Ashish is available for hire
Hire AshishAshish Chapagain
Verified Expert in Design
Designer
Kathmandu, Central Development Region, Nepal
Toptal member since May 27, 2022
Bio
Ashish is a UI/UX designer focusing on creating digital products with user-centric, delightful, and better human experiences. During the last 9+ years in the design and development industry, he enjoyed collaborating with design and tech teams. Ashish excels in designing digital experiences with an iterative and data-driven approach, but he is also comfortable communicating with the development team to solve more technical problems.
Experience
- UI Design - 6 years
- Visual Design - 6 years
- Product Design - 6 years
- UX Design - 5 years
- UX Strategy - 4 years
- Information Architecture (IA) - 4 years
- Web Design - 4 years
- Design Systems - 3 years
Portfolio
Maisonette Website Redesign
Product DesignUser Experience (UX)User Interface (UI)Interaction Design (IxD)UI DesignUX Design+ 29 more
Work Experience
Web Designer
2025 - 2025
You Are Accountable, Inc
- Re-designed a custom website with a new and fresh look. This role involved designing the website's UI and UX and revamping everything required.
- Implemented the design in Framer for no-code development.
- Adjusted the brand guideline with the new design and defined a new direction.
Technologies: Responsive Web Design (RWD), Web Design, UI Design, User Interface (UI), Search Engine Optimization (SEO), Visual Design, Branding, Click-through Rates (CTR), User Experience Design, High-fidelity Wireframes, Framer, Portal Design, Google Ads, Web Development, Web UX, UX Consulting, Mobile App UI, Web UI
UX/UI Designer
2024 - 2024
R Source Corporation dba W5 Engineering
- Redesigned the current website based on the new mission, vision, and technology the business was moving forward with.
- Collaborated with fellow designers to enhance the product finder and configurator concept.
- Managed roadmap and design direction and helped the client find the right direction for the design process.
- Optimized the website for all platforms and devices.
Technologies: eCommerce, UX Design, Web Design, Web, Marketing, Checkout, Wizards, Figma, UI Design, Branding, Odoo, Responsive Web Design (RWD), PDF, User Experience Design, High-fidelity Wireframes, Business to Business (B2B), Web Development, Web UX, UX Consulting, Mobile App UI, Content Creation, Web UI
UI/UX Designer
2023 - 2023
OpTonal Inc.
- Redesigned an existing web application in AI space, a ChatGPT-like application.
- Prepared design system for the application for future reference in Figma.
- Conducted user interviews to validate the early concept and get feedback on it. Worked on the input to show the reflection on the application.
Technologies: UX Design, Product Design, UI Design, Figma, User Experience (UX), User Interface (UI), User Journeys, Web App Design, Responsive Web Apps, B2B, SaaS, Startups, Component Libraries, Software as a Service (SaaS), Journey Mapping, Layout, Web, Discovery Workshops, Mobile UX, Mobile, Cross-functional Collaboration, Leadership, Usability Testing, Artificial Intelligence (AI), Consumer-facing Product Design, Product Discovery, Sitemaps, No-code Development, Low-code Development, AI Design, Website Design, AI-enabled Applications, PDF, User Experience Design, High-fidelity Wireframes, Web Development, Web UX, UX Consulting, Mobile App UI, Web UI
Product Designer
2022 - 2023
Funding Societies
- Led the design efforts for a multifaceted financial product that included credit lines, payables, receivables, financing, loans, and money transfer services. This product was launched successfully and received positive feedback from users.
- Significantly increased user engagement and retention rates through iterative design improvements and enhancements. This resulted in a more loyal and satisfied customer base.
- Ensured a consistent and user-friendly experience across mobile and web applications, resulting in a seamless transition for users between platforms and reduced support requests.
- Prioritized accessibility standards in design, making the financial product usable by a broader range of users and achieving excellent mobile responsiveness, which was crucial for on-the-go users.
- Implemented a rigorous iterative design process, incorporating user feedback and usability testing results. This approach led to continuous improvements, resulting in a highly user-centric and effective financial product.
