Akshay is available for hire
Hire AkshayAkshay Salekar
Verified Expert in Design
Designer
Mumbai, Maharashtra, India
Toptal member since October 18, 2021
Bio
Akshay is a design expert who is passionate about solving critical problems using design thinking, UX strategy, persuasion, gamification, and other best UX practices. He has seven years of experience and has worked with companies like Media.net, Mann+Hummel, Lollypop Design, Ecobillz, and many other startups. Akshay is single-handedly capable of conceptualizing and executing products from ideation to launch.
Experience
- Edtech Design - 8 years
- User Experience (UX) - 8 years
- Mobile App Design - 8 years
- Gamification - 7 years
- Product Design - 7 years
- User Testing - 5 years
- Marketplaces - 5 years
- SaaS Design - 3 years
Portfolio
Redesigning a Data-heavy EMR System for a US Chiropractic Clinic
Product DesignUser Interface (UI)User InterviewsUser FlowsUser Experience (UX)User Experience Design+ 20 more
Designing Smart Air Quality Prototypes for Connected Vehicles
FigmaPrototypingHigh-fidelity PrototypesLow-fidelity PrototypesData VisualizationDashboards+ 19 more
Work Experience
UX/UI Designer
2026 - PRESENT
Picme Technology Inc
- Redesigned a data-heavy dating profile into a dashboard-style experience to improve clarity and engagement.
- Defined information architecture to prioritize high-signal user data over low-value content.
- Transformed AI-generated data into visual formats like clusters, tags, and summaries.
- Designed low-fidelity concepts to validate structure before high-fidelity execution.
- Introduced progressive disclosure to manage dense information without overwhelming users.
- Collaborated closely with the founder to align UX decisions with product vision and constraints.
- Delivered high-fidelity Figma designs optimized for implementation without major rework.
- Improved profile usability, helping users quickly understand key traits and compatibility signals.
Technologies: User Interface (UI), User Experience (UX), UX Design, Product Design, Data-heavy Design, Dashboard Design, Dating Apps, Mobile App UI, Mobile App Design, iOS UX Design, iOS UI Design, iOS App Design, UX Audits, UI Design, Mobile Design, Wireframing
Product and Gamification Designer
2026 - 2026
Ramasubramanian Prasana Venkateswaran
- Collaborated with the founder and PM to design end-to-end UX for a hyper-casual mobile game inspired by Indian cultural themes.
- Defined the core game concept, storyline, and progression model to create an engaging and culturally relevant experience.
- Conducted competitor analysis to understand game mechanics, retention loops, and monetization strategies.
- Designed complete user flows covering onboarding, progression, feature unlocks, and gameplay interactions.
- Created a gamification system including Mudras, Ratnas, streaks, and a simulation-based in-game economy.
- Developed reward logic and progression systems to maintain engagement and balance difficulty across levels.
- Designed anti-exploitation strategies to prevent users from bypassing levels or gaming the system.
- Built notification and retention strategies to improve re-engagement and daily active usage.
- Created high-level wireframes for key flows to align stakeholders and guide feature development.
- Established UX foundations and guidelines for visual designers to create consistent game assets and UI.
Technologies: Mobile App Design, Game Design, Product Design, UI Design, Gamification, Brand Design, iOS, Android, Logo Design, Mobile Game Design, Mobile Games
Product Designer
2026 - 2026
Adiana Ayes
- Led the end-to-end UX and UI design for a responsive web MVP, translating a complex multi-step event planning process into a streamlined guided flow that reduced decision steps.
- Defined the core user journey and interaction architecture for the product’s primary workflow, enabling users to complete event planning tasks in under 5 minutes from input to final output.
- Designed low-fidelity wireframes and interaction models across desktop and mobile breakpoints, validating usability assumptions before high-fidelity production and reducing potential development rework.
- Produced developer-ready high-fidelity UI screens in Figma, including component libraries, responsive specifications, and interaction documentation to support efficient engineering implementation.
- Collaborated closely with engineering stakeholders to map API integration requirements for external retail and data services, ensuring alignment between UX flows and back-end logic.
- Simplified complex data outputs into intuitive visual structures, improving user comprehension of menus, quantities, and shopping plans through progressive disclosure and modular content design.
- Established scalable design patterns and reusable components, enabling faster iteration cycles and supporting future feature expansion without redesigning core systems.
- Integrated brand identity elements, including typography, color systems, and visual hierarchy, into the product experience to create a cohesive and trustworthy interface aligned with the client’s vision.
- Advised stakeholders on product strategy, MVP scope prioritization, and usability trade-offs to balance feature ambition with timeline and resource constraints.
Technologies: User Interface (UI), Responsive Web Design (RWD), User Experience (UX), UX Design, Web Design, UI Design, Product Design, Wireframing, MVP Design
Product Designer
2025 - 2025
Qoria Inc
- Enhanced the UI/UX of an established iOS social app to improve usability and user satisfaction while maintaining brand integrity.
- Designed wireframes and visual assets for new app icons and badges, seamlessly integrating them into the existing interface.
- Refined current design elements and workflows to ensure a smooth, cohesive user experience across all app features.
- Collaborated effectively in weekly remote team meetings to align design progress with project goals and timelines.
- Delivered targeted design updates focused exclusively on iOS platform standards and best practices.
- Balanced innovation with consistency by updating background colors and visual accents without disrupting core branding.
Technologies: Product Design, iOS App Design, Mobile Design, Gamification, Rewards, Workout, Dancer, Mobile Apps, Mobile App UI, Mobile App Design, Native Mobile Apps, iOS, iOS Design Guidelines, Challenge-based Learning, Social Media, Social Media Apps, UX Design, iOS UX Design, Mobile UX Design
UI/UX Gamification Platform Specialist
2025 - 2025
Young Americans for Liberty, Inc
- Defined and implemented a comprehensive UX strategy focused on gamification principles to maximize user engagement and retention.
- Designed seamless, intuitive user flows and interactive experiences that effectively incorporated gamified mechanics across web and app platforms.
- Developed a scalable, cohesive UI system including modular layouts, reusable components, and visually compelling assets supporting cross-platform consistency using ShadCN Library.
- Delivered detailed wireframes, interactive prototypes, and polished high-fidelity designs aligned with the project’s gamification goals and technical feasibility.
