Anvita Sodhi
Verified Expert in Design
Designer
Toronto, Canada
Toptal member since June 17, 2022
Anvita is a Toronto-based, user experience designer with over five years of experience in the industry. She is a problem solver and passionate about designing best-in-class digital products. Anvita helps build them from ideation to development, balancing business goals and engineering constraints. Users can count on her to solve their business problems in an innovative, simple manner while championing a stellar customer experience.
Portfolio
Work Experience
Senior UX Designer
Tim Hortons
- Worked on redesigning the current Tim Horton's mobile app, including tasks like visual design, UX design, and task flows.
- Worked on managing and creating Tim Horton's design system.
- Created the information architecture of the application.
Senior Product Designer
NielsenIQ
- Worked on dashboard designs and flows to add new features to the application.
- Conducted user research with employees within NielsenIQ to introduce new and improved design patterns like The Data Selector.
- Managed collaboratively with other designers on the design system to ensure we were aligned with the old design patterns of Precima and new ways of NielsenIQ.
Product Designer
BMO Bank of Montreal
- Created task flows to introduce a new feature at BMO. Pre-authorized debits and BMO global money transfer. I was part of a fast-paced scrum team; collaborated with testers, developers, the business's analyst, and other designers.
- Created prototypes for usability testing. Worked with usability researchers to understand user feedback.
- Introduced a new component as part of the global money transfer flow with the design systems team.
Senior UI/UX Designer
Architech
- Juggled three different projects simultaneously from TELUS Digital, TELUS Rewards, and Roto-Rooter.
- Collaborated cross-functionally to lead the design's first launch in the TELUS Digital project from start to finish.
- Worked closely with clients to understand their requirements and used analytics to understand user experience to make design decisions at Roto-Rooter.
UI/UX Designer
Rogers Communications
- Performed as the sole UX and visual designer in a fast-paced agile environment for revamping an existing user application, NOVA.
- Carried out a comprehensive analysis of application page structures to reduce design and development effort. Created templates made of a combination of components, scalable for the future.
- Created reusable components for design systems that could be used across multiple projects.
UX Designer
CSA Group
- Redesigned a 10-year-old application, taking into consideration the best design practices.
- Conducted user interviews and contextual inquiry, created paper prototypes and wireframe designs, including several iterations in each design cycle.
- Educated stakeholders and the team about design thinking and the best UX practices.
UI/UX Designer
HEIN+FRICKE
- Managed requirements and system designs for all the projects. Being the sole UI/UX designer, I had the individual contributor role of collaborating with a team and stakeholders to build user-friendly applications.
- Advocated web interaction design best practices with a focus on usability and consistency.
- Iterated quickly to incorporate new ideas and test new design concepts, and successfully delivered products to the client.
UX Designer
Cybage
- Led the in-house project of the company. A management Information system to create flows for absence and maternity leaves for employees.
- Created a web design for LexisNexis magazines and journals.
- Worked cross-functionally and collaboratively within a multi-disciplinary environment with business thinkers, researchers, human factors specialists, communication specialists, and industrial and interactive designers.
Education
Bachelor's Degree in Computer Science
Pune University - Pune, Maharashtra, India
Certifications
Scaling Design Systems
Dribbble
Figma UI/UX Design Essentials
Udemy
Sketch From A to Z (2020) | Become an App Designer
Udemy
UX Design Certificate
DesignBoat UI/UX School
Skills
Tools
InVision, Figma, Adobe Experience Design (XD), Miro, Microsoft Visio, Balsamiq, Balsamiq Mockups, Slack, Sketch, Jira, Trello, Confluence, Zeplin
Platforms
iOS, Axure, Salesforce
Languages
C, Java
Industry Expertise
Telecommunications
Other
Information Architecture (IA), User Research, Task Flows, Customer Journeys, UX Prototyping, User Interviews, Mobile UI, Web Design, User Experience (UX), Contextual Inquiry, UX Design, Web UX Design, UX Analysis, Desktop App Design, App Design, Mobile UX, Market Research, iOS App Design, B2B, Surveys, Interviews, UI Design, Mobile App Design, User Flows, iOS UX Design, Wireframing, Mockups, Responsive Web Design (RWD), Product Design, Data Visualization, Sitemaps, Mobile Apps, Rapid Prototyping, Web App Design, Web App UI, MVP Design, B2C, UX Architecture, Interactive Prototypes, UX Documentation, Data Architecture, Mobile App UI, Mobile Design, User Journey Maps, Prototyping, UX Wireframes, Product Consultant, User Stories, Personas, App UX, eCommerce UX, Visual Design, User Testing, Mobile Prototypes, Responsive, Responsive UI, UX Research, A/B Testing, Web Dashboards, Android App Design, Material Design, iOS Design Guidelines, Fintech, Tablet UX, User Interface (UI), Web App UX, UX Audits, User Journeys, Design Systems, Dashboards, Dashboard Design, Mobile UI Design, Mobile UX Design, eCommerce UI, Landing Page Design, B2B2C, SaaS Design, Lean UX, Agile UX, UX Strategy, Agile, SaaS, Data Flows, Management Systems, Consulting, Design Leadership, Landing Pages, UI Components, SaaS Product Management, Style Guides, Product Strategy Consultant, Apps, Complex Problem Solving, Web Applications, Design Sprints, Product Strategy, User Personas, Research, Quantitative Research, Qualitative Research, Business to Business to Consumer (B2B2C), Websites, Abstracts, eCommerce, Templates, Factory, Complex Application User Interfaces (UI), Gamification, Team Leadership, Customer Portals, CRM Design, Feature Prioritization, Product Planning, UX Workshops, Design Workshops, Productivity, System Design
Experience
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