Head of Product Design | Lead UX Designer
2020 - 2021
Lucid Reality Labs
- Translated business objectives into product requirements and designed spatial augmented (AR), virtual (VR), and mixed reality (MR) prototypes.
- Defined the augmented and virtual reality (XR) design approach and integrated it into the development workflow.
- Established the internal spatial AR, VR, MR, and XR design team and process.
Technologies: Augmented Reality (AR), Virtual Reality (VR), Spatial Design, Product Design, Product Vision, Figma, Interaction Design (IxD), Wireframing, Oculus, Extended Reality (XR), Mixed Reality (MR), Medical Devices, Consulting, Startup Consulting, Enterprise Design, Mobile UX, Project Estimation, 3D, B2B, 3D Design, 3D Art, Non-fungible Tokens (NFT), Mobile App UI, User Interviews, Interactive UI, Game Design, Web 3.0, Product Consultant, Design Thinking, User Research, Mockups, User Experience (UX), Pharmaceuticals, B2C, Creative Direction, Mobile Apps, Health & Wellness, iOS, Mobile, Narrative UX, Asset Design, Brainstorming, Gamification, Unity, Corporate Design, Software Design, Mobile UI Design, Product Management, User Interface (UI)
Global Head of UX Design | Lead Product Designer
2019 - 2020
AXI
- Created the overall product design strategy and long-term goals for the design team.
- Built the team's design standards, requirements, and overall design process.
- Designed prototypes and concepts to guide the team.
Technologies: Figma, Product Vision, Financial UX, Customer Portals, Fintech, Portal Design, Cryptocurrency, User Experience (UX), User Surveys, Product Roadmaps, Creative Direction, Ideation Workshops, Design Workshops, User Personas, Conversion, Conversion Rate, User Journey Maps
Lead Product Designer | Head of Design
2015 - 2020
PsyQuation
- Designed and maintained the UX architecture for the web and mobile products ecosystem from day one.
- Took responsibility for the entire cycle of product design, product vision, UX research, market analysis, branding and visual identity design, UI/UX design, and user testing.
- Designed UX, UI, and usability improvements that increased the North Star Metric (NSM) from 12% to 84% and the daily active users (DAU) from 30% to 43%.
Technologies: User Experience (UX), Financial UX, Product Design, Smart Watches, Figma, Remote Usability Testing, Product Vision, Logo Design, Interaction Design (IxD), UI Design, Product Management, User-centered Design (UCD), Apple Watch Design, Logotype, Stationery Design, User Testing, Mobile UI, Responsive Design, Pitch Decks, Fintech, Dashboard Design, iOS UI Design, Responsive Web Apps, Design Leadership, Blockchain, Mobile App UI, Design Thinking, User Research, Landing Page Design, Data Visualization, Mockups, User Interface (UI), UI Prototyping, UX Prototyping, SaaS, Product Roadmaps, Customer Interviews, Ideation, Software as a Service (SaaS), Software, Creative Direction, User Workflows, Ideation Workshops, Rapid Prototyping, Mobile Apps, User Personas, User Stories, iOS, Mobile, Brainstorming, UX Wireflows, Conversion, Conversion Rate, User Interviews, Presentation Design, Data-informed Visual Design, Design Systems, Brand Design, Art Direction, Web Analytics
Co-founder | Lead Product Designer
2016 - 2017
UGEM Design Studio
- Launched a digital design studio as a spinoff of the RubyGarage development company.
- Increased the number of design projects in pipeline 4x and maintained 100% workload for all designers.
- Designed user interfaces and user experience (UI/UX) and client communication and pitching for web and mobile projects.
- Translated business objectives into product requirements, designing prototypes and concepts.
