Anastasiya is available for hire
Hire AnastasiyaAnastasiya Prokhorova
Verified Expert in Design
Designer
Location
Barcelona, Spain
Toptal Member Since
September 28, 2022
Anastasia is an award-winning UI/UX product designer with over eight years of experience working with well-known companies—like Medtronic, Cisco, and The Economist—and early-stage startups. She has contributed to various projects, from creating a design strategy to delivering high-quality design solutions. Anastasia approaches each design project with a user-centered mindset, applying appropriate UX methods and creating a valuable user experience.
Work Experience
Founder | Design Lead
2013 - PRESENT
Prokhorov Design
- Created a portfolio design that was awarded by the Awwwards platform.
- Created a UI/UX product design roadmap that guided over 100,000 professionals.
- Defined product strategy and vision for early-stage startups.
- Developed personas, user flows, and wireframes for mobile and web products.
- Conducted user research studies to evaluate users' needs and goals.
- Planned and facilitated usability tests to evaluate design decisions.
- Created high-fidelity designs, animations, and prototypes.
- Led design projects and collaborated with cross-functional teams and stakeholders.
- Collaborated closely with development teams to ensure the quality implementation of designs.
Technologies: Research, UI Design, iOS UI Design, Figma, Branding, UX Design, Responsive Web Design (RWD), B2B, Mobile UX, Mobile UX Design, iOS App Design, Prototyping, User Experience (UX), User Interface (UI), Startups, UX Prototyping, Design Systems, UI Prototyping, Ideation, Product Discovery, Ideation Workshops, User Flows, Rapid Prototyping, Concepting, User Journeys, Brainstorming, UX Wireframes, Monetization, MVP Design, Minimum Viable Product (MVP), Mockups, Low-fidelity Mockups, High-fidelity Mockups, UX Research, UI Style Guides, Mobile App Design, Illustration, UI Animation, Adobe Photoshop, Adobe Illustrator, iOS UX Design, Web UX Design, Web UI Design, Usability Testing, Wireframing, Product Design, HTML, CSS, Remote Usability Testing, iOS, Mobile, Mobile UI, Visual Design, B2C, Web App Design, eCommerce, User Roles, Journey Mapping, Data Visualization, Android App Design, Web App UI, Web App UX, Interaction Design (IxD), Dashboards, Learning Management Systems (LMS), User Interviews, Mobile Design, Information Architecture (IA), Design Thinking, User Research, Healthcare Services, Leadership, Design Strategy, Sketch, Miro, Asana, Jira, Trello, Notion, Feature Prioritization, Mobile Apps, Graphic Design, Brand Design, Landing Pages, Agile, UX Strategy, User Journey Maps, Interactive Prototypes, Dashboard Design, Interface Design, SaaS Design, SaaS, Complex Application User Interfaces (UI), Accessibility, Web Applications, UI Components, Flow Diagrams, Responsive Web Apps, Landing Page Design, Mobile App UI, User Personas, User Stories, iOS Design Guidelines, Sketch 2, Style Guides, Web Dashboards, High-fidelity Prototypes, Responsive UI, eCommerce Design, Consulting, eCommerce UX, E-learning, App Design, Layout Design, Software, User Validation, User-centered Design (UCD), Communication, Android UI Design, Material Design, Android, Google Material Design, Component Libraries, Brand Guidelines, Collaboration, Apps, Animated Interactions, iOS Animations, Motion Design, Proof of Concept (POC), Presentations, 3D, Mobile First, Agile UX, Design Leadership, Web UI, Mobile eCommerce, Web Usability, Web UX, Workflow, Responsive Design, Lean Startups, Stakeholder Management, React, Front-end Design, UX Scenarios, Best Practices in Design, Stakeholder Interviews, Financial Software, Finance, Presentation Design, Instructional Design, Interviews, UX Workshops, Discovery, Digital Product Design, Interactive Design, Strategic Design, Design Workshops, Design Consultation, Gamification, Product Strategy, Social Networks, InVision
UI/UX Product Designer
2022 - 2024
Deep Origin
- Designed a computational platform for a biotech startup, accelerating R&D processes to address various diseases.
