Chidinma (Dinma) Aniugbo, Designer in London, United Kingdom
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Chidinma (Dinma) Aniugbo

Verified Expert  in Design

Product Designer

Location
London, United Kingdom
Toptal Member Since
September 15, 2021

Dinma is a product designer who solves complex problems, drives measurable growth, and helps product teams achieve their goals. Recently, she led the design of a digital epidemiology network in Africa that's improving disease surveillance and detection, and her work has had a significant impact on accurate COVID-19 testing. In addition to public health, Dinma has designed best-in-class digital product experiences in financial services and education and has a degree in economics.

Portfolio

Work Experience

Product Designer

2023 - PRESENT
Depop
  • Increased adoption of the ads product by 18% (from 12% to 30% in January 2024) by improving seller listing management tools on the shop page.
  • Drove an increase in ads from recommendations from 1% in March to 10% in May.
  • Translated company objectives into actionable design strategies, significantly improving adoption, activation, engagement, and GMV growth.
  • Spearheaded cross-functional collaboration to define compelling product visions, prioritize features, and craft aligned roadmaps and go-to-market strategies.
  • Led the creation of an end-to-end journey for buyers and sellers, resulting in elevated design quality standards and a measurable improvement in user experience.
  • Conducted multiple continuous research studies to inform product strategy and design decisions, consistently integrating user feedback throughout the development cycle.
Technologies: Figma, Slack, Notion, Agile, UX Research

Product Designer

2022 - PRESENT
Shopify
  • Led the design for supporting multiple industry-standard barcodes project, resulting in a barcode coverage rate of 96.97%.
  • Facilitated project kickoff workshops to highlight goals and identify potential dependencies.
  • Created a comprehensive end-to-end inventory flow and highlighted crucial team dependencies with enhanced clarity.
  • Improved error messaging for product induction in the unified experience, resolving issues faced by merchants during the onboarding process.
Technologies: Figma, Collaboration, Miro, Low-fidelity Mockups, Enterprise SaaS, Technology, SaaS Design, Layout Design, UX Wireframes, eCommerce Web Design

Product Designer

2021 - 2022
Babbel
  • Designed various experiences aimed at helping language learners build a habit.
  • Collaborated with product, engineering, and learner experience teams to build engaging language learning experiences to increase conversational success.
  • Designed a feature that increased the number of subscribers, booking their first free class in the first week.
Technologies: Figma, Confluence, Miro, Low-fidelity Mockups, Technology, SaaS Design, Layout Design, UX Wireframes

User Experience Designer

2020 - 2021
Co-creation Hub (CCHub)
  • Led the design of a digital epidemiology network that improves disease detection and surveillance in Africa.
  • Designed a product that helped scale up COVID-19 testing capacity in Nigeria. Within the first three months, we increased testing capacity in Lagos, Nigeria, and had 43,000+ respondents on the platform.
  • Co-facilitated a design sprint focused on creating a more inclusive information communications technology (ICT) space for people with disabilities in Kenya.
  • Designed an admin dashboard to manage the database on a social network analysis platform for which we had 500+ sign-up requests, 382 approved requests, and a total search of 799 in the first few weeks of launch.
  • Designed a system that helped increase COVID-19 self-testing capacity in Lagos. The new system increased usage by 30,000 requests, and 13,000+ tests were performed with 91% accuracy, 99% validity, and 100% completeness.
  • Collaborated with the development team to ensure the superior quality of the product design and cohesion in the delivery.
  • Conducted usability test sessions to ensure that the design solution meets the users' expectations, aligns with business decisions and is easy to use.
  • Collaborated with a cross-functional team, focusing on accelerating growth in Africa, primarily in the public health, governance, and education sectors.
Technologies: Figma, Notion, Miro, Public Health, Design Thinking, Product Design, Design Sprints, Dashboard Design, Usability Testing, User Experience (UX), UX Design, Slack, UI Design, UX Research, Design, Desktop Web Design, Adobe, SaaS, Mobile Design, Mobile App Design, B2B, B2C, Low-fidelity Mockups, Enterprise SaaS, Technology, SaaS Design, Layout Design, UX Wireframes

Product Designer

2019 - 2020
Swipemax
  • Designed an app that made mutual fund investing more convenient and accessible for a Stanbic IBTC Bank. We had a 4.2 rating on Google Play and a 66% increase in customer acquisition in the first few weeks of launch.
  • Designed an app that helped customers of Stanbic IBTC Bank buy insurance policies.
  • Designed BankIT, a web application that made it easier for users to pay bills and transfer money directly from their bank accounts without using a debit card.
  • Designed and prototyped a more usable and interactive experience for digital products.
  • Collaborated with product stakeholders to provide an iterative and human-centered design process for the company's project portfolio.
Technologies: Figma, Sketch, Fintech, Design Thinking, Web App Design, Prototyping, Human-centered Design (HCD), Rapid Prototyping, Usability Testing, UX Strategy, User Research, Information Architecture (IA), Digital Product Design, User Interface (UI), User Experience (UX), Responsive Web Design (RWD), Notion, Slack, Miro, Asana, InVision, Photoshop CC, Adobe Photoshop, Adobe Experience Design (XD), Responsive Design, Landing Page Design, Data Visualization, Web UI, Web App UX, Web Design, Form Design, Web App UI, Investment Banking, Mutual Funds, Mobile Apps, Service, Dashboards, Web Dashboards, User Flows, Wireframing, Product Strategy, Service Design, Design Leadership, Usability Heuristics, Interactive Prototypes, Mobile UI, Web UX, Data Virtualization, Personas, Dashboard Design, User Personas, Product Design, Design Sprints, Heuristic Analysis, Agile, Trello, UX Design, Stakeholder Engagement, Conceptual Design, Visual Design, Concept Sketching, UI Design, UX Research, Design, Desktop Web Design, Adobe, SaaS, Mobile Design, Mobile App Design, B2B, B2C, Low-fidelity Mockups, Technology, SaaS Design, Layout Design, UX Wireframes

