Bariledum Keenam, Brand Designer in Lagos, Nigeria
Bariledum Keenam

Brand Designer in Lagos, Nigeria

Member since May 9, 2022
Bari is a brand designer with a user-centric approach to brand ideation and five years of experience. Because of his background in engineering and marketing, he brings diverse perspectives to brand creation by applying unique problem-solving skills and a focus on creating brands that sell! In addition to creating top-notch brand identities, Bari teaches typography and UX design to hundreds of students with measurable success and positive feedback.
Bariledum is now available for hire

Portfolio

Digital Design

Employment

  • Brand Designer

    2021 - 2022
    Tusby Education
    • Designed the brand identity and visual system and implemented the use of a brand style guide.
    • Increased brand recognition by 80% through communication design and careful use of the visual design system.
    • Increased client retention on the Tusby Learn web app by 75% through user-centered UX research and a UX redesign.
    • Designed and prototyped user flows and journeys on Figma for Tusby web microservices and communicated ideas effectively to engineers and other stakeholders.
    • Designed the necessary company assets for print in Adobe InDesign and delivered them correctly to the printer’s specifications.
    • Created UI templates for the company landing page and worked directly with developers under tight deadlines.
    Technologies: Adobe Illustrator, Adobe Photoshop, Figma, Adobe InDesign, Art Direction, Branding, Brand Design, Brand Identity, Brand Building, Brand Language, Poster Design, Communication Design, Marketing Design, Creative Direction, Visual Systems, Identity Design, Visual Identity, Landing Page Design, Web Design, UI Design, Presentation Design, Websites, Photoshop CC, InDesign CC, Print Marketing Design, Adobe Creative Suite, Visual Design Language, Layout Design, Print Production
  • Brand Designer

    2021 - 2021
    Kawai Technologies
    • Increased the visual identity’s digital compatibility by 70% by redesigning and vectorizing the logo for the web.
    • Managed a freelance team of visual designers and content creators to create a communications strategy for the company.
    • Developed a logo, brand identity, and visual system with a team of designers through creative direction and feedback-focused communication.
    • Increased team productivity measurably by implementing the Agile methodology.
    Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Trello, Adobe After Effects, Branding, Brand Design, Brand Identity, Brand Building, Digital Brand Identity, Photoshop CC, InDesign CC, Adobe Creative Suite, Identity Design, Rebranding, Visual Design Language, Layout Design, Print Production

Other Experience

Certifications

  • Foundations of User Experience (UX) Design
    NOVEMBER 2021 - PRESENT
    Google
  • Art Direction for Creative Visual Branding by Linus Lohoff
    JANUARY 2021 - PRESENT
    Domestika
  • Logo Design: From Concept to Presentation by Sagi Haviv
    MAY 2020 - PRESENT
    Domestika
  • Instagram Strategies for Brand Development by Dot Lung
    JUNE 2019 - PRESENT
    Domestika

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