Alexis Courselle, Designer in Los Angeles, CA, United States
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Alexis Courselle

Verified Expert  in Design

Designer

Location
Los Angeles, CA, United States
Toptal Member Since
September 28, 2022

Alex is a senior conversion rate optimization (CRO) specialist fully equipped with hands-on knowledge of conversion strategy, A/B and MVT testing, search engine optimization (SEO), social media strategy and management, content creation, and design, including branding, illustrations, web UI/UX, video motion graphics, print and much more. Alex aims to catapult conversions to galactic levels.

Portfolio

Work Experience

Art Director

2011 - 2022
Yuri & Neil
  • Created strong, memorable, and attention-grabbing branding for Yuriandneil.co.nz. The brand name, look, and messaging revolved around a space theme. The website also reinforces the theme with space jargon and design.
  • Implemented a series of A/B testing using Google Optimize for new landing page designs that improved conversions while extending the branding for Mix & Match, a domestic/international flight, and travel booking website.
  • Performed UX research (qual/quant) for a new design implementation that helped Air Tahiti achieve its KPIs: increase flight bookings, promote and convert multi-island pass bookings, optimize its website overall, and improve the UX.
  • Helped Joomy to design a whitepaper around HR recruitment best practices. They would later promote this whitepaper on their website and social media platforms to generate leads.
Technologies: Google Optimize, Optimizely, AB Tasty, Conversion Rate Optimization (CRO), A/B Testing, UX Design, UI Design, Branding, Motion Videos, Social Media, SEO Audits, CX Strategy, EDM, Websites, Sketch, Adobe, Photoshop CC, InDesign CC, Illustrator CC, Adobe Experience Design (XD), Figma, Adobe Suite, eCommerce Design, UX Wireframes, Digital Product Design, Marketing Design, User Experience Design, System Design, Adobe Creative Suite, Quantitative User Research, Design Leadership, Design Strategy, eCommerce UX, Art Direction, Leadership, UX Leadership, Design Thinking, Brand Guidelines, High-fidelity Prototypes, Web App Design, Pitch Presentations, Email Design, Marketing, Responsive Web Design (RWD), Mobile Apps, Rapid Prototyping, Design, Webflow, UX Research, Collateral Design, B2B, B2C, B2B2C, Business to Business to Consumer (B2B2C), Dashboards, Marketplaces, UX Audits, Search Engine Optimization (SEO), Brand Identity, Typography, Color Palettes, User Interviews, User Stories, Ethnographic Studies, SaaS, Food Ordering, Social Networks, User Testing, Motion Design, Pitch Decks, Asana, UX Strategy, Competitor Analysis & Profiling, Graphics, eCommerce, Creative Direction, Motion & Animation Design, Adobe After Effects, User Personas, User Flows, High-end Design, No-code Development, Shopify Design, Mobile First, Non-fungible Tokens (NFT), Animation, Motion Graphics, Mockups, Startups, MVP Design, Learning, Atomic Design, Package Design, WordPress Themes, UI Components, Apple Keynote, Keynote Templates, Production, Notion, Gamification, Rewards Programs, Content Strategy, Business Strategy, Mobile App Design, Marketplace Design, Mobile App UI, Two-sided Marketplaces, CSS, SEO Content, HTML, PowerPoint Design, Clean Design, Logotype, Best Practices in Design, B2B Designer, Company Naming, International Marketing, Interaction Design (IxD), Funnel Optimization, HubSpot, Dashboard Design, Enterprise Design, Enterprise SaaS, Brand Development, Video Editing, Advertising Design, Asset Design, Promotional Videos, Mobile, Agency Websites, Visual Identity, User Journeys, CRM Design, Style Guides, SaaS Product Management, Product Strategy Consultant, Customer Portals, User Journey Maps, Social Network Mapping, Minimum Viable Product (MVP), App Design, Product Strategy, Customer Journeys, Sustainability, Maps, Design Reviews, Layout, Image Retouching, Design Direction, Brand Strategy, Mood Board Design, Corporate Branding, Social Media Marketing (SMM), Form Design, Subscriptions, Packaging, Presentations, Personas, Product Consultant, Ideation, Consulting, Concept Testing, Concepting, Apps, Subscription Box Service, Loyalty Schemes, Web Portals, Affiliate Management, Click-through Rates (CTR), Tone