Antonija Skugor
Verified Expert in Design
Designer
Šibenik, Croatia
Toptal member since July 4, 2016
Antonija is a product designer with 15+ years of experience taking products from positioning and research to shipped interfaces. She leads with strategy and pairs product UX with brand identity and art direction, a mix most product designers don't bring. Her work spans enterprise SaaS, AI-native interfaces, data-dense dashboards, and consumer apps, with clean design systems for dev handoff. Antonija uses AI to prototype and validate fast, treating it as sharper judgment, not a shortcut.
Experience
- Brand Guidelines - 15 years
- Logo Design - 15 years
- Graphic Design - 15 years
- Brand Identity - 15 years
- Product Design - 10 years
- User Interface (UI) - 10 years
- Art Direction - 10 years
- Design Leadership - 8 years
Portfolio
Educational and Experimental Audio-reactive Tool
Work Experience
Brand & Product Designer
A-LIST PRODUCTIONS
- Designed and built an end-to-end Caribbean music licensing platform in Webflow, migrating a 50+ track library from Wix into a structured CMS with searchable metadata for genre, mood, BPM, instrumentation, and energy level.
- Implemented a credit-based subscription system using Memberstack and Stripe, replacing an unlimited-download model with tiered plans that allocate download credits per tier and align licensing economics with business goals.
- Integrated an on-demand AI sound-effects generator via the ElevenLabs API through a secure backend layer, adding a distinct premium feature that extended the platform beyond its music catalog.
- Designed the full product UX from browse to checkout, building filterable search and licensing flows that turned a flat, poorly tagged catalog into a fast, intuitive discovery experience.
- Led brand and visual direction for the platform, shaping a cohesive dark, high-energy identity and responsive design system that carried consistently across the music library, AI tools, and custom request flows.
Founder & Creative Director
Mo'a Ti
- Built brand identity systems spanning logo, color, typography, layout, and UI assets, delivering cohesive, scalable design libraries for clients across tourism, hospitality, and tech.
- Designed and built destination marketing websites end-to-end in Figma and Webflow for a regional tourist board and a destination management company, pairing original branding with responsive, content-rich sites built for conversion.
- Led branding and product design for a React Native music streaming app, shaping a social discovery experience with a gamified quest layer that turned passive listening into active exploration.
- Designed social and community features for a gaming and esports platform, including short-form video, messaging, and discovery flows built to deepen daily engagement across a competitive audience.
- Developed brand identity and wireframes for an NFT gaming ecosystem in decentralized finance, art-directing collectible 3D characters, breedable assets, and growth mechanics that shaped the full player-facing experience.
- Created the concept and brand identity for a location-based storytelling platform for a small municipality, building a narrative-driven visual system that drew 1,000+ users in six months and seeded community collaboration.
- Designed a curated digital guide to Michelin-recommended restaurants, building an editorial visual system and browsing experience that made high-end discovery feel effortless.
- Guided clients through design strategy consultations, turning broad visions into actionable roadmaps aligned to brand and business goals, including work that helped clients reach 25% faster time-to-market.
- Led art direction across client projects, collaborating with copywriters and creative directors to keep final visuals on-brand, expressive, and matched to real user expectations.
- Delivered end-to-end Framer builds with full brand and art direction, using AI tools to accelerate the early phases: Magnific for mood boards and visual exploration, Magnus AI for first-pass copy, both refined by hand for final quality.
Product Designer
Miint Labs LLC
- Redesigned the enterprise marketing website end to end, upgrading the brand and rebuilding the full page set in Webflow into a faster, more cohesive presentation of the company's offering.
- Built a modular design system of reusable components, type, and brand guidelines, giving the team a scalable foundation to extend the site without redesigning from scratch.
- Designed and built custom animations directly in Webflow using no-code tools, scripting each interaction around a specific platform feature or business message so the motion communicated rather than just decorated.
- Led the engagement from positioning and brand direction through to final responsive implementation, owning both the visual identity and the production build.
Senior Product Designer
Applied X Lab, Inc.
- Designed the analyst onboarding flow from the ground up, turning a complex bioscience analytics product into a guided first-run experience that helped new analysts reach productive use quickly.
- Designed a conversational AI analyst interface, translating an AI-driven feed builder into an intuitive, dialogue-based experience that lets users construct complex data queries without technical friction.
- Mapped analyst workflows across multiple firms through UX research and journey mapping, using the findings to define the information architecture behind a modular, multi-feed dashboard system.
- Designed data-dense feeds, prediction and risk-scoring modules, and catalyst-tracking workspaces, structuring high-volume live data into clear, scannable interfaces that analysts could act on at speed.
- Built a scalable design system extending Material Design with custom components for a data-dense analytics context, handing off reusable patterns that kept the product consistent and developer-ready as it grew.
Lead UX/UI & Graphic Designer
Codecacao
- Led product, UX, UI, and graphic design as lead designer at a Kuuhubb-portfolio studio, owning design across flagship lifestyle apps, esports platforms, and client work spanning eCommerce, furniture, and fintech.
- Designed feature and UX improvements for Recolor, a creative lifestyle app with 30+ million downloads featured by Apple in 60+ countries, helping sustain a mass-market product generating roughly $800,000 in monthly recurring revenue.