- Involved with the design team to create a process that helped streamline all the cross-functional teams.
Technologies: Web Design, UX Design, UI Design, User Flows, Conversion Rate Optimization (CRO), Component Libraries, Software as a Service (SaaS), Journey Mapping, Layout, Web, Discovery Workshops, Mobile UX, Mobile, Cross-functional Collaboration, Consumer Products, Native Mobile Apps, Consumer-facing Product Design, Product Discovery, Sitemaps, Website Design, PDF, Fintech Design, User Experience Design, High-fidelity Wireframes, Business to Business (B2B), CRM Systems, Web Development, Web UX, UX Consulting, Mobile App UI, Luxury, Web UI
UI/UX Designer
2022 - 2023
Maisonette, Inc.
- Created a new version of an eCommerce website—mainly PLP, PDP, cart, and checkout flow. Also, revamped the current website, which is yet to be implemented.
- Researched the existing site to improve its UX and performance based on competitive analysis for multiple pages.
- Designed a new design file structure using Figma that can help designers and non-designers navigate and work on the design file.
- Proposed a new design system with my design manager so it could be more structural and optimized for designers and developers.
- Added the "add to cart" confirmation modal. Designed the quick shop experience for a responsive site version, an improved version of the product listing page filter, and an improved version of the search bar with more cross-selling features.
- Worked on a mobile app design for a quick feature that was launched during the holiday season. Designed a quiz flow so users could find the best gift for their kids.
- Worked directly with the company's PM, developer, and product management team and proposed my approach and thoughts.
Technologies: Product Design, User Experience (UX), User Interface (UI), Interaction Design (IxD), UI Design, UX Design, Responsive Web Design (RWD), Figma, Web Design, Visual Design, Feature Prioritization, Mobile Prototypes, Product Roadmaps, Responsive Web Apps, Web Application Design, Product Strategy, Validated User Research, UI Style Guides, B2B2C, Business to Business to Consumer (B2B2C), Responsive Design, Competitive Analysis, Interactive Prototypes, Design Specifications, eCommerce UI, eCommerce Design, Conversion Rate, Component Libraries, Software as a Service (SaaS), Journey Mapping, Layout, Web, Discovery Workshops, Mobile UX, Direct to Consumer (D2C), Mobile, Cross-functional Collaboration, Consumer Products, Leadership, Usability Testing, Native Mobile Apps, Consumer-facing Product Design, Product Discovery, Sitemaps, Content Management Systems (CMS), Website Design, User Experience Design, Business to Business (B2B), CRM Systems, Web UX, Mobile App UI, Exercise & Fitness
Senior Product Designer
2022 - 2022
Swift Technology
- Designed a complete design system from scratch for an accounting SaaS application, available in web and mobile versions.
- Worked directly with the CPO, PM, and business analyst from the start to understand, empathize, and work on the multiple stages of the design process.
- Managed two junior designers who were working on other new projects.
- Conducted daily standups with the team and planned the whole project process in Jira.
- Worked on user flow design, empathy mapping, personas creation, user interviews, usability testing, and other processes.
Technologies: A/B Testing, Figma, Illustrator CC, Miro, Usability, UX Prototyping, UI Design, UX Design, UX Strategy, Team Management, Agile CRM, Agile UX, Feature Prioritization, Mobile Prototypes, Finance, Product Roadmaps, Responsive Web Apps, Web Application Design, Product Strategy, Validated User Research, CRM Design, UI Style Guides, B2B2C, Business to Business to Consumer (B2B2C), Desktop App Design, Responsive Design, Competitive Analysis, Interactive Prototypes, Design Specifications, SaaS, Component Libraries, Software as a Service (SaaS), Journey Mapping, Layout, Web, Discovery Workshops, Mobile UX, Gaming, Mobile, Cross-functional Collaboration, Consumer Products, Leadership, Usability Testing, Native Mobile Apps, Product Discovery, Search Engine Optimization (SEO), Sitemaps, Landing Page Design, Content Management Systems (CMS), Website Design, AI-enabled Applications, User Experience Design, Business to Business (B2B), CRM Systems, Web UX
Product & UX Designer
2020 - 2022
BigBrackets
- Worked as a freelance UI/UX designer for a startup company. Managed three designers and two interns during the working period.
