Caleb Barclay, Designer in Phoenix, AZ, United States
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Caleb Barclay

Verified Expert  in Design


Phoenix, AZ, United States
Toptal Member Since
April 5, 2017

Caleb is a seasoned product designer and strategist. He's worked with big brands like GoDaddy, Louis C.K., but also with dozens of startups with big ideas—creating lovable version number 1s. Caleb approaches product design as a practice of creating desirability, usefulness, and usability.


Work Experience

Product Designer

2016 - PRESENT
  • Designed a Slack bot for teams to track their tasks within conversations.
  • Conducted user interviews and user testing with prototypes.
  • Crafted user stories.
  • Worked on convention mapping, conversation design, and branding.
  • Created the UI design for the web app.
Technologies: Flinto, Adobe, InVision, Sketch

Product Designer

2016 - PRESENT
  • Designed and shipped product version 1—taking on the role of product designer/product owner.
  • Created the brand system and all the marketing content; including the animations, copy, and brand positioning.
  • Orchestrated the customer interviews and translated insights into user jobs.
  • Built rapid prototypes for user testing.
Technologies: Principle, Adobe After Effects, Flinto, InVision, Sketch

Product Designer

2016 - 2016
  • Designed and shipped a new product for a content distributing platform. OwnZones needed a white label app that could be used by their customers to create Netflix-like channels for their own media. Customers included large media content producers like British Pathe and Magnolia films.
  • Wireframed and created UX/UI designs.
Technologies: InVision, Sketch

Product Designer

2016 - 2016
  • Developed and shipped version 1 for a startup that was bringing technology to K-12 school recruitment; both for the parents and educational facilities.
  • Crafted the user experience and interface design of the marketing website and web app.
Technologies: InVision, Adobe Illustrator, Sketch

Web Design and Branding Designer

2016 - 2016
  • Designed and launched an eCommerce website for a company offering eyewear that helps alleviate migraines.
  • Redesigned the brand systems including all messaging, tone, and positioning.
  • Developed a visual identity.
Technologies: InVision, Adobe Illustrator, Sketch

Product Designer | Product Owner

2015 - 2016
  • Created and launched a product (version 1) for a consumer app that made animated drawings feel effortless.
  • Created the value proposition design.
  • Worked on the MVP mapping, prototyping, product design, and branding.
Technologies: Adobe After Effects, Sketch, Adobe Illustrator

Product Designer | Product Owner

2013 - 2014
  • Designed and shipped a mobile storytelling app (version 1). Before Instastories, Splicity targeted a market of everyday storytellers.
  • Orchestrated customer interviews, worked on product design, branding, and marketing (as a product owner).
  • Created the launch of Splicity for Super Bowl XLIX. The Super Bowl host committee used Splicity for fans to create stories during the entire week of the Super Bowl.
Technologies: Adobe Photoshop, Adobe After Effects, Adobe Illustrator
2005 - 2009

Bachelor of Science Degree in Architecture

Arizona State University - Phoenix, AZ, USA


Adobe Illustrator, Flinto Prototyping, Sketch, Principle, Flinto, Adobe After Effects, InVision, Adobe, Adobe Photoshop, After Effects CC


iOS, Webflow, Mobile


Product Design, Beaver Builder, UX Prototyping, Mobile UI, Digital Product Design, Design, Native Mobile Apps, PowerPoint Design, Content Marketing Platforms, Product Ownership, Branding, Minimum Viable Product (MVP), Product Management, App UI, App UX, Interactive Prototypes, Product Strategy, Web App UI, Slack App, Mobile UI Design, Mobile App Design, Mobile UX, Mobile UX Design

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