Caleb Barclay, Designer in Oakland, CA, United States
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Caleb Barclay

Verified Expert  in Design

Bio

At Figma, Coinbase, and GoDaddy, Caleb spent 10 years designing products that scaled. He’s fast, independent, and knows how to build things that users love and businesses need. With experience as a founder, he brings a sharp focus on aligning design with strategic goals to drive growth.

Portfolio

Work Experience

Product Designer

2016 - PRESENT
Commit.to
  • Designed a Slack bot for teams to track their tasks within conversations.
  • Conducted user interviews and user testing with prototypes.
  • Crafted user stories.
  • Worked on convention mapping, conversation design, and branding.
  • Created the UI design for the web app.
Technologies: Flinto, Adobe, InVision, Sketch, User Experience (UX), UX Design, UI Design, Mobile, Landing Page Design, Web Design, Mobile Apps, User Interface (UI), Visual Design, Graphic Design, UX Prototyping

Product Designer

2016 - PRESENT
Omelo
  • Designed and shipped product version 1—taking on the role of product designer/product owner.
  • Created the brand system and all the marketing content; including the animations, copy, and brand positioning.
  • Orchestrated the customer interviews and translated insights into user jobs.
  • Built rapid prototypes for user testing.
Technologies: Principle, Adobe After Effects, Flinto, InVision, Sketch, User Experience (UX), UX Design, UI Design, iOS, Mobile, Landing Page Design, Web Design, Desktop App Design, Mobile Apps, User Interface (UI), Visual Design, Graphic Design, UX Prototyping

Design Lead

2021 - 2024
Dwellito
  • Let the design of the flagship products: Home Configurator and Site Planner. I designed the entire desktop and mobile app.
  • Developed successful landing pages that increased conversions by 45%.
  • Grew the user base to 1,000 users daily through design, backlinking, and keyword optimization.
Technologies: Figma, Webflow, Webflow CMS, WebGL, Mapbox, UX Prototyping

Product Design

2020 - 2021
Coinbase
  • Led the product design of Coinbase Asset Hub, a new product launch.
  • Shipped new features for Coinbase’s business platform.
  • Designed various landing pages for Coinbase to improve conversions.
Technologies: Figma, UX Design, UI Design, Landing Page Design, Web Design, Desktop App Design, Design Systems, User Interface (UI), Visual Design, Graphic Design, UX Prototyping

Product Design

2020 - 2021
Figma
  • Led a special project to create a motion design system.
  • Designed the content of the highest visited traffic on the website.
  • Developed scalable assets and styles for motion design.
Technologies: Figma, UX Design, UI Design, Design Systems, User Interface (UI), Visual Design, Graphic Design, UX Prototyping

Product Design

2019 - 2020
GoDaddy
  • Developed a scalable design system for GoDaddy’s web builder.
  • Audited and standardized components, adding rules to scale.
  • Collaborated with a team of four to successfully launch the system.
Technologies: Figma, UX Design, UI Design, Desktop App Design, Design Systems, User Interface (UI), Visual Design, Graphic Design, UX Prototyping

Product Designer

2016 - 2016
OwnZones
  • Designed and shipped a new product for a content distributing platform. OwnZones needed a white label app that could be used by their customers to create Netflix-like channels for their own media. Customers included large media content producers like British Pathe and Magnolia films.
  • Wireframed and created UX/UI designs.
Technologies: InVision, Sketch, User Experience (UX), UX Design, UI Design, iOS, Mobile, Landing Page Design, Web Design, Desktop App Design, Mobile Apps, User Interface (UI), Visual Design, Graphic Design, UX Prototyping

Product Designer

2016 - 2016
Schola
  • Developed and shipped version 1 for a startup that was bringing technology to K-12 school recruitment; both for the parents and educational facilities.
  • Crafted the user experience and interface design of the marketing website and web app.
Technologies: InVision, Adobe Illustrator, Sketch, User Experience (UX), UX Design, UI Design, iOS, Mobile, Landing Page Design, Web Design, Desktop App Design, User Interface (UI), Visual Design, Graphic Design, UX Prototyping

Web Design and Branding Designer

2016 - 2016
TheraSpecs
  • Designed and launched an eCommerce website for a company offering eyewear that helps alleviate migraines.
  • Redesigned the brand systems including all messaging, tone, and positioning.
  • Developed a visual identity.
Technologies: InVision, Adobe Illustrator, Sketch, User Experience (UX), UI Design, Landing Page Design, Web Design, eCommerce, Visual Design, Graphic Design, UX Prototyping

Product Designer | Product Owner

2015 - 2016
Loop
  • Created and launched a product (version 1) for a consumer app that made animated drawings feel effortless.
  • Created the value proposition design.
  • Worked on the MVP mapping, prototyping, product design, and branding.
Technologies: Adobe After Effects, Sketch, Adobe Illustrator, User Experience (UX), UX Design, UI Design, iOS, Mobile, Landing Page Design, Web Design, Mobile Apps, User Interface (UI), Visual Design, Graphic Design, UX Prototyping

Product Designer | Product Owner

2013 - 2014
Splicity
  • Designed and shipped a mobile storytelling app (version 1). Before Instastories, Splicity targeted a market of everyday storytellers.
  • Orchestrated customer interviews, worked on product design, branding, and marketing (as a product owner).
  • Created the launch of Splicity for Super Bowl XLIX. The Super Bowl host committee used Splicity for fans to create stories during the entire week of the Super Bowl.
Technologies: Adobe Photoshop, Adobe After Effects, Adobe Illustrator, User Experience (UX), UX Design, UI Design, iOS, Mobile, Landing Page Design, Web Design, Mobile Apps, User Interface (UI), Visual Design, Graphic Design

Education

2005 - 2009

Bachelor of Science Degree in Architecture

Arizona State University - Phoenix, AZ, USA

Skills

Tools

Adobe Illustrator, Flinto Prototyping, Sketch, Principle, Flinto, Adobe After Effects, Wix, InVision, Adobe, Adobe Photoshop, After Effects CC

Platforms

Mobile, iOS, Webflow, Figma, Android, Webflow CMS, Mapbox

Other

Branding, Mobile App Design, Product Design, Beaver Builder, UX Prototyping, Mobile UI, Digital Product Design, Design, Native Mobile Apps, PowerPoint Design, Content Marketing Platforms, User Experience (UX), UX Design, UI Design, Landing Page Design, Web Design, Mobile Apps, Design Systems, eCommerce, User Interface (UI), Graphic Design, Product Ownership, Desktop App Design, Visual Design, Minimum Viable Product (MVP), Product Management, App UI, App UX, Interactive Prototypes, Product Strategy, Web App UI, Slack App, Mobile UI Design, Mobile UX, Mobile UX Design, 3D Architecture, 3D Graphics, WebGL

Experience

  • Product Design - 12 years
  • Mobile UI - 9 years
  • iOS - 9 years
  • UX Prototyping - 8 years
  • Adobe After Effects - 7 years
  • Webflow - 5 years
  • Sketch - 2 years
  • Flinto Prototyping - 1 year

Tools

  • Flinto Prototyping
  • Sketch
  • Adobe After Effects
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