Senior Product and Mobile Designer
2022 - 2022
Gen Financial, Inc
- Designed a mobile application for a neo-bank offering dollar accounts, debit cards, and payment options. Grew the user base by 20,000 within two months of beta release.
- Worked with compliance representatives from partner banks to design industry-grade security into user flows and product screens.
- Oversaw a pivot targeting niche user demographics to reduce churn and burn rates.
- Cocreated and maintained a design system of color tokens, type guidelines, components, and interface patterns to guide more efficient development handoff and agile workflow.
Technologies: Figma, Rapid Prototyping, Adobe Photoshop, Adobe Illustrator, Confluence, Mixpanel, Systems Thinking, Digital Design, Design Strategy, Information Architecture (IA), Wireframing, UI Design, UX Design, Product Design, Art Direction, Miro, Atlassian Suite, Usability Testing, Remote Usability Testing, System Design, Design Systems, User Testing, Empathy Mapping, User Personas, User Flows, Product Strategy, Design Documentation, UX Research, UX Roadmaps, Stakeholder Interviews, Native Mobile Apps, Mobile UI, Global Strategy, User Experience Strategy, User Experience (UX), Service Design, FigJam, Foreign Exchange, Color Theory, Visual Design, User Interviews, Android UI Design, APIs, Usability, Design Thinking, User Journey Maps, Mobile Design, Interface Design, High-end Design, Mockups, UX Wireframes, Jira, B2B, B2B2C, Business to Business to Consumer (B2B2C), Dashboards, B2C, User Research, Human-computer Interaction (HCI), Fintech, Interaction Design (IxD), Human-centered Design (HCD), Experience Design, Card Payments, Ethnographic Interviews, Iconography, Brand Systems, Mobile UX, Corporate Finance, UX Strategy, Strategy, Design, User Interface (UI), Web App UI, Web App UX, Responsive Web Apps, Web & Mobile Applications, Dashboard Design, API Design, Compliance, Mobile App UI, Mobile Apps, Mobile App Design, Mobile UI Design, Mobile UX Design, Web Design, Responsive Web Design (RWD), Financial Design, Early-stage Startups, Financial UX, Accessibility, Section 508 Compliance, WCAG 2, App Growth, Onboarding, User Onboarding, Usability Analysis, iOS, Monetization, Content Strategy, User Validation, High-fidelity Prototypes, Web Applications, User Engagement, User Interface Engineering (UIE), Web, Mobile, Consumer Applications, App Design, Rapid Interactive Prototyping, User Behavior, User Surveys, A/B Testing, Qualitative Research, Quantitative Research, Research, Presentations, Leadership, Requirements, User Requirements, Competitive Analysis, Visual Hierarchy, Gamification, Responsive UI, MVP Design, UI Libraries, Icon Design, UI Components, UX Audits, User Journeys, Benchmarking, User Stories, Journey Mapping, Style Guides, Primary Research, Sprint Planning, Concepting, Apps, Android App Design, Design Research, iOS App Design, User Psychology, Android, Material Design, Apple Human Interface, Web UX Design, eCommerce, Prototyping, UI Branding, Typography, UX Flows, Innovative UX, Touch Design, App UI, App UX, Startups, PWA, Feature Prioritization, Consumer-facing Product Design, Digital Product Design, Usability Guidelines, Low-fidelity Mockups, Poster Design, Presentation Design, Photoshop CC, Cross-platform UX, Design Collaboration, iOS Design Guidelines, Component Libraries, Consumer Products, Material UI, Animation, User Roles, Mobile-first Design, High-fidelity Mockups, Mobile Banking, UX Documentation, UI Animation, UX Mentoring, Mentorship, API Integration, Interactive Prototypes, iOS UX Design, Digital Banking, Online Banking, Form Design, Profile Design, Mobile First, Blockchain, Online Payments, Data Storytelling, Chart Design, Illustrator CC, Mobile Prototypes, Finance, UX Workshops, UI Style Guides, Agile UX, Layout, Design Specifications, Databases, Consumer Behavior, User Scenarios, Interviews, UI Audits, Agile, Layout Design, Animated Interactions, iOS Animations, UI Motion, Workshops
Senior Product Marketing Designer
2020 - 2022
CONVERTKIT
- Designed marketing pages, microsites, and products to build brand affinity and customer satisfaction.
