Akshay Salekar, Designer in Pune, Maharashtra, India
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Akshay Salekar

Verified Expert  in Design

Bio

Akshay is a design expert who is passionate about solving critical problems using design thinking, UX strategy, persuasion, gamification, and other best UX practices. He has seven years of experience and has worked with companies like Media.net, Forbes, Mann+Hummel, Lollypop Design, Ecobillz, and many other startups. Akshay is singlehandedly capable of conceptualizing and executing products from ideation to launch.

Portfolio

Work Experience

Full-stack Designer

2024 - PRESENT
IAMAI Solutions
  • Designed the logo and website for an AI SaaS company in the education space in Figma.
  • Conducted discovery calls to understand the target audience, target market, product vision, and problem statement.
  • Created a sitemap and information architecture based on the insights and information gathered in the discovery session.
  • Created the brand identity and gathered feedback on various options from actual customers.
  • Presented a mood board to the client to finalize the design direction and style.
  • Created UI designs for a desktop and mobile layout on Figma.
  • Created a prototype for a web and mobile site to gather feedback from customers. Incorporated the feedback gathered during customer interviews.
Technologies: Branding, Web Design, Web UI Design, Web Design, Visual Identity Design, Figma, Information Architecture, Web Design, Website Design, Web App Design, Graphic Design, AI Design, Artificial Intelligence as a Service (AIaaS), SaaS Design, SaaS Design, UI Design, Responsive Web Design, Mobile App Design, Graphic Design, Brand Identity Design, Brand Design

Designer (via Toptal)

2024 - PRESENT
Inteleca LLC
  • Designed a Shopify website for a hardware reseller using a Shopify 2.0 theme.
  • Conducted a discovery session to understand business goals and user needs.
  • Created a detailed information architecture to propose a structure for the website.
  • Collaborated with the developer and Inteleca team to choose and finalize a Shopify 2.0 theme based on the information architecture created.
  • Designed the UI for the shop in Figma and created a clickable prototype for the desktop and mobile breakpoints.
  • Created design documentation and style guide for developers.
Technologies: Shopify, Shopify Design, UX Design, Web Design, Responsive Design, E-commerce Website Design, UI Design, E-commerce UX Design, E-commerce Website Design, Shopify Theme, Hardware, Retail Sales, Direct to Consumer (D2C), Dropshipping, UI Design, Figma, Prototyping, UI Design, UX Design, Responsive Web Design, Visual Design

Product Designer

2024 - 2024
Ecobillz
  • Designed order/table management software for large-scale restaurants to digitize and optimize processes, benefiting stewards, chefs, waiters, and restaurant managers.
  • Visited multiple restaurants to conduct research and study the journey of ordering and serving food. Spoke to chefs, stewards and waiters to understand their needs and pain points.
  • Discussed research insights with key stakeholders and proposed a solution by drafting a user journey and user flow. Following this, wireframes were created and finalized by the team.
  • Created UI design and prototype in Figma for mobile and tablet applications.
  • Created a strategy dashboard for restaurant managers/owners to review performance and other important metrics.
Technologies: Figma, Wireframing, UX Wireframes, UI Design, UX Design, Web UX Design, UX Design, Web Design, Design Thinking, UI Design, UX Design, User Experience Design, Food Ordering, Order Management, Food Ordering Platforms, UI Design, UX Design, Mobile App Design, Touch Design, Responsive Web Development, Mobile App Design, Mobile Apps, Mobile UI Design, Mobile UX Design, Mobile App Design, UI Design, Responsive Design, Data Visualization Design, Information Visualization, Prototyping, UX Prototyping, UI Prototyping, Accessibility Development, Accessory Design, Product Design, Management

Product Designer

2024 - 2024
Ecobillz
  • Designed an e-invoicing application for enterprises, allowing finance and account managers to efficiently segregate B2B and B2C invoices, generate accurate tax invoices, and seamlessly upload them to the government portal for precise taxation.
  • Conducted stakeholder discovery session with CEO, product manager, Developer, CX Lead, and HOO to understand customer pain points, business objectives, and goals.
  • Created lo-fi wireframes for internal discussion and initial feedback sessions with stakeholders.
  • Used ANT Design System and Chart.js to create the UI for the dashboard.
  • Designed a strategic dashboard for senior finance managers for data-driven decision-making.
  • Created an operational dashboard for finance supervisors and assistants to segregate, upload, edit, read, delete, and update invoices. Enhanced the UX to streamline the process of generating IRNs efficiently.
Technologies: Figma, Ant Design, Digitization, Automation, Automation Tools, Data Visualization Design, Information Visualization, B2B Design, UI Design, Web UI Design, UX Design, UX Design, UI Design, Dashboard, Web Dashboards, Data-driven Dashboards, User Flow Design, Wireframing, UX Wireframes, Prototyping, UI Prototyping, Graphic Design, Invoices, Invoicing, Invoice Management, Finance, Accounts, Accounting, Online Accounting, Financial Accounting, Accounts Receivable, Business to Business (B2B), SaaS Design, SaaS Design, SaaS UX Consulting, Software Design, SaaS Design, UI Design, UX Design, Web App Design, Enterprise Development, Enterprise SaaS, Enterprise Design, Taxation, Tax Software, Remote Usability Testing

