Catherine is available for hire
Hire CatherineCatherine Whitehead
Verified Expert in Design
Designer
Location
Cape Town, Western Cape, South Africa
Toptal Member Since
March 14, 2022
Catherine has nearly six years of experience as a product manager and designer in industries ranging from fintech to edtech. She believes in the importance of user-centered design in product development. With foundational knowledge in graphic design, Catherine has spent a lot of time supporting new startups with brand development, in addition to her primary expertise in designing digital products and helping them with product management.
Portfolio
Work Experience
Freelance UX/UI and Graphic Designer
2022 - 2023
Amplo
- Designed their new dashboard interfaces that help companies and service technicians monitor, predict, and repair issues with their machines.
- Designed their brand guide and master slide deck.
- Conducted user testing and customer interviews to detect opportunities and pain points. I then iterated these solutions on the designs.
Technologies: Adobe CC, Adobe Illustrator, Adobe Photoshop, Figma, Information Architecture (IA), UX Prototyping, Style Guides, Mockups, UI Prototyping, Design Workshops, Holistic UX Design, Collateral Design, Stationery Design, Design Consultation
Co-founder and COO
2019 - 2022
MathforMoney
- Designed the entire app flow, branding, final website, and app UX/UI.
- Grew the product from scratch to 4000+ customers, with over 200,000 questions answered.
- Raised funding and managed the build and maintenance of the app.
- Conducted user testing, which resulted in numerous app iterations, including designing in-app purchases and gamification, like badges and a leaderboard.
Technologies: Adobe CC, Hotjar, SendGrid, HTML5, CSS3, Metabase, Google Analytics, Google Ads, Mobile Apps, Web App UX, User Flows, Web App UI, Product Design, UX Design, UX Research, UX Strategy, User Journeys, Web Page Mockups, Visual Design, Presentation Design, User Interface (UI), User Experience (UX), Startups, iOS, Illustration, Mobile App Design, Web UX, App UX, Cryptocurrency Exchanges, Demo Designs, Rapid Interactive Prototyping, Web UI, User Journey Maps, Mobile First, Responsive Web Design (RWD), Google Slides, Pitch Decks, Mobile UX Design, Mobile UI Design, Mobile, Information Architecture (IA), UX Prototyping, Style Guides, Mockups, UI Prototyping, Design Workshops, Holistic UX Design, Collateral Design, Leadership, Cryptocurrency, Design Consultation
Product and Growth Manager
2019 - 2020
We Are Monsters
- Designed app-based insurance solutions for leading South African banks.
- Managed the growth team for an innovative home loan solution.
- Designed multiple pitch decks and marketing collateral as part of my role in growth management.
- Designed an app-based income stoppage insurance solution for a leading South African bank.
- Designed a home insurance app that connects to smart devices to reduce monthly premiums.
Technologies: Drip Email, Wrike, Toggl, Adobe Experience Design (XD), Hotjar, Mobile Apps, Web App UX, User Flows, Web App UI, Product Design, Web App Design, UX Design, UX Research, UX Strategy, User Journeys, Presentation Design, User Interface (UI), User Experience (UX), Startups, iOS, Mobile App Design, Web UX, App UX, Adobe CC, Demo Designs, Rapid Interactive Prototyping, Web UI, User Journey Maps, Mobile First, Responsive Web Design (RWD), Google Slides, Pitch Decks, Mobile UX Design, Mobile UI Design, Mobile, Information Architecture (IA), UX Prototyping, Style Guides, Mockups, UI Prototyping, CRM Design, Design Workshops, Holistic UX Design, Digital Project Management, User Workshops, Collateral Design, Stationery Design, Leadership, Design Consultation
Product Owner
2017 - 2019
Byte Orbit
- Took a project from an idea to a fully-fledged product, managing a team of five.
- Conducted in-depth customer testing and market research while discovering our product-market fit.
- Completed user stories, web flows, wireframes, and website/mobile UI.
Technologies: InVision, Sketch, Adobe CC, Web App UX, User Flows, Web App UI, Product Design, Web App Design, UX Design, UX Research, UX Strategy, User Journeys, User Interface (UI), User Experience (UX), Startups, iOS, Mobile App Design, Web UX, App UX, WordPress, Demo Designs, Rapid Interactive Prototyping, Web UI, User Journey Maps, Mobile First, Responsive Web Design (RWD), Google Slides, Pitch Decks, Mobile UX Design, Mobile UI Design, Information Architecture (IA), UX Prototyping, Style Guides, Mockups, UI Prototyping, CRM Design, Design Workshops, Holistic UX Design, Digital Project Management, Collateral Design, Stationery Design, Leadership, Workshops, Design Consultation
Education
2015 - 2017
Bachelor's Degree in Ideation
Inscape Education Group - Cape Town
Certifications
MARCH 2017 - PRESENT
Certificate Program in UX/UI Mobile Design
Friends of Design
Experience
Tools
Collaboration That Works
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