Brian Carter
Verified Expert in Design
Designer
Cape Town, Western Cape, South Africa
Toptal member since October 7, 2022
Brian is a digital pioneer with over 18 years of experience in the creative and tech industry, with over 100 awards in the last decade alone. Most recently, he served as the chief experience officer at Digitas in South Africa, where he helped numerous clients with their digital transformation, including Sanlam, Nedbank, South African Tourism, and many others. Brian's focus on customer experience is evident in the innovative digital journeys that he designs.
Portfolio
Work Experience
Landing Page Designer
SuperMaven, Inc.
- Designed an engaging landing page highlighting the platform's key features and benefits, leading to a 30% increase in user sign-ups within the 1st month of launch.
- Created high-fidelity mockups and interactive prototypes using Figma, allowing stakeholders to visualize the user journey and provide feedback before development.
- Implemented responsive design principles to ensure the landing page is optimized for desktop and mobile devices, resulting in a seamless user experience across all platforms.
PowerPoint Designer
630 Pty Ltd
- Developed a visually compelling and cohesive PowerPoint presentation that effectively communicates the client’s business model, value proposition, and growth strategy.
- Designed clear and engaging charts, graphs, and infographics that accurately represent market research and financial projections, making complex data easily digestible for the audience.
- Delivered a complete presentation package that includes the PowerPoint file, a PDF version for easy sharing, and any supplementary materials or one-pagers as requested by the client.
Pitch Deck Designer for Gambling Startup
Harry Black
- Developed a visually engaging narrative that aligned with the brand identity, enhancing the overall aesthetic and professionalism of the pitch materials, which contributed to a 70% increase in positive feedback from potential investors.
- Collaborated with the executive team to distill complex data and insights into easily digestible visuals, enabling clearer communication of market opportunities and financial projections that resonated with investors.
- Designed supporting materials, including one-pagers and infographics, to supplement the pitch deck, providing additional context and details that helped solidify the startup's credibility and expertise in the gambling industry.
Product Designer
Uncommon Entertainment LLC
- Redesigned the user interface for the RSVP management dashboard, improving user navigation by 40% and decreasing task completion time by 30% through streamlined workflows and intuitive layouts.
- Conducted extensive user research and usability testing with event planners and attendees, gathering insights that informed design decisions and led to a 25% increase in user satisfaction ratings post-launch.
- Facilitated design workshops with stakeholders to align project goals and gather feedback, ensuring that all new features were tailored to meet the specific needs of both organizers and attendees, ultimately enhancing overall platform engagement.
Marketing and Website Designer
Unorthodox, Inc.
- Led the end-to-end redesign of the Emergence AI website, creating a seamless user interface that improved navigation and increased user engagement by 30% while incorporating advanced AI-powered features for a more personalized user experience.
- Created dynamic, interactive user experiences for Arena Hall and The Lobel Center’s web applications, focusing on accessibility and user-friendly design principles.
- Designed high-fidelity prototypes and wireframes for multiple projects, aligning them with brand guidelines and user feedback to deliver consistent and visually appealing final designs.
Website Designer
SuperMaven, Inc.
- Designed a modern responsive website for the AI Code Completion platform, focusing on conversion.
- Optimized the mobile version of the AI code completion platform, ensuring responsive design and seamless functionality across devices.
- Collaborated with the team to create a visually appealing and SEO-optimized blog section. Implemented best practices for content structure.
Brand Designer
Hausware Ltd
- Developed and executed a visually cohesive brand identity, including logos, color schemes, and typography, to enhance the overall brand recognition and customer experience for a flagship tech retail store.
- Conceptualized and implemented a series of eye-catching and effective in-store and online marketing collateral, ensuring a consistent and compelling brand message across various touchpoints and increasing customer engagement.
- Spearheaded the redesign of the company website, incorporating modern design trends and user-centric principles, resulting in a 20% improvement in website traffic and a notable boost in online sales.
- Collaborated closely with cross-functional teams, including marketing, product, and UI/UX, to ensure brand consistency and alignment with business objectives, fostering a unified and compelling brand presence.
- Conducted in-depth market research and competitor analysis to stay abreast of industry trends, providing valuable insights and recommendations to leadership for continuous improvement of the brand strategy and design elements.
Senior UI/UX Designer
ThreadBeast, LLC
- Transformed the outdated user interface into a modern and intuitive design, enhancing user experience and engagement through thoughtful visual elements and user-friendly navigation.
- Successfully implemented a responsive design approach, ensuring seamless user experiences across various devices and screen sizes, enhancing accessibility, and accommodating the diverse needs of the user base.
- Collaborated with developers, product managers, and stakeholders, fostering effective communication and alignment throughout the design process to meet project timelines and deliver a cohesive and polished product.
- Improved accessibility standards by incorporating WCAG guidelines, ensuring the design accommodates users with diverse abilities, and championed an inclusive user experience for a broader and more engaged audience.
