William is an award-winning digital product designer and UX consultant with over two decades of professional experience in design, UX, media, and education. He has been a leader, an entrepreneur, a teacher, and a designer working in a wide range of media, and his design process is collaborative and user-centered—with beautiful results.
Worked as a UX consultant and designer on a major new eCommerce project for global technology giant Canon.
Handled information architecture, wireframing, interaction design, prototyping, and usability testing strategy.
Technologies: Adobe CC, Axure, InVision
2014 - 2014
Focused project scope on the key users of the site: teachers. Created a new booking system with clear explanations at every stage.
Created a new onboarding experience to help guide and encourage parents through the site.
Researched, created, and tested a new system for parents to design and propose events alongside a way for teachers to authorize and complete the process.
Technologies: Adobe CC, Axure
Senior UX Designer
2014 - 2014
Helped develop the clarity, usability, and branding of the site and products.
Provided expert analysis of current systems and the creation of a new onboarding process.
Refined the site and apps' visual imagery, language, typography, and layout.
Developed and tested an onboarding process, helping developers understand Zzish's proposition and getting them involved in using the API.
Introduced clear and modern typefaces, fixed various information architecture issues including problems with the site's documentation, and simplified various elements of the site's copy for ease of reading.
Made suggestions for future strategy and next steps for improving the platform's UX.
Technologies: Adobe CC, Jade, Sass, GitHub
Graphic Design Lead
2013 - 2014
Handled promotional design across the board, including cover illustration, branding, idents, videos, e-flyers, and banners.
Created an illustration and promotional campaign for Miami 2014 Compilation including iTunes booklet, e-flyers, animated banner design, and video production. Our efforts landed us the number one position on iTunes dance charts.
Designed artwork and campaign for Nile Rodgers single including e-flyers, vinyl artwork for 12" and 7" releases, banner design, and video production. We wound up in the top five on Beatport house chart.
Technologies: Adobe CC, HTML, CSS
Lecturer (Graphic Design, Music Technology, and English)
Kensington and Chelsea College
2006 - 2013
Taught BTEC and Rock School qualifications in a range of subjects including graphic design and music technology, performance, and theory, plus a stint teaching English for foreign learners.
Mentored and trained colleagues.
Trained staff members in virtual learning environments (VLE).
Designed curricula and teaching materials.
Provided key skills training for students in math and English.