- Designed a healthcare website for a US-based hospital. It was mostly a dashboard-type application targeted to the employee of that hospital.
- Helped project manager in creating user stories and Jira tickets for easiness. Designed a design system for the project as well.
Technologies: Web Design, Web UI Design, UI Design, UX Design, Visual Design, Information Architecture (IA), UX Research, UX Strategy, UX Writing, HTML, CSS, Project Management, Branding, Microinteractions, Product Design, Interaction Design (IxD), Landing Pages, eCommerce, Prototyping, Mobile Design, User Flows, SaaS Design, User Interface (UI), User Experience (UX), Wireframing, User Journeys, Design Leadership, Interactive UX, Storyboarding, Dashboard Design, Data Visualization, Dashboards, Social Media Apps, Creative Design, Adobe, Adobe Illustrator, System Design, Web Applications, User Experience Strategy, Color Theory, Adobe Photoshop, Digital Brand Identity, Responsive UI, Web UX Design, UX Wireframes, Digital Health, Web App UX, Web App UI, Mobile UI Design, Mobile UX Design, User Onboarding, A/B Testing, Marketplace Design, User Interviews, User Testing, User Research, Brand Design, User Validation, High-fidelity Prototypes, Fintech, Blockchain, B2C, Marketplaces, Non-fungible Tokens (NFT), UI Components, Best Practices in Design, Mockups, Scheduling Tools, B2B, Design Thinking, Presentation Design, Mobile Apps, User Journey Maps, Mobile First, Shopify, User Personas, Rapid Interactive Prototyping, Agile UX, Lean UX, Feature Prioritization, Mobile Prototypes, Finance, Product Roadmaps, Product Strategy, WordPress, Validated User Research, CRM Design, UI Style Guides, B2B2C, Business to Business to Consumer (B2B2C), Desktop App Design, Responsive Design, Competitive Analysis, Interactive Prototypes, Design Specifications, SaaS, WooCommerce, Conversion Rate, Component Libraries, Software as a Service (SaaS), Journey Mapping, Web, Mobile UX, Cross-functional Collaboration, Leadership, Product Discovery, Food & Beverage, Sitemaps, Landing Page Design, Content Management Systems (CMS), Website Design, Brochure Design, User Experience Design, CRM Systems, Web UX
Product Designer
2019 - 2022
Asterdio
- Designed a responsive website for Ripple Tech, a Nepal-based OEM laptop brand. It was a startup, and my design helped the company sell more gaming laptops.
- Created a SaaS-based web app aimed to be a handy tool for recruitment companies. It helped applicants and companies to perform assessments based on the job title. The applicants could play multiple games and get their scores ready before applying.
- Helped create a design system for a real estate business website without any design system set up. Collaborated with two other team members to prepare a design system that could be used for additional design services.
- Designed a mobile app for a Nepal-based venue booking business, enabling users to select available venues or arenas according to a specific sport, date, and time.
- Helped the UI/UX team grow from one to six by training and preparing other UX designers and expanding the design team with a proper career growth plan.