- Built a product marketing design system to optimize work quality and grow conversion rate to 5%.
- Led a brand refresh with a focus on colors, type, illustrations, and web layout to reframe our perspective on the Creator economy.
- Redesigned onboarding and offboarding user journeys, reducing churn between pages and steps and increasing customer lifetime value (LTV).
Technologies: Figma, Adobe Photoshop, Art Direction, Procreate, Adobe Illustrator, Basecamp, Maze, Hotjar, Mixpanel, Systems Thinking, Digital Design, Creative Direction, Design Strategy, Information Architecture (IA), Wireframing, UI Design, UX Design, Product Design, Branding, InVision, Miro, Rapid Prototyping, Usability Testing, Remote Usability Testing, System Design, Design Systems, User Testing, Brand Design, Empathy Mapping, User Personas, User Flows, Focus Groups, Product Strategy, Design Documentation, UX Research, UX Roadmaps, Stakeholder Interviews, Customer Journeys, Mobile UI, Global Strategy, User Experience Strategy, User Experience (UX), FigJam, Color Theory, Visual Design, Marketing Design, User Interviews, Usability, User Journey Maps, Customer Experience, Mobile Design, Web App Design, SaaS, SaaS Design, Enterprise SaaS, Interface Design, High-end Design, Mockups, UX Wireframes, Jira, Notion, B2B, Business to Business to Consumer (B2B2C), B2B2C, Dashboards, B2C, User Research, Human-computer Interaction (HCI), Interaction Design (IxD), Human-centered Design (HCD), Experience Design, Card Payments, Ethnographic Interviews, Iconography, Brand Systems, Mobile UX, UX Strategy, Strategy, Design, User Interface (UI), Web App UI, Web App UX, Responsive Web Apps, Web & Mobile Applications, Dashboard Design, Workflow, Mobile App UI, Logo Design, Mobile UI Design, Mobile UX Design, Web Design, Responsive Web Design (RWD), Early-stage Startups, Accessibility, WCAG 2, App Growth, Onboarding, User Onboarding, Subscriptions, Monetization, Growth, Growth Strategy, Graphic Design, Content Strategy, Marketing, Web UX, Web UI, User Validation, High-fidelity Prototypes, iPad, Web Applications, User Engagement, User Interface Engineering (UIE), Web, Mobile, Consumer Applications, Landing Page Design, Brand Guidelines, Brand Identity, Rapid Interactive Prototyping, Low Code, User Behavior, User Surveys, A/B Testing, Qualitative Research, Quantitative Research, Research, Presentations, Leadership, Requirements, User Requirements, Visual Hierarchy, Data Visualization, Ads, Storylines, Responsive UI, Search Engine Optimization (SEO), Web UI Design, Websites, CRM Design, UI Libraries, Icon Design, UI Components, User Journeys, User Stories, Web Platforms, Responsive Design, Journey Mapping, Style Guides, Primary Research, Sprint Planning, Conversion Rate Optimization (CRO), Concepting, Apps, Design Research, User Psychology, Web UX Design, Prototyping, UI Branding, Typography, UX Flows, Innovative UX, Touch Design, App UI, App UX, eCommerce UI, PWA, Feature Prioritization, Consumer-facing Product Design, Writing & Editing, Digital Product Design, Usability Guidelines, Low-fidelity Mockups, Poster Design, Presentation Design, Photoshop CC, PowerPoint Design, Microsoft PowerPoint, Tailwind CSS, Design Collaboration, CX Strategy, Component Libraries, Animation, User Roles, Mobile-first Design, Checkout, Design Leadership, High-fidelity Mockups, UX Documentation, UI Animation, UX Mentoring, Mentorship & Coaching, Mentorship, API Integration, Interactive Prototypes, White Labeling, Videos, Complex Application User Interfaces (UI), Digital Banking, Social Media Platforms, Form Design, Profile Design, Mobile First, Online Payments, Data Storytelling, Chart Design, Illustrator CC, Mobile Prototypes, UX Workshops, UI Style Guides, Data Flows, Agile UX, Layout, Design Specifications, Bootstrap UI, Databases, Consumer Behavior, Software as a Service (SaaS), User Scenarios, Interviews, UI Audits, Agile, Layout Design, Animated Interactions, Infographics, Pitch Decks, Newsletters, UI Motion, Workshops
Creative Director
2020 - 2020
Syracuse Africa
- Led design and creative direction on marketing campaigns for clients like Samsung, Adidas, and OPPO.
