Practices in Design, Collateral Design, Digital Marketing Best Practices, Graphic Design, Component Libraries, Customer Portals, Material UI, UX Audits, Mobile App Design, Web Application Design, Complex Application User Interfaces (UI), Dashboards, Data Visualization, Web Applications, Complex Web Systems, Web App UI, Usability, Cross-functional Collaboration, Storytelling, Mobile-native iOS & Android UX, Investor-ready interactive prototypes, Design systems & component libraries, Healthtech patient-facing products, Fintech onboarding & conversion flows, Design, Product Research, Qualitative User Research, Mobile App UI, Website Design, Enterprise SaaS, Wellness, Framer, Leadership, Management, CRM Design, Content Strategy, Elementor, Illustration, Web Illustration, AI Product Strategy, Accounting, Business Law, QA Testing, Website QA, Behavior-driven Development (BDD), IT Projects, UX Wireframes, UX Prototyping, Competitive Analysis, Empathy, Design Sprints, Fintech, Mobile UI, Mobile Payments, Small Business Design, Web Usability, iOS App Design, Android App Design, Hybrid Apps, Progressive Web Applications (PWAs), Website Setup, Ideation, Logo Design, Print Ads, Graphics, Motion Design, Divi
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