- Collaborated closely with in-house developers to ensure smooth integration of designs, maintaining functional and visual consistency throughout development.
- Prepared thorough design documentation and asset packages to streamline handoff and implementation phases, reducing development iterations.
Technologies: Gamification, Product Design, Progressive Web Applications (PWAs), UX Design, UI Design, Rewards, Shadcn, Tailwind UI, Tailwind CSS, Web App UX, Web App UI, Design Systems, UX Strategy, Politics, State Government
Webflow Designer
2025 - 2025
Phoenix Crest Ventures
- Conducted a discovery call with the founder to understand their vision.
- Created multiple website page options in Figma and finalised the design with the client.
- Built the website on Webflow and transferred it to the client's domain.
Technologies: Webflow, Web Design, Figma, Figma to Webflow
Product Designer
2024 - 2025
EMR Design for Chiropractic Clinic
- Redesigned a legacy EMR system to improve usability, workflow clarity, and overall efficiency for clinic staff.
- Conducted user research with providers and staff to identify key pain points in clinical workflows.
- Simplified complex patient data into structured, scannable interfaces for faster decision-making.
- Designed an intuitive SOAP notes system to streamline clinical documentation and reduce errors.
- Improved onboarding experience to help new users quickly understand system workflows.
- Optimized insurance and billing workflows to reduce friction and processing time.
- Designed staff management and operational dashboards for better visibility and control.
- Built staff management and operational dashboards for better visibility and control.
- Created developer-ready Figma designs with clear components and handoff documentation.
- Enhanced overall system usability, enabling faster task completion in high-pressure environments.
Technologies: Figma, Software Design, Software as a Service (SaaS), UX Design, UI Design, Dashboards, Web Dashboards, Dashboard Design, Data-driven Dashboards, Interactive Dashboards, Accessible Design, Web UX, Web App UX, User Experience (UX), User Experience Design, User Experience Strategy, Web UI, App UI, Medical Billing, Medical Software, Clinical Devices, Clinical Research, User Research, Complex Data Analysis, Data-driven Decision-making, SOAP, Documentation, User Onboarding, Health Insurance, Workflow, Operational Efficiency Improvement
Full-stack Designer
2024 - 2025
IAMAI Solutions
- Led the end-to-end design process for IAMAI's AI-enabled ACT Test Prep platform, including discovery, user flows, wireframes, and final prototypes.
- Developed user-friendly, personalized experiences with features like AI insights, gamification, and detailed performance tracking.
- Integrated tutor functionality and topic-wise preparation modules to enhance learning outcomes.
- Designed data-driven dashboards to provide actionable insights and feedback for students and tutors.
- Collaborated closely with stakeholders to align the platform with student needs and educational goals.
- Enhanced the platform’s usability by incorporating a student-centric design approach, ensuring seamless navigation and engagement across all features.
- Provided expertise in education, SaaS product design, and AI-driven solutions.
Technologies: Branding, Web Design, Web UI Design, Web UX Design, Visual Identity, Figma, Information Architecture (IA), Sitemaps, Website Design, Web App Design, Graphic Design, Artificial Intelligence (AI), Artificial Intelligence as a Service (AIaaS), SaaS, SaaS Design, Responsive UI, Responsive Web Design (RWD), Mobile Design, Mood Boards, Brand Identity, Brand Guidelines
Product Designer
2024 - 2024
Ecobillz
- Designed order/table management software for large-scale restaurants to digitize and optimize processes, benefiting stewards, chefs, waiters, and restaurant managers.
- Visited multiple restaurants to conduct research and study the journey of ordering and serving food. Spoke to chefs, stewards and waiters to understand their needs and pain points.
- Discussed research insights with key stakeholders and proposed a solution by drafting a user journey and user flow. Following this, wireframes were created and finalized by the team.
- Created UI design and prototype in Figma for mobile and tablet applications.
- Created a strategy dashboard for restaurant managers/owners to review performance and other important metrics.
Technologies: Figma, Wireframing, UX Wireframes, UI Design, UX Design, Web UX, Web App UX, Web UX Design, Design Thinking, User Interface (UI), User Experience (UX), User Experience Design, Food Ordering, Order Management, Food Ordering Platforms, Tablet UI, Tablet UX, Tablet Design, Touch Design, Responsive Web Apps, Mobile Design, Mobile Apps, Mobile UI, Mobile UX, Mobile App UI, Responsive UI, Responsive Design, Data Visualization, Information Visualization, Prototyping, UX Prototyping, UI Prototyping, Accessibility, Accessory Design, Product Design, Management
Product Designer
2024 - 2024
Ecobillz
- Designed an e-invoicing application for enterprises, allowing finance and account managers to efficiently segregate B2B and B2C invoices, generate accurate tax invoices, and seamlessly upload them to the government portal for precise taxation.
- Conducted stakeholder discovery session with CEO, product manager, Developer, CX Lead, and HOO to understand customer pain points, business objectives, and goals.
- Created lo-fi wireframes for internal discussion and initial feedback sessions with stakeholders.
- Used ANT Design System and Chart.js to create the UI for the dashboard.
- Designed a strategic dashboard for senior finance managers for data-driven decision-making.
- Created an operational dashboard for finance supervisors and assistants to segregate, upload, edit, read, delete, and update invoices. Enhanced the UX to streamline the process of generating IRNs efficiently.
Technologies: Figma, Ant Design, Digitization, Automation, Automation Tools, Data Visualization, Information Visualization, B2B, UI Design, Web UI Design, UX Design, User Experience (UX), User Interface (UI), Dashboards, Web Dashboards, Data-driven Dashboards, User Flows, Wireframing, UX Wireframes, Prototyping, UI Prototyping, Paper Prototyping, Invoices, Invoicing, Invoice Management, Finance, Accounts, Accounting, Online Accounting, Financial Accounting, Accounts Receivable, Business to Business (B2B), SaaS, SaaS Design, SaaS UX Consulting, Software Design, Software as a Service (SaaS), Web App UI, Web App UX, Web App Design, Enterprise, Enterprise SaaS, Enterprise Design, Taxation, Tax Software, Remote Usability Testing
Designer (via Toptal)
2024 - 2024
Inteleca LLC
- Designed a Shopify website for a hardware reseller using a Shopify 2.0 theme.
