Braian Roberts
Designer
Location
Buenos Aires, Argentina
Toptal Member Since
May 1, 2020
Braian is a UX/UI designer with a background in art direction, illustration, and motion graphics and 10+ years of professional experience. He has worked in ticketing and streaming platforms as well as eCommerce sites and mobile apps for dating, medicine, security, and gaming. Braian helps companies achieve their goals through flexibility in the UX/UI process and a user-centered design approach.
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Work Experience
2016 - PRESENT
Head of Art & Lead UX UI Designer
Flambee
- Led a team of four UX/UI designers in their daily responsibilities, reviewing projects and giving feedback.
- Designed the entire UX/UI for a dating app MVP (benchmarking, user flows, wireflows, style tiles, UI and prototyping, demo animation, file handling with dev team).
- Helped the CEO to clarify product strengths and reduce weaknesses.
- Redesigned the entire UX and UI of a ticketing platform to become mobile-first, finding and solving pain points to increase traffic and conversions.
- Gave insights about strategies to perform better on Google searches.
- Updated the entire UX and UI of an adult content streaming platform.
- Suggested a move to mobile-first design. During 2019, 83.7% of all Pornhub traffic was mobile. The tendency has been growing steadily since its launch.
- Designed the entire UX and UI for a fashion clothing eCommerce MVP.
- Drove innovation to create an experience that makes the user feel as if they were finding and combining high-end streetwear labels as if they were A-list stylists.
- Suggested strategies to the company's CEO to better engage their audience on Instagram.
- Designed the entire UX and UI for a software development firm corporate website.
- Did 2D and 3D illustrations and animations.
- Worked on an update of the entire UI, a badge system for user ranking, and animations in Lottie for a mobile game.
Technologies: 3ds Max, Principle, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, InVision, Sketch, Figma
2012 - 2016
Co-founder
Bachicha
- Established the company in 2013. Bachicha offers 2D-3D illustration and animation to worldwide agencies, brands, and directors, bringing ideas to life, from sketches to final products, across multiple platforms.
- Art directed, designed, illustrated, and animated for off-line and online advertising campaigns. Built spots and activations on YouTube pre-roll ads, Facebook, Instagram, Snapchat, TV, and OOH.
- Designed many hi-fidelity sketches for 3D mobile game concepts (UI and game graphics).
- Designed UX/UI, illustrations, and animated demos for a medical tech company.
- Designed the identity and visual guidelines of illustrated and animated characters for an augmented reality mobile app.
- Led branding design and visual identity projects for startups and established companies.
Technologies: Sketch, Fusion, 3ds Max, Adobe After Effects, Adobe Photoshop, Adobe Illustrator
2007 - 2012
Junior/Senior Designer
Oil Communication
- Worked with big advertising agencies like Young and Rubicam, McCann, and BBDO, which didn't have their own resources to create high-quality concepts through 2D and 3D design.
- Involved in the generation and design of creative, interesting, and strategic ideas for on/offline campaigns (static and animated).
- Designed and produced web collateral, email campaigns, and social media (static and animated).
- Designed brand identities and oversaw brand development.
Technologies: 3ds Max, Adobe After Effects, Adobe Photoshop, Adobe Illustrator
Education
2014 - 2015
Master's Degree in Design & Business
CMD - Centro Metropolitano de Diseño - Buenos Aires, Argentina
2012 - 2013
Master's Degree in Creativity in Advertising
Underground, Escuela de Creativos Publicitarios - Buenos Aires, Argentina
2004 - 2011
Bachelor's Degree in Graphic Design
Universidad de Buenos Aires - Buenos Aires, Argentina
