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Danny Masalkovski
Verified Expert in Design
Designer
Melbourne, Victoria, Australia
Toptal member since December 20, 2019
Bio
Danny is a UI and motion designer, with love for all things digital. During his 12-year career, he's had the pleasure of working on consumer-facing digital experiences for some of Australia's largest banks (NAB and ANZ). In addition to animation and design, Danny also possesses development skills–which help him make informed design decisions and create his own apps.
Experience
- UI Design - 12 years
- Adobe After Effects - 12 years
- Sketch - 5 years
- InVision - 5 years
- Lottie - 4 years
- Zeplin - 3 years
- Principle - 2 years
- Figma - 1 year
Tools
- Sketch
- Principle
- InVision
- Zeplin
- Adobe After Effects
Work Experience
Senior UI Designer
2019 - PRESENT
Potato
- Worked on a design system for one of the biggest tech companies in the world.
- Refreshed the UI and uplifted the UX of an existing platform used as a developer resource.
- Liaised with developers to see what was capable within the confines of the technology we had to build with.
Technologies: Sketch, Figma
Lead UI Designer
2018 - 2019
Splendid Unlimited
- Developed north star UI design concepts and prototypes for a variety of clients, including Barclaycard, EasyJet, and Reed.co.uk.
Technologies: Adobe Photoshop, Principle, Adobe After Effects, Sketch
Senior Product Designer
2018 - 2018
Super User Studio
- Created a design system and animations for a new marketing analytics platform.
- Created MVP UI screens for the first version of the platform.
Technologies: Principle, GreenSock Animation Platform (GSAP), JavaScript, CSS, HTML, Adobe Photoshop, InVision, Sketch
Senior Interaction Designer
2018 - 2018
Zone
- Responsible for creating a high-fidelity prototype for a high-profile sustainability benchmarking organization. The solution required heavy front-end development knowledge and was delivered as a progressive web app.
Technologies: GreenSock Animation Platform (GSAP), JavaScript, CSS, HTML, Sketch
Senior Motion and UI Designer
2018 - 2018
Aviva
- Tasked with creating multiple explainer videos for Aviva's customer-facing website and social channels.
- Created a motion design style guide to be used internally within Aviva and external agencies.
Technologies: Adobe Photoshop, Adobe After Effects
Senior UI Lead
2017 - 2018
National Australia Bank
- Oversaw stakeholder management. Strategically created reusable components to use across the whole business, and have a holistic overview of how site content interlinked between other NAB platforms.
Technologies: JavaScript, CSS, HTML, Principle, Zeplin, Sketch
Senior Visual Designer
2017 - 2017
ANZ
- Created various online application forms for a selection of ANZ’s card and online savings products, while maintaining a consistent design language, and liaising daily with developers.
Technologies: GreenSock Animation Platform (GSAP), JavaScript, CSS, HTML, InVision, Sketch
Senior Visual Designer
2016 - 2017
ANZ
- Designed features for ANZ’s main consumer banking app at the time–goMoney.
- Created concept UI designs for upcoming app features as well as future vision concepts.
- Liaised regularly with developers and provided support and handover documentation.
- Created a motion design framework to be implemented across all aspects of goMoney.
Technologies: Adobe Photoshop, Adobe After Effects, GreenSock Animation Platform (GSAP), JavaScript, CSS, HTML, InVision, Sketch
Senior Digital Designer
2016 - 2017
Tribal DDB Melbourne
- Created regular animated display advertising for Westpac.
- Animated a stadium screen banner to be played at a national soccer match for one of its sponsors (TAC).
- Streamlined the creative process for creating online advertising on behalf of Westpac–Australia’s first bank.
- Created display advertising for Porsche in standard and custom formats.
Technologies: GreenSock Animation Platform (GSAP), JavaScript, CSS, HTML, Sketch, Adobe InDesign, Adobe Illustrator, Adobe After Effects, Adobe Photoshop, Adobe Edge Animate
Senior Digital Designer
2016 - 2016
Leo Burnett Melbourne
- Focused on designing and developing custom digital advertising for iSelect’s Always Get It Right campaign.
Technologies: Adobe After Effects, Adobe Illustrator, Adobe Photoshop, GreenSock Animation Platform (GSAP), JavaScript, CSS, HTML
Senior Digital Designer
2014 - 2016
Tribal DDB Melbourne
- Worked with Tribal on a contract basis using design and animation across a variety of web and experiential projects.
- Worked as the lead designer across a number of in-store digital experiences as part of the launch of Telstra’s multi-award winning Discovery Store in Sydney.
Technologies: Adobe InDesign, GreenSock Animation Platform (GSAP), JavaScript, CSS, HTML, Sketch, Adobe Illustrator, Adobe After Effects, Adobe Photoshop
Designer
2011 - 2013
Igloo
- Created UI and motion designs for a variety of clients including Mazda, Cricket Australia, Cancer Council, and Quit Victoria. Motion work ranged from case studies to online explainer videos.
Technologies: Adobe InDesign, GreenSock Animation Platform (GSAP), JavaScript, CSS, HTML, Sketch, Adobe Illustrator, Adobe After Effects, Adobe Photoshop, Adobe Flash, Flash Animation
Designer
2011 - 2011
Asprey Creative
- Designed and developed web solutions internally and for a range of local businesses and FMCG clients.
Technologies: Adobe InDesign, GreenSock Animation Platform (GSAP), JavaScript, CSS, HTML, Sketch, Adobe Illustrator, Adobe After Effects, Adobe Photoshop, Adobe Flash, Flash Animation
Designer
2010 - 2010
Citrus
- Worked on clients such as Sportsgirl and VRC. Used my Photoshop and Flash animation skills to create EDMs, banner ads, and landing pages. Projects ranged from monthly website design refreshes, editing videos, and working on campaign designs.
Technologies: Adobe InDesign, GreenSock Animation Platform (GSAP), JavaScript, CSS, HTML, Sketch, Adobe Illustrator, Adobe After Effects, Adobe Photoshop, Adobe Flash, Flash Animation
Junior Designer
2008 - 2009
Citrus
- Worked on a wide range of campaigns for Sportsgirl, Borders, and Victoria Racing Club. Used Photoshop and Flash to create EDMs, banner ads, and landing pages.
Technologies: Flash, GreenSock Animation Platform (GSAP), JavaScript, CSS, HTML, Adobe Illustrator, Adobe Photoshop, Adobe Flash, Flash Animation
Education
2006 - 2009
Honours Degree in Multimedia Design
Swinburne University of Technology - Melbourne, Australia
Skills
Tools
Sketch, Adobe Illustrator, Adobe Photoshop, Principle, InVision, Zeplin, Adobe After Effects, Adobe InDesign, Adobe Edge Animate, Adobe Flash, Flash, iOS SDK, Cinema 4D
Languages
HTML, CSS, JavaScript
Platforms
GreenSock Animation Platform (GSAP), Figma, MacOS
Industry Expertise
Healthcare, Banking & Finance
Other
Lottie, UI Design, User Interface (UI), Design Systems, Web Design, User Experience (UX), Motion Graphics, Interaction Design (IxD), Microinteraction Design, Mobile UI Design, App UI, iOS UI Design, Android UI Design, UI Branding, Branding, Mobile Apps, Mobile UI, Mobile App UI, Fintech, UX Pattern Design, Agile, Prototyping, Animation, Interactive UI, Game Design, Illustration, Mobile Game UI, Mobile Games, SpriteKit, Gaming, Experiential Design, UI Motion, Responsive UI, Responsive Design, Web UI Design, UX Flows, Web UI, iPad, Unity, Android Design Guidelines, Flash Animation
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