- Conducted a discovery session to understand business goals and user needs.
- Created a detailed information architecture to propose a structure for the website.
- Collaborated with the developer and Inteleca team to choose and finalize a Shopify 2.0 theme based on the information architecture created.
- Designed the UI for the shop in Figma and created a clickable prototype for the desktop and mobile breakpoints.
- Created design documentation and style guide for developers.
Technologies: Shopify, Shopify Design, UX Design, Web Design, Responsive Design, eCommerce, eCommerce UI, eCommerce UX, eCommerce Design, Shopify Theme, Hardware, Retail Sales, Direct to Consumer (D2C), Dropshipping, UI Design, Figma, Prototyping, User Interface (UI), User Experience (UX), Responsive Web Design (RWD), Visual Design
Product Designer
2024 - 2024
Ecobillz
- Redesigned the C-Form dashboard to increase efficiency and decrease non-compliance risk. Created a KPI dashboard from scratch for managers to monitor team performance and progress.
- Collaborated with the CEO, product owner, developers, and customer support team to gather feedback and understand customers' current pain points.
- Created user flows and wireframes to present solutions to key stakeholders.
- Used the Ant Design system and Chart.js to create the UI for the dashboard.
- Contributed to the KPI dashboards that managers used to accurately assess the work volume and manage their teams effectively.
- Worked on the critical alerts that enabled managers to maintain compliance most days by warning them when they risked becoming non-compliant.
- Contributed to time tracking that helped managers evaluate team members' performance, enabling them to provide constructive feedback and streamline processes.
- Worked on time tracking that allowed managers to estimate the time needed to meet compliance requirements based on active resources and workload.
Technologies: Figma, Miro, Ant Design, B2B, Business to Government (B2G), Compliance, Digitization, Automation, Automation Tools, Know Your Customer (KYC), Travel Security, Travel, Tourism, Hospitality, Dashboards, Web Dashboards, Dashboard Design, Data-driven Dashboards, Key Performance Indicators (KPIs), Data Visualization, Information Visualization, Information Architecture (IA), User Flows, Wireframing, UX Wireframes, UI Components, Component Libraries, Auto Layout, Business to Business (B2B), Chart.js, Process Flow Design, Requirements Analysis
Web Designer (via Toptal)
2024 - 2024
Inteleca
- Designed a responsive website for a hardware manufacturing and consultancy company by conducting a discovery session, understanding their business model, and creating a sitemap, information architecture, and the final UI design.
- Conducted a discovery session to understand business requirements, objectives, and target customers' needs. Gathered the essential requirements to start creating a plan.
- Developed the sitemap and information architecture to present the updated website structure based on insights gathered during the discovery session.
- Created mood boards, color themes, UI design mock-ups, and prototypes. Collected feedback from senior stakeholders to ensure alignment with requirements and aspirations.
- Adopted responsive design layouts for desktop, mobile, and tablet versions and created animated mockups to demonstrate page transitions and loading effects.
- Established a style guide and components to ensure design consistency.
Technologies: Web Design, Web UI Design, UI Design, User Interface (UI), WordPress, Miro, WordPress Design, Web UI, Web UX, Websites, Website Redesign, eCommerce, eCommerce Design, WP eCommerce, eCommerce UI, eCommerce UX, Marketplaces, Marketplace Design, Marketplace Platforms, Sitemaps, Information Architecture (IA), Shopify, Shopify Design, Shopify Theme, Website QA, Branding, Color Theory, Color Schemes, Color Palettes, B2B, Figma, Graphic Design, Web Portals, eCommerce Marketing, UX Design, User Experience (UX), User Experience Design, Discovery, Discovery Workshops, Style Kits, Style Guides, UI Components, Component Libraries, Requirements Analysis, Conversion Rate, Conversion Rate Optimization (CRO)
Product Designer | Workflow Management Mobile App
2023 - 2024
Ecobillz
- Designed a mobile application to improve checks and approvals workflow in the hospitality industry.
- Conducted business and user research to identify goals, pain points, needs, and requirements.
- Created the user flows, wireframes, UI design, and prototype in Figma.
- Provided design specifications, documentation, mockups, and more to ensure a smooth development process. Provided support to developers.
Technologies: Figma, UI Design, UX Design, User Experience (UX), Mobile App Design, App Design, iOS, Mobile UI, Mobile UX, Mobile App UI, Mobile Apps, Workflow, Workflow Management, Cross-functional Collaboration, Collaboration, Task Management, Team Management, Management, Automation, Automation Tools, Artificial Intelligence (AI), SaaS, Enterprise SaaS, Software as a Service (SaaS), SaaS Design, Visual Design, Business to Business (B2B), B2B, Design Guidelines, Product Design, Component Libraries
Product Designer | Account Receivable Platform
2023 - 2024
Ecobillz
- Designed an accounts receivable platform for account and finance managers to track receivable funds from vendors, companies, credit card companies, etc. Created a KPI dashboard for senior managers to monitor receivable, pending, and received funds.
- Conducted stakeholder interviews and user research to understand business and user goals. Interviewed the customer support team manager to understand the most common customer complaints and requests.
- Analyzed the research data to map pain points, feature requests, user feedback, and complaints.
- Created wireframes and low-fidelity prototypes to gather feedback from stakeholders.
- Designed the dashboard using the Ant Design system and created an interactive prototype.
- Conducted remote usability testing to identify issues and improvised the prototype.
- Handed the designs with proper documentation and explainer presentation to developers to begin development. Provided the necessary support to build the product efficiently.
Technologies: Figma, Ant Design, UI Design, User Interface (UI), UX Design, Wireframing, Responsive Web Apps, Web UX, User Experience (UX), Design Systems, Visual Design, Information Visualization, User Personas, User Research, User Interviews, Prototyping, Product Design, Finance, Financials, Financial Data, Design Guidelines, Dashboards, Dashboard Design, Data Visualization, B2B, Business to Business (B2B), Accounts Receivable, Accounts, Accounting, Financial Accounting, Online Accounting, Accounting Systems, Responsive Design, Web Dashboards, Interactive Dashboards, Enterprise SaaS, Enterprise, Enterprise Design, SaaS, SaaS Design, Software as a Service (SaaS), Software, Software Design, Web App UX, Web App UI, Web App Design, Component Libraries, Business Intelligence (BI)
Product Designer | Check-in Kiosk
2023 - 2024
Ecobillz Private
- Visited multiple hotels to conduct user research and observe customers at the front desk while checking in or out of the hotel.
