Bill Tribble, Designer in London, United Kingdom
Bill is available for hire
Hire Bill

Bill Tribble

Verified Expert  in Design


London, United Kingdom
Toptal Member Since
May 12, 2016

Bill is a UX lead who has improved the lives of billions with his work on digital products. He also teaches design and has over two decades of professional experience in UX, media, and education. He has an entrepreneurial attitude and has worked in a wide range of media. His design process is tactile, collaborative and user-centered, with beautiful results.


Work Experience

Lead UX Designer

2019 - 2019
  • Provided UX design and strategy for a learning platform. Grow My Store is a new initiative aimed at helping businesses improve their customer experience.
Technologies: Sketch, InVision

Product Director

2018 - 2019
  • Led the product team through facilitation and close collaboration to create an ambitious social music app and ecosystem.
  • Implemented Lean UX principles and GV design sprint processes to achieve product-market fit, organic growth, and brilliant user experience.
Technologies: Atomic Design, InVision Studio, Sketch

Lead Design Instructor

2013 - 2019
General Assembly
  • Designed courses and coached teams of students through a 10-week bootcamp course—the "UX Design Immersive." Students run design sprints for real companies to gain on-the-job skills, with a 93% success rate at finding work in the industry.
Technologies: Adobe CC, Marvel, Principle, InVision, Sketch

Lead UX Designer

2018 - 2018
American Rental Association
  • Led a redesign of an e-learning platform with an aim to improve usability, accessibility, and engagement—and cut down on customer support calls. The project involved UX research, information architecture, interaction design, prototyping, and testing.
Technologies: InVision, Sketch

Lead UX Designer

2018 - 2018
  • Collaboratively defined startup goals and mission statement. Used this as direction to build out product architecture, interaction patterns, and design language through a GV design sprint.
Technologies: Flinto, InVision, Sketch

Lead UX Designer

2018 - 2018
Nuevo Studio
  • Provided strategy workshops, storyboarding, wireframing, digital product design, and prototyping for an ambitious new ride-sharing app for Japan. Great team, fun project, and we helped the startup win their first ¥50,000,000 in funding.
Technologies: InVision, Marvel, Sketch

Head of UX

2017 - 2018
  • Led a design team for a funded Japanese startup, focused on AI-driven mobile music discovery and eCommerce in emerging markets. Coordinated marketing, design, and copywriting for product launches in Asia.
  • Met the needs of independent musicians and their audience. Designed for iOS, Android, and web apps in multi-language environments like India, Indonesia, and Thailand.
  • Worked mainly on-site, with some remote work and coordination with remote teams.
Technologies: UX Design

Head of UX

2016 - 2018
University of Colorado Boulder
  • Led UX on a new platform for the office of data and analytics to be used across the university by admin staff, professors, students, and guests. Challenges included building a user interface flexible enough to accommodate the variety of use cases and the wide range of data sources.
  • Worked remote and on-site, with international team from Toptal and the University, in an Agile/Scrum practice based around Jira, Asana, Slack, and Zeplin.
Technologies: Zeplin, Slack, Asana, Jira, InVision, Sketch

Design Instructor & Mentor

2016 - 2017
Design Lab
  • Coached and mentored designers around the world on UX strategy, interaction design, and branding.
Technologies: InVision, Sketch, UX Design

Lead UX

2016 - 2016
  • Led UX design efforts in an Agile team, creating a new customer experience for Specsavers, an international healthcare brand.
  • Guided the UX vision for an omni-channel system.
  • Collaborated with my team to handle appointment booking, in-store experience, the re-invention of a "voucher" system, and a store search and booking journey.
  • Worked across both optical care and an entirely new hearing care offering.
Technologies: InVision, Sketch

Senior UX Designer

2015 - 2016
  • Improved the research and collaboration experience for millions of scientists and academics around the world.
  • Led a UX effort to integrate new features that help researchers discover innovations in their field and collaborate with others.
  • Restructured information architecture across the Mendeley apps on every platform including mobile, web, and desktop.
  • Planned a research strategy to research user needs, usage patterns, and contexts across devices.
  • Conducted user research in person and designed and delegated larger research projects with an external agency.
Technologies: Principle,, InVision, Sketch

Senior UX & Digital Product Designer

2015 - 2015
Make Us Proud
  • Worked on user experience, strategy, product design, and visual design for a range of digital products and sites. Clients ranged from multinational corporations to London-based startups.
  • Did a full site makeover and direction of a photoshoot for our client Geniac, who won £22 million in funding. They give much of the credit in their success to our disruptive design work.
  • Planned and led design sprints for several clients.
  • Led the UX design process and ran projects that created radical changes in our clients companies and in their success.
  • Completely redesigned our agency site, including branding and in-depth project case studies:
  • Won a 2015 Digital Impact award for our work on Alcatel Lucent's AGM site.
Technologies: Grunt, Sass, JADE, Marvel, Hype, Adobe Photoshop, Sketch

Senior UX Designer

2014 - 2015
  • Worked as a UX consultant and designer on a major new eCommerce project for global technology giant Canon.
  • Handled information architecture, wireframing, interaction design, prototyping, and usability testing strategy.
Technologies: InVision, Axure, Adobe CC

UX Lead

2014 - 2014
  • Focused project scope on the key users of the site: teachers. Created a new booking system with clear explanations at every stage.
  • Created a new onboarding experience to help guide and encourage parents through the site.
  • Researched, created, and tested a new system for parents to design and propose events alongside a way for teachers to authorize and complete the process.
Technologies: Axure, Adobe CC

