- Implemented the design thinking methodology to take the B2B2C edtech.
from ideation to product design and development. The responsive web app was built to address the needs of four different users including government admin, schools, teachers, and students.
- Conducted competitive and comparative analysis, user interviews, synthesized results, and defined requirements for the product in different stages to validate user experience and business sustainability.
- Led brand strategy and product design sessions to align the company's stakeholders, developing a blueprint structuring and simplifying the vision of the brand and its services.
- Championed logo design and brand guidelines through an iterative and collaborative process while maintaining the determined brand messaging and vision.
- Crafted a complete design system using the atomic design methodology, leading to an award-winning user interface and experience.
Technologies: Framer X, Figma, Webflow, ClickUp, Adobe Photoshop, Adobe Illustrator, Mobile App Design, Visual Design, Design Systems, Interface Design, Android, Mobile Design, User Flows, Responsive UI, Responsive Layout, Tablet UI, Edtech, Student Engagement, K-12 Education, Web Accessibility, Responsive Web Design (RWD), Mobile UI, Mobile UX, User Interviews, User Journey Maps, User Journeys, WCAG 2, Remote Usability Testing, Color Theory, Brand Guidelines, Adobe CC, Rapid Interactive Prototyping, Rapid Prototyping, Atomic CSS, Data Visualization, Mobile First, Wireframe to Product, Visual Design Language, Grid Systems, UI Grid, CSS Grid, Flexbox, Design Composition, Strategic Design, Lean UX, Atomic Design, Empathy Mapping, Mobile-first Design, B2C, Agile, Brainstorming, B2B, Web, Design Sprints, Mobile, Secondary Research, Primary Research, Login & Registration, Login Screens, Task Management, Project Management, UX Research, UI Branding, Brand Design, Rewards, Leaderboards, Design, Web UI, Responsive Design, Service, Mobile UX Design, Mobile UI Design, UI Design, UX Design, Web UI Design, Web UX Design, Web App UX, Web App UI, Web App Design, High-fidelity Mockups, High-fidelity Prototypes, Low-fidelity Mockups, Low-fidelity Prototypes, SaaS, SaaS Design, Web Design, Responsive Web Apps, User Stories, User Research, User-centered Design (UCD), Ideation Workshops, Interaction Design (IxD), UX Strategy, Style Guides, Consumer Products, Information Architecture (IA), Onboarding, User Onboarding, Product Strategy, Consumer Finance, Agile UX, Digital Product Design, Digital Product Styling, Product Owner