- Gathered and analyzed all information captured during the field study.
- Ideated multiple solutions and sketched them on paper to later create low-fi prototypes for stakeholder presentations.
- Created the final design and prototype and tested it with hotel guests.
- Gathered user feedback while field testing and made final iterations.
- Designed a white-labeled B2B2C kiosk for hotel guests to check in, check out, and make payments during their stay.
Technologies: Figma, Miro, Adobe After Effects, Photoshop CC, Artificial Intelligence (AI), Digital Kiosks, Tablet UI, Tablet UX, Tablet Design, Checkout, Hotels & Lodging, Documentation, Verification, Touch Design, Touchscreens, Human-machine Interface (HMI), POS Displays, On-screen Displays (OSD), Accessibility, Accessible Design, Web Accessibility, Usability, Web Usability, Stakeholder Interviews, User Feedback, Cross-functional Design, Cross-functional Collaboration, User Flows, UX Wireframes, UI Design, UX Design, User Stories, User Research, Observation, UX Flows, Service Design, Field Research, Field Studies, Enterprise, Enterprise SaaS, White Labeling, SaaS, SaaS Design, Software as a Service (SaaS), Software, Enterprise Design, Enterprise Application Design, Artificial Intelligence as a Service (AIaaS), Business to Business to Consumer (B2B2C), B2B2C, Process Flow Design, Business Process Flow Diagrams, Requirements Analysis, User Requirements, User Needs, Participant Observation
Product Designer | Accounts Reconciliation
2023 - 2024
Ecobillz
- Designed and improvised the accounts reconciliation platform used by finance managers to compare financial statements from different vendors to ensure accurate account balance.
- Conducted stakeholder and customer interviews to understand business and customer objectives.
- Reviewed support calls and tickets to understand the problems that most commonly arose.
- Brainstormed ideas and created low-fidelity prototypes to discuss with key stakeholders and get their feedback on viability and feasibility.
- Used the Ant Design system and created the dashboard screens.
- Redesigned the account reconciliation dashboard to increase efficiency and manual work.
- Updated design documents and provided design support for developers working on the product.
- Collaborated with a cross-functional team of developers, product managers, and other stakeholders to build a user-friendly solution.
Technologies: Figma, Google Forms, Stakeholder Interviews, Stakeholder Management, User Interviews, User Research, UI Design, UX Design, Dashboards, Web Dashboards, Information Architecture (IA), Data Visualization, Information Visualization, Accounts Receivable, Accounting, Online Accounting, Accounting Systems, Finance, Reconciliation, User Flows, UX Wireframes, Paper Prototyping, User Feedback, Customer Support, Product Design, Web Usability, Dashboard Design, Data-driven Dashboards, Key Performance Indicators (KPIs), Ant Design, Enterprise, Enterprise SaaS, Enterprise Design, Enterprise Application Design, SaaS, SaaS Design, Software as a Service (SaaS), Software, B2B, Web App UX, Web App UI, Web App Testing, Responsive Web Apps, Responsive Web Design (RWD), Automation, Automation Tools, Artificial Intelligence (AI), Component Libraries, Business Intelligence (BI)
Web and Brand Design Lead
2023 - 2023
FloCareer
- Created the new brand identity, brand guidelines, website, and marketing collaterals for Flocareer and provided them with development support to build the website.
- Conducted a discovery session with the Flocareer team to understand their products, vision, goals, and challenges.
- Proposed a user flow, sitemap, and information architecture. Created the wireframes to present the structure of the website.
- Created UI design prototypes, animations, and the style guide for the website.
- Created brand guidelines based on the elements, color, and typography selected.
- Created marketing assets such as brochures, pamphlets, business cards, and more.
Technologies: Figma, Miro, Branding, Identity, Identity Design, Interviews, interview as a service, HR Tools, Human Resource Management Systems (HRMS), Software, Software as a Service (SaaS), SaaS, SaaS Design, Enterprise SaaS, Web Design, Web UI, Web UX, Animation, GIF Animation, Animated GIFs, User Experience (UX), Responsive UI, Responsive Layout, Responsive Design, Responsible AI, WordPress, WordPress Design, Sitemaps, Information Architecture (IA), UX Wireframes, User Journeys, User Journey Maps, User Flows
Product Designer | Chef Marketplace
2023 - 2023
Chef Republic
- Designed and managed the development of a Washington-based chef marketplace. Helped in brainstorming and ideation to build features for the MVP by conducting market research and considering budgets and timelines.
- Conducted market research and reviewed competitor websites to understand the services provided by clients and find an opportunity in the market that could help Chef Republic stand out.
- Finalized a set of features and created the product roadmap to ensure smooth launches that result in good traction.
- Created wireframes, UI designs, and prototypes for mobile and desktop versions of the web app. Collected feedback from stakeholders and made iterations.
- Managed front-end and back-end developers to launch the product smoothly.
Technologies: Figma, Miro, UX Design, UI Design, Marketplaces, Marketplace Design, Marketplace Platforms, Two-sided Marketplaces, Social Marketplaces, Food Delivery Services, Chef, On-demand Services, On-demand, Startups, Lean Startups, Development, React, Web App UX, Web App UI, Responsive UI, Responsive Web Apps, Responsive Design, PWA, Progressive Web Applications (PWAs), Mobile UI, Mobile UX, Mobile App UI, Ideation, Brainstorming, Lean UX, Product Design, UX Wireframes, User Flows, User Journeys, MVP Design, Minimum Viable Product (MVP), Competitor Analysis & Profiling, Market Research, Feature Roadmaps, Feature Planning
Lead UI/UX Designer
2022 - 2023
Ecobillz
- Led the design and development of Ecobillz's website, starting with a comprehensive strategy session to understand the business objectives and target audience.
- Created a detailed flowchart diagram to illustrate the website's structure and user flow, ensuring a seamless and intuitive browsing experience for visitors.
- Developed engaging and persuasive content and wireframes, aligning them with the approved strategy and user requirements. This resulted in a clear visual representation of the website's structure and content hierarchy.
