Anthony Conta, Designer in New York, NY, United States
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Anthony Conta

Verified Expert  in Design

Bio

Since 2012, Anthony has been designing user experiences across a variety of products. From educational games for teenagers to interactive videos for children and SaaS platforms for adults, Anthony has a wide range of multidisciplinary experience across various industries, mediums, and audiences. In his spare time, he trains aspiring design talent by creating educational programs, hosting mentoring sessions, and writing articles.

Portfolio

Work Experience

Product Design Mentor

2021 - PRESENT
Designlab Learning
  • Taught design students across product strategy, UX design, UI design, interaction design, and visual design.
  • Provided constructive, actionable feedback on weekly assignments designed to give students hands-on experience across all disciplines.
  • Met with students 1:1 every week to provide hands-on direction, industry expertise, and career advice.
Technologies: Figma, Interaction Design (IxD), User Experience (UX), User Interface (UI), UX Research, User Flows, Information Architecture (IA), Prototyping, Product Design, UX Design, UI Design, Web UX Design, Wireframing

Adjunct Faculty and Coach, Product Design

2021 - PRESENT
City University of New York
  • Appointed adjunct professor and coach of human-centered design, UX, and visual design for students across all of CUNY's network of learners.
  • Planned, created, and delivered 100+ hours of lessons for 20+ students new to design thinking in a classroom setting.
  • Facilitated 1:1 calls with students to discuss their design progress, areas of excellence and improvement, career, and more.
Technologies: Figma, Interaction Design (IxD), User Experience (UX), User Interface (UI), UX Research, User Flows, Information Architecture (IA), Prototyping, Product Design, UX Design, UI Design, Web UX Design, Wireframing

Adjunct Faculty, Product Design

2021 - PRESENT
upGrad
  • Appointed adjunct faculty of design thinking for over 3,000 aspiring product managers across 85 countries–in partnership with Duke University.
  • Created syllabus and learning objectives for three modules of content, covering ideation, design, rapid prototyping, usability, and user testing.
  • Wrote and recorded hours of video content, walking students through core concepts related to design thinking, product design, and user experience design.
  • Designed dozens of assessment questions to gauge student learnings and program outcomes.
Technologies: Figma, Interaction Design (IxD), User Experience (UX), User Interface (UI), UX Research, User Flows, Information Architecture (IA), Prototyping, Product Design, UX Design, UI Design, Web UX Design, Wireframing

Senior Product Designer

2021 - PRESENT
Vimeo
  • Led discovery, conceptualization, rapid prototyping, and delivery of features across Vimeo’s live streaming ecosystem.
  • Pioneered the design of an interactive onboarding experience that doubled upsell interest in our core product.
  • Improved current live streaming features to include additional functionality based on user feedback from the product launch.
Technologies: Figma, Adobe Experience Design (XD), Interaction Design (IxD), Jira, User Experience (UX), User Interface (UI), UX Research, User Flows, Video Streaming, Entertainment & Leisure, Information Architecture (IA), Motion Design, Prototyping, Product Design, UX Design, UI Design, Web UX Design, Wireframing

Senior Product Designer

2020 - 2021
Discovery, Inc.
  • Led the design of native mobile and responsive web experiences for the food network and its 35 million monthly users.
  • Appointed to lead the design systems, managing the development of a design system on Figma for 50+ coworkers.
  • Translated data-driven insights into hundreds of design artifacts, from user journeys to final designs.
  • Collaborated with 60+ designers, developers, product owners, editorial, and stakeholders.
  • Produced complex interactive prototypes to validate assumptions via user testing.
Technologies: Figma, Adobe Experience Design (XD), Jira, Principle, InVision, Sketch, User Experience (UX), User Interface (UI), Interaction Design (IxD), UX Research, User Flows, Video Streaming, Information Architecture (IA), Motion Design, Prototyping, Product Design, UX Design, UI Design, Web UX Design, Wireframing