of Voice, Mobile-first Design, Qualitative Research, Research, Feature Prioritization, Product Planning, Complex Problem Solving, Web Applications, Data Architecture, Design Sprints, Social Media Apps, Web Application Design, Design Production, Digital Design, Enterprise, iOS App Design, Product Vision, UI Style Guides, User Interface (UI), Desktop App Design, Image Search, Agile UX, Responsive Design, Competitive Analysis, Design Specifications, Rapid Interactive Prototyping, Email Templates, Marketing Collateral Development, Sound Design, Video Design, Multimedia, Multimedia Design, UI Branding, Audits, Annotated Wireframes, Product Roadmaps, Lean UX, Food Packaging, Shopify, Accessibility, Shopify Customizations, Web Layout, Layout Design, Minimalism, Luxury Goods, Squarespace, DataViz, Consumer-facing Product Design, Infographs, Interviews, UI Audits, Market Research, Naming, Investor Presentations, Board Presentations, Remote User Testing, WCAG 2, Logo Design, Icon Design, Sportswear, Stakeholder Interviews, Artificial Intelligence (AI), SharePoint, Photoshop 7, Data Analytics, Heuristics, Quizzes, Questionnaires, Online Banners, Web Usability, Mobile eCommerce, Pitch Deck Consultant, Diagrams, Technical Diagrams, Communication, Research Reports, Stakeholder Management, Information Visualization, Website Audits, Luxury, Promotional Leaflets & Flyers, Box Packaging, Content Creation, Strategy, Brand Logos, 3D Design, Mascot Design, 3D Graphics, Iconography, On-page SEO, UX Review, JavaScript, Printing Materials, Color Schemes, Client Interviews, Digital Advertising, Digital Brand Identity, Rebranding, Brand Ecosystems, Material Design, Mood Boards, UI Animation, Merchandising, Instructional Design, Mobile Web Design, Digital Art, WebApp, PDF Design, Design Documentation, Google Sites, Chatbots, Google Sheets, Scenarios, Discovery, Discovery Workshops, Service Design, UX Documentation, Documentation, Confluence, Key Performance Indicators (KPIs), Process Design, Data, Interactive UI, Software as a Service (SaaS), Cross-functional Collaboration, Website CMS, Advertising, Technology, Social Media Advertising, Video Ads, Platform Design, Newsletter Design, Web Notifications, Mailchimp, Restaurants & Dining, Customer Relationship Management (CRM), Referrals, Creative Tech, Customer Support, Analytics, Data Analysis, Canva, Visual Design Language, Consumer Products, Beauty Products, Retail & Wholesale, Responsive Web Apps, Sports, Content Management Systems (CMS), Health & Wellness, Social Networking, Advertisement Design, Web, Direct to Consumer (D2C), Smart Homes, Smart Home Technology, Casinos & Gaming, Entertainment & Leisure, Journey Mapping, Events, Hospitality, Databases, Marketing Tools, StoryBrand, Building & Construction, WooCommerce, Development, Interactive UX, Immersive Experiences, Touchscreens, Animated Banners, Banner Campaigns, Messaging, Taglines, Videos, Label Design, Articulate Storyline, Paid Media, Social Media Campaigns, Ads, White Papers, Webinars, Focus Groups, Qualitative Reports, Customer Research, Shopify Theme, Advertising Campaigns, Social Advertising, YouTube Banners, YouTube, LiveStream, User Requirements, Sales & Marketing, Design Revamps, Software Design, Usertesting.com, User Validation, Storytelling, Print Ads, Interactive Design, Adobe UX, Key Performance Metrics, Project Management, AI Design, Task Management, Creative Design, Content-first Design & Development, Digital Newsletters, Electronics, Minimal UI, Consumer Finance, Stationery Design, Desktop Web Design, eCommerce Platforms, Booking Apps, Stripe API, Stripe, DevOps, Material UI, Marketing Materials, UI Development, Corporate Design, User Workflows, Google Slides, Product Benchmarking, PowerPoint Templates, Sports Websites, Food & Beverage, Tools, Consumer Behavior, Images, Thumbnail Images, Redesign, Lead Generation, Data Collection, Growth, Executive Presentations, Funding Presentations, Client Presentations, Image Processing, Web Banner Design, Brand Positioning, Small Business, Visual Workflow, Color Theory, Big Data, Big Data UX Designer, Data-heavy Design, Transportation & Logistics, Landing Page Designer, Vector Graphics, LinkedIn Ads, Training Materials, Explainer Videos, Education, Media, Social Ad Design, UI Motion, Concept Art, Buffer