Product Designer

2024 - 2024
Ecobillz
  • Redesigned the C-Form dashboard to increase efficiency and decrease non-compliance risk. Created a KPI dashboard from scratch for managers to monitor team performance and progress.
  • Collaborated with the CEO, product owner, developers, and customer support team to gather feedback and understand customers' current pain points.
  • Created user flows and wireframes to present solutions to key stakeholders.
  • Used the Ant Design system and Chart.js to create the UI for the dashboard.
  • Contributed to the KPI dashboards that managers used to accurately assess the work volume and manage their teams effectively.
  • Worked on the critical alerts that enabled managers to maintain compliance most days by warning them when they risked becoming non-compliant.
  • Contributed to time tracking that helped managers evaluate team members' performance, enabling them to provide constructive feedback and streamline processes.
  • Worked on time tracking that allowed managers to estimate the time needed to meet compliance requirements based on active resources and workload.
Technologies: Figma, Miro Development, Ant Design, B2B Design, Business to Government (B2G), Compliance, Digitization, Automation, Automation Tools, Know Your Customer (KYC), Travel Security, Travel, Tourism, Hospitality, Dashboard, Web Dashboards, Dashboard Design, Data-driven Dashboards, Key Performance Indicators (KPIs), Data Visualization Design, Information Visualization, Information Architecture, User Flow Design, Wireframing, UX Wireframes, UI Design, Component Libraries, Auto Layout, Business to Business (B2B), Chart.js, Process Flow Design, Requirements Analysis

Web Designer (via Toptal)

2024 - 2024
Inteleca
  • Designed a responsive website for a hardware manufacturing and consultancy company by conducting a discovery session, understanding their business model, and creating a sitemap, information architecture, and the final UI design.
  • Conducted a discovery session to understand business requirements, objectives, and target customers' needs. Gathered the essential requirements to start creating a plan.
  • Developed the sitemap and information architecture to present the updated website structure based on insights gathered during the discovery session.
  • Created mood boards, color themes, UI design mock-ups, and prototypes. Collected feedback from senior stakeholders to ensure alignment with requirements and aspirations.
  • Adopted responsive design layouts for desktop, mobile, and tablet versions and created animated mockups to demonstrate page transitions and loading effects.
  • Established a style guide and components to ensure design consistency.
Technologies: Web Design, Web UI Design, UI Design, UI Design, WordPress Design, Miro Development, WordPress Design, Web UI, Web UX Design, Web Design, Web Design, E-commerce Website Design, E-commerce Website Design, WP eCommerce, UI Design, E-commerce UX Design, Marketplace Design, Marketplace Design, Marketplace Platforms, Web Design, Information Architecture, Shopify, Shopify Design, Shopify Theme, Web QA Engineering, Branding, Graphic Design, Graphic Design, Color Palettes, B2B Design, Figma, Graphic Design, Web Portals, E-commerce Website Design, UX Design, UX Design, User Experience Design, Discovery, Discovery Workshops, Style Kits, Style Guides, UI Design, Component Libraries, Requirements Analysis, Conversion Rate, CRO

Product Designer | Workflow Management Mobile App

2023 - 2024
Ecobillz
  • Designed a mobile application to improve checks and approvals workflow in the hospitality industry.
  • Conducted business and user research to identify goals, pain points, needs, and requirements.
  • Created the user flows, wireframes, UI design, and prototype in Figma.
  • Provided design specifications, documentation, mockups, and more to ensure a smooth development process. Provided support to developers.
Technologies: Figma, UI Design, UX Design, UX Design, Mobile App Design, Mobile App, iOS Design, Mobile UI Design, Mobile UX Design, Mobile App Design, Mobile Apps, Workflow, Workflow Management, Cross-functional Collaboration, Collaboration, Task Management, Team Management, Management, Automation, Automation Tools, AI Design, SaaS Design, Enterprise SaaS, SaaS Design, SaaS Design, Visual Design, Business to Business (B2B), B2B Design, Design Guidelines, Product Design, Component Libraries

Product Designer | Account Receivable Platform

2023 - 2024
Ecobillz
  • Designed an accounts receivable platform for account and finance managers to track receivable funds from vendors, companies, credit card companies, etc. Created a KPI dashboard for senior managers to monitor receivable, pending, and received funds.
  • Conducted stakeholder interviews and user research to understand business and user goals. Interviewed the customer support team manager to understand the most common customer complaints and requests.
  • Analyzed the research data to map pain points, feature requests, user feedback, and complaints.
  • Created wireframes and low-fidelity prototypes to gather feedback from stakeholders.
  • Designed the dashboard using the Ant Design system and created an interactive prototype.
  • Conducted remote usability testing to identify issues and improvised the prototype.
  • Handed the designs with proper documentation and explainer presentation to developers to begin development. Provided the necessary support to build the product efficiently.
Technologies: Figma, Ant Design, UI Design, UI Design, UX Design, Wireframing, Responsive Web Development, Web UX Design, UX Design, Design Systems, Visual Design, Information Visualization, UX Design, User Research, UX Design, Prototyping, Product Design, Finance, Financials, Financial Data, Design Guidelines, Dashboard, Dashboard Design, Data Visualization Design, B2B Design, Business to Business (B2B), Accounts Receivable, Accounts, Accounting, Financial Accounting, Online Accounting, Accounting Systems, Responsive Design, Web Dashboards, Interactive Dashboards, Enterprise SaaS, Enterprise Development, Enterprise Design, SaaS Design, SaaS Design, SaaS Design, Software Design, Software Design, UX Design, UI Design, Web App Design, Component Libraries, Business Intelligence Development

