Publication
Supporting Diverse Needs: A Rebranding Success Story
https://www.toptal.com/designers/logo/rebranding-case-study
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Bariledum Keenam
Verified Expert in Design
Brand Designer
Toronto, ON, Canada
Toptal member since May 9, 2022
Bio
Bari is a product designer at Lyft with a background in systems engineering. Having designed for global audiences at Snapchat and high-growth fintech companies, he specializes in bridging technical constraints with intuitive UX. Bari’s "triple-threat" expertise in engineering, marketing, and design allows him to build scalable, market-aligned products that move KPIs. He brings a global, problem-first perspective to every cross-functional team he joins.
Portfolio
Experience
- Adobe Illustrator - 5 years
- Adobe Photoshop - 5 years
- Logo Design - 4 years
- Brand Development - 4 years
- Brand Design - 4 years
- Design Thinking - 4 years
- Adobe InDesign - 4 years
- Art Direction - 2 years
Tools
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
Work Experience
Brand Designer
2021 - 2022
Tusby Education
- Designed the brand identity and visual system and implemented the use of a brand style guide.
- Increased brand recognition by 80% through communication design and careful use of the visual design system.
- Increased client retention on the Tusby Learn web app by 75% through user-centered UX research and a UX redesign.
- Designed and prototyped user flows and journeys on Figma for Tusby web microservices and communicated ideas effectively to engineers and other stakeholders.
- Designed the necessary company assets for print in Adobe InDesign and delivered them correctly to the printer’s specifications.
- Created UI templates for the company landing page and worked directly with developers under tight deadlines.
Technologies: Adobe Illustrator, Adobe Photoshop, Figma, Adobe InDesign, Art Direction, Branding, Brand Design, Brand Identity, Brand Building, Brand Language, Poster Design, Communication Design, Marketing Design, Creative Direction, Visual Systems, Identity Design, Visual Identity, Landing Page Design, Web Design, UI Design, Presentation Design, Websites, Photoshop CC, InDesign CC, Print Marketing Design, Adobe Creative Suite, Visual Design Language, Layout Design, Print Production
Brand Designer
2021 - 2021
Kawai Technologies
- Increased the visual identity’s digital compatibility by 70% by redesigning and vectorizing the logo for the web.
- Managed a freelance team of visual designers and content creators to create a communications strategy for the company.
- Developed a logo, brand identity, and visual system with a team of designers through creative direction and feedback-focused communication.
- Increased team productivity measurably by implementing the Agile methodology.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Trello, Adobe After Effects, Branding, Brand Design, Brand Identity, Brand Building, Digital Brand Identity, Photoshop CC, InDesign CC, Adobe Creative Suite, Identity Design, Rebranding, Visual Design Language, Layout Design, Print Production
Graphic Designer
2020 - 2020
AbOriginal Productions
- Designed media packets for company-sponsored proposals with positive feedback and 100% stakeholder approval.
- Designed multiple in-house assets for the company like uniforms, stationery, and social media templates according to brand guidelines.
- Developed the existing company design system to account for growth with measurable success and stakeholder approval.
- Designed print and marketing media according to brand guidelines.
Technologies: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Design, Mockups, Print Design, Marketing Design, Digital Marketing Design, Social Media Design, Digital Marketing, Presentation Design, Photoshop CC, InDesign CC, Print Marketing Design, Adobe Creative Suite, Rebranding, Visual Design Language, Layout Design, Print Production
Creative Director
2017 - 2019
Gumbars Community
- Designed a brand identity, brand style guide, and communication design template for the design team to follow.
- Designed typographic animations using Adobe After Effects. I used Premiere Pro and Cinema 4D for communications media.
- Managed a team of multidisciplinary creatives to ideate, design, and implement marketing campaigns for the brand.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Jira, Trello, Instagram, Branding, Brand Design, Logotype, Logo Design, Logo Systems, Visual Design, Leadership, Print Marketing Design, Adobe Creative Suite
Other Experience
Certifications
NOVEMBER 2021 - PRESENT
Foundations of User Experience (UX) Design
JANUARY 2021 - PRESENT
Art Direction for Creative Visual Branding by Linus Lohoff
Domestika
MAY 2020 - PRESENT
Logo Design: From Concept to Presentation by Sagi Haviv
Domestika
JUNE 2019 - PRESENT
Instagram Strategies for Brand Development by Dot Lung
Domestika
Skills
Tools
Adobe Illustrator, Adobe InDesign, Adobe Creative Suite, Adobe Photoshop, Photoshop CC, InDesign CC, Adobe After Effects, Trello, Jira
Languages
Visual Design Language
Platforms
Figma
Other
Logo Design, Brand Design, Branding, Visual Design, Brand Development, Typography, Design Thinking, Identity Design, Rebranding, Brand Building, Logotype, Digital Ad Design, Ads, Layout Design, Display Advertising, Design Production, Print Production, Art Direction, Visual Identity, Packaging, Style Guides, Logo Systems, UI Design, Web Design, Web UI Design, Social Media Design, Brand Guidelines, Presentation Design, Websites, Print Marketing Design, Instagram, Presentations, Ideation, Concept Sketching, Instagram Growth, Digital Marketing, Digital Marketing Design, Digital Marketing Strategy, Digital Marketing Best Practices, User Experience (UX), UX Design, Brand Identity, Design Systems, B2C, Creative Direction, Mockups, Box Packaging, Package Design, Graphic Design, B2B, Brand Language, Consumer Health, Poster Design, Print Design, Stationery Design, Banner Design, Signage Design, Communication Design, Marketing Design, Visual Systems, Digital Brand Identity, Leadership, Digital Agencies, Paid Advertising, Design, Landing Page Design, Brand Books, Product Design, Web UX, Interaction Design (IxD), Mobile UI
Collaboration That Works
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