Chidinma (Dinma) Aniugbo
Verified Expert in Design
Product Designer
Dinma is a product designer who solves complex problems, drives measurable growth, and helps product teams achieve their goals. Recently, she led the design of a digital epidemiology network in Africa that's improving disease surveillance and detection, and her work has had a significant impact on accurate COVID-19 testing. In addition to public health, Dinma has designed best-in-class digital product experiences in financial services and education and has a degree in economics.
Portfolio
Work Experience
Product Designer
Shopify
- Led the design for supporting multiple industry-standard barcodes project, resulting in a barcode coverage rate of 96.97%.
- Facilitated project kickoff workshops to highlight goals and identify potential dependencies.
- Created a comprehensive end-to-end inventory flow and highlighted crucial team dependencies with enhanced clarity.
- Improved error messaging for product induction in the unified experience, resolving issues faced by merchants during the onboarding process.
Product Designer
Babbel
- Designed various experiences aimed at helping language learners build a habit.
- Collaborated with product, engineering, and learner experience teams to build engaging language learning experiences to increase conversational success.
- Designed a feature that increased the number of subscribers, booking their first free class in the first week.
User Experience Designer
Co-creation Hub (CCHub)
- Led the design of a digital epidemiology network that improves disease detection and surveillance in Africa.
- Designed a product that helped scale up COVID-19 testing capacity in Nigeria. Within the first three months, we increased testing capacity in Lagos, Nigeria, and had 43,000+ respondents on the platform.
- Co-facilitated a design sprint focused on creating a more inclusive information communications technology (ICT) space for people with disabilities in Kenya.
- Designed an admin dashboard to manage the database on a social network analysis platform for which we had 500+ sign-up requests, 382 approved requests, and a total search of 799 in the first few weeks of launch.
- Designed a system that helped increase COVID-19 self-testing capacity in Lagos. The new system increased usage by 30,000 requests, and 13,000+ tests were performed with 91% accuracy, 99% validity, and 100% completeness.
- Collaborated with the development team to ensure the superior quality of the product design and cohesion in the delivery.
- Conducted usability test sessions to ensure that the design solution meets the users' expectations, aligns with business decisions and is easy to use.
- Collaborated with a cross-functional team, focusing on accelerating growth in Africa, primarily in the public health, governance, and education sectors.
Product Designer
Swipemax
- Designed an app that made mutual fund investing more convenient and accessible for a Stanbic IBTC Bank. We had a 4.2 rating on Google Play and a 66% increase in customer acquisition in the first few weeks of launch.
- Designed an app that helped customers of Stanbic IBTC Bank buy insurance policies.
- Designed BankIT, a web application that made it easier for users to pay bills and transfer money directly from their bank accounts without using a debit card.
- Designed and prototyped a more usable and interactive experience for digital products.
- Collaborated with product stakeholders to provide an iterative and human-centered design process for the company's project portfolio.
Junior Product Designer
Zone Tech Park
- Co-designed a learning management system that simplifies employee training.
- Collaborated with team members to create a workforce management system.
- Created compelling interactive experiences, developed visual interfaces, and performed usability reviews and testing with the team.
- Conducted heuristic analysis and created wireframes, user flows, concept sketches, and visual designs.
Graphic Designer
Freelance
- Conceptualized and developed design concepts, graphics, and layouts.
- Presented ideas, concepts, and design solutions to various stakeholders and incorporated their feedback into final designs.
- Met with clients to understand what they wanted their proposed communications to look like. Created or incorporated illustrations, pictures, and designs to reflect the desired theme and tone of the communications.
Certifications
Human-Computer Interaction - HCI
Interaction Design Foundation
Certificate in User Experience Design
Coursera
Skills
Tools
Slack, Photoshop CC, Adobe Photoshop, Adobe, Figma, Sketch, Asana, InVision, Adobe Experience Design (XD), Trello, Miro, Confluence
Industry Expertise
Technology
Platforms
Shopify
Other
Rapid Prototyping, Usability Testing, UX Strategy, User Research, Information Architecture (IA), Digital Product Design, Notion, User Experience (UX), Public Health, Web App Design, Responsive Design, Landing Page Design, Web UI, Web App UX, Web Design, Mobile Banking, Fintech, Mobile Apps, Service, Dashboards, Web Dashboards, Wireframing, Product Strategy, Prototyping, Usability Heuristics, Interactive Prototypes, Mobile UI, Mobile UX, Web UX, Dashboard Design, Data Virtualization, User Interface (UI), Product Design, Human-centered Design (HCD), Concept Sketching, Visual Design, Conceptual Design, UX Design, UI Design, Desktop Web Design, Mobile Design, Mobile App Design, B2B, B2C, Low-fidelity Mockups, UX Wireframes, Responsive Web Design (RWD), Design Thinking, Email Design, Data Visualization, Form Design, Social Network Analysis, Investment Banking, Mutual Funds, Healthcare Services, User Flows, Service Design, Design Leadership, Healthcare IT, Digital Health, Personas, User Personas, Design Sprints, Learning Management Systems (LMS), Workforce Management (WFM), Heuristic Analysis, Graphics, Stakeholder Engagement, Communication Design, Agile, UX Research, Design, SaaS, eCommerce UX, eCommerce UI, eCommerce, eCommerce Design, Enterprise SaaS, SaaS Design, Layout Design, Web App UI, Collaboration, Data, App UI, Research, Key Performance Metrics
Experience
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