Bill Tribble
Verified Expert in Design
Designer
London, United Kingdom
Toptal member since October 24, 2016
With over 10 years of experience in technology, Bill is an award-winning product designer and strategist renowned for transforming ideas into impactful digital products. His collaborations with industry leaders like Google, Canon, and Adobe have sharpened his expertise in product strategy, UX design, and design systems. At Unmind, he spearheaded AI-driven solutions to enhance workplace wellbeing that drove a 40% increase in engagement and won sales deals worth £6 million.
Experience
- User Interface (UI) - 11 years
- Usability Testing - 10 years
- Product Design - 10 years
- User Research - 10 years
- Prototyping - 10 years
- Information Architecture (IA) - 6 years
- Mobile UX - 6 years
- Artificial Intelligence (AI) - 6 years
Portfolio
Unmind – AI for Good
Collaborative Dashboard and Analytics
Work Experience
Senior AI Product Designer - Leadership Tools
Unmind
- Designed an AI recommendation system that drove a 40% increase in platform engagement.
- Designed a platform (Unmind Compass) that was a key driver in sales deals worth over £3 million. Compass empowers leaders to understand and take action on their team's engagement and health risks.
- Designed a survey system that received stellar feedback from Larry Emond, who was at Gallup for 30 years and coined the term “employee engagement.”.
Principal Product Designer - Events Management
Hopin
- Built a design team of 36, including four user researchers, as the second design hire.
- Owned product design operations; created our first design system and oversaw its development, providing direction to design team members.
- Handled the design for the entire back end of the product, "event setup."
- Collaborated with the wellness team and led short guided meditations to over 1,000 employees.
Consultant and Trainer - Adobe XD
Adobe
- Trained teams at several enterprise clients, including Santander Bank, in the collaborative use of the XD platform.
- Beta-tested new XD releases and provided crucial feedback to the product team.
- Provided support to design teams in EMEA on Adobe XD and the Adobe Creative Suite through workshops, training, consulting, and demos.
Principal Product Designer - Solar Power Interface
BBOXX LTD
- Designed a best-selling solar-power system physical interface for families in the developing world. Conducted usability testing and research in Rwanda.
- Saved £3 million in potential build costs through research and testing.
- Designed an interface that allowed for battery level readings, financial accounting, messaging, and weather reporting—with a 300x200 pixel screen and four buttons.
- Collaborated closely with the industrial design team in London and product managers around the world. The project included a research trip to Rwanda to test prototype ideas with farmers in small villages.
Head of Product
Endlesss
- Led the product team through facilitation and close collaboration to create an ambitious social music app and ecosystem.
- Implemented Lean UX principles and GV design sprint processes to achieve product-market fit, organic growth, and brilliant user experience.
- Worked directly with the founder on product strategy, pitch decks through three successful fundraising rounds.
Lead UX Designer
- Provided UX design and strategy for a learning platform. Grow My Store is a new initiative aimed at helping businesses improve their customer experience.
Lead Design Instructor
General Assembly
- Designed courses and coached teams of students through a 10-week bootcamp course—the "UX Design Immersive." Students run design sprints for real companies to gain on-the-job skills, with a 93% success rate at finding work in the industry.
Lead UX Designer
American Rental Association
- Led a redesign of an e-learning platform with an aim to improve usability, accessibility, and engagement—and cut down on customer support calls. The project involved UX research, information architecture, interaction design, prototyping, and testing.
Lead UX Designer
Lirica
- Collaboratively defined startup goals and mission statement. Used this as direction to build out product architecture, interaction patterns, and design language through a GV design sprint.
Lead UX Designer
Nuevo Studio
- Provided strategy workshops, storyboarding, wireframing, digital product design, and prototyping for an ambitious new ride-sharing app for Japan. Great team, fun project, and we helped the startup win their first ¥50,000,000 in funding.
Head of UX
Alphanote
- Led a design team for a funded Japanese startup, focused on AI-driven mobile music discovery and eCommerce in emerging markets. Coordinated marketing, design, and copywriting for product launches in Asia.
- Met the needs of independent musicians and their audience. Designed for iOS, Android, and web apps in multi-language environments like India, Indonesia, and Thailand.
- Worked mainly on-site, with some remote work and coordination with remote teams.
