Daniel Bartel, Designer in Berlin, Germany
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Daniel Bartel

Verified Expert  in Design


Berlin, Germany
Toptal Member Since
November 28, 2019

Daniel is a Berlin-based designer who transforms ideas into vibrant and valuable digital experiences. He's designed, managed, and consulted on digital products and services over the past decade for Nokia, BBVA, and other international clients. His focus areas encompass product, service, and brand design.


Work Experience

UX and Creative Lead

2018 - PRESENT
Blue Swan
  • Provided design strategy and UX design for web-based crypto analytics platform Blue Swan Grading.
  • Handled creative direction for Blue Swan's holistic brand and multiple Blue Swan product brands.
  • Engaged in design thinking and strategy for a diverse range of upcoming Blue Swan products.
  • Analyzed potential markets and competitors.
  • Managed projects and development.
Technologies: Google Drive, Apple Keynote, Slack, Principle, Marvel, Sketch

UX and Creative Lead

2009 - PRESENT
  • Concepted and prototyped for an integrated teaching and learning vision, leveraging content immediacy and quality inside and outside the classroom for the well-respected German education publisher, Cornelsen.
  • Designed UX and handled creative direction for a German grammar checking service provided by Duden.
  • Audited UX and made strategy recommendations for the complete digital product portfolio for well-respected German education publisher Cornelsen.
  • Audited and designed UX for potential product constellations for German-based business networking platform Xing SE.
Technologies: Adobe CC, Slack, Apple Keynote, Zeplin, Marvel, Sketch

UX and Creative Lead

2016 - 2018
PCH Innovations GmbH
  • Directed and designed UX for visionary service offerings for German vehicle and engineering group MAN Truck & Bus.
  • Directed creative initiatives and engaged in design thinking for future mobility solutions for German automotive company Porsche SE.
  • Provided creative direction, design thinking, and UX design for future in-car mobility solutions for China-based car manufacturer SAIC Motor.
Technologies: InVision, Web Pages, Apple Keynote, Adobe CC

Principal UX and Visual Designer | Brand and Creative Lead

2013 - 2015
HERE by Nokia
  • Led the brand creative team for marketing and product-related brand topics.
Technologies: Microsoft Office, Apple Keynote, Adobe CC

Senior UX and Visual Designer

2011 - 2013
  • Art directed and designed for horizontal brand components, e.g., app identifiers, color theory, typography, iconography, and verbal and nonverbal communication.
  • Provided creative guidance and design for brand product experience guidelines (HERE design language) for B2B and B2C including information architecture, interaction, and aesthetics (visual, motion, sound, touch).
  • Handled creative guidance and design for horizontal product experience components, e.g.. Map Canvas or Map Objects.
  • Contributed creative guidance and design for B2C and B2B products, e.g.. Samsung HERE for Gear, Facebook Map, HERE Map Creator, and HERE Data Lens.
  • Managed the transition of HERE brand components after Nokia MP/SD's sale to Microsoft.
Technologies: Microsoft Office, Apple Keynote, Adobe CC

UX and Visual Designer

2010 - 2011
Fjord, by Accenture
  • Concepted and designed for BBVA’s online banking services and horizontal iconography language.
  • Created the digital visions for ARTE, Greenpeace, SAP, XING, and ZDFs.
Technologies: Microsoft Office, Apple Keynote, Adobe CC

Art Director

2009 - 2010
  • Concepted and designed online services and marketing material for clients including Adobe, NASDAQ, Novo Nordisk, Saxo Bank, and Citibank.
Technologies: Cinema 4D, Microsoft Office, Apple Keynote, Adobe CC
2003 - 2009

Diploma in Integrated Design

Anhalt University of Applied Sciences - Dessau, Germany


Adobe CC, Sketch, Slack, Zeplin, Marvel, Principle, InVision, Jira, Apple Keynote, Microsoft Office, Cinema 4D, Marvel App, Google Hangouts, Adobe Experience Design (XD)


iOS, Web, Android, MacOS, Mobile, Desktop

Industry Expertise

Marketing, Education, Automotive


Visual Design Language, Blue


UX Design, Design Strategy, Information Architecture (IA), Creative Thinking, UX Leadership, Design Thinking, Service Design, Branding, User Interface (UI), Value Proposition Canvas, Journey Mapping, Customer Journeys, Service Blueprints, Lean UX, Design Sprints, Opportunity Maps, Project Planning, Lean Project Management, Disruptive Innovation, Customer Experience, User Research, Jobs to be Done (JTBD), Market Research, Trend Forecasting, Google Drive, Web Pages, Creative Direction, Interaction Design (IxD), Visual Design, User Testing, Wireframing, User Personas, Responsive, UX Flows, UX Research, Web Design, Cryptocurrency, Infographics, Interactive Charts, Software as a Service (SaaS), User Flows, User Needs, Design, Management, Minimalism, Minimum Viable Product (MVP), Brand Language, Design Language, Design Guidelines, Modular Design, Competitor Analysis & Profiling, Innovation, Startup Consulting, Startups, Design Principles, Blockchain, Financial UX, Financial Design, Designing for Data, UI Pattern Library, Color Theory, SaaS Design, User Groups, Language Learning, Responsive UI, Responsive Design, Responsive Layout, UX Principles, Web UX, Agile, Scrum, UI Research, SaaS, Typography, Minimal UI, Web UX Design, Publishing, Germany, Prototyping, UI Prototyping, Paper Prototyping, UX Specifications, UI Specifications, Small & Medium-sized Enterprises (SME), UX Audits, UX Strategy, Google Design Sprints, Strategic Design, User Journeys, School, Educational Portals, iOS App Design, iOS UX Design, iOS UI Design, Pitch Decks, Research, App UX, Freelancing, Vision Development, Art Direction, User Experience (UX), White Labeling, Navigation Design, Mobile Navigation, Multilingual Design, Maps, UI Maps, Horizontal Navigation, Horizontal Design, Enterprise Design, Color Schemes, Color Palettes, Navigation, Mapping, 3D Maps, Color Concepts, Design Specifications, Smartwatch Design, Smart Watches, Samsung, UX Branding, Mobility, Urban Walks, Turn-by-turn Navigation, Iconography, Routing, UI Guidelines, Brand Guidelines, Contrast, Accessibility, WCAG 2, Digital Coloring, Colorist

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