Senior Conversion Specialist / UX/UI Designer (CRO)

2015 - 2016
Catchi
  • Developed Southern Cross' Conversion Rate Optimization program, including data research, a design proposal, and reporting. The client followed my recommendation by improving their branding and overall user experience. The conversions improved by 11%.
  • Created Consumer Magazine's Conversion Rate Optimization program, including data research, new design proposal, and reporting, recommended clients, and improved their branding and overall user experience. The conversions improved by 17%.
  • Made Genesis Energy's website responsive for mobile. In 2015, GE's development team delivered a brand new website with a tiny detail missing: the website wasn't responsive. We made it responsive using Optimizely, our A/B testing solution.
  • Handled digital product design and print advertising.
Technologies: Adobe, Google Optimize, Optimizely, AB Tasty, Conversion Rate Optimization (CRO), Conversion Rate, A/B Testing, UX Design, Web UX Design, UI Design, Web UI Design, Branding, UX Branding, PDF Branding, Motion Videos, Social Media, SEO Audits, EDM, Websites, Sketch 2, Adobe CC, Photoshop CC, InDesign CC, Illustrator CC, Adobe Experience Design (XD), Figma, Adobe Suite, eCommerce, UX Wireframes, Digital Product Design, Marketing Design, User Experience Design, System Design, Adobe Creative Suite, Quantitative User Research, Design Leadership, Design Strategy, eCommerce UX, Art Direction, Leadership, UX Leadership, Design Thinking, Brand Guidelines, High-fidelity Prototypes, Web App Design, Pitch Presentations, Email Design, Marketing, Responsive Web Design (RWD), Responsive UI, Rapid Prototyping, Design, Webflow, UX Research, Collateral Design, B2B, B2C, Business to Business to Consumer (B2B2C), B2B2C, Dashboards, Marketplaces, UX Audits, SaaS Design, Search Engine Optimization (SEO), Brand Identity, Typography, Color Palettes, User Interviews, User Stories, Ethnographic Studies, SaaS, Food Ordering, Shopify, Social Networks, User Testing, Finance, Edtech Design, Mobile UI Design, Mobile UX Design, App UX, App UI, Motion Design, Invoicing, Android, iOS, Pitch Decks, Asana, UX Strategy, Competitor Analysis & Profiling, Graphics, Creative Direction, Motion & Animation Design, Adobe After Effects, User Personas, User Flows, High-end Design, No-code Development, Real Estate, Shopify Design, Mobile First, Non-fungible Tokens (NFT), Animation, Mockups, Startups, MVP Design, Learning, Atomic Design, Package Design, WordPress Themes, UI Components, Keynote Templates, Production, Notion, Gamification, Rewards Programs, Content Strategy, Business Strategy, Product Development, Mobile App Design, Marketplace Design, Mobile App UI, Two-sided Marketplaces, CSS, SEO Content, HTML, PowerPoint Design, Clean Design, Logotype, Best Practices in Design, B2B Designer, Healthcare, Jira, Company Naming, International Marketing, Interaction Design (IxD), Apple HealthKit, Funnel Optimization, HubSpot, Dashboard Design, Enterprise Design, Enterprise SaaS, Brand Development, Video Editing, Advertising Design, Asset Design, Promotional Videos, Mobile, Agency Websites, Visual Identity, User Journeys, CRM Design, Style Guides, SaaS Product Management, Product Strategy Consultant, Customer Portals, User Journey Maps, Social Network Mapping, Minimum Viable Product (MVP), App Design, Product Strategy, Customer Journeys, Sustainability, Maps, Design Reviews, Layout, Image Retouching, Design Direction, Brand Strategy, Mood Board Design, Corporate Branding, Social Media Marketing (SMM), Form Design, Subscriptions, Packaging, Presentations, Personas, Product Consultant, Ideation, Consulting, Concept Testing, Concepting, Apps, Subscription Box Service, Loyalty Schemes, Web Portals, Affiliate Management, Click-through Rates (CTR), Tone of Voice, 3D, Mobile-first Design, Qualitative Research, Research, Feature Prioritization, Product Planning, Complex Problem Solving, Web Applications, Data Architecture, Design Sprints, Progressive Web Applications (PWA), Interactive Prototypes, Social Media Apps, Educational Platform Design, Educational Portals, Web Application Design, Design Production, Digital Design, Design Guidelines, User Validation, iOS App Design, Product Vision, UI Style Guides, User Interface (UI), Sales Funnel, Desktop App Design, Image Search, Agile UX, Responsive Design, Competitive Analysis, Design Specifications, Rapid Interactive Prototyping, Email Templates, Marketing Collateral