Head of UX
University of Colorado Boulder
- Led UX on a new platform for the office of data and analytics to be used across the university by admin staff, professors, students, and guests. Challenges included building a user interface flexible enough to accommodate the variety of use cases and the wide range of data sources.
- Worked remote and on-site, with international team from Toptal and the University, in an Agile/Scrum practice based around Jira, Asana, Slack, and Zeplin.
Design Instructor & Mentor
Design Lab
- Coached and mentored designers around the world on UX strategy, interaction design, and branding.
Lead UX
Specsavers
- Led UX design efforts in an Agile team, creating a new customer experience for Specsavers, an international healthcare brand.
- Guided the UX vision for an omni-channel system.
- Collaborated with my team to handle appointment booking, in-store experience, the re-invention of a "voucher" system, and a store search and booking journey.
- Worked across both optical care and an entirely new hearing care offering.
Senior UX Designer
Mendeley
- Improved the research and collaboration experience for millions of scientists and academics around the world.
- Led a UX effort to integrate new features that help researchers discover innovations in their field and collaborate with others.
- Restructured information architecture across the Mendeley apps on every platform including mobile, web, and desktop.
- Planned a research strategy to research user needs, usage patterns, and contexts across devices.
- Conducted user research in person and designed and delegated larger research projects with an external agency.
Senior UX & Digital Product Designer
Make Us Proud
- Worked on user experience, strategy, product design, and visual design for a range of digital products and sites. Clients ranged from multinational corporations to London-based startups.
- Did a full site makeover and direction of a photoshoot for our client Geniac, who won £22 million in funding. They give much of the credit in their success to our disruptive design work.
- Planned and led design sprints for several clients.
- Led the UX design process and ran projects that created radical changes in our clients companies and in their success.
- Completely redesigned our agency site, including branding and in-depth project case studies: www.makeusproud.com.
- Won a 2015 Digital Impact award for our work on Alcatel Lucent's AGM site.
Senior UX Designer
Spindrift
- Worked as a UX consultant and designer on a major new eCommerce project for global technology giant Canon.
- Handled information architecture, wireframing, interaction design, prototyping, and usability testing strategy.
UX Lead
Founders4Schools
- Focused project scope on the key users of the site: teachers. Created a new booking system with clear explanations at every stage.
- Created a new onboarding experience to help guide and encourage parents through the site.
- Researched, created, and tested a new system for parents to design and propose events alongside a way for teachers to authorize and complete the process.
Senior UX Designer
Zzish
- Helped develop the clarity, usability, and branding of the site and products.
- Provided expert analysis of current systems and the creation of a new onboarding process.
- Refined the site and apps' visual imagery, language, typography, and layout.
- Developed and tested an onboarding process, helping developers understand Zzish's proposition and getting them involved in using the API.
- Introduced clear and modern typefaces, fixed various information architecture issues including problems with the site's documentation, and simplified various elements of the site's copy for ease of reading.
- Made suggestions for future strategy and next steps for improving the platform's UX.
Graphic Design Lead
CR2 Records
- Handled promotional design across the board, including cover illustration, branding, idents, videos, e-flyers, and banners.
- Created an illustration and promotional campaign for Miami 2014 Compilation including iTunes booklet, e-flyers, animated banner design, and video production. Our efforts landed us the number one position on iTunes dance charts.
- Designed artwork and campaign for Nile Rodgers single including e-flyers, vinyl artwork for 12" and 7" releases, banner design, and video production. We wound up in the top five on Beatport house chart.
Lecturer (Graphic Design, Music Technology, and English)
Kensington and Chelsea College
- Taught BTEC and Rock School qualifications in a range of subjects including graphic design and music technology, performance, and theory, plus a stint teaching English for foreign learners.
- Mentored and trained colleagues.
- Trained staff members in virtual learning environments (VLE).
- Designed curricula and teaching materials.
- Provided key skills training for students in math and English.
- Mentored students and fulfilled pastoral duties.
- Gave group and individual tutorials.
Design Director and Founder
Intuition Studio
- Worked across a wide range of media including web design, graphic design, video production, sound design, and music for media.
- Worked with client including Discovery Channel, National Geographic, Kemistry, and Haggerston Radio.
Lead Sound Designer
National Geographic
- Created audio and foley recordings for a series of channel idents linked to current themes in programming as lead sound designer.
- Collaborated to create animations around a range of themes including evolution, sonar, and ancient monuments.
