Brian Carter
Verified Expert in Design
Designer
Brian is a digital pioneer with over 18 years of experience in the creative and tech industry, with over 100 awards in the last decade alone. Most recently, he served as the chief experience officer at Digitas in South Africa, where he helped numerous clients with their digital transformation, including Sanlam, Nedbank, South African Tourism, and many others. Brian's focus on customer experience is evident in the innovative digital journeys that he designs.
Portfolio
Work Experience
Brand Designer
Hausware Ltd
- Developed and executed a visually cohesive brand identity, including logos, color schemes, and typography, to enhance the overall brand recognition and customer experience for a flagship tech retail store.
- Conceptualized and implemented a series of eye-catching and effective in-store and online marketing collateral, ensuring a consistent and compelling brand message across various touchpoints and increasing customer engagement.
- Spearheaded the redesign of the company website, incorporating modern design trends and user-centric principles, resulting in a 20% improvement in website traffic and a notable boost in online sales.
- Collaborated closely with cross-functional teams, including marketing, product, and UI/UX, to ensure brand consistency and alignment with business objectives, fostering a unified and compelling brand presence.
- Conducted in-depth market research and competitor analysis to stay abreast of industry trends, providing valuable insights and recommendations to leadership for continuous improvement of the brand strategy and design elements.
Senior UI/UX Designer
ThreadBeast, LLC
- Transformed the outdated user interface into a modern and intuitive design, enhancing user experience and engagement through thoughtful visual elements and user-friendly navigation.
- Successfully implemented a responsive design approach, ensuring seamless user experiences across various devices and screen sizes, enhancing accessibility, and accommodating the diverse needs of the user base.
- Collaborated with developers, product managers, and stakeholders, fostering effective communication and alignment throughout the design process to meet project timelines and deliver a cohesive and polished product.
- Improved accessibility standards by incorporating WCAG guidelines, ensuring the design accommodates users with diverse abilities, and championed an inclusive user experience for a broader and more engaged audience.
Product Designer
Singularity Capital LLC
- Collaborated closely with cross-functional teams, including product managers and developers, to ensure seamless integration of design solutions into the AI platform.
- Developed wireframes and prototypes to effectively communicate design concepts, gather stakeholder feedback, and iterate on user interface improvements.
- Developed a comprehensive design system, including components, color palette, typography, and visual guidelines, to establish a consistent and recognizable brand presence.
Brand and UI/UX Designer
Maslow
- Conducted in-depth market research and competitor analysis to identify trends and opportunities, informing strategic brand positioning and differentiation strategies for maximum market impact.
- Collaborated with cross-functional teams, including marketing and product development, to ensure brand consistency across various touchpoints and campaigns.
- Created engaging and visually impactful brand collateral, such as marketing materials, packaging designs, and digital assets, to effectively communicate the brand's message and values.
- Executed successful brand redesign initiatives, refreshing outdated visual elements and aligning them with the brand's evolving identity and target audience.
- Developed a comprehensive brand identity system, including logo design, color palette, typography, and visual guidelines, to establish a consistent and recognizable brand presence.
UI/UX Designer
Provident Payments
- Designed and implemented intuitive user interfaces for a SaaS product, enhancing usability and driving positive user feedback.
- Conducted thorough user research and analysis to inform design decisions, resulting in a user-centered and data-driven product design approach.
- Collaborated closely with cross-functional teams, including product managers and developers, to ensure seamless integration of design solutions into the SaaS platform.
- Developed wireframes and prototypes to effectively communicate design concepts, gather stakeholder feedback, and iterate on user interface improvements.
- Worked closely with the marketing team to create visually compelling landing pages and marketing materials that effectively communicated the value proposition of the SaaS product.
- Ensured consistent brand representation and adherence to design guidelines throughout the SaaS product, maintaining a cohesive and recognizable visual identity.
UI/UX Designer
Provident Payments Central LLC
- Designed the visual layout of the app, including the placement and design of buttons, menus, icons, and other interactive elements to be intuitive, easy to use, and visually appealing.
- Handled the user experience design, including the overall experience of using the app, how easy it is to navigate, speed and performance, and how well it meets the users' needs.
- Designed the app's functionality in a way that is easy to understand and use, without overwhelming the user with too many options or complex workflows.
Mobile App Designer
135 Fitness
- Designed an app that allows users to track their workouts, set goals, and challenge their friends.
- Built a brand identity guide, including colors, typography, icons, logos, and other assets.
- Prototyped the main user journeys of the app in Figma to create a realistic user test.
UI and Visual Designer
Advanced BI & Analytics Inc d/b/a Re-ViVE
- Created the UX and UI for a data visualization platform.
- Made a design system and component library for the client to use for further projects.
- Designed a high-fidelity prototype of the user journey in Figma.
Chief Experience Officer
Digitas
- Led a UX and UI designers team for well-known clients, including Google, Unilever, and fintech companies.
- Created a mobile app that used image recognition to determine food groups to serve recipe ideas to users.
- Developed the first online sales platform for insurance and investments in the region.
Executive Creative Director
Digitas Liquorice
- Developed a web platform that allowed users to adopt elephants from a virtual 3D world.
