Dapomola Ojo, Designer in Ottawa, ON, Canada
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Dapomola Ojo

Verified Expert  in Design

Designer

Location
Ottawa, ON, Canada
Toptal Member Since
June 30, 2020

Dapomola is a senior product designer with a multidisciplinary background encompassing product design, creative design, art direction, branding, and strategic leadership. With 10 years of industry expertise, he excels in UI, UX, visual, and web design, addressing challenges through well-researched and thoroughly tested solutions. As an entrepreneur and startup founder, Dapomola leads design projects from inception to execution, collaborating seamlessly with diverse teams.

Portfolio

Work Experience

Art/Creative Director

2021 - PRESENT
Kishi Creative
  • Co-led and executed branding campaigns for multiple clients, resulting in increased brand recognition, customer engagement, and revenue generation.
  • Produced award-winning designs that garnered recognition from industry peers and design publications, showcasing the agency's creativity and expertise in brand identity development.
  • Maintained high levels of client satisfaction and retention by delivering exceptional design solutions that exceeded expectations and contributed to the success of their businesses.
  • Fostered a collaborative environment within the agency, working closely with other designers, copywriters, and the brand strategist to ensure cohesive and effective brand identity strategies for clients.
  • Developed innovative design concepts and visual identities that set clients apart from competitors, driving differentiation and establishing strong brand positioning in the market.
  • Executed brand transformation projects for clients looking to rebrand or refresh their identities, revitalizing their images and positioning them for growth and success in the market.
  • Established the agency as a thought leader in brand identity design through speaking engagements, workshops, and thought leadership content, positioning the team as experts in the field and attracting new clients.
  • Contributed to the growth and expansion of the agency by attracting new clients, diversifying service offerings, and nurturing long-term relationships with existing clients, driving sustained profitability and success.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Adobe Premiere Pro, DaVinci Resolve, Trello, Slack, Brand Guidelines, Adobe Creative Suite, Display Advertising, Marketing Design, Email Design, Social Media Advertising, Social Media Design, Photo Editors, Animation, Motion Design, Video Editing, Videos, Design Leadership, Visual Design Language

Senior Product Designer

2021 - 2024
Faspo, Inc.
  • Conceptualized, designed, and maintained the branding, product, and visual designs for an automation no-code editor. I also collaborated with engineers to code the front end.
  • Researched, designed, and prototyped a more approachable and user-friendly onboarding experience.
  • Researched, organized, and leveraged user insights to create a better feature list.
  • Made ongoing improvements to the visuals and UX of the overall product in collaboration with the engineering team.
  • Experimented with different landing page layouts and messaging and increased dwell time on the site by 60%.
  • Collaborated closely with the CEO and CTO to develop product strategy and chart the product's short- and long-term goals.
  • Conceptualized and prototyped multiple solutions to key problems in the product that were acting as blockers to user adoption.
  • Designed presentation materials, pitch decks, and other assets for the marketing and sales team.
  • Developed the identity and brand elements for the company and product.
  • Crafted pixel-sharp concepts within given constraints through rapid research and iterative wireframes.
Technologies: Product Design, Figma, UI Design, UX Design, HTML, CSS, Chrome Extensions, Wireframing, Responsive Web Design (RWD), Prototyping, User Interface (UI), High-fidelity Mockups, Low-fidelity Mockups, Web UX, User Experience (UX), User Flows, Web App UI, Web App UX, Usability Testing, Web App Design, User Interviews, High-fidelity Prototypes, Web, Pen & Paper, Landing Pages, Style Guides, Design Systems, Company Profile Design, Surveys, Research Synthesis, Affinity Mapping, Mobile UX, Responsive Web Apps, User Journeys, Feature Prioritization, WCAG 2, Webflow, Cross-platform, Minimal UI, Responsive Design, B2B, Google Analytics, SaaS, Low-fidelity Prototypes, Component Libraries, UI Components, SaaS Design, Brand Logos, Data Visualization, User Experience Design, UX Research, Automation, Presales, Artificial Intelligence (AI), Web UI Design, Web UX Design, Presentation Design, User Experience Strategy, Human-computer Interaction (HCI), Design Thinking, Usability Analysis, Web Usability, Marketing Design, Email Design, Salesforce, Social Media Advertising, User Stories, Mobile Prototypes