Junior Product Designer

2018 - 2019
Zone Tech Park
  • Co-designed a learning management system that simplifies employee training.
  • Collaborated with team members to create a workforce management system.
  • Created compelling interactive experiences, developed visual interfaces, and performed usability reviews and testing with the team.
  • Conducted heuristic analysis and created wireframes, user flows, concept sketches, and visual designs.
Technologies: InVision, Figma, Photoshop CC, Design Thinking, Learning Management Systems (LMS), Workforce Management (WFM), Heuristic Analysis, Wireframing, User Flows, Concept Sketching, Visual Design, Rapid Prototyping, UX Strategy, User Research, Information Architecture (IA), Digital Product Design, User Interface (UI), User Experience (UX), Responsive Web Design (RWD), Notion, Slack, Miro, Asana, Adobe Photoshop, Adobe Experience Design (XD), Web App Design, Responsive Design, Landing Page Design, Data Visualization, Web UI, Web App UX, Web Design, Form Design, Web App UI, Mobile Apps, Service, Dashboards, Web Dashboards, Product Strategy, Prototyping, Service Design, Usability Heuristics, Interactive Prototypes, Mobile UI, Mobile UX, Web UX, Personas, Dashboard Design, Product Design, Human-centered Design (HCD), Agile, Trello, UX Design, Stakeholder Engagement, Graphics, Conceptual Design, UI Design, UX Research, Design, Desktop Web Design, Adobe, SaaS, Mobile Design, Mobile App Design, B2B, B2C, Low-fidelity Mockups, Technology, SaaS Design, Layout Design, UX Wireframes

Graphic Designer

2018 - 2018
Freelance
  • Conceptualized and developed design concepts, graphics, and layouts.
  • Presented ideas, concepts, and design solutions to various stakeholders and incorporated their feedback into final designs.
  • Met with clients to understand what they wanted their proposed communications to look like. Created or incorporated illustrations, pictures, and designs to reflect the desired theme and tone of the communications.
Technologies: Adobe Photoshop, Adobe Experience Design (XD), Figma, Conceptual Design, Graphics, Stakeholder Engagement, Communication Design, Rapid Prototyping, User Interface (UI), Notion, Slack, Photoshop CC, Responsive Design, User Experience (UX), Prototyping, Mobile UX, Visual Design, Concept Sketching, Design, Adobe, Mobile App Design, SaaS Design, Layout Design, UX Wireframes
APRIL 2020 - PRESENT

Human-Computer Interaction - HCI

Interaction Design Foundation

FEBRUARY 2020 - PRESENT

Certificate in User Experience Design

Coursera

Tools

Slack, Photoshop CC, Adobe Photoshop, Adobe, Figma, Sketch, Asana, InVision, Adobe Experience Design (XD), Trello, Miro, Confluence

Industry Expertise

Technology

Platforms

Shopify

Other

Rapid Prototyping, Usability Testing, UX Strategy, User Research, Information Architecture (IA), Digital Product Design, Notion, User Experience (UX), Public Health, Web App Design, Responsive Design, Landing Page Design, Web UI, Web App UX, Web Design, Mobile Banking, Fintech, Mobile Apps, Service, Dashboards, Web Dashboards, Wireframing, Product Strategy, Prototyping, Usability Heuristics, Interactive Prototypes, Mobile UI, Mobile UX, Web UX, Dashboard Design, Data Virtualization, User Interface (UI), Product Design, Human-centered Design (HCD), Concept Sketching, Visual Design, Conceptual Design, UX Design, UI Design, Desktop Web Design, Mobile Design, Mobile App Design, B2B, B2C, Low-fidelity Mockups, UX Wireframes, Responsive Web Design (RWD), Design Thinking, Email Design, Data Visualization, Form Design, Social Network Analysis, Investment Banking, Mutual Funds, Healthcare Services, User Flows, Service Design, Design Leadership, Healthcare IT, Digital Health, Personas, User Personas, Design Sprints, Learning Management Systems (LMS), Workforce Management (WFM), Heuristic Analysis, Graphics, Stakeholder Engagement, Communication Design, Agile, UX Research, Design, SaaS, eCommerce UX, eCommerce UI, eCommerce, eCommerce Design, Enterprise SaaS, SaaS Design, Layout Design, eCommerce Web Design, Web App UI, Collaboration, Data, App UI, Research, Key Performance Metrics

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