- Designed a moodboard and initial mockups, presenting visual concepts and brand elements to stakeholders for feedback and approval, ensuring consistency and alignment with Ecobillz's brand identity.
- Finalized the design and graphics, incorporating feedback and iterative improvements to achieve an optimal user interface (UI) and user experience (UX).
- Implemented the final design on WordPress using Elementor, leveraging the platform's flexibility and customization capabilities to create a visually stunning and functional website.
- Conducted thorough testing to ensure the website's compatibility across different devices and browsers, guaranteeing a seamless user experience and optimal performance.
- Delivered the website to Ecobillz and trained their marketing team on website maintenance and making content updates, empowering them to manage the website independently.
- Achieved significant results post-launch, including a 28% increase in conversion rate, a 17% increase in user engagement, a 25% increase in scheduled demos, and a 20% reduction in bounce rate.
- Received positive feedback from Ecobillz and stakeholders, acknowledging the website's visual appeal, usability, and ability to drive customer engagement and conversions.
Technologies: B2B, Web Design, Web UI, Web UX, Responsive Web Apps, Responsive Design, Responsive, Design Workshops, Information Architecture (IA), Web Content, Content Writing, Branding, User Flows, Sitemaps, WordPress, WordPress Design, Elementor, Web Development, QA Testing, User Acceptance Testing (UAT), Client Management, Stakeholder Interviews, Stakeholder Management, UI Design, UX Design, Web App UX, Web UX Design, Web App UI, Web UI Design, Mobile UI, Prototyping, UI Prototyping, UX Prototyping, Rapid Prototyping, Mood Boards, Color Schemes, Color Theory, Team Management, Development, Enterprise, Enterprise SaaS, SaaS, SaaS Design, Software as a Service (SaaS), Complex Problem Solving, Product Design, Responsive UI, Design Management, User Interface (UI), Quantitative User Research, Human-computer Interaction (HCI), UX Audits, Audits, Workshops, Automation Tools, Automation, Websites, Leadership, Design Leadership
Product Design Consultant
2021 - 2023
EatLove.is
- Designed and improved B2B/B2C applications to increase CSAT and NPS scores. Established a design system and design documentation for consistent implementation and future enhancements. Provided marketing collateral design support.
- Collaborated with the VP of Product and CTO to design and develop B2B and B2C web and mobile apps for EatLove.is.
- Conducted user research via surveys to collect customer pain points, challenges, bugs, and feedback.
- Streamlined the B2B mobile and web app for the seamless delivery of meal plans and nutritional and health information to patients.
- Improved the B2C mobile and web app for easy comprehension of the meal plans, nutritional values of food items, health information, and personalized diet plans.
- Established and maintained a design system to ensure consistency and accelerate the product development cycle.
- Created marketing assets, including pamphlets, emailers, and presentations.
Technologies: Figma, Photoshop CC, Illustrator CC, InVision, Miro, Balsamiq, Android App Design, iOS App Design, Web Design, Web UI, Web UX, Web App Design, Web App UI, Web App UX, SaaS, SaaS Design, Enterprise SaaS, Software as a Service (SaaS), Automation Tools, User Testing, Remote User Testing, Web Usability, Usability Heuristics, User Flows, User Journeys, User Research, User Validation, WordPress, WordPress Design, Elementor, Prototyping, UX Prototyping, Rapid Prototyping, Audits, UX Audits, Agile UX, Agile Sprints, Agile Delivery, Lean UX, MVP Design, Branding, Logo Design, Gamification, Rewards, Web Notifications, Push Notifications, Digital Product Design, Product Design, Color Theory, Color Schemes, Design Workshops, Responsive Design, Responsive UI, User Interface (UI), Quantitative User Research, Mobile App UI, App UX, App UI, Human-computer Interaction (HCI), Workshops, Websites, Responsive Web Apps, Responsive Web Design (RWD), Component Libraries, Jira
Product Designer
2022 - 2022
Bibliate
- Designed a dashboard and website for an Education AI SaaS company that transforms long research articles into easy-to-read summaries for researchers, PhD students, and enthusiasts.
- Created the user flow, sitemap, and wireframe for the dashboard and website.
- Managed WordPress developers to build an SEO-friendly website.
Technologies: Figma, WordPress, WordPress Design, React, Node.js, Web Design, Web, Web UX, Web UI, Web UI Design, Web UX Design, Web App UI, Web App UX, Web App Design, Web Dashboards, Dashboards, Dashboard Design, Higher Education, Research, AI Tools, ChatGPT, User Personas, User Flows, User Journeys, User Journey Maps, Wireframing, UX Wireframes, Sitemaps, Information Architecture (IA), Prototyping, UI Prototyping, Rapid Prototyping, Landing Page Design, Style Guides
UX/UI Designer
2022 - 2022
MANN+HUMMEL
- Created two prototypes: one for a mobile app and another for a car dashboard, demonstrating air quality data and the efficacy of M+H air filters by comparing AQI inside and outside the car cabin.
- Conducted extensive user research and analysis, resulting in user personas and journey maps informing the design process, leading to a seamless and intuitive user experience.
- Designed wireframes and interactive prototypes using Figma, facilitating user testing and feedback, resulting in iterative improvements and increased user satisfaction.
- Applied best practices in mobile app design, including responsive design principles, increasing user engagement and a consistent user experience across multiple devices.
- Presented design concepts and solutions to manufacturers, receiving positive feedback and approval for design direction, contributing to successful client partnerships and ongoing collaboration.
- Collaborated closely with product managers and the business team to align user goals with business objectives, conducting user interviews and increasing user satisfaction.
- Implemented data visualization techniques and created visually compelling mobile reports and car display screens, enabling end users to get real-time air quality data.