Senior UI/UX Designer

2022 - 2023
Notice, Inc.
  • Led product design as the sole designer for Notice, Inc., a private-company pricing and liquidity platform that allows users to buy or sell private stock, track the value of their portfolios, and streamline diligence and audit prep.
  • Implemented a new and better signup flow that increased signups by over 800%.
  • Redesigned the product's entire visual language, resulting in a 60% increase in user engagement.
  • Built a component library and medium-sized design system that enabled rapid prototyping and iteration.
  • Developed novel but simple UI components to tackle UI and data presentation challenges the company had been facing.
  • Received multiple recognitions from top leadership for my contributions to the product.
  • Designed new features and overhauled the visual design for product design and product marketing.
  • Crafted pixel-sharp concepts within given constraints through rapid research and iterative wireframes,.
  • Researched and executed usability sessions with users to inform my design solutions.
Technologies: Product Design, User Interface (UI), Figma, Responsive Web Design (RWD), Web Design, Visual Design, Dashboard Design, Mobile App Design, Design Systems, Component Libraries, UI Components, Market Research, SaaS, SaaS Design, Brand Design, Data Visualization, Wireframing, Prototyping, High-fidelity Mockups, Mobile Design, Low-fidelity Mockups, Web UX, User Experience (UX), User Research, Web App UI, Web App UX, Usability Testing, Web App Design, Mobile App UI, App UI, App UX, High-fidelity Prototypes, Web, Pen & Paper, Landing Pages, Style Guides, Mobile Apps, Company Profile Design, Content Strategy, Surveys, Mobile UX, Responsive Web Apps, User Journeys, Feature Prioritization, WCAG 2, Fintech, Webflow, Minimal UI, Responsive Design, B2B, Google Material Design, Trello, Low-fidelity Prototypes, Financial Software, Mobile UI Design, Mobile UX Design, Brand Logos, Social Media, User Experience Design, UX Research, Web UI Design, Web UX Design, User Experience Strategy, Human-computer Interaction (HCI), Marketing Design, Email Design, Social Media Design, User Stories, App Design, Mobile Prototypes

Design Lead

2021 - 2022
Softcom
  • Led the design vision and played a pivotal role in shaping the consistent design direction while leading and managing a team of designers, illustrators, and animators.
  • Refreshed and built brand identity guidelines for the Softcom brand and all four of its products.
  • Pioneered a more modern and engaging design system that was adopted companywide and is still used by the design team.
  • Developed strategies and creatives for product marketing. These contributed to the user growth for the flagship product, increasing MoM by about 40-60% for eight months.
  • Fostered a collaborative environment where designers, illustrators, and animators worked seamlessly together, leading to innovative solutions and cohesive project outcomes.
  • Established the hiring criteria and interview process for the design team.
  • Built the team from two to seven members by actively sourcing and recruiting exceptional talent.
  • Received recognition for outstanding design work that showcased the team's talent and my leadership capabilities.
  • Created a cohesive and robust photography and videography guide to structure and speed up the production process and assist the team in delivering high-quality projects on time and within budget constraints.
  • Led the team in developing innovative design concepts and solutions through creative jam sprints.
Technologies: Figma, Adobe Experience Design (XD), Adobe Photoshop, Adobe Illustrator, Miro, Mixpanel, ClickUp, Brand Books, Market Research, Marketing, Brand Strategy, Graphic Design, Color Palettes, Typography, SaaS, SaaS Design, Brand Design, Visual Design, Web UI, User Interface (UI), High-fidelity Mockups, Branding, High-fidelity Prototypes, Web, Pen & Paper, Landing Pages, Style Guides, Company Profile Design, Mobile UX, Feature Prioritization, WCAG 2, Fintech, Storyboarding, Responsive Design, B2B, Logo Design, Low-fidelity Prototypes, Component Libraries, UI Components, Mobile UX Design, Brand Logos, Identity Design, Brand Identity, Web UI Design, Professional Services, Human-computer Interaction (HCI), Design Thinking Facilitation, Creative Direction, Art Direction, Brand Guidelines, Adobe Creative Suite, Display Advertising, Marketing Design, Email Design, Social Media Advertising, Social Media Design, Design Leadership, Mobile Prototypes, Visual Design Language, Consumer Products