Development, Sound Design, Video Design, Multimedia, Multimedia Design, UI Branding, Audits, Annotated Wireframes, Product Roadmaps, Lean UX, Food Packaging, Accessibility, Shopify Customizations, Web Layout, Layout Design, Minimalism, Luxury Goods, Squarespace, DataViz, Consumer-facing Product Design, Infographs, Interviews, UI Audits, Market Research, Naming, Investor Presentations, Board Presentations, Remote User Testing, WCAG 2, Logo Design, Icon Design, Sportswear, Stakeholder Interviews, Artificial Intelligence (AI), SharePoint, Photoshop 7, Data Analytics, Heuristics, Quizzes, Questionnaires, Online Banners, Web Usability, Mobile eCommerce, Pitch Deck Consultant, Diagrams, Technical Diagrams, Research Reports, Stakeholder Management, Information Visualization, Website Audits, Luxury, Promotional Leaflets & Flyers, Box Packaging, Content Creation, Strategy, Brand Logos, 3D Design, Mascot Design, 3D Graphics, Iconography, Psychology & Mental Health, On-page SEO, UX Review, JavaScript, Printing Materials, Color Schemes, Client Interviews, Digital Advertising, Digital Brand Identity, Rebranding, Brand Ecosystems, Material Design, Mood Boards, UI Animation, Merchandising, Instructional Design, Mobile Web Design, Digital Art, WebApp, PDF Design, Design Documentation, Google Sites, Chatbots, Google Sheets, Scenarios, Discovery, Discovery Workshops, Service Design, UX Documentation, Documentation, Confluence, Key Performance Indicators (KPIs), Process Design, Data, Interactive UI, Software as a Service (SaaS), Magento, Cross-functional Collaboration, Website CMS, Advertising, Technology, Social Media Advertising, Video Ads, Platform Design, Newsletter Design, Web Notifications, Mailchimp, Web Pages, Restaurants & Dining, Customer Relationship Management (CRM), Referrals, Healthcare Services, Creative Tech, Customer Support, Analytics, Data Analysis, Canva, Visual Design Language, Consumer Products, Beauty Products, Retail & Wholesale, Responsive Web Apps, Sports, Content Management Systems (CMS), Health & Wellness, Social Networking, Advertisement Design, Web, Direct to Consumer (D2C), Smart Homes, Smart Home Technology, Game Design, Casinos & Gaming, Entertainment & Leisure, Journey Mapping, Events, Investments, Character Illustration, Hospitality, Databases, Complex Application User Interfaces (UI), Marketing Tools, StoryBrand, Professional Services, Building & Construction, WooCommerce, Development, Interactive UX, Immersive Experiences, Custom Logos, Touchscreens, Animated Banners, Banner Campaigns, Messaging, Jewelry & Accessories, Taglines, Videos, Label Design, Articulate Storyline, E-learning, Paid Media, Social Media Campaigns, Ads, White Papers, Webinars, Focus Groups, Qualitative Reports, Customer Research, Shopify Theme, Drop Shipping, Advertising Campaigns, Social Advertising, YouTube Banners, Event Design, YouTube, Event Signage, LiveStream, Information Architecture (IA), User Requirements, Business Intelligence (BI), Information Technology, Sales & Marketing, Shopify Plus, Design Revamps, Usertesting.com, Storytelling, Print Ads, Interactive Design, Multi-sided Marketplaces, Marketplace Platforms, Adobe UX, Key Performance Metrics, Project Management, Task Management, Creative Design, Fintech, Content-first Design & Development, Digital Newsletters, Electronics, Minimal UI, Consumer Finance, Stationery Design, Desktop Web Design, eCommerce Platforms, Flutter, Booking Apps, MySQL, Stripe API, Stripe, Food Delivery Services, Rideshare Services, Android App Design, DevOps, Automotive, Material UI, Marketing Materials, Adobe Experience Manager (AEM), UI Development, Merchandise, Event Marketing, Corporate Design, Complex Web Systems, User Workflows, Google Slides, Energy, Product Benchmarking, PowerPoint Templates, Sports Websites, Food & Beverage, Admin Panels, Tools, Consumer Behavior, Images, Thumbnail Images, Curatorship, Redesign, Print Advertising, Environmental Graphics, Nonprofits, Lead Generation, Data Collection, Growth, Executive Presentations, Funding Presentations, Client Presentations, Investment Presentations, Image Processing, Chrome Extensions, Web Banner Design, Brand Positioning, Small Business, Visual Workflow, Color Theory, Big Data, Big Data UX Designer, Data-heavy Design, Gaming, Fintech Design, Transportation & Logistics, Landing Page Designer, Vector Graphics, BigCommerce, LinkedIn Ads, Adult Learning, Training Materials, Explainer Videos, Education, Media, Social Ad Design, UI Motion, Buffer

