
Anastasiya Prokhorova
Verified Expert in Design
Designer
Barcelona, Spain
Toptal member since September 28, 2022
Anastasia is an award-winning UI/UX product designer with over eight years of experience working with well-known companies—like Medtronic, Cisco, and The Economist—and early-stage startups. She has contributed to various projects, from creating a design strategy to delivering high-quality design solutions. Anastasia approaches each design project with a user-centered mindset, applying appropriate UX methods and creating a valuable user experience.
Portfolio
Work Experience
Design Lead | UX/UI Consultant | Content Creator
Self-employed
- Created a UX/UI product design roadmap that guided over 100 professionals.
- Created a portfolio design that was awarded by the Awwwards platform.
- Led design projects through the full cycle of product design.
- Collaborated with cross-functional teams and stakeholders.
- Published design educational content as blog posts and YouTube videos.
UI/UX Product Designer
Deep Origin
- Designed a computational platform for a biotech startup, accelerating R&D processes to address various diseases.
- Designed an end-to-end product experience, including user flows for onboarding, billing, data analysis, and data management.
- Collaborated with scientists and cross-functional teams to align technical capabilities with user needs, enhancing product usability and user satisfaction.
- Integrated a design system, streamlining workflow and ensuring consistency across different parts of the application.
UX/UI Product Designer
The Coaches' Voice
- Designed a soccer coaching video platform for a leading football coaching academy.
- Created wireframes, user flows, high-fidelity designs, and prototypes.
- Built a design system from scratch based on the brand guidelines.
- Guided internal employees through the design process and initiated design meetings such as design review sessions, gathering product requirements, and alignment with stakeholders.
- Redesigned a mobile app for football coaches and collaborated with the front-end developer to ensure a smooth hand-off.
- Conducted user testing to gather user feedback about the new mobile design. Guided internal researcher through the process of planning and gathering user feedback. I also prepared a final user testing report.
UI/UX Product Designer
Gatik AI Inc.
- Designed a Linux-based platform for the leading autonomous logistics startup.
- Collaborated with the project manager to design user flows for complex scenarios, ensuring a seamless experience for operators.
- Designed a user-friendly interface for the supervision platform, enabling operators to make crucial decisions in deadlocked or unexpected situations.
- Applied cutting-edge design patterns and best practices from the gaming industry to create an engaging, immersive interface that keeps operators focused on the task at hand.
UI/UX Product Designer
Cadrage GmbH
- Redesigned the navigation of a mobile app for filmmakers, which ranked number 86 in the photo and video category on the App Store.
- Collaborated directly with the CEO to align designs with business goals.
- Created new features to improve filmmakers' workflow.
- Conducted user research through surveys, interviews, and usability tests.
- Created user flows, high-fidelity designs, and prototypes.
- Designed a brand identity and a style guide that established a cohesive visual language.
Senior Product Designer
The Economist
- Designed a learning platform for preparing for standardized tests such as GMAT and GRE.
- Developed wireframes, user flows, high-fidelity mockups, and prototypes.
- Produced UI components for extending the design system.
UI/UX Product Designer
Medtronic
- Redesigned the e-learning platform for a global leader in medical technology, which has $31.69 billion in revenue. The new platform significantly impacted the education of thousands of physicians and the treatment of their patients.
- Increased physician engagement, course completion rates, and the number of issued training certificates by enhancing platform usability.
- Presented design solutions and research insights to a distributed product team and stakeholders from various business units and medical specialties.
- Introduced "Design Thinking" methodology to shift the team's mindset toward user empathy and transform the product's user experience.
- Collaborated with cross-functional teams and stakeholders to improve the user experience.
- Planned and facilitated interviews and usability tests.
- Guided the team through the design research process.
- Designed wireframes, user flows, high-fidelity mockups, and prototypes.
- Delivered designs in a fast-paced Agile environment.
UI/UX Product Designer
examPAL
- Redesigned the e-learning platform, which was awarded the World’s number one Test Prep Product for the GMAT, GRE, SAT, and ACT.
- Collaborated with the product manager to improve CRO metrics by enhancing monetization features, payment flows, and pricing pages.
- Redesigned the learning experience for mobile and desktop devices.
- Created wireframes, user flows, prototypes, and high-fidelity mockups.
- Led junior designers in executing design tasks, providing guidance and feedback to improve their design solutions.
- Created and maintained a design system to ensure product consistency.
- Crafted white-label products for examPAL's partners, such as The Economist and Beable.