Product Designer | Check-in Kiosk

2023 - 2024
Ecobillz Private
  • Visited multiple hotels to conduct user research and observe customers at the front desk while checking in or out of the hotel.
  • Gathered and analyzed all information captured during the field study.
  • Ideated multiple solutions and sketched them on paper to later create low-fi prototypes for stakeholder presentations.
  • Created the final design and prototype and tested it with hotel guests.
  • Gathered user feedback while field testing and made final iterations.
  • Designed a white-labeled B2B2C kiosk for hotel guests to check in, check out, and make payments during their stay.
Technologies: Figma, Miro Development, Adobe After Effects Design, Photoshop, AI Design, Digital Kiosks, UI Design, UX Design, Mobile App Design, Checkout, Hotels & Lodging, Documentation, Verification, Touch Design, Touchscreens, Human Machine Interface, POS Displays, On-screen Displays (OSD), Accessibility Development, Accessible Web Design, Web Accessibility, Usability, Web Design, Stakeholder Interviews, User Feedback, Cross-functional Design, Cross-functional Collaboration, User Flow Design, UX Wireframes, UI Design, UX Design, User Stories, User Research, Observation, UX Design, Service Design, Field Research, UX Design, Enterprise Development, Enterprise SaaS, White Labeling, SaaS Design, SaaS Design, SaaS Design, Software Design, Enterprise Design, Enterprise Application Design, Artificial Intelligence as a Service (AIaaS), Business to Business to Consumer (B2B2C), B2B2C, Process Flow Design, Business Process Flow Diagrams, Requirements Analysis, UX Design, User Needs, Participant Observation

Product Designer | Accounts Reconciliation

2023 - 2024
Ecobillz
  • Designed and improvised the accounts reconciliation platform used by finance managers to compare financial statements from different vendors to ensure accurate account balance.
  • Conducted stakeholder and customer interviews to understand business and customer objectives.
  • Reviewed support calls and tickets to understand the problems that most commonly arose.
  • Brainstormed ideas and created low-fidelity prototypes to discuss with key stakeholders and get their feedback on viability and feasibility.
  • Used the Ant Design system and created the dashboard screens.
  • Redesigned the account reconciliation dashboard to increase efficiency and manual work.
  • Updated design documents and provided design support for developers working on the product.
  • Collaborated with a cross-functional team of developers, product managers, and other stakeholders to build a user-friendly solution.
Technologies: Figma, Google Forms Development, Stakeholder Interviews, Stakeholder Management, UX Design, User Research, UI Design, UX Design, Dashboard, Web Dashboards, Information Architecture, Data Visualization Design, Information Visualization, Accounts Receivable, Accounting, Online Accounting, Accounting Systems, Finance, Reconciliation, User Flow Design, UX Wireframes, Graphic Design, User Feedback, Customer Support, Product Design, Web Design, Dashboard Design, Data-driven Dashboards, Key Performance Indicators (KPIs), Ant Design, Enterprise Development, Enterprise SaaS, Enterprise Design, Enterprise Application Design, SaaS Design, SaaS Design, SaaS Design, Software Design, B2B Design, UX Design, UI Design, Web App Testing, Responsive Web Development, Responsive Web Design, Automation, Automation Tools, AI Design, Component Libraries, Business Intelligence Development

Web and Brand Design Lead

2023 - 2023
FloCareer
  • Created the new brand identity, brand guidelines, website, and marketing collaterals for Flocareer and provided them with development support to build the website.
  • Conducted a discovery session with the Flocareer team to understand their products, vision, goals, and challenges.
  • Proposed a user flow, sitemap, and information architecture. Created the wireframes to present the structure of the website.
  • Created UI design prototypes, animations, and the style guide for the website.
  • Created brand guidelines based on the elements, color, and typography selected.
  • Created marketing assets such as brochures, pamphlets, business cards, and more.
Technologies: Figma, Miro Development, Branding, Identity, UX Design, Interviews, interview as a service, HR Tools, Human Resource Management Systems (HRMS), Software Design, SaaS Design, SaaS Design, SaaS Design, Enterprise SaaS, Web Design, Web UI, Web UX Design, Animation Design, GIF Animation, Animated GIFs, UX Design, UI Design, Responsive Web Design, Responsive Design, Responsible AI, WordPress Design, WordPress Design, Web Design, Information Architecture, UX Wireframes, User Journeys, UX Design, User Flow Design