Art Director

2011 - 2015
Dentsu U.S.
  • Founded and managed the CRO Business Department in Dentsu Aegis Media and all the Dentsu Aegis Network group companies, such as Iprospect, Isobar, Carat, and Vizeum. Led CRO pitches, product creation, and documentation.
  • Created the Dentsu Aegis Lab in our Paris office, where we implemented immersive workshop labs to gather qualitative research data from client volunteers that assist in interactive user-testing and eye-tracking sessions.
  • Tutored and introduced CRO products, processes, contractors, costs, and profitability. Traveled worldwide to the rest of the Group companies in various countries to expand company capabilities and performance to advance the global service scale.
Technologies: Sketch, Axure, Axure RP Pro, Adobe, Adobe Illustrator, Adobe Photoshop, Figma, Agile, 2D Graphics, Google Optimize, WordPress, EDM, Optimizely, AB Tasty, Conversion Rate Optimization (CRO), Conversion Rate, A/B Testing, UX Design, UI Design, UX Branding, Branding, PDF Branding, Motion Videos, Social Media, SEO Audits, CX Strategy, Websites, Adobe Suite, Photoshop CC, InDesign CC, Illustrator CC, Adobe Experience Design (XD), eCommerce Design, UX Wireframes, Digital Product Design, Marketing Design, User Experience Design, System Design, Adobe Creative Suite, Quantitative User Research, Design Leadership, Design Strategy, eCommerce UX, Art Direction, Leadership, UX Leadership, Design Thinking, Brand Design, Brand Guidelines, Booklet Design, Print Design, Editorial Design, Books, Web App Design, Pitch Presentations, Email Design, Blog Design, Copywriting, Marketing, Klaviyo, Responsive Web Design (RWD), Mobile Apps, Rapid Prototyping, Design, Webflow, UX Research, Collateral Design, B2B, B2C, Business to Business to Consumer (B2B2C), B2B2C, Dashboards, Marketplaces, UX Audits, SaaS Design, Search Engine Optimization (SEO), Brand Identity, Typography, Color Palettes, User Interviews, User Stories, Ethnographic Studies, SaaS, Food Ordering, Shopify, Social Networks, User Testing, Finance, Edtech Design, Mobile UI Design, Mobile UX Design, App UX, App UI, Motion Design, Invoicing, Android, iOS, Pitch Decks, Asana, UX Strategy, Competitor Analysis & Profiling, Graphics, eCommerce, Creative Direction, Motion & Animation Design, Adobe After Effects, User Personas, User Flows, High-end Design, No-code Development, Real Estate, Shopify Design, Mobile First, Non-fungible Tokens (NFT), Animation, Motion Graphics, Mockups, Startups, MVP Design, Learning, Atomic Design, Package Design, WordPress Themes, UI Components, Apple Keynote, Keynote Templates, Production, Notion, Gamification, Rewards Programs, Content Strategy, Business Strategy, Product Development, Mobile App Design, Marketplace Design, Mobile App UI, Two-sided Marketplaces, CSS, SEO Content, HTML, PowerPoint Design, Clean Design, Logotype, Best Practices in Design, B2B Designer, Healthcare, Jira, Company Naming, Learning Management Systems (LMS), International Marketing, Interaction Design (IxD), Apple HealthKit, Funnel Optimization, HubSpot, Dashboard Design, Enterprise SaaS, Brand Development, Video Editing, Advertising Design, Asset Design, Promotional Videos, Mobile, Agency Websites, Visual Identity, User Journeys, CRM Design, Style Guides, SaaS Product Management, Product Strategy Consultant, Customer Portals, User Journey Maps, Social Network Mapping, Minimum Viable Product (MVP), App Design, Product Strategy, Customer Journeys, Sustainability, Maps, Design Reviews, Layout, Image Retouching, Design Direction, Brand Strategy, Mood Board Design, Corporate Branding, Social Media Marketing (SMM), Form Design, Subscriptions, Packaging, Presentations, Personas, Product Consultant, Ideation, Consulting, Concept Testing, Concepting, Apps, Subscription Box Service, Loyalty Schemes, Web Portals, Affiliate Management, Click-through Rates (CTR), Tone of Voice, 3D, Mobile-first Design, Qualitative Research, Research, Feature Prioritization, Product Planning, Complex Problem Solving, Web Applications, Data Architecture, Design Sprints, Progressive Web Applications (PWA), Interactive Prototypes, Social Media Apps, Educational Platform Design, Educational Portals, Web Application Design, Design Production, Digital Design, Design Guidelines, User Validation, iOS App Design, Product Vision, UI Style Guides, User Interface (UI), Desktop App Design, Image Search, Agile UX, Responsive Design, Competitive Analysis, Design Specifications, Rapid