UX Designer

2020 - 2021
MRM
  • Redesigned the website and aligned it with the company's brand identity and values, resulting in positive feedback from users and stakeholders and enhancing the overall perception of the brand.
  • Ensured that the redesigned website met accessibility standards, making it more inclusive and usable for all users, including those with disabilities.
  • Defined the information architecture, flows, and sitemap for the website. Also crafted user stories for the five customer personas.
  • Created mid-level fidelity prototypes to outline important flows, features, hierarchies, etc.
  • Translated the mid-level fidelity prototypes to high-level fidelity prototypes while working within the boundaries of an established design system.
  • Designed the website to be compatible and perform optimally across desktops, tablets, and mobile phones, resulting in a seamless user experience regardless of the device used.
  • Outlined the framework and methods for usability testing and feedback sessions. Performed iterations on flows and layouts based on the results from user testing.
  • Implemented intuitive navigation structures and information architecture, making it easy for users to find relevant content and complete desired tasks, reducing frustration and improving overall user satisfaction.
  • Handed off the designs to developers for development.
  • Collaborated with developers to optimize website performance for page load times, responsiveness, and overall speed, ensuring a smooth and efficient user experience that encouraged user retention and engagement.
Technologies: Sketch, Adobe Experience Design (XD), Zeplin, Market Research, SaaS, Wireframing, Responsive Web Design (RWD), Prototyping, Web UI, User Interface (UI), High-fidelity Mockups, Low-fidelity Mockups, Web UX, User Experience (UX), Personas, UX Design, User Research, Mobile UI, User Flows, Usability Testing, User Interviews, User Personas, High-fidelity Prototypes, Web, Pen & Paper, Landing Pages, Style Guides, Content Strategy, Surveys, Research Synthesis, Affinity Mapping, User Journeys, WCAG 2, Responsive Design, Low-fidelity Prototypes, User Experience Design, UX Research, Web UI Design, Web UX Design, Usability Analysis, Web Usability, Mobile Prototypes

WordPress Designer

2020 - 2020
Matthew Caglianone
  • Designed a website for the client to post news and updates about mixed martial arts activities.
  • Created an attractive and user-friendly website design that reflected the dynamic and energetic nature of mixed martial arts, ensuring easy navigation and interaction for visitors.
  • Customized a clean and lightweight WordPress theme and tailored it to the client's needs and preferences by integrating branding elements and design features relevant to mixed martial arts.
  • Ensured the website was fully responsive and mobile-friendly, providing a seamless browsing experience across smartphones, tablets, and desktops.
  • Provided training to the client on how to effectively manage and update content using the WordPress CMS, empowering them to independently add news articles, event updates, and other relevant content.
  • Implemented SEO best practices during the website development process to improve visibility and ranking on search engine results pages (SERPs).
  • Integrated social media sharing buttons and feeds to encourage social sharing of news articles and updates, expanding the website's reach and fostering community engagement on platforms like Facebook, Twitter, and Instagram.
  • Implemented custom post types and taxonomies within WordPress to categorize news articles, events, fighter profiles, and other content types, allowing for easy organization and navigation of the website's content.
  • Optimized website performance by minimizing page load times and optimizing images and multimedia content, ensuring a fast and responsive visitor browsing experience.
Technologies: Web Design, Visual Design, UI Design, UX Design, WordPress, Responsive Web Design (RWD), Web UI, User Interface (UI), High-fidelity Mockups, Mobile UI, Web, Pen & Paper, Landing Pages, Responsive Design, Web UI Design, Mobile Prototypes