Product Designer | Chef Marketplace

2023 - 2023
Chef Republic
  • Designed and managed the development of a Washington-based chef marketplace. Helped in brainstorming and ideation to build features for the MVP by conducting market research and considering budgets and timelines.
  • Conducted market research and reviewed competitor websites to understand the services provided by clients and find an opportunity in the market that could help Chef Republic stand out.
  • Finalized a set of features and created the product roadmap to ensure smooth launches that result in good traction.
  • Created wireframes, UI designs, and prototypes for mobile and desktop versions of the web app. Collected feedback from stakeholders and made iterations.
  • Managed front-end and back-end developers to launch the product smoothly.
Technologies: Figma, Miro Development, UX Design, UI Design, Marketplace Design, Marketplace Design, Marketplace Platforms, Two-sided Marketplaces, Social Marketplaces, Food Delivery Services, Chef, On-demand Services, On-demand, Startup Development, Lean Startups, Economic Development, React.js, UX Design, UI Design, UI Design, Responsive Web Development, Responsive Design, PWA, Progressive Web Applications (PWAs), Mobile UI Design, Mobile UX Design, Mobile App Design, Ideation, Brainstorming, UX Design, Product Design, UX Wireframes, User Flow Design, User Journeys, MVP Design, Minimum Viable Product (MVP), Competitor Analysis & Profiling, Market Research Analyst, Feature Roadmaps, Feature Planning

Lead UI/UX Designer

2022 - 2023
Ecobillz
  • Led the design and development of Ecobillz's website, starting with a comprehensive strategy session to understand the business objectives and target audience.
  • Created a detailed flowchart diagram to illustrate the website's structure and user flow, ensuring a seamless and intuitive browsing experience for visitors.
  • Developed engaging and persuasive content and wireframes, aligning them with the approved strategy and user requirements. This resulted in a clear visual representation of the website's structure and content hierarchy.
  • Designed a moodboard and initial mockups, presenting visual concepts and brand elements to stakeholders for feedback and approval, ensuring consistency and alignment with Ecobillz's brand identity.
  • Finalized the design and graphics, incorporating feedback and iterative improvements to achieve an optimal user interface (UI) and user experience (UX).
  • Implemented the final design on WordPress using Elementor, leveraging the platform's flexibility and customization capabilities to create a visually stunning and functional website.
  • Conducted thorough testing to ensure the website's compatibility across different devices and browsers, guaranteeing a seamless user experience and optimal performance.
  • Delivered the website to Ecobillz and trained their marketing team on website maintenance and making content updates, empowering them to manage the website independently.
  • Achieved significant results post-launch, including a 28% increase in conversion rate, a 17% increase in user engagement, a 25% increase in scheduled demos, and a 20% reduction in bounce rate.
  • Received positive feedback from Ecobillz and stakeholders, acknowledging the website's visual appeal, usability, and ability to drive customer engagement and conversions.
Technologies: B2B Design, Web Design, Web UI, Web UX Design, Responsive Web Development, Responsive Design, Responsive Web Design, Design Workshops, Information Architecture, Web Content, Content Writing, Branding, User Flow Design, Web Design, WordPress Design, WordPress Design, Elementor Design, Web Design, QA Testing, User Acceptance Testing (UAT), Client Management, Stakeholder Interviews, Stakeholder Management, UI Design, UX Design, UX Design, Web Design, UI Design, Web UI Design, Mobile UI Design, Prototyping, UI Prototyping, UX Prototyping, Rapid Prototyping, Graphic Design, Graphic Design, Graphic Design, Team Management, Economic Development, Enterprise Development, Enterprise SaaS, SaaS Design, SaaS Design, SaaS Design, Complex Problem Solving, Product Design, UI Design, Design Management, UI Design, Quantitative User Research, Human-computer Interaction (HCI), UX Design, Audits, Workshops, Automation Tools, Automation, Web Design, Leadership, Design Leadership

Product Design Consultant

2021 - 2023
EatLove.is
  • Designed and improved B2B/B2C applications to increase CSAT and NPS scores. Established a design system and design documentation for consistent implementation and future enhancements. Provided marketing collateral design support.
  • Collaborated with the VP of Product and CTO to design and develop B2B and B2C web and mobile apps for EatLove.is.
  • Conducted user research via surveys to collect customer pain points, challenges, bugs, and feedback.
  • Streamlined the B2B mobile and web app for the seamless delivery of meal plans and nutritional and health information to patients.
  • Improved the B2C mobile and web app for easy comprehension of the meal plans, nutritional values of food items, health information, and personalized diet plans.
  • Established and maintained a design system to ensure consistency and accelerate the product development cycle.
  • Created marketing assets, including pamphlets, emailers, and presentations.
Technologies: Figma, Photoshop, Adobe Illustrator, InVision, Miro Development, Balsamiq, Android Design, iOS Design, Web Design, Web UI, Web UX Design, Web App Design, UI Design, UX Design, SaaS Design, SaaS Design, Enterprise SaaS, SaaS Design, Automation Tools, User Testing, Remote User Testing, Web Design, Usability Heuristics, User Flow Design, User Journeys, User Research, User Validation, WordPress Design, WordPress Design, Elementor Design, Prototyping, UX Prototyping, Rapid Prototyping, Audits, UX Design, UX Design, Agile Sprints, Agile Delivery, UX Design, MVP Design, Branding, Logo Design, Gamification Design, Rewards, Web Notifications, Mobile App Design, Digital Product Design, Product Design, Graphic Design, Graphic Design, Design Workshops, Responsive Design, UI Design, UI Design, Quantitative User Research, Mobile App Design, App UX, App UI, Human-computer Interaction (HCI), Workshops, Web Design, Responsive Web Development, Responsive Web Design, Component Libraries, Jira