Audio Designer and Composer
Discovery Channel
- Embedded with Discovery (via Kemistry studio) to work on music and sound design for a range of programs and idents.
Education
Immersive Study in UX Design
General Assembly - London
Postgraduate Certificate in Education (PGCE)
Canterbury Christ Church University - London
Bachelor of Arts (Hons) Degree in Fine Art - Intermedia
Kingston University - London
Foundational Study in Fine Art
Chelsea College of Art - London
Certifications
User Experience Design Immersive
General Assembly
Skills
Tools
Adobe Photoshop, Adobe Creative Suite, Ableton Live, Adobe CC, Marvel App, Principle, Proto.io, Sketch, Hotjar, Marvel, InVision, Adobe Experience Design (XD), Rive, Grunt, GitHub, Cubase, Logic Pro, WaveLab, Jira, Asana, Slack, Zeplin, Flinto, InVision Studio
Languages
CSS, HTML5, JADE, HTML
Platforms
Figma, SoundCloud, Adobe Suite, WordPress, Mobile, Salesforce, OS X, Axure
Industry Expertise
Music, Health, Fitness, Exercise & Fitness, Insurance, Product Ideation, Education Technology (Edtech), Advertising, Augmented Reality (AR) Design
Other
Sass, Design, Collaborative Design, Branding, Interface Design, Illustration, UI Branding, E-learning, Mobile Learning, UX Strategy, Apps, Sound Design, Foley & Sound Effects, Music Production, Synthesizers, Data Visualization, Dashboards, Dashboard Design, Interactive Dashboards, Web Dashboards, Scrum, Usability Testing, User Testing, Visual Design, Agile, Accessibility, A/B Testing, Competitor Analysis & Profiling, Multivariate Testing, Visual Hierarchy, Color Theory, Typography, Responsive, Information Architecture (IA), Information Design, Design Sprints, User Interviews, User Interface (UI), UX Sketching, Sketching, Graphic Design, Design Research, Research, Conversion Rate, Persona Design, Personas, Prototyping, Workshops, Sprint Master, Mobile First, Startups, User Journeys, User Flows, User Research, User-centered Design (UCD), Fitness Trackers, Exercise & Gyms, Responsive Web Design (RWD), Mobile Apps, SaaS Design, SaaS, Software as a Service (SaaS), Enterprise SaaS, Social, Instant Messaging, Social Networks, Social Engagement, Social Impact, UX Design, UX Flows, Onboarding, User Onboarding, iOS UX Design, User Experience (UX), App Design, Web App UI, Web App UX, Web Design, Mockups, Design Leadership, Fintech, Color Schemes, Fintech Design, Mobile UX, Interaction Design (IxD), Product Design, Mobile Design, UX Research, Wireframing, B2B, Web UX, UI Design, Artificial Intelligence (AI), Artificial Intelligence as a Service (AIaaS), Complex Application User Interfaces (UI), Design Reviews, UX Audits, User Journey Maps, User Stories, Generative Artificial Intelligence (GenAI), Mobile App Design, User Workflows, Web App Design, Design Systems, Tailwind UI, Business to Business (B2B), Component Libraries, Compliance Training, Instructional Design, Learning Management Systems (LMS), Learning, SCORM, Responsive Web Apps, Management Systems, AI Content Creation, Content Writing, Enterprise Design, Visual Workflow, Motion Design, Video Editing, AI-generated Video, 2D Illustrations, Minimalism, Svelte, UX Consulting, Funnel Optimization, Mobile UI, User Conversion, Messenger, UX Branding, Web UI, Website Conversion, Data-heavy Design, Admin Panels, UX Wireframes, Knowledge Management, Calendar Design, Conversational Design, Conversational UI, Conversational UX, Design Thinking, UX Testing, Edtech Design, Campaigns, iOS App Design, Gamification, Augmented Reality (AR), Game Design, Hype, Atomic Design, Accounting, Legal, Human Resource Management Systems (HRMS), Natural Language Processing (NLP), Collaborative Economy, Design Collaboration, HTML5 Animations, Interdisciplinary Collaboration, Analytics, Data Analytics, Information Visualization, Animation, Web Animation, Content Strategy, IA Strategy, Product Strategy, Generative Pre-trained Transformers (GPT), App UX, Digital Product Design, AI Chatbots, Chatbot Conversation Design, Chatbots
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