Lead UI, Product, and Web Designer

2019 - 2020
Jonathan Cole
  • Oversaw and executed UX, web, and product design for clients of a small digital studio focused on designing and executing web and mobile products, websites, and brand identities.
  • Designed and developed multiple websites using WordPress.
  • Defined user types, personas, needs, scenarios, and flows.
  • Performed usability tests and increased conversions by 6-14%.
  • Pioneered and implemented a more agile and cost-effective process of ideation, iteration, and user testing.
  • Designed creatives for one of Nigeria's biggest EoY concerts of 2019.
  • Created a design system and implemented a UI components library that allows users to build new pages quickly and easily.
  • Redesigned a marketing website to optimize for conversions and aligned it with the values and culture of the company.
  • Designed a mobile app and a web app for an on-demand food delivery startup.
  • Refreshed, revised, and updated a company's identity guidelines to make the visual language more consistent, reflective of the company's growth, scalable, and easy to use.
Technologies: Zeplin, Adobe Illustrator, Sketch, Adobe Experience Design (XD), Website Redesign, Wireframing, Responsive Web Design (RWD), Web UI, User Interface (UI), High-fidelity Mockups, Web UX, User Experience (UX), Personas, Mobile UI, Web App UI, Web App Design, iOS, Mobile App UI, App UI, App UX, High-fidelity Prototypes, Web, Pen & Paper, Landing Pages, Style Guides, Search Engine Optimization (SEO), SEO Content, Mobile Apps, Marketplaces, Marketplace Design, Responsive Web Apps, HTML5, CSS, Cross-platform, Responsive Design, B2C, Food Delivery Services, Delivery, Food Ordering, Real Estate, SaaS Design, Mobile UI Design, Mobile UX Design, HTML, UX Research, Web UI Design, Web UX Design, Design Thinking Facilitation, Design Leadership, App Design, Mobile Prototypes

Senior UI, UX, and Web Designer

2019 - 2019
Ellae Creative
  • Identified and delivered key UX design deliverables, such as user research, competitive analysis, personas, and wireframes.
  • Created high-fidelity mock-ups and prototypes and developed websites.
  • Delivered outstanding products by designing and building exceptional and intuitive interfaces.
  • Carried out user testing and contextual studies to make informed design decisions.
  • Identified and implemented key changes to an eCommerce website that increased sales by more than 50%.
  • Co-developed and oversaw team design execution and standards.
  • Created and documented solutions by various means, including diagrams, site maps, user flows, annotated wireframes, and prototypes.
  • Contributed to a proactive work environment by giving presentations to fellow team members on UX and product design fundamentals.
  • Facilitated basic coding and design training sessions for young girls and summer school students to pique their interests in design and tech industries.
Technologies: Elementor, WordPress, Sketch, Adobe Experience Design (XD), Website Redesign, Wireframing, Responsive Web Design (RWD), Web UI, User Interface (UI), High-fidelity Mockups, Web UX, User Experience (UX), eCommerce, UX Design, User Personas, Web, Pen & Paper, Landing Pages, Style Guides, Search Engine Optimization (SEO), SEO Content, HTML5, CSS, Responsive Design, B2C, Business, HTML, User Experience Design, UX Research, Web UI Design, Web UX Design, App Design

