Bariledum Keenam, Designer in Lagos, Nigeria
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Bariledum Keenam

Verified Expert  in Design

Brand Designer

Location
Lagos, Nigeria
Toptal Member Since
May 9, 2022

Bari is a brand designer with a user-centric approach to brand ideation and five years of experience. Because of his background in engineering and marketing, he brings diverse perspectives to brand creation by applying unique problem-solving skills and a focus on creating brands that sell! In addition to creating top-notch brand identities, Bari teaches typography and UX design to hundreds of students with measurable success and positive feedback.

Visual DesignRebrandingLogo DesignBrand DesignBrandingBrand DevelopmentTypographyIdentity DesignLogotypeAdobe IllustratorVisual Design LanguageAdobe Creative SuiteVisual IdentityBrand GuidelinesPresentation DesignInDesign

Portfolio

Work Experience

Brand Designer

2021 - 2022
Tusby Education
  • Designed the brand identity and visual system and implemented the use of a brand style guide.
  • Increased brand recognition by 80% through communication design and careful use of the visual design system.
  • Increased client retention on the Tusby Learn web app by 75% through user-centered UX research and a UX redesign.
  • Designed and prototyped user flows and journeys on Figma for Tusby web microservices and communicated ideas effectively to engineers and other stakeholders.
  • Designed the necessary company assets for print in Adobe InDesign and delivered them correctly to the printer’s specifications.
  • Created UI templates for the company landing page and worked directly with developers under tight deadlines.
Technologies: Adobe Illustrator, Adobe Photoshop, Figma, Adobe InDesign, Art Direction, Branding, Brand Design, Brand Identity, Brand Building, Brand Language, Poster Design, Communication Design, Marketing Design, Creative Direction, Visual Systems, Identity Design, Visual Identity, Landing Page Design, Web Design, UI Design, Presentation Design, Websites, Photoshop CC, InDesign CC, Print Marketing Design, Adobe Creative Suite, Visual Design Language, Layout Design, Print Production

Brand Designer

2021 - 2021
Kawai Technologies
  • Increased the visual identity’s digital compatibility by 70% by redesigning and vectorizing the logo for the web.
  • Managed a freelance team of visual designers and content creators to create a communications strategy for the company.
  • Developed a logo, brand identity, and visual system with a team of designers through creative direction and feedback-focused communication.
  • Increased team productivity measurably by implementing the Agile methodology.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Trello, Adobe After Effects, Branding, Brand Design, Brand Identity, Brand Building, Digital Brand Identity, Photoshop CC, InDesign CC, Adobe Creative Suite, Identity Design, Rebranding, Visual Design Language, Layout Design, Print Production

Graphic Designer

2020 - 2020
AbOriginal Productions
  • Designed media packets for company-sponsored proposals with positive feedback and 100% stakeholder approval.
  • Designed multiple in-house assets for the company like uniforms, stationery, and social media templates according to brand guidelines.
  • Developed the existing company design system to account for growth with measurable success and stakeholder approval.
  • Designed print and marketing media according to brand guidelines.
Technologies: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Design, Mockups, Print Design, Marketing Design, Digital Marketing Design, Social Media Design, Digital Marketing, Presentation Design, Photoshop CC, InDesign CC, Print Marketing Design, Adobe Creative Suite, Rebranding, Visual Design Language, Layout Design, Print Production

Creative Director

2017 - 2019
Gumbars Community
  • Designed a brand identity, brand style guide, and communication design template for the design team to follow.
  • Designed typographic animations using Adobe After Effects. I used Premiere Pro and Cinema 4D for communications media.
  • Managed a team of multidisciplinary creatives to ideate, design, and implement marketing campaigns for the brand.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Jira, Trello, Instagram, Branding, Brand Design, Logotype, Logo Design, Logo Systems, Visual Design, Leadership, Print Marketing Design, Adobe Creative Suite
Image of Supporting Diverse Needs: A Rebranding Success Story publication
Publication

Supporting Diverse Needs: A Rebranding Success Story

https://www.toptal.com/designers/logo/rebranding-case-study
NOVEMBER 2021 - PRESENT

Foundations of User Experience (UX) Design

Google

JANUARY 2021 - PRESENT

Art Direction for Creative Visual Branding by Linus Lohoff

Domestika

MAY 2020 - PRESENT

Logo Design: From Concept to Presentation by Sagi Haviv

Domestika

JUNE 2019 - PRESENT

Instagram Strategies for Brand Development by Dot Lung

Domestika

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