Danny is a San Francisco based designer with over ten years of experience. He spent three and a half years at Uber designing complex data tools as well as the core app used by millions of drivers worldwide. He holds a US patent for his work on a dashboard interface designed at VMware. Danny loves working directly with clients to create experiences that bring unprecedented simplicity and accessibility to the most complex problems.
Designed experiences that help people feel whole, supported, and inspired.
Designed a platform for members to manage their relationship with their coach, track goals, and explore learning content.
Worked with a small team to create a prototype for a future vision of the core product.
Led the design of BetterUp’s “Explore” feature, opening up a library of thousands of resources to our members.
Technologies: Sketch, InVision
2016 - 2019
Designed tools for the data design and business platform teams; these tools enabled actionable insights around Uber's data. Projects included designing Uber's company-wide financial planning tool, a machine learning tool to run and analyze models, and a data visualization tool that enabled anyone to create beautiful charts.
Led the design and implementation of the Driver Earnings experience during the complete redesign of the Uber Driver app.
Designed a low-tech literacy, low-device-language literacy onboarding experience for drivers in developing countries, significantly increasing the number of driver sign-ups in the fastest-growing markets.
Led the design of the driver experience team's efforts to create a better onboarding experience for new drivers. This included designing a "test drive" feature that allows drivers to experience the app before picking up real passengers for the first time.
Technologies: Sketch, InVision, Principle, Figma
2012 - 2015
Designed and built web apps, logos, and concepts for the office of the CTO, including VMware Labs, VMworld, RADIO (internal engineering conference), VMware technical journal, and innovation meetups.
Worked as a UX prototyper on the core user experience team, my goal was to tell stories about the future of the company through sketches, mockups, and prototypes that inspire innovative new directions for VMware’s products.
Designed concepts and prototypes from whiteboard to pixels to code, for an upcoming product that radically simplifies virtual infrastructure management for SMB users.
Conducted user research onsite at companies like Best Buy, 3M, and Medtronic, and used the findings to push major navigation changes into our core product as well as guide our forward-looking prototyping efforts.
Designed and built a working prototype, along with three engineers and one other designer, to monitor individual processes on virtual machines, and placed as finalists at VMware’s largest hackathon.
Wrote production front-end code with the core UI team for a company-wide component library.
Designer | Lead Front-end Developer
2010 - 2012
Consulted for entrepreneurs in need of a new online presence, employing highly effective branding and marketing strategies and maintaining their close relationship with the company.