Technologies: UX Design, Figma, MVP Design, Web App UX, Web App UI, Mobile UI, Mobile UX, UX Wireframes, User Personas, Wireframing, Minimum Viable Product (MVP), Lean UX, User Flows, User Empathy, Empathy Mapping, HVAC, Product Design, Car Dashboards, Human-machine Interface (HMI), Prototyping, UX Prototyping, UI Prototyping, Client Management, Communication, Enterprise, Connected Cars, Smart Cars, Human-computer Interaction (HCI), Graphical User Interface (GUI), Sustainability, App UI, App UX, Mobile App UI, iOS App Design, Data Visualization, Complex Problem Solving, Digital Product Design, Color Theory, Color Schemes, Design Workshops, Responsive UI, User Interface (UI), UX Audits, Rapid Prototyping, Touch Design, Touchscreens, Touch Interactions, Device Interaction, Manufacturing, Manufacturers, Industrial & Manufacturing, HVAC Design, HVAC Standards
Product Designer | LMS (Learning Management System)
2021 - 2021
Learning Beam Academy
- Helped a Canadian school design an LMS system to manage interactions and engagement among students, teachers, and parents. Designed features like assignments, quizzes, tests, calendars, and forums to ensure the smooth functioning of the school.
- Conducted stakeholder interviews to understand their current processes and requirements. Analyzed their processes and created a flow chart diagram to propose a digital product flow.
- Created multiple variations of logos and finalized them with the LBA team.
- Crafted product wireframes and presented them to stakeholders to gather stakeholder feedback.
- Created the UI design and product prototype on Figma and conducted remote usability tests with potential users.
- Supported the developers with assets and clarified their doubts during the development phase.
- Launched the product successfully. The product was appreciated by the LBA team and their students/teachers.
Technologies: Figma, Miro, InVision, Gamification, Rewards, Learning Management Systems (LMS), K-12 Education, Higher Education, Educational Portals, Student Engagement, Ebooks, Quizzes, Assignments, Calendars, Calendar Design, React, Branding, Product Branding, UI Branding, Accessibility, Accessory Design, Web Accessibility, UI Design, UX Design, Web App UI, Web App UX, Product Design, Prototyping, Visual Design, Wireframing, User Flows, SaaS, SaaS Design, Software as a Service (SaaS), User Journeys, User Experience (UX), UX Strategy, Web UX Design, CX Strategy
Product Designer
2021 - 2021
Tribes Fit
- Revamped a fitness app with gamification and rewards to increase user engagement. Created a community feature for user referrals to drive acquisition without added costs.
- Conducted a discovery workshop with the client and their team to align on product vision, mission, and goals.
- Facilitated user research with 50 participants to gather insights. Observed a decline in user engagement after a week of sharing daily workouts.
- Created three user personas based on research findings: super users, moderately active users, and silent users. Formulated problem statements and "How might we" statements to inspire ideas.
- Led brainstorming sessions with the client's team, which resulted in the hypothesis that users feel fatigued after long workouts. I suggested shorter, more competitive, and collaborative alternatives.
- Tested the hypothesis by introducing shorter challenges like squats, push-ups, and running challenges, observing increased engagement and competitiveness. Developed gamification, reward, and notification strategies to maintain user engagement.
- Implemented a community model where users could invite friends and family to their tribe to compete with other tribes. This drove user acquisition without extensive marketing expenses.
- Designed the UI and UX of the application using Figma, incorporating client feedback and iterating on designs. Conducted usability tests to ensure app usability, refining designs through iterations.
- Supported developers with assets and documentation to explain how gamification, rewards, and notifications will work. Conducted design QA to ensure the product was developed to high standards with the strategies we created.
Technologies: Figma, Miro, User Flows, User Research, User Testing, Usability, User Groups, User Journeys, Wireframing, UX Wireframes, Brainstorming, Ideation, Design Thinking, Gamification, Rewards, Habit Loops, User Feedback, Affinity Mapping, Mobile App Design, Mobile App UI, Mobile UI, Mobile UX, Mobile Apps, Native Mobile Apps, iOS App Design, UX Design, UI Design, Mobile, Product Design, Rapid Prototyping, User Stories, User Interface (UI), User Experience (UX), User Experience Design, Prototyping, High-fidelity Mockups, High-fidelity Prototypes, Low-fidelity Mockups, Low-fidelity Prototypes, UX Principles, Mockups, Mobile Mockups, Fitness Trackers, Workout, Workout Logging, UX Wireflows, Discovery, Discovery Workshops, User Personas, Push Notifications, Apple Push Notifications
Co-founder | Product Design and Strategy
2020 - 2021
Yescar
- Led a cross-functional team as a co-founder, overseeing the successful launch of a pre-owned car marketplace and collaborating with developers and product operations managers.
- Conducted comprehensive user research and competitor analysis, gathering valuable insights that informed the product strategy and resulted in a user-centric marketplace experience.
- Created user flow diagrams and conducted iterative UI design, resulting in an intuitive and visually appealing platform that improved user engagement and satisfaction.
- Provided development support and collaborated closely with the development team, ensuring the timely and seamless implementation of design features and functionalities.
- Managed end-to-end product management responsibilities, including defining product roadmaps, prioritizing features, and optimizing user experiences based on data-driven decision-making.
- Conducted user acceptance testing (UAT) to ensure the quality and functionality of the platform, resulting in a 90% bug-free launch and a smooth user experience.
- Launched the pre-owned car marketplace, connecting buyers and sellers directly, which resulted in the sale of 100+ cars within a year.
- Received positive feedback from customers, appreciating the convenience and efficiency of the platform's services and the seamless connection between buyers and sellers.
- Implemented continuous improvement initiatives based on user feedback, resulting in a 20% increase in customer satisfaction and repeat platform usage.
- Demonstrated expertise in design and strategy, showcasing strong leadership skills, effective collaboration with diverse stakeholders, and the ability to drive successful product launches.
Technologies: Figma, Agile UX, Agile Sprints, Data Visualization, Marketplaces, Marketplace Design, Social Marketplaces, Social Media, User Acceptance Testing (UAT), Remote User Testing, User Testing, Web App UX, Web App UI, Web App Design, Web UI, Web UX, Mobile App Design, Mobile App UI, App UI, App UX, iOS App Design, Android App Design, Miro, User Flows, User Research, Quantitative User Research, Qualitative Research, User Interviews, User Interface (UI), User Experience (UX), User Journeys, Cars, Smart Cars, Electric Cars, Connected Cars, Self-driving Cars, Team Management, Leadership, Design Leadership, UX Leadership, Design Management, Competitive Analysis, Complex Problem Solving, Digital Product Design, Product Design, Color Theory, Color Schemes, Mood Boards, Design Workshops, Responsive Design, Responsive UI, Human-computer Interaction (HCI), Logo Design, Rapid Prototyping, User Validation, Web Usability, Workshops, Product Owner, Product Ownership, Product Strategy, Strategy, UX Strategy
Senior Visual Designer
2017 - 2020
Media.net
- Revamped the internal reporting and analytics dashboard, significantly improving user experience (UX) and efficiency.