- Designed a new brand and marketing material during a year-long expansion into key African markets.
- Introduced design team strategy and protocols for market research, visual design, and file hand-off to the develoment and media purchase teams.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe Experience Design (XD), Adobe InDesign, Project Management, Digital Design, Creative Direction, Design Strategy, UI Design, UX Design, Product Design, Art Direction, Branding, Figma, Usability Testing, Remote Usability Testing, Brand Design, User Personas, Product Strategy, Design Direction, Design Documentation, UX Research, UX Roadmaps, Stakeholder Interviews, Customer Journeys, Mixpanel, Native Mobile Apps, User Experience (UX), Color Theory, Visual Design, Marketing Design, Design Thinking, Customer Experience, Mobile Design, Web App Design, Interface Design, High-end Design, Mockups, UX Wireframes, Notion, B2C, Human-computer Interaction (HCI), Human-centered Design (HCD), Experience Design, Ethnographic Interviews, Iconography, Brand Systems, Corporate Finance, Strategy, Design, User Interface (UI), Web App UI, Web App UX, Responsive Web Apps, Web & Mobile Applications, Edtech Design, Dashboard Design, Mobile App UI, Mobile App Design, Logo Design, Mobile UI Design, Mobile UX Design, Web Design, Responsive Web Design (RWD), Early-stage Startups, Onboarding, Subscriptions, iOS, Monetization, Graphic Design, Marketing, Web UX, Web UI, User Validation, High-fidelity Prototypes, Web Applications, User Engagement, User Interface Engineering (UIE), TV App Design, Web, Mobile, Consumer Applications, App Design, Landing Page Design, Marketplace Design, Brand Guidelines, Brand Identity, Marketplaces, Non-fungible Tokens (NFT), Rapid Interactive Prototyping, Low Code, Ethnography, User Behavior, User Surveys, A/B Testing, Qualitative Research, Quantitative Research, Research, Presentations, Leadership, Visual Hierarchy, Data Visualization, Ads, Storylines, Responsive UI, Search Engine Optimization (SEO), Web UI Design, Websites, UI Libraries, Icon Design, UI Components, Motion & Animation Design, User Journeys, User Stories, Web Platforms, Responsive Design, Social Media Apps, Journey Mapping, Style Guides, Primary Research, Conversion Rate Optimization (CRO), Task Management, Concepting, Apps, Android App Design, Design Research, iOS App Design, User Psychology, Android, Material Design, Apple Human Interface, Web UX Design, eCommerce Web Design, eCommerce, Prototyping, UI Branding, Typography, Training, UX Flows, Innovative UX, Touch Design, App UX, eCommerce UI, PWA, Progressive Web Applications (PWA), Consumer-facing Product Design, Writing & Editing, Digital Product Design, Usability Guidelines, Low-fidelity Mockups, Poster Design, Presentation Design, Photoshop CC, PowerPoint Design, Microsoft PowerPoint, Design Collaboration, CX Strategy, iOS Design Guidelines, Consumer Products, Animation, User Roles, Mobile-first Design, Design Leadership, High-fidelity Mockups, UX Documentation, UI Animation, UX Mentoring, Mentorship & Coaching, Mentorship, API Integration, Interactive Prototypes, Videos, Online Banking, Form Design, Profile Design, Mobile First, Data Storytelling, Chart Design, Illustrator CC, Trello, Mobile Prototypes, UX Workshops, UI Style Guides, Agile UX, Layout, Design Specifications, Bootstrap UI, Learning Management Systems (LMS), Moodle, Consumer Behavior, Software as a Service (SaaS), User Scenarios, Interviews, UI Audits, Agile, Layout Design, iOS Animations, Infographics, Pitch Decks, UI Motion, Workshops
Design Director and Co-founder
2018 - 2020
Semicolon
- Led a cross-functional design team equipped with a state-of-the-art design system.
- Designed a learning platform to manage student lessons, testing, applications, and tuition payments. Processed more than 175,000 applications to date.
- Conducted usability tests, prototyped, and creatively designed solutions for several of Semicolon's biggest clients, including MTN, First Bank, IHS Towers, the University of Reading, and a healthcare software company.
