Bill is a UX lead who has improved the lives of billions with his work on digital products. He also teaches design and has over two decades of professional experience in UX, media, and education. He has an entrepreneurial attitude and has worked in a wide range of media. His design process is tactile, collaborative and user-centered, with beautiful results.
Designed courses and coached teams of students through a 10-week bootcamp course—the "UX Design Immersive." Students run design sprints for real companies to gain on-the-job skills, with a 93% success rate at finding work in the industry.
Led a redesign of an e-learning platform with an aim to improve usability, accessibility, and engagement—and cut down on customer support calls. The project involved UX research, information architecture, interaction design, prototyping, and testing.
Technologies: InVision, Sketch
Lead UX Designer
2018 - 2018
Collaboratively defined startup goals and mission statement. Used this as direction to build out product architecture, interaction patterns, and design language through a GV design sprint.
Technologies: Flinto, InVision, Sketch
Lead UX Designer
2018 - 2018
Provided strategy workshops, storyboarding, wireframing, digital product design, and prototyping for an ambitious new ride-sharing app for Japan. Great team, fun project, and we helped the startup win their first ¥50,000,000 in funding.
Technologies: InVision, Marvel, Sketch
Head of UX
2017 - 2018
Led a design team for a funded Japanese startup, focused on AI-driven mobile music discovery and eCommerce in emerging markets. Coordinated marketing, design, and copywriting for product launches in Asia.
Met the needs of independent musicians and their audience. Designed for iOS, Android, and web apps in multi-language environments like India, Indonesia, and Thailand.
Worked mainly on-site, with some remote work and coordination with remote teams.
Technologies: UX Design
Head of UX
2016 - 2018
University of Colorado Boulder
Led UX on a new platform for the office of data and analytics to be used across the university by admin staff, professors, students, and guests. Challenges included building a user interface flexible enough to accommodate the variety of use cases and the wide range of data sources.
Worked remote and on-site, with international team from Toptal and the University, in an Agile/Scrum practice based around Jira, Asana, Slack, and Zeplin.
Worked as a UX consultant and designer on a major new eCommerce project for global technology giant Canon.
Handled information architecture, wireframing, interaction design, prototyping, and usability testing strategy.
Technologies: InVision, Axure, Adobe CC
2014 - 2014
Focused project scope on the key users of the site: teachers. Created a new booking system with clear explanations at every stage.
Created a new onboarding experience to help guide and encourage parents through the site.
Researched, created, and tested a new system for parents to design and propose events alongside a way for teachers to authorize and complete the process.
Technologies: Axure, Adobe CC
Senior UX Designer
2014 - 2014
Helped develop the clarity, usability, and branding of the site and products.
Provided expert analysis of current systems and the creation of a new onboarding process.
Refined the site and apps' visual imagery, language, typography, and layout.
Developed and tested an onboarding process, helping developers understand Zzish's proposition and getting them involved in using the API.
Introduced clear and modern typefaces, fixed various information architecture issues including problems with the site's documentation, and simplified various elements of the site's copy for ease of reading.
Made suggestions for future strategy and next steps for improving the platform's UX.
Technologies: GitHub, Sass, JADE, Adobe CC
Graphic Design Lead
2013 - 2014
Handled promotional design across the board, including cover illustration, branding, idents, videos, e-flyers, and banners.
Created an illustration and promotional campaign for Miami 2014 Compilation including iTunes booklet, e-flyers, animated banner design, and video production. Our efforts landed us the number one position on iTunes dance charts.
Designed artwork and campaign for Nile Rodgers single including e-flyers, vinyl artwork for 12" and 7" releases, banner design, and video production. We wound up in the top five on Beatport house chart.
Technologies: CSS, HTML, Adobe CC
Lecturer (Graphic Design, Music Technology, and English)
2006 - 2013
Kensington and Chelsea College
Taught BTEC and Rock School qualifications in a range of subjects including graphic design and music technology, performance, and theory, plus a stint teaching English for foreign learners.
Mentored and trained colleagues.
Trained staff members in virtual learning environments (VLE).
Designed curricula and teaching materials.
Provided key skills training for students in math and English.
Mentored students and fulfilled pastoral duties.
Gave group and individual tutorials.
Technologies: Logic Pro, Ableton Live, Cubase, Adobe Creative Suite
Design Director and Founder
2003 - 2013
Worked across a wide range of media including web design, graphic design, video production, sound design, and music for media.
Worked with client including Discovery Channel, National Geographic, Kemistry, and Haggerston Radio.
Technologies: CSS, HTML, Adobe Creative Suite
Lead Sound Designer
2005 - 2006
Created audio and foley recordings for a series of channel idents linked to current themes in programming as lead sound designer.
Collaborated to create animations around a range of themes including evolution, sonar, and ancient monuments.
Technologies: WaveLab, Cubase, Ableton Live
Audio Designer and Composer
2005 - 2005
Embedded with Discovery (via Kemistry studio) to work on music and sound design for a range of programs and idents.