Technologies: Figma, Adobe Experience Design (XD), Illustrator CC, Photoshop CC, Miro, FigJam, Lucidchart, Google Docs, iOS, Mobile UI, Web App Design, UX Research, Android, Visual Design, Product Design, Landing Pages, Illustration, Responsive Web Design (RWD), Project Management, Interaction Design (IxD), eCommerce, Prototyping, UI Design, Mobile Design, User Flows, SaaS Design, User Interface (UI), User Experience (UX), Wireframing, User Journeys, Design Leadership, Interactive UX, Storyboarding, Dashboard Design, Data Visualization, Dashboards, Social Media Apps, Creative Design, Adobe, Adobe Illustrator, System Design, Web Applications, User Experience Strategy, Color Theory, Adobe Photoshop, Digital Brand Identity, Responsive UI, Web UX Design, UX Wireframes, Digital Health, Web App UX, Web App UI, Mobile UI Design, Mobile UX Design, User Onboarding, A/B Testing, Marketplace Design, User Interviews, User Testing, User Research, Brand Design, User Validation, High-fidelity Prototypes, Fintech, Blockchain, B2C, Marketplaces, UI Components, Best Practices in Design, Mockups, Scheduling Tools, B2B, Design Thinking, Presentation Design, Mobile Apps, User Journey Maps, Mobile First, Shopify, User Personas, Rapid Interactive Prototyping, Agile UX, Lean UX, Responsive Web Apps, Web Application Design, Product Strategy, CRM Design, UI Style Guides, Business to Business to Consumer (B2B2C), B2B2C, Desktop App Design, Responsive Design, Competitive Analysis, Interactive Prototypes, Design Specifications, Branding, SaaS, WooCommerce, Conversion Rate, Component Libraries, Software as a Service (SaaS), Journey Mapping, Web, Mobile UX, Gaming, Direct to Consumer (D2C), Mobile, Cross-functional Collaboration, Consumer Products, Leadership, Usability Testing, Native Mobile Apps, Product Discovery, Search Engine Optimization (SEO), Food & Beverage, Sitemaps, Landing Page Design, Content Management Systems (CMS), WordPress, Website Design, Brochure Design, User Experience Design, Web UX, Car Rental, Fitness Trackers
Design Lecturer
2018 - 2020
Padmashree International College
- Worked as a design lecturer for Web Technology for Bachelor of Information Technology (BIT) students.
- Conducted teaching for various subjects, including Web Development, Web Technology, Web Design, Software Design and Architecture, Internet Commerce Technology, eCommerce, and Programming Fundamentals.
- Developed a better syllabus for Web Design so that students will get the latest knowledge in UI and UX design.
Technologies: Web Technologies, Web Design, Web UI Design, PHP, HTML, CSS, JavaScript, eCommerce UX, eCommerce, Software Design, Project Management, Product Management, Visual Design, Prototyping, User Interface (UI), User Experience (UX), Wireframing, Interactive UX, System Design, Web Applications, Responsive UI, Web UX Design, UX Wireframes, Web App UX, Web App UI, Mobile UI Design, Mobile UX Design, A/B Testing, User Research, Brand Design, User Validation, High-fidelity Prototypes, B2C, UI Components, Best Practices in Design, Mockups, B2B, Design Thinking, Presentation Design, User Personas, Agile UX, Lean UX, Responsive Design, User Experience Design, Web UX
UI/UX Designer
2019 - 2019
JB Music Therapy
- Redesigned the company and personal website for JB music therapy (company) and Jennifer Buchanan (personal portfolio).
- Created the UI design audit, strategy, and planning for designing the website using Figma.
- Designed a portfolio design iteration for Jennifer's personal website as freelance work.
Technologies: Figma, XD to HTML, Adobe Experience Design (XD), Web Design, Web UI Design, UX Research, Product Design, Visual Design, Interaction Design (IxD), Landing Pages, eCommerce, Prototyping, UI Design, Mobile Design, User Interface (UI), User Experience (UX), Wireframing, User Journeys, Design Leadership, Interactive UX, Adobe Illustrator, System Design, Web Applications, Responsive UI, Web UX Design, UX Wireframes, Web App UX, Web App UI, Mobile UI Design, Mobile UX Design, User Onboarding, Brand Design, High-fidelity Prototypes, UI Components, Best Practices in Design, Mockups, B2B, Design Thinking, User Journey Maps, Lean UX, UI Style Guides, Responsive Design, Competitive Analysis, Design Specifications, Mobile UX, Cross-functional Collaboration, User Experience Design
UX Designer
2018 - 2019
Next Level Value
- Worked on a SaaS web app for desktop and tablet devices. The application was focused on creating configurations for big machines and dozers. Users can configure the parts and order quotations.
- Helped them in redesigning the official website they are currently using. Designed a better approach for the website to gain more engagement and trust in the industry.