Product Designer

2022 - 2022
Bibliate
  • Designed a dashboard and website for an Education AI SaaS company that transforms long research articles into easy-to-read summaries for researchers, PhD students, and enthusiasts.
  • Created the user flow, sitemap, and wireframe for the dashboard and website.
  • Managed WordPress developers to build an SEO-friendly website.
Technologies: Figma, WordPress Design, WordPress Design, React.js, Node.js, Web Design, Web Design, Web UX Design, Web UI, Web UI Design, Web Design, UI Design, UX Design, Web App Design, Web Dashboards, Dashboard, Dashboard Design, Higher Education, Research, AI Tools, ChatGPT, UX Design, User Flow Design, User Journeys, UX Design, Wireframing, UX Wireframes, Web Design, Information Architecture, Prototyping, UI Prototyping, Rapid Prototyping, Landing Page Design, Style Guides

UX/UI Designer

2022 - 2022
MANN+HUMMEL
  • Created two prototypes: one for a mobile app and another for a car dashboard, demonstrating air quality data and the efficacy of M+H air filters by comparing AQI inside and outside the car cabin.
  • Conducted extensive user research and analysis, resulting in user personas and journey maps informing the design process, leading to a seamless and intuitive user experience.
  • Designed wireframes and interactive prototypes using Figma, facilitating user testing and feedback, resulting in iterative improvements and increased user satisfaction.
  • Applied best practices in mobile app design, including responsive design principles, increasing user engagement and a consistent user experience across multiple devices.
  • Presented design concepts and solutions to manufacturers, receiving positive feedback and approval for design direction, contributing to successful client partnerships and ongoing collaboration.
  • Collaborated closely with product managers and the business team to align user goals with business objectives, conducting user interviews and increasing user satisfaction.
  • Implemented data visualization techniques and created visually compelling mobile reports and car display screens, enabling end users to get real-time air quality data.
Technologies: UX Design, Figma, MVP Design, UX Design, UI Design, Mobile UI Design, Mobile UX Design, UX Wireframes, UX Design, Wireframing, Minimum Viable Product (MVP), UX Design, User Flow Design, User Empathy, Empathy Mapping, HVAC, Product Design, Car Dashboards, Human Machine Interface, Prototyping, UX Prototyping, UI Prototyping, Client Management, Communication Design, Enterprise Development, Connected Cars, Smart Cars, Human-computer Interaction (HCI), GUI Design, Sustainability, App UI, App UX, Mobile App Design, iOS Design, Data Visualization Design, Complex Problem Solving, Digital Product Design, Graphic Design, Graphic Design, Design Workshops, UI Design, UI Design, UX Design, Rapid Prototyping, Touch Design, Touchscreens, Touch Interactions, Device Interaction, Manufacturing, Manufacturers, Industrial & Manufacturing, HVAC Design, HVAC Standards

Product Designer | LMS (Learning Management System)

2021 - 2021
Learning Beam Academy
  • Helped a Canadian school design an LMS system to manage interactions and engagement among students, teachers, and parents. Designed features like assignments, quizzes, tests, calendars, and forums to ensure the smooth functioning of the school.
  • Conducted stakeholder interviews to understand their current processes and requirements. Analyzed their processes and created a flow chart diagram to propose a digital product flow.
  • Created multiple variations of logos and finalized them with the LBA team.
  • Crafted product wireframes and presented them to stakeholders to gather stakeholder feedback.
  • Created the UI design and product prototype on Figma and conducted remote usability tests with potential users.
  • Supported the developers with assets and clarified their doubts during the development phase.
  • Launched the product successfully. The product was appreciated by the LBA team and their students/teachers.
Technologies: Figma, Miro Development, InVision, Gamification Design, Rewards, Learning Management Systems (LMS), K-12 Education, Higher Education, Educational Portals, Student Engagement, Ebooks, Quizzes, Assignments, Calendars, Calendar Design, React.js, Branding, Product Branding, UI Design, Accessibility Development, Accessory Design, Web Accessibility, UI Design, UX Design, UI Design, UX Design, Product Design, Prototyping, Visual Design, Wireframing, User Flow Design, SaaS Design, SaaS Design, SaaS Design, User Journeys, UX Design, UX Strategy, Web Design, CX Strategy