- Advocated for good design culture within the company by hosting design thinking workshops, ethnographic research, and stakeholder interviews.
Technologies: Figma, Atlassian Suite, Adobe Photoshop, Adobe Illustrator, InVision, Maze, Mixpanel, Systems Thinking, Project Management, Digital Design, Creative Direction, Design Strategy, Information Architecture (IA), Wireframing, UI Design, UX Design, Product Design, Art Direction, Branding, Miro, Rapid Prototyping, Confluence, MURAL, Usability Testing, Remote Usability Testing, System Design, Design Systems, User Testing, Brand Design, Empathy Mapping, User Personas, User Flows, Focus Groups, Product Strategy, Design Direction, Design Documentation, UX Research, UX Roadmaps, Stakeholder Interviews, Customer Journeys, Native Mobile Apps, Mobile UI, User Experience Strategy, User Experience (UX), Service Design, Color Theory, Teaching, Visual Design, Marketing Design, User Interviews, APIs, Usability, Design Thinking, User Journey Maps, Customer Experience, Mobile Design, Web App Design, SaaS, SaaS Design, Enterprise SaaS, Interface Design, Enterprise, High-end Design, Mockups, UX Wireframes, Jira, B2B, B2B2C, Business to Business to Consumer (B2B2C), Dashboards, B2C, User Research, Human-computer Interaction (HCI), Interaction Design (IxD), Human-centered Design (HCD), Experience Design, Card Payments, Ethnographic Interviews, Iconography, Brand Systems, Mobile UX, Corporate Finance, UX Strategy, Strategy, Design, User Interface (UI), Web App UI, Web App UX, Responsive Web Apps, Web & Mobile Applications, Edtech Design, Healthcare Software, Dashboard Design, API Design, Payroll & Benefits, Workflow, Mobile App UI, Mobile Apps, Mobile App Design, Logo Design, Mobile UI Design, Mobile UX Design, Web Design, Responsive Web Design (RWD), Early-stage Startups, Accessibility, Onboarding, User Onboarding, Subscriptions, Usability Analysis, Monetization, Growth, Growth Strategy, Graphic Design, Marketing, Web UX, Web UI, User Validation, High-fidelity Prototypes, iPad, Web Applications, User Engagement, User Interface Engineering (UIE), Web, Mobile, Consumer Applications, Landing Page Design, Brand Guidelines, Brand Identity, Marketplaces, Non-fungible Tokens (NFT), Rapid Interactive Prototyping, Ethnography, User Behavior, User Surveys, A/B Testing, Qualitative Research, Quantitative Research, Research, Presentations, Leadership, Requirements, User Requirements, Competitive Analysis, Visual Hierarchy, Data Visualization, Zeplin, Responsive UI, MVP Design, Search Engine Optimization (SEO), Web UI Design, Websites, CRM Design, UI Libraries, Icon Design, UI Components, UX Audits, User Journeys, User Stories, Web Platforms, Responsive Design, Journey Mapping, Style Guides, Primary Research, Sprint Planning, Task Management, Concepting, Apps, Instructional Design, Design Research, User Psychology, Web UX Design, Prototyping, UI Branding, Typography, Training, UX Flows, Innovative UX, Touch Design, App UI, App UX, Startups, PWA, Progressive Web Applications (PWA), Feature Prioritization, Consumer-facing Product Design, Writing & Editing, Digital Product Design, Usability Guidelines, Low-fidelity Mockups, Poster Design, Presentation Design, Photoshop CC, PowerPoint Design, Microsoft PowerPoint, Cross-platform UX, Design Collaboration, CX Strategy, Component Libraries, Animation, User Roles, Mobile-first Design, Design Leadership, High-fidelity Mockups, UX Documentation, UI Animation, UX Mentoring, Mentorship & Coaching, Mentorship, API Integration, Interactive Prototypes, White Labeling, iOS UX Design, Videos, Complex Application User Interfaces (UI), Form Design, Profile Design, Mobile First, Online Payments, Data Storytelling, Chart Design, Illustrator CC, Trello, Mobile Prototypes, Finance, UX Workshops, UI Style Guides, Data Flows, Agile UX, Layout, Design Specifications, Bootstrap UI, Databases, Learning Management Systems (LMS), Moodle, Consumer Behavior, Software as a Service (SaaS), User Scenarios, Interviews, UI Audits, Agile, Layout Design, Animated Interactions, iOS Animations, Infographics, Pitch Decks, Newsletters, UI Motion, Workshops
Product Designer
2016 - 2018
Hirefreehands
- Designed the core UX process of the platform, growing talent numbers by 125%.