Senior UX Designer

2014 - 2014
  • Helped develop the clarity, usability, and branding of the site and products.
  • Provided expert analysis of current systems and the creation of a new onboarding process.
  • Refined the site and apps' visual imagery, language, typography, and layout.
  • Developed and tested an onboarding process, helping developers understand Zzish's proposition and getting them involved in using the API.
  • Introduced clear and modern typefaces, fixed various information architecture issues including problems with the site's documentation, and simplified various elements of the site's copy for ease of reading.
  • Made suggestions for future strategy and next steps for improving the platform's UX.
Technologies: GitHub, Sass, JADE, Adobe CC

Graphic Design Lead

2013 - 2014
CR2 Records
  • Handled promotional design across the board, including cover illustration, branding, idents, videos, e-flyers, and banners.
  • Created an illustration and promotional campaign for Miami 2014 Compilation including iTunes booklet, e-flyers, animated banner design, and video production. Our efforts landed us the number one position on iTunes dance charts.
  • Designed artwork and campaign for Nile Rodgers single including e-flyers, vinyl artwork for 12" and 7" releases, banner design, and video production. We wound up in the top five on Beatport house chart.
Technologies: CSS, HTML, Adobe CC

Lecturer (Graphic Design, Music Technology, and English)

2006 - 2013
Kensington and Chelsea College
  • Taught BTEC and Rock School qualifications in a range of subjects including graphic design and music technology, performance, and theory, plus a stint teaching English for foreign learners.
  • Mentored and trained colleagues.
  • Trained staff members in virtual learning environments (VLE).
  • Designed curricula and teaching materials.
  • Provided key skills training for students in math and English.
  • Mentored students and fulfilled pastoral duties.
  • Gave group and individual tutorials.
Technologies: Logic Pro, Ableton Live, Cubase, Adobe Creative Suite

Design Director and Founder

2003 - 2013
Intuition Studio
  • Worked across a wide range of media including web design, graphic design, video production, sound design, and music for media.
  • Worked with client including Discovery Channel, National Geographic, Kemistry, and Haggerston Radio.
Technologies: CSS, HTML, Adobe Creative Suite

Lead Sound Designer

2005 - 2006
National Geographic
  • Created audio and foley recordings for a series of channel idents linked to current themes in programming as lead sound designer.
  • Collaborated to create animations around a range of themes including evolution, sonar, and ancient monuments.
Technologies: WaveLab, Cubase, Ableton Live

Audio Designer and Composer

2005 - 2005
Discovery Channel
  • Embedded with Discovery (via Kemistry studio) to work on music and sound design for a range of programs and idents.
Technologies: Ableton Live, Logic Pro
2014 - 2014

Immersive Study in UX Design

General Assembly - London

2007 - 2008

Postgraduate Certificate in Education (PGCE)

Canterbury Christ Church University - London

1998 - 2001

Bachelor of Arts (Hons) Degree in Fine Art - Intermedia

Kingston University - London

1997 - 1998

Foundational Study in Fine Art

Chelsea College of Art - London


User Experience Design Immersive

General Assembly


Adobe CC, Marvel App, Principle,, Sketch, Hotjar, Marvel, InVision, Adobe Experience Design (XD), Figma, Adobe Photoshop, Grunt, GitHub, Adobe Creative Suite, Cubase, Ableton Live, Logic Pro, WaveLab, Jira, Asana, Slack, Zeplin, Flinto, InVision Studio


SoundCloud, Adobe Suite, WordPress, Mobile, OS X, Axure

Industry Expertise

Music, Health, Fitness, Exercise & Fitness, Insurance




Apps, Sound Design, Foley & Sound Effects, Music Production, Synthesizers, Data Visualization, Dashboards, Dashboard Design, Interactive Dashboards, Web Dashboards, Scrum, Usability Testing, User Testing, Visual Design, Agile, Accessibility, A/B Testing, Competitor Analysis & Profiling, Multivariate Testing, Visual Hierarchy, Color Theory, Typography, Responsive, Information Architecture (IA), Information Design, Design Sprints, User Interviews, User Interface (UI), UX Sketching, Sketching, Graphic Design, Design Research, Research, Conversion Rate, Persona Design, Personas, Prototyping, Workshops, Sprint Master, Mobile First, Startups, User Journeys, User Flows, User Research, User-centered Design (UCD), Fitness Trackers, Exercise & Gyms, Responsive Web Design (RWD), Mobile Apps, SaaS Design, SaaS, Software as a Service (SaaS), Enterprise SaaS, Social, Instant Messaging, Social Networks, Social Engagement, Social Impact, UX Design, UX Flows, Gamification, Onboarding, User Onboarding, iOS UX Design, User Experience (UX), App Design, Web App UI, Web App UX, Web Design, Mockups, Design Leadership, Fintech, Color Schemes, Fintech Design, Mobile UX, Interaction Design (IxD), Product Design, Mobile Design, UX Research, Wireframing, Hype, Sass, Atomic Design, Design, Accounting, Legal, Human Resource Management Systems (HRMS), Natural Language Processing (NLP), Collaborative Economy, Collaborative Design, Design Collaboration, HTML5 Animations, Branding, Interdisciplinary Collaboration, Analytics, Data Analytics, Information Visualization, Interface Design, Illustration, Animation, Web Animation, UI Branding, E-learning, Mobile Learning, Content Strategy, UX Strategy, IA Strategy, Product Strategy, Generative Pre-trained Transformers (GPT)

Collaboration That Works

How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.


Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

Top talent is in high demand.

Start hiring