- Redesigned dashboard and enabled 800+ employees to create complex reports within 30 seconds, compared to the previous time of over a minute.
- Increased ad conversion on Forbes Advisor by 25% by suggesting and implementing improved ad placements based on data-driven insights and user behavior analysis.
- Conducted thorough user research and usability testing to identify pain points and gather feedback, leading to targeted design enhancements and a 40% reduction in user errors on the internal dashboard.
- Collaborated with cross-functional teams, including product managers and developers, to ensure seamless integration of design solutions and timely delivery of high-quality products.
- Implemented best practices in visual design, including typography, color theory, and layout principles, resulting in cohesive and visually compelling designs across various digital platforms.
- Created user-centered dashboards and data visualizations, enhancing data comprehension and enabling stakeholders to make informed decisions based on clear and actionable insights.
- Worked closely with the marketing team to develop impactful presentations that effectively communicated complex information and key messages, resulting in increased engagement and positive audience feedback.
- Received recognition for exceptional design work, contributing to the company's reputation as a leader in visual design and innovation in the industry.
- Stayed up-to-date actively with the latest design trends, tools, and technologies, consistently bringing fresh ideas and pushing the boundaries of visual design excellence.
Technologies: Figma, InVision, Blender, Mobile Apps, Data Reporting, Dashboards, Web Dashboards, Dashboard Design, Web UI, Web UX, App UX, UX Design, UI Design, Web App UI, Web UI Design, Web App UX, Web UX Design, Branding, Presentations, PowerPoint Design, PowerPoint Templates, UX Branding, Product Branding, Ads, Bing Ads, Banner Ads, Native Ads, Creative Advertising, Complex Problem Solving, Color Theory, Color Schemes, Responsive Design, Responsive UI, User Interface (UI), Qualitative Research, Quantitative User Research, Data Visualization, Mobile App UI, App UI, Human-computer Interaction (HCI), UX Audits, Audits, Rapid Prototyping, User Validation, Web Usability
Education
2012 - 2015
Bachelor's Degree in Automotive Engineering
Sardar Patel College of Engineering - Mumbai, India
2010 - 2012
Diploma in Information Technology
Thakur College of Science and Commerce - India
Certifications
MARCH 2025 - PRESENT
Webflow 101
Webflow
JUNE 2024 - PRESENT
AI for Designers
Interaction Design Foundation
MARCH 2024 - PRESENT
Fundamentals of Product-Led Growth
ProductLed
FEBRUARY 2024 - PRESENT
Design Thinking: The Ultimate Guide
Interaction Design Foundation
FEBRUARY 2024 - PRESENT
UX Design for Virtual Reality
Interaction Design Foundation
NOVEMBER 2023 - PRESENT
Rapid Prototyping for Virtual Reality
Interaction Design Foundation
Skills
Tools
InVision, Photoshop CC, Miro, Illustrator CC, Blender, Balsamiq, Apple Push Notifications, Unreal Engine, Google Forms, Prototyping on Paper (POP), Manufacturing, Adobe After Effects, Chef, Adobe Firefly, WP eCommerce, Jira, Auto Layout, AI Tools
Platforms
Figma, Web, Director, iOS, WordPress, Google VR, Oculus, Mobile, AIX, Shopify, ObservableHQ, Webflow, Webflow CMS, Android
Languages
HTML, CSS, JavaScript, Python
Industry Expertise
Automotive, Fitness, Hotels & Lodging, Logistics, Transportation & Shipping, Hospitality
Other
UI Design, UX Design, Digital Product Design, User Flows, Product Design, User Journey Maps, Prototyping, High-fidelity Prototypes, Design Thinking, Remote User Testing, MVP Design, Minimum Viable Product (MVP), Information Architecture (IA), Visual Design, Wireframing, Rapid Prototyping, Human-computer Interaction (HCI), App UI, App UX, Mobile App UI, Social Marketplaces, User Interface (UI), Mood Boards, Color Schemes, Color Theory, Competition Research, Design Sprints, Design Systems, Last Mile Logistics, Enterprise System Design, Agile Sprints, User Interviews, Cars, Mobile UX, Automation, Automation Tools, Web Usability, User Validation, WordPress Design, Audits, Graphical User Interface (GUI), Sustainability, Data Visualization, Quantitative User Research, Qualitative Research, Competitive Analysis, Responsive UI, Design Workshops, Complex Problem Solving, Edtech Design, E-learning, Web Dashboards, Dashboards, Higher Education, User Experience (UX), Dashboard Design, Web UI Design, Marketplaces, Identity Design, Web App UX, Web App UI, App Design, Fitness Trackers, Apps, iOS App Design, Android App Design, Web App Design, User Testing, Gamification, Rewards, Rewards Programs, User Research, User Personas, Competitor Analysis & Profiling, Car Dashboards, Mobile UI, Fintech, Credit Cards, Mobile App Design, Mobile Apps, Task Flows, Calendar Design, Mobile Design, Leadership, Responsive, Responsive Web Design (RWD), Web Design, Model View Presenter (MVP), Proof of Concept (POC), Marketplace Design, Design Leadership, UX Leadership, Online Payments, Finance, Personal Finance, Personal Finance Management, Mobile Payments, Credit Card Processing, Digital Banking, Mobile Wallet, Usability Heuristics, Exercise & Gyms, Workout Logging, Analytics, Community, Habit Formation, User Behavior, Agile UX, User Journeys, UX Wireframes, Human-machine Interface (HMI), Elementor, SaaS Design, Communities, UX Branding, Brand Identity, Enterprise, Lean UX, User Empathy, Empathy Mapping, HVAC, UX Prototyping, UI Prototyping, Client Management, Communication, User Experience Design, Identity, Web UX Design, iOS UI Design, iOS UX Design, User Acceptance Testing (UAT), Validated User Research, Web Notifications, Push Notifications, Community Growth, Wireframe to Product, Branding, Digital Brand Identity, SaaS, Enterprise SaaS, Software as a Service (SaaS), Fleet Management, Fleet