Product Designer
Singularity Capital LLC
- Collaborated closely with cross-functional teams, including product managers and developers, to ensure seamless integration of design solutions into the AI platform.
- Developed wireframes and prototypes to effectively communicate design concepts, gather stakeholder feedback, and iterate on user interface improvements.
- Developed a comprehensive design system, including components, color palette, typography, and visual guidelines, to establish a consistent and recognizable brand presence.
Brand and UI/UX Designer
Maslow
- Conducted in-depth market research and competitor analysis to identify trends and opportunities, informing strategic brand positioning and differentiation strategies for maximum market impact.
- Collaborated with cross-functional teams, including marketing and product development, to ensure brand consistency across various touchpoints and campaigns.
- Created engaging and visually impactful brand collateral, such as marketing materials, packaging designs, and digital assets, to effectively communicate the brand's message and values.
- Executed successful brand redesign initiatives, refreshing outdated visual elements and aligning them with the brand's evolving identity and target audience.
- Developed a comprehensive brand identity system, including logo design, color palette, typography, and visual guidelines, to establish a consistent and recognizable brand presence.
UI/UX Designer
Provident Payments
- Designed and implemented intuitive user interfaces for a SaaS product, enhancing usability and driving positive user feedback.
- Conducted thorough user research and analysis to inform design decisions, resulting in a user-centered and data-driven product design approach.
- Collaborated closely with cross-functional teams, including product managers and developers, to ensure seamless integration of design solutions into the SaaS platform.
- Developed wireframes and prototypes to effectively communicate design concepts, gather stakeholder feedback, and iterate on user interface improvements.
- Worked closely with the marketing team to create visually compelling landing pages and marketing materials that effectively communicated the value proposition of the SaaS product.
- Ensured consistent brand representation and adherence to design guidelines throughout the SaaS product, maintaining a cohesive and recognizable visual identity.
UI/UX Designer
Provident Payments Central LLC
- Designed the visual layout of the app, including the placement and design of buttons, menus, icons, and other interactive elements to be intuitive, easy to use, and visually appealing.
- Handled the user experience design, including the overall experience of using the app, how easy it is to navigate, speed and performance, and how well it meets the users' needs.
- Designed the app's functionality in a way that is easy to understand and use, without overwhelming the user with too many options or complex workflows.
Mobile App Designer
135 Fitness
- Designed an app that allows users to track their workouts, set goals, and challenge their friends.
- Built a brand identity guide, including colors, typography, icons, logos, and other assets.
- Prototyped the main user journeys of the app in Figma to create a realistic user test.
UI and Visual Designer
Advanced BI & Analytics Inc d/b/a Re-ViVE
- Created the UX and UI for a data visualization platform.
- Made a design system and component library for the client to use for further projects.
- Designed a high-fidelity prototype of the user journey in Figma.
Chief Experience Officer
Digitas
- Led a UX and UI designers team for well-known clients, including Google, Unilever, and fintech companies.
- Created a mobile app that used image recognition to determine food groups to serve recipe ideas to users.
- Developed the first online sales platform for insurance and investments in the region.
Executive Creative Director
Digitas Liquorice
- Developed a web platform that allowed users to adopt elephants from a virtual 3D world.
- Created a twerk-activated vending machine using a remote accelerometer to play a dancing game.
- Designed a digital platform for the most prominent local insurance and investment company.
Creative Director
Liquorice
- Designed responsive websites and managed a team of designers.
- Built a brand identity system for the agency, including all internal communications and external assets.
- Came up with many creative campaign ideas for digital campaigns across web and social media platforms.
Creative Director
Ripe
- Designed and built award-winning interactive websites.
- Created a golfing website for Adidas linked to the weather in the user's region.
- Illustrated and designed a campaign for the Cape Town international convention center.
- Became the youngest creative director to join the Loeries awards digital judging panel.
