
Ben M Broughton
Verified Expert in Design
Designer
Manchester, United Kingdom
Toptal member since March 13, 2020
Ben is a senior UX/product designer from the UK with 8+ years of experience designing digital products and services for clients, including Heineken, Barclays, Fidelity, AIB Bank, and Nokia. He takes a user-centered, iterative approach to design, leveraging research, rapid prototyping, and usability testing. Ben thrives on collaborating cross-functionally in agile environments to continuously improve user experiences and drive business results.
Portfolio
Work Experience
UX Consultant
Usertroop Ltd
- Worked with various clients, including Heineken, Barclays, AIB bank, Very.co.uk, Littlewoods.com, Yodel, Desap, and the Indian education department.
- Ran design sprints and workshops and represented design/UX in stakeholder or team meetings.
- Contributed to competitor analysis, experience mapping, creating personas, and defining user flow.
- Performed wireframing, rapid prototyping, A/B testing, conducting online surveys, guerrilla testing, and visual design.
- Worked with POs and developers to finalize the front end and refine the product based on further quantitative experimentation.
Senior Product Designer
Heineken
- Led design efforts for the company's eCommerce platforms, including the business-to-business sites Heineken Direct and Star Pubs & Bars.
- Conceptualized and prototyped new features and optimizations to enhance the user experience and interface. I validated ideas by leading remote moderated usability testing to ensure changes met customer needs.
- Collaborated with global HQ design teams to implement the new Eazle design system across UK sites, significantly modernizing the mobile UI and improving accessibility.
Senior Product Designer
Fourth Wall Creative
- Created the initial membership management app wireframes, designs, and prototypes that won the company contracts to manage Aston Villa FC and Derby County FC memberships. This got jobs to 10 new staff, who now administrate and market the product.
- Created a UI design system for the project and then led the UX for the build and new feature iterations.
- Led the Alloc8 ticketing system UX design, regularly testing the prototype iterations remotely with a diverse range of football fans to the stage of the initial build demo for Tranmere FC.
Senior UX/UI Designer
The Very Group
- Improved iteratively the current credit offerings for Very.co.uk and Littlewoods.com and apps.
- Balanced the UX with compliance frictions, business goals, and technical feasibility.
- Created conceptual storyboards, wireframes, designs, and functional prototypes to drive product direction.
- Validated prototype designs using an in-house lab.
- Supported the implementation with the development team.
UX Consultant
Barclays plc
- Managed the Finance Coach and ISA onboarding features in the Barclays mobile app.
- Ran design sprints, created various lo-fi and hi-fi screen flows, and built and tested prototypes in Proto.io.
- Supported the implementation of Android and iOS development teams.
UX/UI Consultant
Yodel
- Led the design helping Yodel migrate and refine their legacy operations and delivery software into intuitive, unified modern applications.
- Defined problems with key stakeholders. Ran design sprints with end users and developers. Created lo-fi and hi-fi designs and prototypes.
- Ran design sprints with end users and developers.
Lead UX Designer/Researcher
AIB bank
- Served as the lead UX designer for the OneView project, a staff sales assist application for smartphone, tablet, and desktop.
- Led research, wireframes, and prototypes of new features for Agent Desktop, a telephony application used in by the phone banking staff.
- Set up and led bi-monthly user testing with 4-5 bank branch staff, testing prototypes on a tablet, validating and compiling feedback, and SUS test data to inform the development.
- Set up and incorporated lean UX techniques into the teams Agile development process using JIRA.
Senior UX Designer
Fidelity Investments
- Served as the sole UX designer for the document central application, Fidelity’s own dropbox for 50,000 internal users.
- Set up an associate experience group for developing UX governance and standards for internal Applications.
- Acted as the lead designer for the data harness application UI, developed for a Chinese development team to replicate live data for testing purposes.
- Collaborated with a team of information architects, visual designers, editors, UX developers, researchers, and usability specialists to tackle complex projects of varying size.
Senior UX/UI Designer
Zoocko
- Handled creative direction, competitive analysis, data analysis, wireframing, and stakeholder management.
- Oversaw UX/UI and visual output across all platforms including desktop, mobile, and tablet.
- Led brand identity, responsive web design, apps, social media marketing, and web development.
Interaction Designer
Nokia
- Designed and animated new UI elements for prototype mobiles.
- Storyboarded use cases and created wireframes/user flows, rapid prototyping.
- Led the translation of use cases and user experience targets into tangible UI prototypes.
- Assisted with walk-throughs and usability testing. Updated the UI per changing needs and requirements.
- Presented UI prototypes and research findings to key stakeholders.
Education
Higher National Diploma in Graphic Design
Hugh Baird College - Liverpool, UK
Certifications
Mobile Apps and Responsive Web Design (RWD)
Axure Software Solutions
Axure RP Pro Advanced
Ax-Stream
Design Thinking
Udemy
Human-Computer Interactions
University of San Diego (Coursera)
Web Technologies
University of Liverpool
Skills
Tools
Sketch, Adobe Experience Design (XD), Adobe Illustrator, InVision, Adobe Photoshop, Figma, Confluence, Microsoft Office, Airtable, Slack, Proto.io, Zeplin, Adobe CC, InVision App, Balsamiq, Axure RP Pro, OmniGraffle, Adobe Creative Suite, Adobe InDesign, Adobe After Effects, Flash, Adobe Flash Lite, Jira, FigJam
Industry Expertise
Consumer Products, Banking & Finance, Retail & Wholesale
Languages
HTML, CSS, HTML5, CSS3, JavaScript
Platforms
iOS, Android, UserZoom
Other
Product Design, Web Design, Web UX, User Interface (UI), User Experience (UX), Web UI, Mobile App UI, Visual Design, Enterprise Application Design, Web App Design, App UX, App UI, User Flows, Dashboard Design, Branding, Ideation, Mobile Design, UI Design, UX Design, Design Systems, Prototyping, B2B, Web App UI, Responsive Web Apps, Responsive Web Design (RWD), Rapid Prototyping, eCommerce UX, User Research, Qualitative Research, Agile, Bootstrap, AngularJS, Fintech, iOS App Design, Android App Design, Legacy Software, Online Delivery, UX Research, Design Thinking, Google Design Sprints, Design Sprints, Wireframing, Enterprise Software, Enterprise Design, Software Design, Web UX Design, Desktop Web Design, Shopping Carts, iOS UX Design, Responsive, Online Shopping, Credit Risk, User Testing, Digital Product Design, Interaction Design (IxD), Human-computer Interaction (HCI), Design, Design Thinking Facilitation, ChatGPT, Remote User Testing, Microsoft 365, Agile UX, Lean UX, Web App UX
Experience
- Adobe Photoshop - 15 years
- Web UI - 15 years
- Adobe Illustrator - 14 years
- Design Systems - 10 years
- User Experience (UX) - 8 years
- User Interface (UI) - 8 years
- Sketch - 7 years
- Figma - 4 years
Tools
- Sketch
- Adobe Illustrator
- Adobe Photoshop
- Figma
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