Interactive Prototyping, Email Templates, Marketing Collateral Development, Sound Design, Video Design, Multimedia, Multimedia Design, UI Branding, Audits, Annotated Wireframes, Product Roadmaps, Lean UX, Food Packaging, Accessibility, Shopify Customizations, Web Layout, Layout Design, Minimalism, Luxury Goods, Squarespace, DataViz, Consumer-facing Product Design, Infographs, Interviews, UI Audits, Market Research, Naming, Investor Presentations, Board Presentations, Remote User Testing, WCAG 2, Logo Design, Icon Design, Sportswear, Stakeholder Interviews, Artificial Intelligence (AI), SharePoint, Photoshop 7, Data Analytics, Heuristics, Quizzes, Questionnaires, Online Banners, Web Usability, Mobile eCommerce, Pitch Deck Consultant, Diagrams, Technical Diagrams, Communication, Research Reports, Information Visualization, Website Audits, Luxury, Promotional Leaflets & Flyers, Box Packaging, Content Creation, Strategy, Brand Logos, Mascot Design, Iconography, Psychology & Mental Health, On-page SEO, UX Review, JavaScript, Printing Materials, Color Schemes, Client Interviews, Digital Advertising, Digital Brand Identity, Rebranding, Brand Ecosystems, Material Design, Mood Boards, UI Animation, Merchandising, 3D Mockups, Instructional Design, Mobile Web Design, Digital Art, WebApp, PDF Design, Design Documentation, Google Sites, Chatbots, Google Sheets, Scenarios, Discovery, Discovery Workshops, Service Design, UX Documentation, Documentation, Confluence, Key Performance Indicators (KPIs), Process Design, Data, Interactive UI, Software as a Service (SaaS), Magento, Cross-functional Collaboration, Website CMS, Advertising, Technology, Social Media Advertising, Video Ads, Platform Design, Newsletter Design, Web Notifications, Mailchimp, Web Pages, Restaurants & Dining, Customer Relationship Management (CRM), Referrals, Healthcare Services, Creative Tech, Customer Support, Analytics, Data Analysis, Canva, Visual Design Language, Consumer Products, Beauty Products, Retail & Wholesale, Responsive Web Apps, Content Management Systems (CMS), Health & Wellness, Social Networking, Advertisement Design, Web, Direct to Consumer (D2C), Smart Homes, Smart Home Technology, Game Design, Casinos & Gaming, Entertainment & Leisure, Journey Mapping, Events, Investments, Character Illustration, Hospitality, Databases, Complex Application User Interfaces (UI), Marketing Tools, StoryBrand, Professional Services, Building & Construction, WooCommerce, Development, Interactive UX, Custom Logos, Touchscreens, Animated Banners, Banner Campaigns, Messaging, Jewelry & Accessories, Taglines, Videos, Label Design, Articulate Storyline, SCORM Compatibility, E-learning, Paid Media, Social Media Campaigns, Ads, White Papers, Webinars, Focus Groups, Qualitative Reports, Customer Research, Natural Language Processing (NLP), Shopify Theme, Drop Shipping, Advertising Campaigns, Social Advertising, YouTube Banners, Event Design, YouTube, Event Signage, Information Architecture (IA), User Requirements, Business Intelligence (BI), Information Technology, Sales & Marketing, Shopify Plus, Design Revamps, Software Design, Usertesting.com, Storytelling, Print Ads, Interactive Design, Multi-sided Marketplaces, Marketplace Platforms, Adobe UX, Key Performance Metrics, Project Management, Task Management, Creative Design, Fintech, Content-first Design & Development, Digital Newsletters, Electronics, Minimal UI, Consumer Finance, Stationery Design, Desktop Web Design, eCommerce Platforms, Booking Apps, MySQL, Stripe API, Stripe, Android App Design, DevOps, Automotive, Marketing Materials, Adobe Experience Manager (AEM), UI Development, Merchandise, Event Marketing, Corporate Design, Complex Web Systems, User Workflows, Google Slides, Energy, Product Benchmarking, PowerPoint Templates, Sports Websites, Food & Beverage, Admin Panels, Tools, Consumer Behavior, Images, Thumbnail Images, Curatorship, Redesign, Government, Print Advertising, Product Packaging, Environmental Graphics, Nonprofits, Lead Generation, Data Collection, Growth, Executive Presentations, Funding Presentations, Client Presentations, Investment Presentations, Image Processing, Web Banner Design, Brand Positioning, Small Business, Visual Workflow, Color Theory, Big Data, Big Data UX Designer, Data-heavy Design, Gaming, Fintech Design, Transportation & Logistics, Landing Page Designer, Vector Graphics, BigCommerce, LinkedIn Ads, Adult Learning, Training Materials, Media, Social Ad Design, UI Motion, Buffer