- Designed an end-to-end product experience, including user flows for onboarding, billing, data analysis, and data management.
- Collaborated with scientists and cross-functional teams to align technical capabilities with user needs, enhancing product usability and user satisfaction.
- Integrated a design system, streamlining workflow and ensuring consistency across different parts of the application.
Technologies: Figma, Web UI, Web UX, UX Research, Prototyping, Wireframing, UI Design, UX Design, Product Design
UX/UI Product Designer for a Soccer Coaching Video Platform
2023 - 2023
THE COACHES VOICE (UK) LTD
- Designed a soccer coaching video platform for a leading football coaching academy.
- Created wireframes, user flows, high-fidelity designs, and prototypes.
- Built a design system from scratch based on the brand guidelines.
- Guided internal employees through the design process and initiated design meetings such as design review sessions, gathering product requirements, and alignment with stakeholders.
- Redesigned a mobile app for football coaches and collaborated with the front-end developer to ensure a smooth hand-off.
- Conducted user testing to gather user feedback about the new mobile design. Guided internal researcher through the process of planning and gathering user feedback. I also prepared a final user testing report.
Technologies: UX Design, Learning Management Systems (LMS), User Experience (UX), UI Design, Web UI, Web UX, Figma, Web Design, Web App UX, White Labeling, Sports Websites, Sports, White Label Design, Interactive Design, Strategic Design, Team Leadership, Gamification, Fantasy & Daily Fantasy Sports Platforms
UI/UX Product Designer
2022 - 2023
Gatik AI Inc.
- Designed a Linux-based platform for the leading autonomous logistics startup.
- Collaborated with the project manager to design user flows for complex scenarios, ensuring a seamless experience for operators.
- Designed a user-friendly interface for the supervision platform, enabling operators to make crucial decisions in deadlocked or unexpected situations.
- Applied cutting-edge design patterns and best practices from the gaming industry to create an engaging, immersive interface that keeps operators focused on the task at hand.
Technologies: User Interface (UI), User Experience (UX), Journey Mapping, Information Architecture (IA), Wireframing, User Flows, Product Design, UX Design, UI Design, 3D, Software Design, Layout Design, Software, User-centered Design (UCD), Quantitative Research, Qualitative Research, Communication, Service Design, Component Libraries, Collaboration, Artificial Intelligence (AI), Proof of Concept (POC), Presentations, Logistics, Web UI, Web Usability, Web UX, Workflow, Stakeholder Management, UX Scenarios, Best Practices in Design, Stakeholder Interviews, Discovery, Psychology, Digital Product Design, Human-computer Interaction (HCI), B2B2C, Interactive Design, Strategic Design, ProtoPie
UI/UX Product Designer
2019 - 2023
Cadrage GmbH
- Redesigned the navigation of a mobile app for filmmakers, which ranked number 86 in the photo and video category on the App Store.
- Collaborated directly with the CEO to align designs with business goals.
- Created new features to improve filmmakers' workflow.
- Conducted user research through surveys, interviews, and usability tests.
- Created user flows, high-fidelity designs, and prototypes.
- Designed a brand identity and a style guide that established a cohesive visual language.