Product Designer

2021 - 2021
Tribes Fit
  • Revamped a fitness app with gamification and rewards to increase user engagement. Created a community feature for user referrals to drive acquisition without added costs.
  • Conducted a discovery workshop with the client and their team to align on product vision, mission, and goals.
  • Facilitated user research with 50 participants to gather insights. Observed a decline in user engagement after a week of sharing daily workouts.
  • Created three user personas based on research findings: super users, moderately active users, and silent users. Formulated problem statements and "How might we" statements to inspire ideas.
  • Led brainstorming sessions with the client's team, which resulted in the hypothesis that users feel fatigued after long workouts. I suggested shorter, more competitive, and collaborative alternatives.
  • Tested the hypothesis by introducing shorter challenges like squats, push-ups, and running challenges, observing increased engagement and competitiveness. Developed gamification, reward, and notification strategies to maintain user engagement.
  • Implemented a community model where users could invite friends and family to their tribe to compete with other tribes. This drove user acquisition without extensive marketing expenses.
  • Designed the UI and UX of the application using Figma, incorporating client feedback and iterating on designs. Conducted usability tests to ensure app usability, refining designs through iterations.
  • Supported developers with assets and documentation to explain how gamification, rewards, and notifications will work. Conducted design QA to ensure the product was developed to high standards with the strategies we created.
Technologies: Figma, Miro Development, User Flow Design, User Research, User Testing, Usability, UX Design, User Journeys, Wireframing, UX Wireframes, Brainstorming, Ideation, Design Thinking, Gamification Design, Rewards, Habit Loops, User Feedback, Affinity Mapping, Mobile App Design, Mobile App Design, Mobile UI Design, Mobile UX Design, Mobile Apps, Native Mobile Apps, iOS Design, UX Design, UI Design, Mobile App Design, Product Design, Rapid Prototyping, User Stories, UI Design, UX Design, User Experience Design, Prototyping, Mockups, Prototype Design, Mockups, Prototype Design, UX Design, Mockups, Mobile App Design, Fitness Trackers, Workout, Workout Logging, UX Design, Discovery, Discovery Workshops, UX Design, Mobile App Design, Apple Push Notifications

Co-founder | Product Design and Strategy

2020 - 2021
Yescar
  • Led a cross-functional team as a co-founder, overseeing the successful launch of a pre-owned car marketplace and collaborating with developers and product operations managers.
  • Conducted comprehensive user research and competitor analysis, gathering valuable insights that informed the product strategy and resulted in a user-centric marketplace experience.
  • Created user flow diagrams and conducted iterative UI design, resulting in an intuitive and visually appealing platform that improved user engagement and satisfaction.
  • Provided development support and collaborated closely with the development team, ensuring the timely and seamless implementation of design features and functionalities.
  • Managed end-to-end product management responsibilities, including defining product roadmaps, prioritizing features, and optimizing user experiences based on data-driven decision-making.
  • Conducted user acceptance testing (UAT) to ensure the quality and functionality of the platform, resulting in a 90% bug-free launch and a smooth user experience.
  • Launched the pre-owned car marketplace, connecting buyers and sellers directly, which resulted in the sale of 100+ cars within a year.
  • Received positive feedback from customers, appreciating the convenience and efficiency of the platform's services and the seamless connection between buyers and sellers.
  • Implemented continuous improvement initiatives based on user feedback, resulting in a 20% increase in customer satisfaction and repeat platform usage.
  • Demonstrated expertise in design and strategy, showcasing strong leadership skills, effective collaboration with diverse stakeholders, and the ability to drive successful product launches.
Technologies: Figma, UX Design, Agile Sprints, Data Visualization Design, Marketplace Design, Marketplace Design, Social Marketplaces, Social Media Design, User Acceptance Testing (UAT), Remote User Testing, User Testing, UX Design, UI Design, Web App Design, Web UI, Web UX Design, Mobile App Design, Mobile App Design, App UI, App UX, iOS Design, Android Design, Miro Development, User Flow Design, User Research, Quantitative User Research, Qualitative Research, UX Design, UI Design, UX Design, User Journeys, Cars, Smart Cars, Electric Cars, Connected Cars, Self-driving Cars, Team Management, Leadership, Design Leadership, UX Leadership, Design Management, Competitor Analysis, Complex Problem Solving, Digital Product Design, Product Design, Graphic Design, Graphic Design, Graphic Design, Design Workshops, Responsive Design, UI Design, Human-computer Interaction (HCI), Logo Design, Rapid Prototyping, User Validation, Web Design, Workshops, Product Owners, Product Ownership, Product Strategy, Design Strategy, UX Strategy

Senior Visual Designer

2017 - 2020
Media.net
  • Revamped the internal reporting and analytics dashboard, significantly improving user experience (UX) and efficiency.
  • Redesigned dashboard and enabled 800+ employees to create complex reports within 30 seconds, compared to the previous time of over a minute.
  • Increased ad conversion on Forbes Advisor by 25% by suggesting and implementing improved ad placements based on data-driven insights and user behavior analysis.
  • Conducted thorough user research and usability testing to identify pain points and gather feedback, leading to targeted design enhancements and a 40% reduction in user errors on the internal dashboard.
  • Collaborated with cross-functional teams, including product managers and developers, to ensure seamless integration of design solutions and timely delivery of high-quality products.
  • Implemented best practices in visual design, including typography, color theory, and layout principles, resulting in cohesive and visually compelling designs across various digital platforms.
  • Created user-centered dashboards and data visualizations, enhancing data comprehension and enabling stakeholders to make informed decisions based on clear and actionable insights.
  • Worked closely with the marketing team to develop impactful presentations that effectively communicated complex information and key messages, resulting in increased engagement and positive audience feedback.
  • Received recognition for exceptional design work, contributing to the company's reputation as a leader in visual design and innovation in the industry.
  • Stayed up-to-date actively with the latest design trends, tools, and technologies, consistently bringing fresh ideas and pushing the boundaries of visual design excellence.
Technologies: Figma, InVision, Blender, Mobile Apps, Data Science, Dashboard, Web Dashboards, Dashboard Design, Web UI, Web UX Design, App UX, UX Design, UI Design, UI Design, Web UI Design, UX Design, Web Design, Branding, Presentations, Graphic Design, PowerPoint Templates, UX Design, Product Branding, Ads, Bing Ads, Banner Ads, Native Ads, Creative Advertising, Complex Problem Solving, Graphic Design, Graphic Design, Responsive Design, UI Design, UI Design, Qualitative Research, Quantitative User Research, Data Visualization Design, Mobile App Design, App UI, Human-computer Interaction (HCI), UX Design, Audits, Rapid Prototyping, User Validation, Web Design
2012 - 2015