UI/UX & SEO Project Manager

2005 - 2010
Microsoft
  • Led the user study on the government TAX website to improve the overall user experience and decrease the number of queries and calls going through the call center and support team.
  • Improved software user experience by running quantitative and qualitative studies with my team. We contributed to Microsoft Dynamic Software and user experience.
  • Implemented and developed process systems to encourage support and efficiency to the development teams in XPM (Extreme Programming Management). Structure was vital, with four teams spread across the globe working 24/7 on government projects.
Technologies: Microsoft, Microsoft Dynamics CRM, Microsoft Word, Microsoft Edge, Microsoft Sway, Microsoft Blend, Microsoft Excel, Microsoft Visio, Microsoft Unity, Microsoft Lync, Microsoft Azure, Microsoft Teams, Microsoft Access, Microsoft Yammer, Microsoft Kinect, Microsoft OneNote, Microsoft Outlook, Microsoft Visual C++, Microsoft Office, Microsoft Power BI, Microsoft Surface, Microsoft Dynamics, Microsoft HoloLens, Microsoft Project, Microsoft Servers, Microsoft SQL Server, Microsoft Power Apps, Microsoft Publisher, Microsoft FrontPage, Microsoft Dynamics AX, Microsoft Test Manager, Microsoft PowerPoint, Microsoft Dynamics NAV, Microsoft Web Services, Microsoft Visual Studio, 2D Graphics, Microsoft Expression Blend, Microsoft Azure Cloud Server, Microsoft Team Foundation Server, Microsoft Word Add-on Development, Microsoft Certified Developer ASP.NET, Microsoft Certified Solutions Developer .NET 4.5 Web Applications Developer, Sketch, Axure, Axure RP Pro, Adobe, Adobe CC, Adobe Illustrator, Adobe Photoshop, Figma, Agile, AB Tasty, Google Optimize, WordPress, EDM, Optimizely, Conversion Rate Optimization (CRO), Conversion Rate, A/B Testing, UX Testing, UX Design, UI Design, UX Branding, 3D Animation, PDF Branding, Social Media, SEO Audits, CX Strategy, Websites, Adobe Suite, Adobe Creative Suite, Photoshop CC, Illustrator CC, InDesign CC, Adobe Experience Design (XD), eCommerce Design, eCommerce Web Design, UX Wireframes, Digital Product Design, Marketing Design, Digital Marketing Design, Digital Marketing Strategy, User Experience (UX), User Experience Design, User Experience Strategy, System Design, Reporting System Design, Quantitative User Research, Quantitative Research, Quantitative Analysis, Design Leadership, Design Strategy, Strategic Design, Web Design Strategy, eCommerce UX, Art Direction, Leadership, UX Leadership, Team Leadership, Product Leadership, Design Thinking, UX Thinking, Product Thinking, Systems Thinking, Critical Thinking, Creative Thinking, Analytical Thinking, Research & Critical Thinking, Innovation, Innovative UX, Digital Innovation, Innovation Labs, Innovation Strategy, Innovation Management, Value Innovation, Case Studies, Field Studies, Research Studies, Feasibility Studies, Workshops, UX Workshops, Design Workshops, User Workshops, Ideation Workshops, Workshop Facilitation, Brand Guidelines, Booklet Design, Print Design, Editorial Design, Books, High-fidelity Prototypes, Web App Design, Pitch Presentations, Email Design, Blog Design, Copywriting, Marketing, Klaviyo, Responsive Web Design (RWD), Mobile Apps, Responsive UI, Rapid Prototyping, Design, Webflow, UX Research, Collateral Design, B2B, B2C, B2B2C, Business to Business to Consumer (B2B2C), Dashboards, Marketplaces, UX Audits, SaaS Design, Search Engine Optimization (SEO), Brand Identity, Typography, Color Palettes, User Interviews, User Stories, Ethnographic Studies, SaaS, Food Ordering, Shopify, Social Networks, User Testing, Finance, Edtech Design, Mobile UI Design, Mobile UX Design, App UX, App UI, Motion Design, Invoicing, Android, iOS, Pitch Decks, Asana, UX Strategy, Competitor Analysis & Profiling, Graphics, eCommerce, Creative Direction, Motion & Animation Design, Adobe After Effects, User Personas, User Flows, High-end Design, No-code Development, Real Estate, Shopify Design, Mobile First, Non-fungible Tokens (NFT), Animation, Mockups, Startups, MVP Design, Learning, Atomic Design, Package Design, WordPress Themes, UI Components, Apple Keynote, Keynote Templates, Production, Notion, Gamification, Rewards Programs, Content Strategy, Business Strategy, Product Development, Mobile App Design, Marketplace Design, Mobile App UI, Two-sided Marketplaces, CSS, SEO Content, HTML, PowerPoint Design, Clean Design, Logotype, Best Practices in Design, B2B Designer, Healthcare, Jira, Company Naming, Learning Management Systems (LMS), International Marketing, Interaction Design (IxD), Medtech, Apple HealthKit, Funnel Optimization, HubSpot, Dashboard Design, Enterprise SaaS, Brand Development, Video Editing, Advertising Design, Asset Design, Promotional Videos, Mobile, Agency Websites, Visual Identity, User Journeys, CRM Design, Style Guides, SaaS Product Management, Product Strategy Consultant, Customer Portals, User Journey Maps, Social Network Mapping, Minimum Viable Product (MVP), App Design, Product Strategy, Customer Journeys, Sustainability, Maps, Design Reviews, Layout, Image Retouching, Design Direction, Brand Strategy, Mood