Technologies: Figma, Adobe Illustrator, Adobe Photoshop, UI Design, Mobile App Design, iOS UI Design, iOS UX Design, UX Design, Mobile UX, Mobile UX Design, iOS App Design, Prototyping, User Experience (UX), User Interface (UI), Startups, Design Systems, UI Prototyping, UX Prototyping, Mobile Design, Design Thinking, Ideation, Product Discovery, Ideation Workshops, User Flows, Rapid Prototyping, Concepting, User Journeys, Brainstorming, UX Wireframes, MVP Design, Minimum Viable Product (MVP), Mockups, Low-fidelity Mockups, High-fidelity Mockups, UX Research, Branding, UI Style Guides, Research, Usability Testing, Wireframing, Product Design, Remote Usability Testing, iOS, Mobile, Mobile UI, Visual Design, B2C, User Roles, Interaction Design (IxD), User Interviews, User Research, Leadership, Design Strategy, Miro, Asana, Notion, Feature Prioritization, Mobile Apps, User Engagement, Graphic Design, Brand Design, UX Strategy, User Journey Maps, User Testing, Interactive Prototypes, Interface Design, Accessibility, UI Components, Flow Diagrams, Mobile App UI, User Personas, User Stories, iOS Design Guidelines, Style Guides, High-fidelity Prototypes, App Design, Layout Design, UI Audits, User Validation, User-centered Design (UCD), Qualitative Research, Quantitative Research, Team Management, Communication, Research Reports, Component Libraries, Collaboration, Apps, Animated Interactions, iOS Animations, Proof of Concept (POC), Presentations, Mobile First, Workflow, Best Practices in Design, Interviews, Digital Product Design, Interactive Design, Strategic Design, Design Workshops, Design Consultation, Product Strategy
Senior Product Designer
2020 - 2021
The Economist
- Designed a learning platform for preparing for standardized tests such as GMAT and GRE.
- Developed wireframes, user flows, high-fidelity mockups, and prototypes.
- Produced UI components for extending the design system.
Technologies: UI Design, Web Design, Figma, UX Design, Responsive Web Design (RWD), Prototyping, User Experience (UX), User Interface (UI), Design Systems, UI Prototyping, UX Prototyping, Ideation, User Flows, Rapid Prototyping, Brainstorming, UX Wireframes, Mockups, Low-fidelity Mockups, High-fidelity Mockups, UI Style Guides, Research, Web UX Design, Web UI Design, Wireframing, Product Design, Visual Design, B2C, Web App UI, Web App UX, Interaction Design (IxD), Product Discovery, Mobile Design, Design Thinking, User Research, Concepting, Miro, Interface Design, Accessibility, Web Applications, UI Components, User Stories, Sketch 2, High-fidelity Prototypes, Responsive UI, For-profit Education, Layout Design, UI Audits, User-centered Design (UCD), Communication, Component Libraries, Collaboration, Proof of Concept (POC), Education Technology (Edtech), Web UI, Web Usability, Web UX, Workflow, Responsive Design, Best Practices in Design, Stakeholder Interviews, Website Redesign, Digital Product Design, B2B2C, Edtech Design, White Label Design, Interactive Design
UI/UX Product Designer
2019 - 2021
Medtronic
- Redesigned the e-learning platform for a global leader in medical technology, which has $31.69 billion in revenue. The new platform significantly impacted the education of thousands of physicians and the treatment of their patients.
- Increased physician engagement, course completion rates, and the number of issued training certificates by enhancing platform usability.
- Presented design solutions and research insights to a distributed product team and stakeholders from various business units and medical specialties.
- Introduced "Design Thinking" methodology to shift the team's mindset toward user empathy and transform the product's user experience.
- Collaborated with cross-functional teams and stakeholders to improve the user experience.
- Planned and facilitated interviews and usability tests.
- Guided the team through the design research process.
- Designed wireframes, user flows, high-fidelity mockups, and prototypes.
- Delivered designs in a fast-paced Agile environment.