Management Platforms, Electric Vehicles, Connected Cars, Smart Cars, Electric Cars, Self-driving Cars, Enterprise Design, Enterprise Startups, React, Responsive Web Apps, Task Management, Reporting, Graphs, UI Maps, Maps, Tracking, Strategy, UX Strategy, Stakeholder Interviews, Stakeholder Management, Stakeholder Engagement, Sitemaps, Information Design, Web Content, SEO Content, Content Writing, Content Strategy, Web UX, Web UI, Websites, Workshops, UX Audits, Agile Delivery, Logo Design, Social Media, Team Management, Design Management, Data Reporting, Presentations, PowerPoint Design, PowerPoint Templates, Product Branding, Ads, Bing Ads, Banner Ads, Native Ads, Creative Advertising, B2B, Responsive Design, Web Development, QA Testing, Development, Marketplace Platforms, Two-sided Marketplaces, Progressive Web Applications (PWAs), PWA, Reports, Report Design, UX Research, CX Strategy, Service Design, Mobile UI Design, UX Workshops, Brainstorming, Workout, Social Communication, Learning Management Systems (LMS), Learning, School, Assignments, Quizzes, Forum Design, Online Course Design, Landing Pages, Virtual Reality (VR), Virtual Reality App Design, Rapid Interactive Prototyping, Extended Reality (XR), X Reality (XR), Augmented Reality (AR), Mixed Reality (MR), Spatial Design, Narrative UX, Storytelling, Bezi, Unity, Unity3D, Unreal Engine 5, Design Thinking Facilitation, Qualitative Reports, User Surveys, Problem Statements, Affinity Mapping, Ideation, Facilitation, Paper Prototyping, User Feedback, Usability, Usability Analysis, Usability Testing, Remote Usability Testing, Product-led Growth (PLG), Go-to-market (GTM) Strategy, Go-to-market Plans, Product-market Fit, SaaS Product Marketing, Digitization, Accounting, Online Accounting, Accounts Receivable, Tourism, Checkout, Invoices, Invoice Management, Invoicing, Compliance, Business to Government (B2G), Business to Business (B2B), Design Documentation, Agile, Touch Design, Touchscreens, Touch Interactions, Device Interaction, Manufacturers, Industrial & Manufacturing, Mobile Game UX, Mobile UX Design, User Groups, Habit Loops, Native Mobile Apps, User Stories, High-fidelity Mockups, Low-fidelity Mockups, Low-fidelity Prototypes, UX Principles, Mockups, Mobile Mockups, UX Wireflows, Discovery, Discovery Workshops, Information Visualization, Accounting Systems, Reconciliation, Customer Support, Data-driven Dashboards, Key Performance Indicators (KPIs), Ant Design, Enterprise Application Design, Software, Web App Testing, Artificial Intelligence (AI), Digital Kiosks, Tablet UI, Tablet UX, Tablet Design, Documentation, Verification, POS Displays, On-screen Displays (OSD), Accessibility, Accessible Design, Web Accessibility, Cross-functional Design, Cross-functional Collaboration, Observation, UX Flows, Field Research, Field Studies, White Labeling, Financials, Financial Data, Design Guidelines, Accounts, Financial Accounting, Interactive Dashboards, Software Design, Workflow, Workflow Management, Collaboration, Management, Artificial Intelligence as a Service (AIaaS), Science, Business to Business to Consumer (B2B2C), B2B2C, Component Libraries, Product Owner, Product Ownership, Product Strategy, K-12 Education, Educational Portals, Student Engagement, Ebooks, Calendars, UI Branding, Accessory Design, Food Delivery Services, On-demand Services, On-demand, Startups, Lean Startups, Market Research, Feature Roadmaps, Feature Planning, Use Case Analysis, Use Cases, Customer Feedback, Digital Tickets, image reading, HVAC Design, HVAC Standards, Infotainment, GUI Design, Internet of Things (IoT), Industrial Internet of Things (IIoT), Monitoring, SaaS Monitoring, filteration, AQI, AI Design, Generative Artificial Intelligence (GenAI), Machine Learning, Deep Neural Networks (DNNs), Generative Research, ChatGPT, DALL-E, DALL-E 3, Personas, Validation, Ethnography, Quantitative Research, Research Reports, User Onboarding, Copywriting, Journey Mapping, Style Guides, Online Auctions, Online Bidding, Website Redesign, eCommerce, eCommerce Design, eCommerce UI, eCommerce UX, Shopify Design, Shopify Theme, Website QA, Color Palettes, Graphic Design, Web Portals, eCommerce Marketing, Style Kits, UI Components, Business Intelligence (BI), Know Your Customer (KYC), Travel Security, Travel, Chart.js, Process Flow Design, Requirements Analysis, Business Process Flow Diagrams, User Requirements, User Needs, Participant Observation, Interviews, interview as a service, HR Tools, Human Resource Management Systems (HRMS), Animation, GIF Animation, Animated GIFs, Responsive Layout, Responsible AI, Desk Research, Diversity, Equity, & Inclusion (DEI), Travel Design, Card Payments, B2B Lead Generation, Lead Generation, Lead Pages, Landing Page Design, Motion Design, Brand Guidelines, Typography, Mobile Web Design, Conversion Rate, Conversion Rate Optimization (CRO), Hardware, Retail Sales, Direct to Consumer (D2C), Dropshipping, SaaS UX Consulting, Taxation, Tax Software, Food Ordering, Order Management, Food Ordering Platforms, Node.js, Research, Visual Identity, Website Design, B2C, Figma to Webflow, Risk Management, Risk Analysis, Complex Data Analysis, Risk, Risk Assessment, Performance Analysis, Chrome Extensions, Governance, Data-heavy Design, University, Learning Apps, Web Applications, Quiz Generation, Complex Application User Interfaces (UI), Shadcn, Tailwind UI, Tailwind CSS, Politics, State Government, Dancer, iOS Design Guidelines, Challenge-based Learning, Social Media Apps, User Experience Strategy, Business Services, Web Application Design, Sustainable Design, Game Design, Brand Design, Mobile Game Design, Mobile Games, Medical Billing, Medical Software, Clinical Devices, Clinical Research, Data-driven Decision-making, SOAP, Health Insurance, Operational Efficiency Improvement, Dating Apps
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