Skills
Tools
Figma, Sketch, Microsoft PowerPoint, Google Slides, Adobe InDesign, Adobe Creative Suite, Adobe Photoshop, Adobe Illustrator, InVision, Miro, Photoshop CS3, Illustrator CC, Photoshop CC, Adobe Flash, InDesign CC, Adobe Experience Design (XD), Duda Mobile
Platforms
Mobile, iOS, Web, Adobe Suite, Android, tvOS, WordPress, Webflow
Industry Expertise
Marketing, Fitness, Advertising, Technology, Fashion, Travel & Leisure, Education Technology (Edtech), Consumer Products, Information Technology, Professional Services, Sports, Sales & Marketing, Events
Languages
Visual Design Language
Other
Branding, Web Design, App Design, Prototyping, Wireframing, Pitch Presentations, iOS UX Design, Digital Campaigns, Conceptual Design, Art Direction, Brand Design, App UI, App UX, Mobile UI, UI Design, UX Design, Design Systems, Logo Design, Leadership, User Research, Design Strategy, Product Design, eCommerce, Design Leadership, User Testing, Landing Page Design, Responsive Web Design (RWD), User Interface (UI), Mobile App Design, User Onboarding, Mobile Design, Mobile UX, User Experience (UX), SaaS Design, Dashboard Design, Graphic Design, Presentation Design, Sales Presentations, Pitch Decks, PowerPoint Design, Visual Design, User Experience Design, User Flows, Interface Design, Sitemaps, Usability, Design Management, Project Management, Style Guides, Mobile UX Design, Mobile UI Design, Dashboards, Creative Direction, Responsive Web Apps, Blog Design, Email Design, Email Template Design, Social Media, Web App UI, Web App Design, eCommerce UX, eCommerce UI, Mobile App UI, Information Architecture (IA), User Journey Maps, Data Visualization, B2B, SaaS, Cross-platform UX, Interaction Design (IxD), Early-stage Startups, Web App UX, Poster Design, Digital Layout, UX Branding, Email Templates, Collateral Design, Motion Graphics, Banner Ads, Social Media Design, Communication, Team Leadership, Infographics, Onboarding, UX Review, Web UI, Web UX, MVP Design, Landing Pages, Marketing Campaign Design, Pitch Preparation, Print Design, User Journeys, Mobile First, Brand Guidelines, Mockups, UX Wireframes, Personas, Responsive UI, High-fidelity Prototypes, Lean, Social Networks, Design Reviews, Social Media Apps, Startups, Typography, Color Palettes, Loyalty Schemes, Customer Journeys, PowerPoint Templates, Fintech, UI Libraries, Best Practices in Design, Layout Design, Component Libraries, Pitch Deck Consultant, UI Animation, System Design, Strategy, Web UI Design, Software as a Service (SaaS), Interactive UI, Enterprise Design, Enterprise, Motion Design, Finance, Interactive UX, UX Audits, Rapid Prototyping, Brand Development, Brand Identity, Creative Design, User Interviews, B2C, Complex Web Systems, Complex Application User Interfaces (UI), Marketing Design, Social Media Kits, Responsive Design, Images, Thumbnail Images, UI Style Guides, Chart Design, Visualization Design, Web UX Design, Ad Campaigns, Enterprise SaaS, Journey Mapping, Presentations, Visual Storytelling, Storytelling, High-fidelity Mockups, Mobile Prototypes, UI Prototyping, Web Application Design, Ads, Video Ads, Video Design, Management, Design, Design Sprints, Video Editing, Pitch Deck Design, Communication Design, Design Consultation, Interactive Prototypes, Desktop App Design, Enterprise Application Design, Mobile Apps, Design Guidelines, Visual Brand Guidelines, Visual Communication, Brainstorming, Internal Communications, Communication Strategy, Cross-functional Collaboration, UI Pattern Library, Visual Identity, Data-driven Design, Agile Sprints, Web Applications, Immersive Experiences, Rebranding, Ebook Design, PDF, UX Strategy, Flow/Process Builder, Process Flows, Business to Business (B2B), UX Research, Websites, UX Leadership, Strategic Design, Website Conversion, Usability Testing, UX Mentoring, Mentorship & Coaching, Mentorship, Agile, Gamification, UX Analysis, UI Components, Stakeholder Engagement, Conversion Rate Optimization (CRO), Roadmaps, Fintech Design, Progressive Web Applications (PWAs), eCommerce Design, Layout, Conversion Rate, Learning Management Systems (LMS), Market Research, Competition Research, Competitive Analysis, User Stories, UI Motion, UI Audits, Design Documentation, Accessibility, Content Strategy, Content Writing, Brand Strategy, Animation, Cryptocurrency Wallets, Native Mobile Apps, User Workflows, Product Benchmarking, Workshop Facilitation, Sports Websites, Growth, Direct to Consumer (D2C), Web3, Crypto, UX Flows, Artificial Intelligence (AI), Blockchain, Content, Motion & Animation Design, Customer Experience, Workshops, Material UI, Lean UX, Marketing Technology (MarTech), Artificial Intelligence as a Service (AIaaS), Digital Creative Direction, Atomic Design, Design Thinking, iOS TV, TV UI, iOS Design Trends, Concepting, Responsive, Videos, Copywriting, Illustration, No-code Development, Report Design, Reporting, User Validation, Heuristic Analysis, iOS Animations, Natural Language Processing (NLP), Subscription Box Service, Logotype, Chatbots, Business Intelligence (BI), Internet of Things (IoT)
Experience
- UI Design - 15 years
- Web Design - 15 years
- App UI - 13 years
- App UX - 13 years
- UX Design - 11 years
- Mobile - 10 years
- App Design - 10 years
- Prototyping - 7 years
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