Anastasia Prokhorova
Verified Expert in Design
Designer
Barcelona, Spain
Toptal member since September 28, 2022
Anastasia is a product designer with 12+ years of experience leading design process and defining UX/UI direction at well-known companies such as Medtronic, Cisco, and The Economist, as well as early-stage startups. She combines strategic design leadership with hands-on product design, helping teams define design direction, solve UX problems, and build scalable design systems.
Experience
- UX Research - 10 years
- UX Strategy - 10 years
- Web Design - 10 years
- Product Design - 10 years
- UX Design - 10 years
- Design Leadership - 10 years
- UI Design - 9 years
- Web App Design - 8 years
Portfolio
Work Experience
Design Lead | UI/UX Consultant | Content Creator
Self-employed
- Defined the design strategy and set the design direction for client projects.
- Led design projects through the full product design lifecycle, from discovery to launch.
- Managed a team of designers, ensuring quality and consistency across deliverables.
- Integrated AI-powered tools into the design workflow to accelerate ideation, research, and prototyping.
- Created a web tool used by 100,000+ UI/UX product designers and developers.
- Received an Awwwards award for the portfolio design.
- Created educational content (blog posts and YouTube videos) reaching 100,000+ professionals.
UI/UX Product Designer
Deep Origin
- Led UX/UI direction for a complex SaaS platform designed for a biotech startup, accelerating drug discovery.
- Collaborated with scientists and cross-functional teams to align technical capabilities with user needs, enhancing product usability and user satisfaction.
- Designed an end-to-end product experience, including user flows for onboarding, billing, data analysis, and data management.
- Built a scalable design system, streamlining workflow and ensuring consistency across the application.
UX/UI Product Designer
The Coaches' Voice
- Led the redesign of a coaching platform for a leading football coaching academy.
- Created wireframes, user flows, high-fidelity designs, and prototypes.
- Built a design system from scratch based on the brand guidelines.
- Guided internal employees through the design process and initiated design meetings such as design review sessions, gathering product requirements, and alignment with stakeholders.
- Redesigned iOS mobile app for football coaches and collaborated with the front-end developer to ensure a smooth hand-off.
- Conducted user testing to gather user feedback about the new mobile design. Guided internal researcher through the process of planning and gathering user feedback. I also prepared a final user testing report.
UI/UX Product Designer
Gatik AI Inc.
- Defined the design direction for a remote supervision platform for a leading autonomous logistics startup.
- Collaborated with the project manager to design user flows for complex scenarios, ensuring a seamless experience for supervisors.
- Designed a user-friendly interface that enabled supervisors to make crucial decisions in deadlock and unexpected situations.
- Applied design patterns and best practices from the gaming industry to create an engaging, immersive interface that kept supervisors focused on the task at hand.
UI/UX Product Designer
Cadrage GmbH
- Redesigned a mobile app for filmmakers, helping the app reach #86 in the App Store’s Photo & Video category.
- Collaborated with the CEO to align design decisions with business goals.
- Led user research through surveys, interviews, and usability tests.
- Created user flows, high-fidelity designs, and prototypes.
- Designed new features that improved filmmakers’ workflows.
- Created a brand identity and style guide that established a cohesive visual language.
Senior Product Designer
The Economist
- Designed a learning platform for preparing for standardized tests such as GMAT and GRE.
- Developed wireframes, user flows, high-fidelity mockups, and prototypes.
- Produced UI components for extending the design system.
UI/UX Product Designer
Medtronic
- Led the redesign of an e-learning platform for a global medical technology leader.
- Contributed to the redesigned platform, improving training for thousands of physicians and supporting better patient outcomes.
- Increased user engagement, course completion rates, and the number of training certificates issued.
- Presented design solutions and research insights to a distributed product team and stakeholders across various business units and medical specialties.
- Introduced a design thinking methodology that shifted the team’s mindset toward user empathy and improved the product experience.
- Led the design team through the research phase, gathering key insights that supported design decisions.
- Planned and facilitated interviews and usability tests.
- Delivered designs in a fast-paced Agile environment, collaborating closely with a cross-functional team and stakeholders.
- Designed wireframes, user flows, high-fidelity mockups, and prototypes.
UI/UX Product Designer
examPAL
- Redesigned an e-learning platform, recognized as the “World’s #1 Test Prep Product” for preparing students for the GMAT, GRE, SAT, and ACT.
- Collaborated with the product manager to improve conversion metrics by enhancing monetization features, payment flows, and pricing pages.
- Designed the responsive platform for mobile and desktop, improving the user experience and overall usability.
- Created wireframes, user flows, prototypes, and high-fidelity mockups.
- Implemented and maintained a design system that reduced design and development time and improved UI consistency across the product.
- Mentored junior designers, providing guidance and feedback to improve design solutions and outcomes.
- Designed a white-label product for clients’ partners, including well-known brands such as The Economist.