Web Designer and Growth Strategist

2018 - 2019
Cregital
  • Designed and co-built websites that are used by tens of thousands of Africans to scale their businesses and apply for grants.
  • Collaborated on product design, testing, implementation, and growth.
  • Identified and implemented low-cost ways to grow digital products. This included conducting A/B tests on website elements, such as landing pages, CTAs, and forms, and identifying winning variations that significantly improved conversion rates.
  • Implemented website design and content changes to optimize conversion rates, resulting in increased leads, sales, or signups for clients.
  • Built websites for some of Nigeria's and Africa's biggest brands and companies.
  • Wrote articles that increased website traffic by more than 23%.
  • Implemented SEO strategies and optimizations to improve website visibility and rankings on SERPs, resulting in increased organic traffic and improved search engine performance.
  • Optimized email marketing campaigns by designing visually appealing templates, segmenting email lists, and crafting compelling content, leading to higher open rates, click-through rates, and conversions.
  • Contributed to multiple web and mobile-related projects.
Technologies: Trello, Google Analytics, Elementor, Adobe Experience Design (XD), WordPress, Sketch, Website Redesign, Responsive Web Design (RWD), Web UI, High-fidelity Mockups, Web, Pen & Paper, Landing Pages, Search Engine Optimization (SEO), SEO Content, Content Strategy, Business, Luxury Industry, Hospitality, Brand Strategy, Web UI Design

Creative Director

2015 - 2019
Purpl Energy
  • Crafted a cohesive brand identity for the streetwear clothing brand, including logo design, visual elements, and brand messaging that resonated with the target audience and differentiated the brand in a competitive market.
  • Expanded the brand's product line to include made-to-order, wholesale, and bespoke options, catering to diverse customer preferences and increasing revenue streams for the business.
  • Revised and solidified the brand identity and built cohesive and scalable guidelines for all marketing communications, including social media and newsletters.
  • Established strategic collaborations and partnerships with influencers, artists, and retailers to enhance brand visibility.
  • Implemented rigorous quality control measures to maintain high standards of craftsmanship and brand consistency across all product categories, ensuring customer satisfaction and loyalty.
  • Conceptualized and executed impactful brand campaigns and marketing initiatives across digital and social media platforms, driving brand awareness, engagement, and customer acquisition.
  • Designed and developed the company website using WordPress as the CMS and implemented WooCommerce as a viable eCommerce solution.
  • Art-directed and oversaw numerous online advertising campaigns and photo and video productions.
Technologies: CorelDRAW, Adobe Photoshop, Adobe Illustrator, Brand Books, Branding, Logo Design, Brand Strategy, Graphic Design, Color Palettes, Brand Design, Visual Design, eCommerce, Pen & Paper, Marketplaces, Marketplace Design, Storyboarding, B2C, Business, Fashion, Typography, Social Media, Identity Design, Brand Identity, Creative Direction, Art Direction, Brand Guidelines, Social Media Advertising, Visual Design Language

Creative and Graphic Designer

2013 - 2016
Freelance
  • Created impactful brand identities for clients, encompassing logo design, color schemes, typography, and visual elements that effectively communicated their unique brand values and resonated with their target audiences.
  • Designed visually appealing marketing materials, such as business cards, brochures, and banners that helped clients stand out in their respective industries, leading to increased visibility, recognition, and credibility.
  • Designed brand marketing materials, including landing pages and flyers.
  • Received glowing testimonials and positive feedback from satisfied clients.
  • Demonstrated consistent reliability and professionalism by delivering high-quality design projects within agreed-upon timelines and budget constraints.
  • Played a pivotal role in the success and growth of clients' businesses by providing brand consultation services and strategic design solutions that enhanced brand perception, increased customer engagement, and drove revenue growth.
  • Cultivated long-term relationships with clients through exceptional communication, collaboration, and customer service, becoming their go-to designer for ongoing design needs and referrals.
  • Invested in continuous learning and skill enhancement by attending workshops, webinars, and industry events and staying abreast of the latest design trends, tools, and technologies to deliver innovative and cutting-edge design solutions.
Technologies: CorelDRAW, Adobe Illustrator, Adobe Photoshop, Brand Books, Branding, Logo Design, Brand Strategy, Graphic Design, Color Palettes, Brand Design, Visual Design, Pen & Paper, Typography, Brand Logos, Social Media, Identity Design, Brand Identity, Presentation Design, Creative Direction, Art Direction, Brand Guidelines, Social Media Advertising, Photo Editors, Visual Design Language
2020 - 2021

