Asaad Mahmood, Designer in Karachi, Sindh, Pakistan
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Asaad Mahmood

Verified Expert  in Design

Designer

Location
Karachi, Sindh, Pakistan
Toptal Member Since
February 9, 2023

Asaad is an experienced UX designer and a front-end developer with over a decade of experience. Currently, he works at Mattermost, where he contributed to the Focalboard team. Focalboard has over 12,800 stars on GitHub, has trended on Hacker News, and also won the FOSS (free, open-source software) award for project management. Asaad is a dedicated professional who has also worked as an educator on YouTube with over 15,000 subscribers and taught a course on UX, UI, and Figma.

Portfolio

Work Experience

Senior UX Designer

2015 - PRESENT
Mattermost
  • Acted as the first designer at Mattermost. Among multiple accolades, it recently won the PACE award for best innovation from the U.S. Air Force Reserve Command.
  • Worked on various aspects within Mattermost, a recognized platform for customer excellence, winning the "2022 Best of Awards" from TrustRadius. The platform trended on Hacker News and won the 2022 Digital Innovator Award from Intellyx.
  • Worked on maintaining and pushing the front-end, especially UI and UX-related implementation across the entire suite.
Technologies: Figma, React, HTML, CSS, User Experience (UX), Desktop App Design, User Interface (UI), Product Design, Web App Design, Responsive Web Design (RWD), Web App UI, Web App UX, Mobile Design, UI Design, SaaS, JavaScript, Data Visualization, Web UI, Web UX, Wireframing, Prototyping, Reports, Collaboration, Leadership, Enterprise, B2B, B2C, Content Management Systems (CMS), Website Builders, WYSIWYG Web Builders, Landing Page Design, Design Leadership, User Flows, User Personas, User Stories, Rapid Prototyping, Component Libraries, Style Guides, Grid Systems, Mobile First, Landing Pages, Mobile UX Design, System Design, Visual Design, Mobile UI Design

Head of Product Design

2021 - 2022
Digital Health and Event Management Platform
  • Worked on owning the product interface for both the web and mobile applications, including improvements to the current interface and adding new features.
  • Built the design system that was in really poor shape.
  • Created After Effect animations to convey the idea and our offering to stakeholders and created presentation decks.
Technologies: Figma, Adobe After Effects, Mobile Design, Mobile App Design, Web App Design, Web UI, Data Visualization, Web UX, Wireframing, Prototyping, Reports, Collaboration, Leadership, Enterprise, B2B, B2C, Design Leadership, User Flows, User Personas, User Stories, Rapid Prototyping, Component Libraries, Style Guides, Grid Systems, Mobile First, Landing Pages, Mobile UX Design, System Design, Visual Design, Mobile UI Design

Senior UX Designer

2021 - 2022
Focalboard
  • Built Focalboard, an open source project management tool and a vertical within Mattermost for project management that has been featured on various sites such as Product Hunt, VentureBeat, TechRepublic, YCombinator News, and The New Stack.
  • Worked on maintaining and pushing the front end, especially UI and UX-related implementation across the entire suite.
  • Acted as the senior UX designer for Focalboard, which won the FOSS award in the project management category.
  • Worked on Focalboard.com, which contributed to meeting our recent FY23 goal for monthly active users.
Technologies: Figma, User Experience (UX), Desktop App Design, User Interface (UI), Product Design, Web App Design, Responsive Web Design (RWD), Web App UI, Web App UX, HTML, CSS, Mobile Design, UI Design, SaaS, JavaScript, Data Visualization, Web UI, Web UX, Wireframing, Prototyping, Reports, Collaboration, Leadership, B2B, B2C, Landing Page Design, Design Leadership, User Flows, User Personas, User Stories, Rapid Prototyping, Component Libraries, Style Guides, Grid Systems, Mobile First, Landing Pages, Mobile UX Design, System Design, Visual Design, Mobile UI Design