Skills
Tools
Figma, Sketch, Miro, Asana, Jira, Trello, Sketch 2, InVision, Adobe Illustrator, Adobe Photoshop, ProtoPie
Platforms
iOS, Mobile, Android, Web
Industry Expertise
Education Technology (Edtech), Healthcare, Health & Wellness, Logistics, Sports, Pharmaceuticals, Healthcare & Insurance
Languages
HTML, CSS
Other
UX Research, Web Design, UX Design, UI Design, iOS UI Design, Mobile UI Design, Branding, UI Style Guides, Mobile App Design, Illustration, UI Animation, Research, iOS UX Design, Web UX Design, Web UI Design, Usability Testing, Wireframing, Product Design, Enterprise, UX Prototyping, UI Prototyping, Remote Usability Testing, Design Systems, Mobile UI, User Interface (UI), User Experience (UX), Visual Design, Responsive Web Design (RWD), B2B, B2C, Web App Design, Prototyping, User Roles, iOS App Design, Android App Design, Journey Mapping, Data Visualization, Mobile UX, Mobile UX Design, Web App UI, Web App UX, Interaction Design (IxD), Dashboards, Learning Management Systems (LMS), Product Discovery, User Interviews, Mobile Design, Information Architecture (IA), Design Thinking, User Research, Ideation, Healthcare Services, Design Strategy, Ideation Workshops, User Flows, Rapid Prototyping, Brainstorming, Concepting, User Journeys, UX Wireframes, Monetization, MVP Design, Minimum Viable Product (MVP), Mockups, Low-fidelity Mockups, High-fidelity Mockups, Notion, Feature Prioritization, Mobile Apps, User Engagement, Graphic Design, Brand Design, Landing Pages, Agile, UX Strategy, User Journey Maps, User Testing, UX Audits, Interactive Prototypes, Dashboard Design, Interface Design, Accessibility, Web Applications, UI Components, Flow Diagrams, Material Design, Responsive Web Apps, Landing Page Design, Mobile App UI, User Personas, User Stories, iOS Design Guidelines, Google Material Design, Style Guides, Web Dashboards, High-fidelity Prototypes, Responsive UI, eCommerce Design, Consulting, eCommerce UX, E-learning, Component Libraries, Brand Guidelines, Workflow, App Design, Marketplaces, Collaboration, Software Design, Layout Design, UI Audits, Apps, Animated Interactions, Motion Design, Proof of Concept (POC), Presentations, Workshops, Mobile First, Responsive Design, Lean Startups, Stakeholder Management, Agile UX, Design Leadership, For-profit Education, Web UI, Web Usability, Web UX, Software, User Validation, User-centered Design (UCD), Qualitative Research, Quantitative Research, Communication, Research Reports, Service Design, Best Practices in Design, Stakeholder Interviews, Financial Software, Website Redesign, Presentation Design, Instructional Design, Design Sprints, Interviews, UX Workshops, Discovery, Human-computer Interaction (HCI), Discovery Workshops, Digital Product Design, B2B2C, Edtech Design, Interactive Design, Strategic Design, Team Leadership, Design Workshops, Design Consultation, Gamification, Product Strategy, Social Networks, Project Management, Admin Panels, Microinteraction Design, System Design, Web & Mobile Applications, WCAG 2, Software as a Service (SaaS), Design Documentation, Product Ownership, Usability, Healthcare Software, Push Notifications, Web Application Design, User-centered Development (UCD), Agile Sprints, Enterprise Design, Heuristic Evaluation, Websites, Website Design, Data-informed Visual Design, Consumer-facing Product Design, Infographics, Business to Consumer (B2C), Design Reviews, Startups, Android UI Design, eCommerce, Leadership, Mentorship, UX Mentoring, SaaS Design, Complex Application User Interfaces (UI), SaaS, eCommerce UI, Artificial Intelligence (AI), iOS Animations, Mobile eCommerce, Team Mentoring, Team Management, UX Scenarios, Finance, Sports Websites, Psychology, White Label Design, Fantasy & Daily Fantasy Sports Platforms, Cryptocurrency, Fintech, Conversion Rate Optimization (CRO), Front-end, White Labeling, 3D, React, Front-end Design
Experience
- Web Design - 9 years
- UX Design - 9 years
- UI Design - 9 years
- Mobile App Design - 8 years
- UX Research - 7 years
- Product Design - 7 years
- iOS UI Design - 6 years
- Figma - 4 years
Tools
- Figma
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