- Helped to CPQ (configure, price, quote) SaaS app to minimize the most annoying problem such as users having to scroll too much while configuring any product there. So I introduced new components like accordions, inner scroll, and search on the table.
- Designed a style guide and developer handoff so that the developers will know exactly what they have to do.
Technologies: Figma, Miro, UX Design, UI Design, Visual Design, Information Architecture (IA), Product Design, Adobe Experience Design (XD), Interaction Design (IxD), UX Research, Landing Pages, eCommerce, Prototyping, Mobile Design, User Flows, SaaS Design, User Interface (UI), User Experience (UX), Wireframing, User Journeys, Interactive UX, Dashboard Design, Dashboards, Adobe, Adobe Illustrator, System Design, Web Applications, User Experience Strategy, Responsive UI, Web UX Design, UX Wireframes, Web App UX, Web App UI, Mobile UI Design, Mobile UX Design, User Onboarding, A/B Testing, User Interviews, Brand Design, High-fidelity Prototypes, UI Components, Best Practices in Design, Mockups, B2B, Design Thinking, Responsive Web Apps, UI Style Guides, Responsive Design, Competitive Analysis, SaaS, Cross-functional Collaboration
UI/UX Designer and Developer
2016 - 2019
ITGlance Pvt
- Acted as a UI/UX designer of web applications, created design prototypes, and converted the prototypes into working themes.
- Contributed to an internal project using Laravel framework for the application's back end and Angular for the front end.
- Gathered requirements, conducted analysis, managed and prioritized backlog, planned sprints, managed issues and tickets, conducted reviews, and other design project management activities.
- Consulted with the clients to understand their goals, explained user research results to internal and external stakeholders, developed personas and usage scenarios, and conducted usability testing.
- Created wireframes, storyboards, sitemaps, screen flows, and product prototypes. Analyzed user feedback and activity, iterated to enhance the user experience, and conducted competitor and customer analysis.
Technologies: HTML5, CSS3, UI Design, UX Design, Websites, JavaScript, Angular, React, React Native, Mobile UI, Web App Design, UX Research, Android, Product Design, Landing Pages, Illustration, Responsive Web Design (RWD), Project Management, Visual Design, Interaction Design (IxD), eCommerce, Prototyping, Mobile Design, User Flows, User Interface (UI), User Experience (UX), Wireframing, Interactive UX, Dashboard Design, Dashboards, Creative Design, Adobe, Adobe Illustrator, System Design, Web Applications, User Experience Strategy, Responsive UI, Web UX Design, UX Wireframes, Web App UX, Web App UI, Mobile UI Design, Mobile UX Design, User Onboarding, A/B Testing, Marketplace Design, User Interviews, Brand Design, High-fidelity Prototypes, Marketplaces, Best Practices in Design, Mockups, B2B, Design Thinking, WordPress, UI Style Guides, Responsive Design, Competitive Analysis, Branding, Cross-functional Collaboration
Junior UI/UX Web Designer
2016 - 2017
ITGlance Pvt
- Created design prototypes on Adobe XD and converted them into working themes with HTML, CSS, and JavaScript.
- Worked on creating social media posts for digital marketing assets. I learned more about graphics design during this period.
- Learned Adobe Illustrator for logo design and Photoshop for branding material presentation.