Product Designer

2019 - 2020
Kaplan Test Prep
  • Led the E2E design of educator and admin experiences on a white label, SaaS learning product.
  • Designed a new UI for the reporting system used Kaplan-wide for over six standardized tests.
  • Translated the requirements into user flows, site maps, wireframes, designs, and prototypes.
  • Recruited dozens of users to conduct research that tested designs and hypotheses.
  • Contributed to a responsive web design system for more than six designers and twenty engineers.
Technologies: Adobe Experience Design (XD), Interaction Design (IxD), InVision, Jira, Principle, Sketch, User Interface (UI), User Experience (UX), UX Research, User Flows, Information Architecture (IA), Motion Design, Prototyping, Product Design, UX Design, UI Design, Web UX Design, Wireframing

Product Designer

2018 - 2019
Freelance
  • Designed digital experiences as a freelance UX/UI and product designer for clients including BCG, PwC, and PlayerShare.
  • Facilitated design studios with clients to ideate product ideas and features. Interviewed users and researched competitor and comparator services.
  • Synthesized research into insights, user journeys, user flows, wireframes, and prototypes.
  • Recruited participants and tested designs to validate ideas and prepare the final files for delivery.
Technologies: Adobe Experience Design (XD), Figma, Interaction Design (IxD), InVision, Principle, Sketch, User Experience (UX), User Interface (UI), UX Research, User Flows, Games, Entertainment & Leisure, Information Architecture (IA), Motion Design, Prototyping, Product Design, UX Design, UI Design, Web UX Design, Wireframing

Interactive Producer

2016 - 2018
ViacomCBS
  • Led the UX and creative of interactive digital videos for children, working with global brands including Blues Clues, Bubble Guppies, and Team Umizoomi.
  • Directed the creative vision of 20+ episodes of Play Along Video on mobile.
  • Defined the user experience of 400+ digital interactive game elements.
  • Managed up to ten projects simultaneously to prepare content for launch.
  • Prepared 70+ documents to communicate vision and requirements to the team.
  • Wrote guidelines for 20+ usability sessions and prioritized based on results.
  • Provided QA testing to analyze, prioritize, and remove over 1,000 bugs.
Technologies: Interaction Design (IxD), User Experience (UX), UX Research, User Interface (UI), User Flows, Video Streaming, Games, Entertainment & Leisure, Information Architecture (IA), Motion Design, Prototyping, Product Design, UX Design, UI Design, Wireframing

Founder

2012 - 2016
Urban Island Games, LLC
  • Invented and sold original games to game publishers, including Mattel.
  • Raised $100,000 via Kickstarter to produce independently designed games.
  • Mentored three designers to create mechanics, content, and game systems.
  • Managed project kickoffs, budget analyses, contract negotiations, and meetings.
  • Prepared documentation for developers, designers, and manufacturers.
Technologies: User Experience (UX), Interaction Design (IxD), UX Research, Games, Entertainment & Leisure, Information Architecture (IA), Prototyping, Wireframing

Education

2004 - 2009

Master's Degree in Financial Economics

SUNY - Binghamton University - Vestal, NY, USA

2004 - 2008

Bachelor of Arts Degree in Mathematics

SUNY - Binghamton University - Vestal, NY, USA

2004 - 2008

Bachelor's Degree in Quantitative Economics

SUNY - Binghamton University - Vestal, NY, USA

Certifications

AUGUST 2018 - PRESENT

Certificate in User Experience Design

General Assembly

Skills

Tools

InVision, Sketch, Zeplin, Adobe Experience Design (XD), Principle, Jira

Platforms

Figma

Industry Expertise

Games, Entertainment & Leisure

Other

User Experience (UX), User Interface (UI), Interaction Design (IxD), UX Research, Prototyping, Product Design, UX Design, UI Design, Wireframing, Web UX Design, User Flows, Video Streaming, Information Architecture (IA), Motion Design

Experience

  • Games - 10 years
  • Interaction Design (IxD) - 6 years
  • UX Research - 6 years
  • Prototyping - 6 years
  • UX Design - 6 years
  • UI Design - 6 years
  • Product Design - 6 years
  • Figma - 2 years
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