Front-end Engineer with UI/UX Expertise

2021 - 2021
OCaml
  • Redesigned and developed the front end of the Ocaml.org website to allow users to see the value of OCaml.
  • Created the design and front end of the playground that allows users to play with the OCaml language directly in their browser.
  • Received a five-star rating from the OCaml team for my contributions.
Technologies: Figma, Design Systems, UX Design, Web Design, UI Design, Responsive Web Design (RWD), Data Visualization, Web UI, Web UX, Wireframing, Prototyping, Reports, Collaboration, B2C, Landing Page Design, Design Leadership, User Flows, User Personas, User Stories, Rapid Prototyping, Component Libraries, Style Guides, Grid Systems, Mobile First, Landing Pages, System Design, Visual Design, Mobile UI Design

Senior UX Designer

2020 - 2021
Vehicle History
  • Improved the experience of the VehicleHistory website, rated 4.8 stars on Trustpilot.
  • Helped determine the user experience for our digital product and innovated new site features, improving user engagement.
  • Pushed to simplify and enhance how users can access vehicle research data in their day-to-day.
  • Owned work areas from design through to completion, collaborated with our internal engineering team, and was directly involved in evaluating feedback from real users to perfect our product continuously.
Technologies: Figma, User Experience (UX), User Interface (UI), Product Design, Web App Design, Responsive Web Design (RWD), Web App UI, Web App UX, HTML, CSS, Mobile Design, UI Design, Data Visualization, Web UI, Web UX, Wireframing, Prototyping, Reports, Collaboration, B2C, Landing Page Design, Design Leadership, User Flows, User Personas, User Stories, Rapid Prototyping, Component Libraries, Style Guides, Grid Systems, Landing Pages, Mobile UX Design, System Design, Visual Design, Mobile UI Design

Senior Designer and Front-end Developer

2013 - 2018
Tam
  • Worked on the design and front end for various challenges and awards in Saudi Arabia for large conglomerates and institutions such as the Ministry of Health, the Ministry of Education, and Saudi Aramco.
  • Operated with primarily RTL Arabic-based content and worked with internal stakeholders and developers to get various challenges and events up and running.
  • Conducted ongoing maintenance of various events and challenges.
Technologies: Adobe Photoshop, Illustration, User Interface (UI), Product Design, Web App Design, Responsive Web Design (RWD), Web App UI, Web App UX, HTML, CSS, Mobile Design, UI Design, JavaScript, Web UI, Web UX, Wireframing, Collaboration, B2C, Content Management Systems (CMS), Website Builders, WYSIWYG Web Builders, Landing Page Design, Landing Pages
2016 - 2020

Bachelor of Arts Degree in Communication and Design

Habib University - Karachi, Pakistan

MAY 2021 - PRESENT

Foundations of User Experience (UX) Design

Google

FEBRUARY 2021 - PRESENT

Design Thinking: The Beginner’s Guide

Interaction Design Foundation

Tools

Figma, Adobe After Effects, Adobe Experience Design (XD), Maze, Adobe Photoshop

Languages

HTML, CSS, JavaScript

Platforms

Webflow, Useberry, Web

Other

User Experience (UX), UI Design, Web Design, Mobile Design, UX Design, Design Systems, Desktop App Design, User Interface (UI), Product Design, Web App Design, Responsive Web Design (RWD), Web App UI, Web App UX, Web UI, Data Visualization, Web UX, Wireframing, Dashboards, Prototyping, Reports, Collaboration, Leadership, Enterprise, B2B, B2C, Content Management Systems (CMS), Website Builders, WYSIWYG Web Builders, Landing Page Design, Design Leadership, User Flows, Rapid Prototyping, Component Libraries, Style Guides, Grid Systems, Mobile First, Landing Pages, Framer, Mobile UX Design, System Design, Visual Design, Mobile UI Design, User Personas, User Stories, React, Alpine.js, Enterprise SaaS, SaaS, Websites, Brand Design, Coding, Design Thinking, Illustration, Mobile App Design, Fintech

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