Bachelor's Degree in Automotive Engineering

Sardar Patel College of Engineering - Mumbai, India

2010 - 2012

Diploma in Information Technology

Thakur College of Science and Commerce - India

JUNE 2024 - PRESENT

AI for Designers

Interaction Design Foundation

MARCH 2024 - PRESENT

Fundamentals of Product-Led Growth

ProductLed

FEBRUARY 2024 - PRESENT

Design Thinking: The Ultimate Guide

Interaction Design Foundation

FEBRUARY 2024 - PRESENT

UX Design for Virtual Reality

Interaction Design Foundation

NOVEMBER 2023 - PRESENT

Rapid Prototyping for Virtual Reality

Interaction Design Foundation

Tools

Figma, InVision, Photoshop, Miro Development, Adobe Illustrator, Blender, Balsamiq, Apple Push Notifications, Unreal Engine, Google Forms Development, Prototyping on Paper (POP), Manufacturing, Adobe After Effects Design, Chef, Adobe Firefly, WP eCommerce, Jira, Auto Layout, AI Tools

Languages

HTML, CSS, JavaScript, Python

Platforms

Web Design, Design Directors, iOS Design, WordPress Design, Google VR, Oculus, Mobile App Design, AIX, Shopify, ObservableHQ

Industry Expertise

Automotive, Fitness, Hotels & Lodging, Logistics Consulting, Transportation & Shipping, Hospitality