Skills
Tools
Sketch, Miro, Asana, Jira, Trello, Sketch 2, InVision, AI Tools, Google Slides, Microsoft PowerPoint, Adobe Illustrator, Adobe Photoshop, ProtoPie
Platforms
Figma, iOS, Mobile, Android, Web, Webflow
Industry Expertise
Education Technology (Edtech), Healthcare, Health & Wellness, Logistics, Sports, Pharmaceuticals, Healthcare & Insurance
Languages
HTML, CSS
Other
UX Research, Web Design, UX Design, UI Design, iOS UI Design, Mobile UI Design, Branding, UI Style Guides, Mobile App Design, Illustration, UI Animation, Research, iOS UX Design, Web UX Design, Web UI Design, Usability Testing, Wireframing, Product Design, Enterprise, UX Prototyping, UI Prototyping, Remote Usability Testing, Design Systems, Mobile UI, User Interface (UI), User Experience (UX), Visual Design, Responsive Web Design (RWD), B2B, B2C, Web App Design, Prototyping, User Roles, iOS App Design, Android App Design, Journey Mapping, Data Visualization, Mobile UX, Mobile UX Design, Web App UI, Web App UX, Interaction Design (IxD), Dashboards, Learning Management Systems (LMS), Product Discovery, User Interviews, Mobile Design, Information Architecture (IA), Design Thinking, User Research, Ideation, Healthcare Services, Design Strategy, Ideation Workshops, User Flows, Rapid Prototyping, Brainstorming, Concepting, User Journeys, UX Wireframes, Monetization, MVP Design, Minimum Viable Product (MVP), Mockups, Low-fidelity Mockups, High-fidelity Mockups, Notion, Feature Prioritization, Mobile Apps, User Engagement, Graphic Design, Brand Design, Landing Pages, Agile, UX Strategy, User Journey Maps, User Testing, UX Audits, Interactive Prototypes, Dashboard Design, Interface Design, Accessibility, Web Applications, UI Components, Flow Diagrams, Material Design, Responsive Web Apps, Landing Page Design, Mobile App UI, User Personas, User Stories, iOS Design Guidelines, Google Material Design, Style Guides, Web Dashboards, High-fidelity Prototypes, Responsive UI, eCommerce Design, Consulting, eCommerce UX, E-learning, Component Libraries, Brand Guidelines, Workflow, App Design, Marketplaces, Collaboration, Software Design, Layout Design, UI Audits, Apps, Animated Interactions, Motion Design, Proof of Concept (POC), Presentations, Workshops, Mobile First, Responsive Design, Lean Startups, Stakeholder Management, Agile UX, Design Leadership, For-profit Education, Web UI, Web Usability, Web UX, Software, User Validation, User-centered Design (UCD), Qualitative Research, Quantitative Research, Communication, Research Reports, Service Design, Best Practices in Design, Stakeholder Interviews, Financial Software, Website Redesign, Presentation Design, Instructional Design, Design Sprints, Interviews, UX Workshops, Discovery, Human-computer Interaction (HCI), Discovery Workshops, Digital Product Design, B2B2C, Edtech Design, Interactive Design, Strategic Design, Team Leadership, Design Workshops, Design Consultation, Gamification, Product Strategy, Social Networks, Project Management, Admin Panels, Microinteraction Design, System Design, Web & Mobile Applications, WCAG 2, Software as a Service (SaaS), Design Documentation, Product Ownership, Usability, Healthcare Software, Push Notifications, Web Application Design, User-centered Development (UCD), Agile Sprints, Enterprise Design, Heuristic Evaluation, Websites, Website Design, Data-informed Visual Design, Consumer-facing Product Design, Infographics, Business to Consumer (B2C), Design Reviews, User Experience Design, UX Writing, Brand Identity, AI Design, Web Content Accessibility Guidelines (WCAG), Dating Apps, User Behavior, Market Research, Consumer Insights, Template Design, Typography, Visual Hierarchy, PowerPoint Design, PowerPoint Templates, Enterprise SaaS, AI-powered Product Design, Logo Design, Business to Business (B2B), Artificial Intelligence as a Service (AIaaS), Data Analytics, Business Intelligence (BI), Creative Design, Component Design, User Workflows, Conversational UX, AI-assisted UX, App UX, Startups, Android UI Design, eCommerce, Leadership, Mentorship, UX Mentoring, SaaS Design, Complex Application User Interfaces (UI), SaaS, eCommerce UI, Artificial Intelligence (AI), iOS Animations, Mobile eCommerce, Team Mentoring, Team Management, UX Scenarios, Finance, Sports Websites, Psychology, White Label Design, Fantasy & Daily Fantasy Sports Platforms, Cryptocurrency, Fintech, Conversion Rate Optimization (CRO), A/B Testing, Funnel Optimization, Heat Maps, Tailwind CSS, Tailwind UI, Agentic AI, Agentic Frameworks, AI Chatbots, AI Prompts, Chatbots, Conversational AI, Conversational Design, Conversational UI, Front-end, White Labeling, 3D, React, Front-end Design
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