Andrea Leonetti
Verified Expert in Design
Designer
Andrea is a multidisciplinary art director. His education has been oriented toward graphic design since he was thirteen, and he started working as a graphic designer with a great interest in brand identity and logo design. Andrea has worked in communication agencies with a team-oriented approach to building websites, intending to choose the right elements for the user experience. He is an art director who always acts as a bridge between UI, UX, and coding.
Portfolio
Work Experience
Senior Art Director | Freelance
Nexi Group
- Worked for Nexi Group on the YAP project, an online payment product and virtual credit card for a teenage target audience.
- Followed the app's evolution and its old and new functions as an art director and UI designer. Also, I closely cooperated with the UX team.
- Designed landing pages, restyled the website, and conducted marketing communication.
Senior Art Director | Freelance
Prada Group
- Redesigned and restyled the Prada website while acting as an art director.
- Managed a small team of UX and UI designers. The marketing team and the owner directly supervised the project.
- Designed every single element of the website with my team, and I developed a UI kit and a prototype. Additionally, prototype code helped build the actual structure of the existing website.
Art Director | Freelance
J. Walter Thompson
- Worked for a social campaign as a freelance art director.
- Designed a mood board to show to the final client.
- Designed many proposals for a pharmaceutical company.
Art Director | Freelance
Publicis Sapient
- Participated in the Tobi Team, an Italian project that launched the first chatbot for Vodafone. As a freelance, I was an accessibility-focused user interface designer.
- Used the Agile methodology in a team that included Microsoft developers and had an opportunity to use my coding skills to collaborate with them.
- Designed a chatbot user interface and followed every aspect of Tobi products in compliance with the guidelines of the Vodafone brand book and existing libraries.
- Developed additional projects to animate the bot and make it more human.
Art Director | Freelance
Digitas
- Collaborated with a creative director and a small team. I followed the entire construction of a client website, from UX to UI and visual design.
- Designed and drew over 190 layouts, an icon library of 74 elements, and a UI kit in collaboration with a team of UX designers and an intern. Also, I developed a project on HTML 5 and InVision prototypes in the last months.
- Presented the project to customer management at the client's headquarters. Our creative director chose me to complete this task.
- Participated in a similar project by Digitas LBI, carrying out the same tasks and roles as on the previous project, including working on UI kit, UI design, and prototypes.
Web Designer and Front-end Developer
Web To Emotions | New Media Agency
- Started to work with Web To Emotions as a freelance.
- Learned to write code using HTML, CSS, and jQuery.
- Designed my first app UI for an international forum in Milan. Also, I designed, developed, and followed the entire social communication.
Education
Master's Degree in Art and Design
Academy of Fine Arts - Rome, Italy
Bachelor of Arts Degree in Graphic Design
Academy of Fine Arts - Rome, Italy
High School Diploma in Graphic Design
Graphic Design High School - Andria, Italy
Skills
Tools
Adobe, Adobe CC, Sketch, InVision, Zeplin, Adobe Illustrator, Adobe InDesign, Photoshop CC, Adobe Dreamweaver, Principle, After Effects CC, Premiere Pro CC, Figma, Illustrator CC, Photo Editors
Industry Expertise
Sports, Fashion, Restaurants & Dining, Music
Platforms
Craft CMS
Languages
CSS, HTML5
Other
Visual Art, Graphic Design, Websites, UI Design, Design, Fashion Design, jQuery, User Experience (UX), Social, Brand Identity, Basketball, Soccer, Football, Apps, Digital Magazines, Logotype, Branding, Art Direction, Mobile Payments, Web UI, User Interface (UI), Redesign, Responsive Layout, Mobile UI, Sports Websites, Blog Design, App Design, Logo Design, Music Players, Mobile Learning, Product Design, Stationery Design, Color Schemes, Icon Sets, Style Kits, eCommerce UI, Visual Design, Modular Design, Scheduling, Localization, User Onboarding, Digital Music, User Flows, Magazine Layout Design, Food Styling, UI Libraries
Experience
Tools
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