Other

UI Design, UX Design, Digital Product Design, User Flow Design, Product Design, UX Design, Prototyping, Prototype Design, Design Thinking, Remote User Testing, MVP Design, Minimum Viable Product (MVP), Information Architecture, Visual Design, Wireframing, Rapid Prototyping, Human-computer Interaction (HCI), App UI, App UX, Mobile App Design, Social Marketplaces, UI Design, Graphic Design, Graphic Design, Graphic Design, Competition Research, Design Sprints, Design Systems, Last Mile Logistics, Enterprise System Design, Agile Sprints, UX Design, Cars, Mobile UX Design, Automation, Automation Tools, Web Design, User Validation, WordPress Design, Audits, GUI Design, Sustainability, Data Visualization Design, Quantitative User Research, Qualitative Research, Competitor Analysis, UI Design, Design Workshops, Complex Problem Solving, Edtech Design, eLearning Design, Web Dashboards, Dashboard, Higher Education, UX Design, Dashboard Design, Web UI Design, Marketplace Design, UX Design, UX Design, UI Design, Mobile App, Fitness Trackers, Mobile App, iOS Design, Android Design, Web App Design, User Testing, Gamification Design, Rewards, Rewards Programs, User Research, UX Design, Competitor Analysis & Profiling, Car Dashboards, Mobile UI Design, Fintech Development, Credit Cards, Mobile App Design, Mobile Apps, Task Flows, Calendar Design, Mobile App Design, Leadership, Responsive Web Design, Responsive Web Design, Web Design, Model View Presenter (MVP), Proof of Concept (POC), Marketplace Design, Design Leadership, UX Leadership, Online Payments, Finance, Personal Finance, Personal Finance Management, Mobile App Design, Credit Card Processing, Digital Banking, Mobile App Design, Usability Heuristics, Exercise & Gyms, Workout Logging, Analytics Development, Community, Habit Formation, User Behavior, UX Design, User Journeys, UX Wireframes, Human Machine Interface, Elementor Design, SaaS Design, Communities, UX Design, Brand Identity Design, Enterprise Development, UX Design, User Empathy, Empathy Mapping, HVAC, UX Prototyping, UI Prototyping, Client Management, Communication Design, User Experience Design, Identity, Web Design, iOS Design, iOS UX Design, User Acceptance Testing (UAT), Validated User Research, Web Notifications, Mobile App Design, Community Growth, Wireframe to Product, Branding, Digital Brand Identity, SaaS Design, Enterprise SaaS, SaaS Design, Fleet Management, Fleet Management Platforms, Electric Vehicles, Connected Cars, Smart Cars, Electric Cars, Self-driving Cars, Enterprise Design, Enterprise Startups, React.js, Responsive Web Development, Task Management, Reporting, Graphs, UI Maps, Maps, Tracking, Design Strategy, UX Strategy, Stakeholder Interviews, Stakeholder Management, Stakeholder Engagement, Web Design, Information Design, Web Content, SEO Content, Content Writing, Content Strategy, Web UX Design, Web UI, Web Design, Workshops, UX Design, Agile Delivery, Logo Design, Social Media Design, Team Management, Design Management, Data Science, Presentations, Graphic Design, PowerPoint Templates, Product Branding, Ads, Bing Ads, Banner Ads, Native Ads, Creative Advertising, B2B Design, Responsive Design, Web Design, QA Testing, Economic Development, Marketplace Platforms, Two-sided Marketplaces, Progressive Web Applications (PWAs), PWA, Reports, Report Design, UX Research, CX Strategy, Service Design, Mobile App Design, User Validation Testing, UX Design, Brainstorming, Workout, Social Communication, Learning Management Systems (LMS), Learning, School, Assignments, Quizzes, Forum Design, Online Course Design, Landing Pages, VR Design, VR Design, Prototype Design, Extended Reality, X Reality (XR), Augmented Reality Design, Mixed Reality (MR), Spatial Design, UX Design, Storytelling Design, Bezi, Unity, Unity, Unreal Engine 5, Design Thinking Facilitation, Qualitative Reports, User Surveys, Problem Statements, Affinity Mapping, Ideation, Facilitation, Graphic Design, User Feedback, Usability, Usability Analysis, Usability Testing, Remote Usability Testing, Product-led Growth (PLG), GTM Marketing, Go-to-market Plans, Product-market Fit, SaaS Product Marketing, Digitization, Accounting, Online Accounting, Accounts Receivable, Tourism, Checkout, Invoices, Invoice Management, Invoicing, Compliance, Business to Government (B2G), Business to Business (B2B), Design Documentation, Agile Development, Touch Design, Touchscreens, Touch Interactions, Device Interaction, Manufacturers, Industrial & Manufacturing, Game UX Design, Mobile App Design, UX Design, Habit Loops, Native Mobile Apps, User Stories, Mockups, Mockups, Prototype Design, UX Design, Mockups, Mobile App Design, UX Design, Discovery, Discovery Workshops, Information Visualization, Accounting Systems, Reconciliation, Customer Support, Data-driven Dashboards, Key Performance Indicators (KPIs), Ant Design, Enterprise Application Design, Software Design, Web App Testing, AI Design, Digital Kiosks, UI Design, UX Design, Mobile App Design, Documentation, Verification, POS Displays, On-screen Displays (OSD), Accessibility Development, Accessible Web Design, Web Accessibility, Cross-functional Design, Cross-functional Collaboration, Observation, UX Design, Field Research, UX Design, White Labeling, Financials, Financial Data, Design Guidelines, Accounts, Financial Accounting, Interactive Dashboards, Software Design, Workflow, Workflow Management, Collaboration, Management, Artificial Intelligence as a Service (AIaaS), Science, Business to Business to Consumer (B2B2C), B2B2C, Component Libraries, Product Owners, Product Ownership, Product Strategy, K-12 Education, Educational Portals, Student Engagement, Ebooks, Calendars, UI Design, Accessory Design, Food Delivery Services, On-demand Services, On-demand, Startup Development, Lean Startups, Market Research Analyst, Feature Roadmaps, Feature Planning, Use Case Analysis, UX Design, Customer Feedback, Digital Tickets, image reading, HVAC Design, HVAC Standards, Infotainment, GUI Design, AI Design, Industrial Internet of Things (IIoT), Monitoring, SaaS Monitoring, filteration, AQI, AI Design, Generative Artificial Intelligence (GenAI), Machine Learning, Machine Learning, Generative Research, ChatGPT, DALL-E, DALL-E 3, UX Design, Validation, Ethnography, Quantitative Research, Research Reports, User Onboarding, Copywriting, UX Design, Style Guides, Online Auctions, Online Bidding, Web Design, E-commerce Website Design, E-commerce Website Design, UI Design, E-commerce UX Design, Shopify Design, Shopify Theme, Web QA Engineering, Color Palettes, Graphic Design, Web Portals, E-commerce Website Design, Style Kits, UI Design, Business Intelligence Development, Know Your Customer (KYC), Travel Security, Travel, Chart.js, Process Flow Design, Requirements Analysis, Business Process Flow Diagrams, UX Design, User Needs, Participant Observation, Interviews, interview as a service, HR Tools, Human Resource Management Systems (HRMS), Animation Design, GIF Animation, Animated GIFs, Responsive Web Design, Responsible AI, Desk Research, Diversity, Equity, & Inclusion (DEI), Travel Design, Card Payments, B2B Marketing Strategy, Lead Generation, Lead Pages, Landing Page Design, Motion Design, Brand Design, Typography, Mobile App Design, Conversion Rate, CRO, Hardware, Retail Sales, Direct to Consumer (D2C), Dropshipping, SaaS UX Consulting, Taxation, Tax Software, Food Ordering, Order Management, Food Ordering Platforms, Node.js, Research, Visual Identity Design, Website Design

Collaboration That Works

How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.

1

Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

Top talent is in high demand.

Start hiring