- Ran A/B testing on the subscription flow, redesigning paywall popups and upgrade paths to reduce friction and improve conversion across a high-volume, subscription-driven user base.
- Conceived and prototyped an artist-collaboration marketplace offering premium templates, taking the idea from product ideation through prototype to launch and driving a measurable increase in template sales.
- Delivered product, UX, and brand design for external clients across eCommerce, furniture (including product configurators), fintech, and esports, often owning brand identity end to end alongside the product work.
Graphic Designer, UI/UX
Kolektiva Web d.o.o.
- Worked on a web redesign and usability project for an eCommerce platform for all groups of online assets featured in five different countries.
- Built a user interface based on user requirements and strong business goals.
- Developed UI design focusing mainly on conversion and usability.
- Designed more than 20 variations of checkout pages across all sites with more than 80 payment methods that were market-specific and in a quickly moving eCommerce environment.
- Worked on commercial design projects and developed illustration and animation content for add-web campaigns.
Graphic Designer
Nukleus Creative Agency
- Designed brand and visual identity systems for industries including telecommunications, healthcare, entertainment, education, finance, culture, and civic associations.
- Designed packaging, commercials, books, and content for websites.
- Worked on the art direction for product campaigns, including visual design and photography.
- Designed CI for a big residential rental agency, including coordination and visual material development for their promotion campaign.
- Developed a series of illustrations for a hotel as a part of their VI design system.
Education
Doctoral Degree in Graphic Design and Interaction
China Academy of Art - Hangzhou, China
Master's Degree in Graphic Design
Design of Visual Communication, Arts Academy, University of Split - Split, Croatia
Skills
Tools
Adobe Illustrator, Adobe Creative Suite, Google Slides, Microsoft Word, AI Tools, Wix, Canva, Adobe Photoshop, Adobe InDesign, Sketch, Balsamiq Mockups, Frontify, InVision
Languages
Visual Design Language
Platforms
Figma, Mobile, Web, WordPress, Adobe Suite, Music Streaming, Webflow
Industry Expertise
Education Technology (Edtech), Product Ideation, Information Technology, Creative Tech
Other
Design, Art Direction, Web UI, Logo Design, Design Leadership, Typography, Graphic Design, User Interface (UI), Prototyping, Branding, Non-fungible Tokens (NFT), Wireframing, Visual Design, React, Design Systems, User Experience (UX), SaaS, PowerPoint Design, Brand Identity, Brand Guidelines, Enterprise Design, Responsive Web Design (RWD), Web Design, User Experience Design, Presentation Design, Dashboard Design, Web App Design, UX Design, Product Design, UI Design, UX Research, Mobile App Design, Squarespace, Visual Storytelling, Brand Design, Pitch Decks, UI Prototyping, Mobile Design, Mobile UI, Adobe UX, Visual Identity, 2D Mockups, Style Guides, Rapid Prototyping, Website Design, Mobile Apps, Marketing Design, Visual Brand Guidelines, Pitch Deck Design, Corporate Design, Collateral Design, Product Discovery, Cross-functional Collaboration, eCommerce UX, Mobile UX Design, Landing Page Design, Human-centered Design (HCD), Web Application Design, Brand Logos, Logotype, Book Design & Illustration, Editorial Design, Enterprise UX Design, Responsive Design, User Journey Maps, User Research, Information Architecture (IA), Print Design, Human Interface Design, Marketing Agencies, Digital Ad Design, Marketing Collateral Development, User Experience Strategy, Digital Design, B2B, Responsive Web Apps, Web App UX, Product Research, Interaction Design (IxD), Design Strategy, Investor Presentations, Executive Presentations, Stakeholder Management, Design Thinking, Ideation, Brainstorming, Product Strategy, Product Leadership, High-fidelity Prototypes, Web Applications, Enterprise Software, User Journeys, User Onboarding, Personas, Enterprise SaaS, Journey Mapping, Customer Journey, Research, Responsive UI, Web App UI, Fintech Design, Visualization, Interactive UX, Cryptocurrency, Marketplaces, Gamification, Blockchain & Cryptocurrency, A/B Testing, Annual Reports, eCommerce, Discovery Workshops, Illustration, Real Estate Web Design, Learning Apps, Diagrams, Artificial Intelligence (AI), AI Agents, iOS App Design, AI-powered Product Design, AI Design, Framer, No-code Development, Systems Thinking, Search Engine Optimization (SEO), Conversion Rate, Content Management Systems (CMS), Agentic AI, Writing & Editing, Gaming, 3D, Conversion, China, Sound, Redesign, Self-paced Training, Poetry, Generative Design, Corporate Identity, Landing Pages, Pattern Design, Concept Art, User Flows, Token Design, Responsive Layout, 3D Art, Packaging, Concepting, Museums & Exhibits, Material Design, Carbon, Identity, Dashboards, Navigation Design, Platform as a Service (PaaS), Visual Communication, App UX, App UI, Community, 3D Mockups, Cursor AI, Software, Gestalt Laws, Memberstack, Stripe, CMS, APIs, ElevenLabs Solutions, Artificial Intelligence as a Service (AIaaS), Claude Design, WebApp, Conversational AI, User Journey Mapping, Trend Analysis
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