Technologies: Brand Design, Identity Design, Web UI Design, Web UX Design, Web App Design, Mobile UI Design, Mobile UX Design, InVision, Sketch, Product Vision, Minimum Viable Product (MVP), UI Design, Branding, UI Branding, Prototyping, Wireframing, User-centered Design (UCD), MVP Design, eCommerce UI, eCommerce UX, eCommerce, UX Design, Human-centered Design (HCD), Mobile UX, Mobile UI, Responsive Design, Pitch Decks, Finance, iPad, iOS UX Design, Responsive Web Apps, Design Leadership, Project Estimation, Landing Pages, UX Audits, UI Audits, Health IT, Health, Mobile App UI, Typography, Product Consultant, Design Thinking, User Research, Design Validation, Websites, User Experience (UX), User Interface (UI), UI Prototyping, Service Design, User Surveys, Product Roadmaps, Customer Interviews, Ideation, Customer Journeys, CX Strategy, Customer Experience, B2C, Creative Direction, Design, Rapid Prototyping, Digital Design, Mobile, Brainstorming, UX Prototyping, Startup Consulting, UI Maps, Travel Design, Adaptive Design, Image Retouching, Adobe UX, Adobe Creative Suite
Lead Product Designer | Head of Design
2015 - 2017
RubyGarage
- Designed the UI/UX and client communication and pitching for web and mobile projects.
- Translated business objectives into product requirements and handled the design of prototypes and concepts.
- Established and managed the product design team and the design process.
Technologies: Adobe Experience Design (XD), Product Vision, User Interface (UI), Web App Design, iOS App Design, Android App Design, Google Material Design, Wireframing, Usability Testing, Guerilla Usability Testing, Remote Usability Testing, Identity Design, Minimum Viable Product (MVP), Interaction Design (IxD), UX Design, UI Design, Branding, Presentation Design, Logotype, eCommerce UI, eCommerce UX, eCommerce, User Portal Design, Mobile Web Design, Human-centered Design (HCD), Mobile UX, Mobile UI, Responsive Design, Dashboard Design, iOS UX Design, iOS UI Design, Responsive Web Apps, InVision Studio, Web App UI, Leadership, Design Leadership, Webflow, Shopify, Shopify Design, UX Audits, UI Audits, B2B, WordPress, Health IT, Health, Mobile App UI, Iconography, User Interviews, Typography, Interactive UI, Design Thinking, Design Validation, Websites, Landing Page Design, Cybersecurity, Data Visualization, Mockups, User Experience (UX), UI Prototyping, UX Prototyping, SaaS, Enterprise SaaS, Qualitative Research, Quantitative Research, Service Design, User Surveys, Product Roadmaps, Customer Interviews, Ideation, Customer Journeys, CX Strategy, Customer Experience, Software as a Service (SaaS), Software, B2C, Creative Direction, User Workflows, Design Workshops, Rapid Prototyping, Mobile Apps, User Stories, Android, Digital Design, Mobile, Social Networks, Brainstorming, Conversion Rate, iOS, Health & Wellness, Mobile Mockups, User Journey Maps, Sales Presentations, Startups, Responsive UI, UX Branding, Consumer Technology
Lead Designer | Art Director
2003 - 2015
The Own Style Studio
- Built a brand identity guide, including colors and typography, language and tone, logos, and other assets for over 50 products.
- Designed the UI/UX, landing pages, wireframes, and prototypes for web, mobile, and desktop applications and marketing and eCommerce websites for more than 70 projects.
- Defined business requirements from business objectives and designed prototypes and concepts.
Technologies: Adobe Illustrator, Adobe Photoshop, Art Direction, Bootstrap, Brand Design, Brand Identity, Branding, Web Design, Graphic Design, Product Vision, Logo Design, Digital Brand Identity, Web Design Strategy, Image Retouching, Logotype, Sales Presentations, Stationery Design, Consulting, Startup Consulting, Advertising Design, Responsive Design, Photography, Business Card Design, Responsive Web Apps, Leadership, CRM Design, Illustration, Landing Pages, Storyboarding, Concepting, Videos, Print Design, Print, Apparel & Accessories, Iconography, Typography, Websites, Landing Page Design, User Experience (UX), HTML, CSS, Customer Experience, Creative Direction, Printing, Brochure Design, InDesign CC, Illustrator CC, Brochures, Promotional Leaflets & Flyers, Design, Brainstorming, UX Wireflows, User Surveys, Animation, Brand Guidelines, Adobe Creative Suite, Collateral, Marketing Materials