Board Design, Corporate Branding, Social Media Marketing (SMM), Form Design, Subscriptions, Packaging, Presentations, Personas, Product Consultant, Ideation, Consulting, Concept Testing, Concepting, Apps, Subscription Box Service, Loyalty Schemes, Web Portals, Affiliate Management, Click-through Rates (CTR), Tone of Voice, 3D, Mobile-first Design, Qualitative Research, Research, Feature Prioritization, Product Planning, Complex Problem Solving, Web Applications, Data Architecture, Design Sprints, Progressive Web Applications (PWA), Interactive Prototypes, Social Media Apps, Educational Platform Design, Educational Portals, Web Application Design, Design Production, Digital Design, Design Guidelines, User Validation, iOS App Design, Product Vision, UI Style Guides, User Interface (UI), Sales Funnel, Desktop App Design, Image Search, Agile UX, Responsive Design, Competitive Analysis, Design Specifications, Rapid Interactive Prototyping, Email Templates, Marketing Collateral Development, Sound Design, Video Design, Multimedia, Multimedia Design, UI Branding, Audits, Annotated Wireframes, Product Roadmaps, Lean UX, Food Packaging, Accessibility, Shopify Customizations, Web Layout, Layout Design, Minimalism, Luxury Goods, Squarespace, DataViz, Consumer-facing Product Design, Infographs, Interviews, UI Audits, Market Research, Naming, Investor Presentations, Board Presentations, Remote User Testing, WCAG 2, Logo Design, Icon Design, Sportswear, Stakeholder Interviews, Artificial Intelligence (AI), SharePoint, Photoshop 7, Heuristics, Questionnaires, Online Banners, Web Usability, Mobile eCommerce, Pitch Deck Consultant, Diagrams, Technical Diagrams, Communication, Research Reports, Stakeholder Management, Information Visualization, Website Audits, Luxury, Promotional Leaflets & Flyers, Box Packaging, Content Creation, Strategy, Brand Logos, Mascot Design, Iconography, Psychology & Mental Health, On-page SEO, UX Review, JavaScript, Printing Materials, Color Schemes, Client Interviews, Digital Advertising, Digital Brand Identity, Rebranding, Brand Ecosystems, Material Design, Mood Boards, UI Animation, 3D Rendering, Merchandising, 3D Mockups, Instructional Design, Mobile Web Design, Digital Art, WebApp, PDF Design, Design Documentation, Google Sites, Chatbots, Google Sheets, Scenarios, Discovery, Discovery Workshops, Service Design, UX Documentation, Documentation, Confluence, Key Performance Indicators (KPIs), Process Design, Data, Interactive UI, Software as a Service (SaaS), Magento, Cross-functional Collaboration, Website CMS, Advertising, Technology, Social Media Advertising, Platform Design, Newsletter Design, Mailchimp, Customer Relationship Management (CRM), Referrals, Healthcare Services, Creative Tech, Customer Support, Analytics, Data Analysis, Visual Design Language, Consumer Products, Beauty Products, Retail & Wholesale, Responsive Web Apps, Content Management Systems (CMS), Health & Wellness, Social Networking, Advertisement Design, Web, Direct to Consumer (D2C), Smart Homes, Casinos & Gaming, Entertainment & Leisure, Journey Mapping, Events, Databases, Complex Application User Interfaces (UI), Marketing Tools, StoryBrand, Professional Services, WooCommerce, Development, Immersive Experiences, Custom Logos, Touchscreens, Animated Banners, Banner Campaigns, Messaging, Taglines, Articulate Storyline, Paid Media, Social Media Campaigns, Ads, White Papers, Webinars, Focus Groups, Qualitative Reports, Customer Research, Natural Language Processing (NLP), Shopify Theme, Advertising Campaigns, Social Advertising, YouTube Banners, Event Design, YouTube, Information Architecture (IA), User Requirements, Business Intelligence (BI), Information Technology, Sales & Marketing, Shopify Plus, Design Revamps, Software Design, Usertesting.com, Storytelling, Print Ads, Interactive Design, Multi-sided Marketplaces, Marketplace Platforms, Adobe UX, Key Performance Metrics, Project Management, Task Management, Creative Design, Fintech, Minimal UI, Stationery Design, Desktop Web Design, eCommerce Platforms, Marketing Materials, Adobe Experience Manager (AEM), Merchandise, Event Marketing, Corporate Design, Complex Web Systems, User Workflows, Google Slides, Energy, Product Benchmarking, PowerPoint Templates, Sports Websites, Food & Beverage, Admin Panels, Tools, Consumer Behavior, Images, Thumbnail Images, Curatorship, Redesign, Government, Print Advertising, Product Packaging, Lead Generation, Data Collection, Growth, Executive Presentations, Funding Presentations, Client Presentations, Investment Presentations, Image Processing, Chrome Extensions, Web Banner Design, Brand Positioning, Small Business, Color Theory, Big Data, Big Data UX Designer, Data-heavy Design, Landing Page Designer, Vector Graphics, BigCommerce, LinkedIn Ads, Adult Learning, Training Materials, Social Ad Design, UI Motion, Buffer
2003 - 2007

Master's Degree in Advertising and Marketing

Grenoble Ecole de Management - Grenoble, France

NOVEMBER 2015 - PRESENT

A/B Testing Software

Optimizely

SEPTEMBER 2015 - PRESENT

A/B Testing Software

AB Tasty

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