- Contributed to and ensured project quality and satisfaction with a client network spread across mainland Europe.
- Designed new project flows to accommodate 42% more enterprise partners.
Technologies: Figma, Adobe Illustrator, Balsamiq, Design Sprints, Rapid Prototyping, Maze, Hotjar, Mixpanel, Systems Thinking, Digital Design, Design Strategy, Adobe Photoshop, Information Architecture (IA), Wireframing, UI Design, UX Design, Product Design, Art Direction, Branding, InVision, Confluence, Atlassian Suite, MURAL, Usability Testing, Remote Usability Testing, System Design, Design Systems, User Testing, Empathy Mapping, User Personas, User Flows, Product Strategy, Design Documentation, UX Research, UX Roadmaps, Stakeholder Interviews, Native Mobile Apps, Mobile UI, Global Strategy, User Experience Strategy, User Experience (UX), Color Theory, Remote User Testing, Visual Design, Marketing Design, User Interviews, Android UI Design, APIs, Usability, User Journey Maps, Web App Design, Enterprise SaaS, Interface Design, Enterprise, High-end Design, Mockups, UX Wireframes, Jira, B2B, B2B2C, Business to Business to Consumer (B2B2C), Dashboards, B2C, User Research, Human-computer Interaction (HCI), Fintech, Human-centered Design (HCD), Card Payments, Ethnographic Interviews, Iconography, Brand Systems, Mobile UX, Job Boards, UX Strategy, Strategy, Design, User Interface (UI), Web App UI, Web App UX, Responsive Web Apps, Web & Mobile Applications, Dashboard Design, Compliance, Payroll & Benefits, Workflow, Mobile App UI, Mobile Apps, Mobile App Design, Logo Design, Mobile UI Design, Mobile UX Design, Web Design, Responsive Web Design (RWD), Early-stage Startups, Accessibility, Onboarding, User Onboarding, Subscriptions, Usability Analysis, iOS, Monetization, Growth Strategy, Graphic Design, Web UX, Web UI, User Validation, High-fidelity Prototypes, iPad, Web Applications, User Engagement, User Interface Engineering (UIE), Web, Mobile, Consumer Applications, Landing Page Design, Brand Guidelines, Brand Identity, Marketplaces, Rapid Interactive Prototyping, User Behavior, User Surveys, Qualitative Research, Quantitative Research, Research, Presentations, Requirements, User Requirements, Competitive Analysis, Visual Hierarchy, Data Visualization, Zeplin, Responsive UI, Web UI Design, Websites, UI Libraries, Icon Design, UI Components, User Journeys, User Stories, Web Platforms, Responsive Design, Social Media Apps, Journey Mapping, Style Guides, Primary Research, Task Management, Concepting, Apps, Design Research, User Psychology, Web UX Design, Prototyping, UI Branding, Typography, UX Flows, Innovative UX, Touch Design, App UI, App UX, Startups, PWA, Feature Prioritization, Consumer-facing Product Design, Writing & Editing, Digital Product Design, Usability Guidelines, Low-fidelity Mockups, Poster Design, Presentation Design, Photoshop CC, Cross-platform UX, Design Collaboration, iOS Design Guidelines, Component Libraries, Consumer Products, Calendar Design, Material UI, Animation, User Roles, Mobile-first Design, Two-sided Marketplaces, High-fidelity Mockups, UX Documentation, UI Animation, API Integration, Interactive Prototypes, iOS UX Design, Complex Application User Interfaces (UI), Social Media Platforms, Form Design, Profile Design, Mobile First, Online Payments, Data Storytelling, Chart Design, Illustrator CC, Trello, Mobile Prototypes, Finance, UX Workshops, UI Style Guides, Agile UX, Layout, Design Specifications, Databases, Consumer Behavior, Software as a Service (SaaS), User Scenarios, Interviews, UI Audits, Agile, Layout Design, UI Motion, Workshops