Technologies: Adobe Experience Design (XD), App Design, Angular, Android, iOS, UI Design, Web Design, Figma, UX Branding, Product Design, Visual Design, Interaction Design (IxD), UX Research, Landing Pages, eCommerce, Prototyping, Mobile Design, User Interface (UI), User Experience (UX), Wireframing, Interactive UX, Dashboard Design, Creative Design, Adobe Illustrator, System Design, Web Applications, User Experience Strategy, Responsive UI, Web UX Design, UX Wireframes, Web App UX, Web App UI, Mobile UI Design, Mobile UX Design, User Onboarding, A/B Testing, Brand Design, High-fidelity Prototypes, Marketplaces, Best Practices in Design, Mockups, Design Thinking, Responsive Design, Competitive Analysis, Branding, Cross-functional Collaboration
Education
2018 - 2021
Master's Degree in Computer Information System
Pokhara University - Kathmandu, Nepal
2012 - 2016
Bachelor's Degree in Information Management
Tribhuvan University - Kathmandu, Nepal
2010 - 2012
Diploma in Management
Ashirwad College - Kathmandu, Nepal
Skills
Tools
Adobe Experience Design (XD), Adobe, Illustrator CC, Photoshop CC, Adobe Illustrator, Adobe Photoshop, Miro, FigJam, Lucidchart, Google Docs, Jira, Odoo
Platforms
Figma, Android, WordPress, Web, Mobile, Apple, Webflow, iOS, Shopify, WooCommerce, Google Ads
Industry Expertise
Consumer Products, Food & Beverage, Retail & Wholesale, Exercise & Fitness, Marketing
Languages
HTML, CSS, PHP, JavaScript, HTML5, CSS3
Other
UI Design, Web Design, UX Design, Websites, App Design, Design Systems, Information Architecture (IA), Visual Design, Landing Page Design, Mobile UI, Web App Design, Product Design, Landing Pages, Responsive Web Design (RWD), eCommerce UX, eCommerce, Branding, Prototyping, Presentation Design, Mobile Design, Mobile App Design, User Flows, SaaS Design, User Interface (UI), User Experience (UX), Wireframing, User Journeys, Design Leadership, Leadership, Dashboard Design, Data Visualization, Dashboards, Creative Design, Web Applications, User Experience Strategy, Responsive UI, Web UX Design, UX Wireframes, Web App UX, Web App UI, Mobile UI Design, Mobile UX Design, User Onboarding, Marketplace Design, User Interviews, User Testing, Brand Design, User Validation, High-fidelity Prototypes, Fintech, B2C, UI Components, Best Practices in Design, Mockups, B2B, Design Thinking, Mobile Apps, User Journey Maps, Mobile First, Rapid Interactive Prototyping, Lean UX, Web Application Design, MVP Design, UX Audits, UI Style Guides, Desktop App Design, Responsive Design, Competitive Analysis, Interactive Prototypes, eCommerce UI, eCommerce Design, SaaS, Conversion Rate Optimization (CRO), Component Libraries, Software as a Service (SaaS), Layout, Mobile UX, Direct to Consumer (D2C), Cross-functional Collaboration, Usability Testing, Native Mobile Apps, Consumer-facing Product Design, Sitemaps, No-code Development, AI Design, Content Management Systems (CMS), AI-enabled Applications, PDF, Fintech Design, User Experience Design, High-fidelity Wireframes, Business to Business (B2B), CRM Systems, Framer, Web Development, Web UX, Mobile App UI, Web UI, Front-end, IT Project Management, Agile, UX Strategy, Style Guides, UX Research, Illustration, Interactive UX, Storyboarding, Social Media Apps, System Design, Color Theory, Digital Brand Identity, Digital Health, A/B Testing, User Research, Blockchain, Marketplaces, Non-fungible Tokens (NFT), Scheduling Tools, User Personas, Agile UX, Feature Prioritization, Mobile Prototypes, Finance, Product Roadmaps, Responsive Web Apps, Product Strategy, Validated User Research, CRM Design, B2B2C, Design Specifications, Conversion Rate, Business to Business to Consumer (B2B2C), Journey Mapping, Discovery Workshops, Gaming, Front-end Design, Logo Design, Gamification, Artificial Intelligence (AI), User Stories, Product Discovery, Lead Generation, Search Engine Optimization (SEO), Low-code Development, Website Design, Brochure Design, White Label Design, Enterprise, Portal Design, UX Consulting, Content Creation, Luxury, Car Rental, Fitness Trackers, Project Management, Business, Redesign, Website Redesign, Deployment, Angular, React, React Native, High-fidelity Mockups, Interaction Design (IxD), Web UI Design, UX Writing, Web Technologies, Software Design, Product Management, UX Branding, XD to HTML, Microinteractions, Usability, UX Prototyping, Team Management, Agile CRM, Startups, Checkout, Wizards, Click-through Rates (CTR)
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