Catherine Whitehead, Designer in Cape Town, Western Cape, South Africa
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Catherine Whitehead

Verified Expert  in Design

Bio

Catherine has nearly six years of experience as a product manager and designer in industries ranging from fintech to edtech. She believes in the importance of user-centered design in product development. With foundational knowledge in graphic design, Catherine has spent a lot of time supporting new startups with brand development, in addition to her primary expertise in designing digital products and helping them with product management.

Portfolio

Work Experience

Freelance UX/UI and Graphic Designer

2022 - 2023
Amplo
  • Designed their new dashboard interfaces that help companies and service technicians monitor, predict, and repair issues with their machines.
  • Designed their brand guide and master slide deck.
  • Conducted user testing and customer interviews to detect opportunities and pain points. I then iterated these solutions on the designs.
Technologies: Adobe Creative Suite Design, Adobe Illustrator, Photoshop, Figma, Information Architecture, UX Prototyping, Style Guides, Mockups, UI Prototyping, Design Workshops, Holistic UX Design, Collateral Design, Brand Design, Design Consultation

Co-founder and COO

2019 - 2022
MathforMoney
  • Designed the entire app flow, branding, final website, and app UX/UI.
  • Grew the product from scratch to 4000+ customers, with over 200,000 questions answered.
  • Raised funding and managed the build and maintenance of the app.
  • Conducted user testing, which resulted in numerous app iterations, including designing in-app purchases and gamification, like badges and a leaderboard.
Technologies: Adobe Creative Suite Design, Hotjar, SendGrid, HTML5, CSS3, Metabase, Google Analytics, Google Ads, Mobile Apps, UX Design, User Flow Design, UI Design, Product Design, UX Design, UX Research, UX Strategy, User Journeys, Mockups, Visual Design, Presentation Design, UI Design, UX Design, Startup Development, iOS Design, Illustration, Mobile App Design, Web UX Design, App UX, Cryptocurrency Exchanges, Demo Designs, Prototype Design, Web UI, UX Design, Mobile First, Responsive Web Design, Google Slides, Presentation Design, Mobile App Design, Mobile App Design, Mobile App Design, Information Architecture, UX Prototyping, Style Guides, Mockups, UI Prototyping, Design Workshops, Holistic UX Design, Collateral Design, Leadership, Cryptocurrency Design, Design Consultation

Product and Growth Manager

2019 - 2020
We Are Monsters
  • Designed app-based insurance solutions for leading South African banks.
  • Managed the growth team for an innovative home loan solution.
  • Designed multiple pitch decks and marketing collateral as part of my role in growth management.
  • Designed an app-based income stoppage insurance solution for a leading South African bank.
  • Designed a home insurance app that connects to smart devices to reduce monthly premiums.
Technologies: Drip Email, Wrike Project Management, Toggl, Adobe XD Design, Hotjar, Mobile Apps, UX Design, User Flow Design, UI Design, Product Design, Web App Design, UX Design, UX Research, UX Strategy, User Journeys, Presentation Design, UI Design, UX Design, Startup Development, iOS Design, Mobile App Design, Web UX Design, App UX, Adobe Creative Suite Design, Demo Designs, Prototype Design, Web UI, UX Design, Mobile First, Responsive Web Design, Google Slides, Presentation Design, Mobile App Design, Mobile App Design, Mobile App Design, Information Architecture, UX Prototyping, Style Guides, Mockups, UI Prototyping, CRM Design, Design Workshops, Holistic UX Design, Digital Marketing, User Workshops, Collateral Design, Brand Design, Leadership, Design Consultation

Product Owner

2017 - 2019
Byte Orbit
  • Took a project from an idea to a fully-fledged product, managing a team of five.
  • Conducted in-depth customer testing and market research while discovering our product-market fit.
  • Completed user stories, web flows, wireframes, and website/mobile UI.
Technologies: InVision, Sketch, Adobe Creative Suite Design, UX Design, User Flow Design, UI Design, Product Design, Web App Design, UX Design, UX Research, UX Strategy, User Journeys, UI Design, UX Design, Startup Development, iOS Design, Mobile App Design, Web UX Design, App UX, WordPress Design, Demo Designs, Prototype Design, Web UI, UX Design, Mobile First, Responsive Web Design, Google Slides, Presentation Design, Mobile App Design, Mobile App Design, Information Architecture, UX Prototyping, Style Guides, Mockups, UI Prototyping, CRM Design, Design Workshops, Holistic UX Design, Digital Marketing, Collateral Design, Brand Design, Leadership, Workshops, Design Consultation
2015 - 2017

Bachelor's Degree in Ideation

Inscape Education Group - Cape Town

MARCH 2017 - PRESENT

Certificate Program in UX/UI Mobile Design

Friends of Design

Tools

Figma, Adobe Illustrator, Adobe XD Design, Miro Development, InVision, Toggl, SendGrid, Google Slides, Microsoft PowerPoint, Adobe Lightroom, Adobe InDesign, Sketch, Adobe Creative Suite Design, Wrike Project Management, Hotjar, Google Analytics, Photoshop

Platforms

iOS Design, Android Design, Mobile App Design, Google Ads, WordPress Design, Safari

Languages

HTML5, CSS3

Other

UX Design, UI Design, Web UX Design, App UX, Wireframing, Prototyping, Web Design, Brand Design, Logo Design, Visual Design, Prototype Design, Demo Designs, Mobile Apps, UX Design, User Flow Design, UI Design, Product Design, Web App Design, User Journeys, Web Design, Web Design, Mockups, Presentation Design, Presentation Design, UI Design, SaaS Design, SaaS Design, UX Design, Color Palettes, Typography, Mobile App Design, Blockchain & Cryptocurrency, Cryptocurrency Exchanges, UX Design, Mobile First, Responsive Web Design, Mobile App Design, Mobile App Design, B2B Design, B2C, Dashboard, Information Architecture, UX Prototyping, Style Guides, Mockups, UI Prototyping, Holistic UX Design, Digital Marketing, Collateral Design, Brand Design, Stationery Packages, Brand Design, Leadership, Landing Pages, Decentralized Finance (DeFi), Cryptocurrency Design, Design Consultation, Graphic Design, Design Thinking, Graphic Design, Virtual Coaching, Drip Email, Branding, Badges, UX Research, UX Strategy, Startup Development, Tone of Voice, Illustration, Blockchain, Machine Learning, CRM Design, Design Workshops, User Workshops, E-commerce Website Design, Web 3.0, Workshops, BTC Wallet, Metabase, App UI, Web UI, Software Design, Mobile App, Web Design, Gamification Design, Children's Illustration, Educational Games, Web Dashboards, Public Health, Employee Experience, Digital Health, Healthcare IT, Trade Finance, Dashboard Design, Eyewear, Eye Care, Online Store Design, Outdoors & Nature, Customer Insights, E-commerce UX Design, UI Design

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