- Created a twerk-activated vending machine using a remote accelerometer to play a dancing game.
- Designed a digital platform for the most prominent local insurance and investment company.
Creative Director
Liquorice
- Designed responsive websites and managed a team of designers.
- Built a brand identity system for the agency, including all internal communications and external assets.
- Came up with many creative campaign ideas for digital campaigns across web and social media platforms.
Creative Director
Ripe
- Designed and built award-winning interactive websites.
- Created a golfing website for Adidas linked to the weather in the user's region.
- Illustrated and designed a campaign for the Cape Town international convention center.
- Became the youngest creative director to join the Loeries awards digital judging panel.
Skillset
Tools
Figma, Sketch, Microsoft PowerPoint, Google Slides, Adobe InDesign, Adobe Creative Suite, Adobe Photoshop, Adobe Illustrator, InVision, Miro, Photoshop CS3, Illustrator CC, Photoshop CC, Adobe Flash, InDesign CC, Adobe Experience Design (XD), Duda Mobile
Platforms
Mobile, iOS, Web, Android, tvOS, WordPress
Industry Expertise
Marketing, Fitness, Travel & Leisure, Education Technology (Edtech), Consumer Products, Information Technology, Professional Services, Sports, Sales & Marketing
Other
Branding, Web Design, App Design, Prototyping, Wireframing, Pitch Presentations, iOS UX Design, Digital Campaigns, Conceptual Design, Art Direction, Brand Design, App UI, App UX, Mobile UI, UI Design, UX Design, Design Systems, Logo Design, Leadership, User Research, Product Design, eCommerce, Design Leadership, User Testing, Landing Page Design, Responsive Web Design (RWD), User Interface (UI), Mobile App Design, User Onboarding, Mobile Design, Mobile UX, User Experience (UX), SaaS Design, Dashboard Design, Graphic Design, Presentation Design, Sales Presentations, Pitch Decks, PowerPoint Design, Visual Design, User Experience Design, User Flows, Interface Design, Sitemaps, Usability, Design Management, Project Management, Style Guides, Mobile UX Design, Mobile UI Design, Dashboards, Creative Direction, Responsive Web Apps, Blog Design, Email Design, Email Template Design, Social Media, Web App UI, Web App Design, eCommerce UX, eCommerce UI, Mobile App UI, Information Architecture (IA), User Journey Maps, Data Visualization, B2B, SaaS, Cross-platform UX, Interaction Design (IxD), Early-stage Startups, Web App UX, Poster Design, Digital Layout, UX Branding, Email Templates, Collateral Design, Banner Ads, Social Media Design, Communication, Team Leadership, Infographics, Onboarding, UX Review, Web UI, Web UX, MVP Design, Landing Pages, Marketing Campaign Design, Pitch Preparation, Print Design, User Journeys, Mobile First, Brand Guidelines, Mockups, UX Wireframes, Personas, Responsive UI, High-fidelity Prototypes, Lean, Social Networks, Design Reviews, Social Media Apps, Startups, Typography, Color Palettes, Loyalty Schemes, Customer Journeys, PowerPoint Templates, Fintech, UI Libraries, Best Practices in Design, Layout Design, Component Libraries, Pitch Deck Consultant, UI Animation, System Design, Strategy, Web UI Design, Software as a Service (SaaS), Interactive UI, Enterprise Design, Enterprise, Motion Design, Finance, Interactive UX, UX Audits, Rapid Prototyping, Brand Development, Brand Identity, Creative Design, User Interviews, B2C, Marketing Design, Social Media Kits, Responsive Design, Images, Thumbnail Images, UI Style Guides, Chart Design, Visualization Design, Web UX Design, Ad Campaigns, Enterprise SaaS, Journey Mapping, Presentations, Visual Storytelling, Storytelling, High-fidelity Mockups, Mobile Prototypes, UI Prototyping, Websites, Design Strategy, UX Leadership, Strategic Design, Website Conversion, Usability Testing, UX Mentoring, Mentorship & Coaching, Mentorship, Agile, Gamification, UX Analysis, UI Components, Stakeholder Engagement, Conversion Rate Optimization (CRO), Roadmaps, Fintech Design, Progressive Web Applications (PWA), eCommerce Design, Layout, Conversion Rate, Learning Management Systems (LMS), Market Research, Competition Research, Competitive Analysis, User Stories, UI Motion, UI Audits, Design Documentation, Accessibility, Content Strategy, Content Writing, Brand Strategy, Animation, Cryptocurrency Wallets, Native Mobile Apps, Complex Web Systems, Complex Application User Interfaces (UI), User Workflows, Product Benchmarking, Workshop Facilitation, Sports Websites, Growth, Direct to Consumer (D2C), Web3, Crypto, UX Flows, Digital Creative Direction, Atomic Design, Design Thinking, iOS TV, TV UI, UX Research, iOS Design Trends, Concepting, Responsive, Videos, Copywriting, Illustration, Motion Graphics, No-code Development, Report Design, Reporting, User Validation, Heuristic Analysis, iOS Animations, Natural Language Processing (NLP), Subscription Box Service, Logotype, Chatbots, Business Intelligence (BI), Internet of Things (IoT)
Languages
Visual Design Language
Experience
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