Technologies: UX Research, Web UX Design, Web UI Design, Interviews, Usability Testing, Prototyping, Wireframing, Figma, Research, UI Design, UX Design, Responsive Web Design (RWD), Mobile UX, Mobile UX Design, User Experience (UX), User Interface (UI), UX Prototyping, Design Systems, UI Prototyping, Design Thinking, Ideation, Product Discovery, Ideation Workshops, User Flows, Rapid Prototyping, Concepting, User Journeys, Brainstorming, UX Wireframes, MVP Design, Minimum Viable Product (MVP), Mockups, Low-fidelity Mockups, High-fidelity Mockups, UI Style Guides, Mobile App Design, Product Design, Enterprise, Remote Usability Testing, B2C, Web App Design, User Roles, Journey Mapping, Data Visualization, Web App UI, Web App UX, Interaction Design (IxD), Learning Management Systems (LMS), User Interviews, Mobile Design, Information Architecture (IA), User Research, Healthcare Services, Leadership, Design Strategy, Miro, Jira, Trello, Feature Prioritization, User Engagement, Agile, UX Strategy, User Journey Maps, User Testing, UX Audits, Interactive Prototypes, Dashboard Design, Mentorship, UX Mentoring, Interface Design, Accessibility, Web Applications, UI Components, Flow Diagrams, Responsive Web Apps, User Personas, User Stories, High-fidelity Prototypes, Responsive UI, E-learning, Layout Design, UI Audits, User Validation, Team Mentoring, User-centered Design (UCD), Qualitative Research, Quantitative Research, Team Management, Communication, Research Reports, Service Design, Front-end, Component Libraries, Collaboration, Proof of Concept (POC), Presentations, Workshops, Education Technology (Edtech), Agile UX, Design Leadership, Web UI, Web Usability, Web UX, Workflow, Responsive Design, Stakeholder Management, Front-end Design, Best Practices in Design, Stakeholder Interviews, Healthcare, Website Redesign, Design Sprints, UX Workshops, Discovery, Discovery Workshops, Psychology, Digital Product Design, Human-computer Interaction (HCI), Edtech Design, Interactive Design, Strategic Design, Team Leadership, Design Workshops, Design Consultation, Product Strategy, Pharmaceuticals
UI/UX Product Designer
2018 - 2021
examPAL
- Redesigned the e-learning platform, which was awarded the World’s number one Test Prep Product for the GMAT, GRE, SAT, and ACT.
- Collaborated with the product manager to improve CRO metrics by enhancing monetization features, payment flows, and pricing pages.
- Redesigned the learning experience for mobile and desktop devices.
- Created wireframes, user flows, prototypes, and high-fidelity mockups.
- Led junior designers in executing design tasks, providing guidance and feedback to improve their design solutions.
- Created and maintained a design system to ensure product consistency.
- Crafted white-label products for examPAL's partners, such as The Economist and Beable.
Technologies: UX Design, Web Design, Mobile UI Design, Research, Product Design, Figma, UI Design, Responsive Web Design (RWD), Mobile UX, Mobile UX Design, Prototyping, User Experience (UX), User Interface (UI), Startups, Design Systems, UI Prototyping, UX Prototyping, Ideation, Product Discovery, User Flows, Rapid Prototyping, Concepting, User Journeys, Brainstorming, UX Wireframes, MVP Design, Minimum Viable Product (MVP), Mockups, Low-fidelity Mockups, High-fidelity Mockups, UX Research, UI Style Guides, Mobile App Design, Web UX Design, Web UI Design, Wireframing, Visual Design, B2B, Web App UI, Web App UX, Interaction Design (IxD), Learning Management Systems (LMS), Mobile Design, Information Architecture (IA), Design Thinking, User Research, Design Strategy, Monetization, Sketch, Miro, Asana, Trello, Feature Prioritization, User Engagement, Landing Pages, User Journey Maps, White Labeling, Interactive Prototypes, Dashboard Design, Interface Design, Accessibility, Web Applications, UI Components, User Stories, Sketch 2, Style Guides, High-fidelity Prototypes, Responsive UI, E-learning, For-profit Education, Layout Design, UI Audits, User-centered Design (UCD), Team Management, Communication, Component Libraries, Collaboration, Proof of Concept (POC), Education Technology (Edtech), Design Leadership, Web UI, Web Usability, Web UX, Workflow, Responsive Design, UX Scenarios, Best Practices in Design, Stakeholder Interviews, Website Redesign, Discovery, Digital Product Design, B2B2C, Edtech Design, White Label Design, Interactive Design, Strategic Design, Gamification
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