Diploma in Information Technology

British Computer Society - London, United Kingdom

2010 - 2013

Bachelor's Degree in Economics

Lead City University - Ibadan, Nigeria

AUGUST 2023 - PRESENT

Perception and Memory in HCI and UX

Interaction Design Foundation

JULY 2023 - PRESENT

Conducting Usability Testing

Interaction Design Foundation

JULY 2023 - PRESENT

User Experience: The Beginner's Guide

Interaction Design Foundation

JANUARY 2023 - PRESENT

Design Thinking: The Ultimate Guide

Interaction Design Foundation

APRIL 2020 - PRESENT

User Experience

Udacity

Tools

Adobe Experience Design (XD), Sketch, Figma, Adobe Photoshop, CorelDRAW, Wix, Asana, Google Slides, Adobe Creative Suite, Photo Editors, Zeplin, Lookback, Adobe Illustrator, Miro, Google Analytics, Trello, FigJam, Adobe After Effects, Adobe Premiere Pro, DaVinci Resolve, Slack

Languages

HTML, Visual Design Language, HTML5, CSS

Platforms

WordPress, Web, Salesforce, Android, iOS, Webflow, Mixpanel

Industry Expertise

Marketing, Consumer Products, Fashion, Real Estate, Hospitality, Building & Construction, Professional Services

Other

Visual Design, Wireframing, Prototyping, Web Design, Mobile App Design, Elementor, Pen & Paper, Product Design, Website Redesign, Mobile Design, Branding, UX Design, UI Design, Responsive Web Design (RWD), Search Engine Optimization (SEO), Landing Page Design, Style Guides, Design Systems, UI Patterns, Web UI, SEO Content, Landing Pages, Web UX, Information Architecture (IA), User Interface (UI), WCAG 2, High-fidelity Mockups, Low-fidelity Mockups, Mobile Apps, Web App UI, Feature Prioritization, Web App Design, Fintech, Cross-platform, Minimal UI, B2B, B2C, Google Material Design, Material Design, Food Delivery Services, User Personas, High-fidelity Prototypes, Logo Design, SaaS, Low-fidelity Prototypes, Usability, Interaction Design (IxD), Economics, Component Libraries, Brand Books, Market Research, Brand Strategy, Graphic Design, Color Palettes, Typography, SaaS Design, Mobile UI Design, Mobile UX Design, Brand Design, Brand Logos, Social Media, Social Media Kits, Identity Design, Brand Identity, User Experience Design, UX Research, Automation, Presales, Web UI Design, Web UX Design, Presentation Design, Human-computer Interaction (HCI), Design Thinking, Creative Direction, Art Direction, Brand Guidelines, Display Advertising, Marketing Design, Email Design, Social Media Advertising, Social Media Design, User Stories, Design Leadership, App Design, Mobile Prototypes, Personas, User Interviews, Surveys, Remote Usability Testing, Research Synthesis, Affinity Mapping, eCommerce, Mobile UX, User Research, Company Profile Design, Content Strategy, User Experience (UX), Marketplaces, Marketplace Design, Mobile UI, Responsive Web Apps, User Flows, User Journeys, Web App UX, Usability Testing, Mobile App UI, Storyboarding, Responsive Design, App UI, App UX, Delivery, Food Ordering, Business, Energy, Lifestyle, Luxury Industry, Dashboard Design, Dashboards, Financial Software, Data Visualization, Chrome Extensions, Artificial Intelligence (AI), User Experience Strategy, Design Thinking Facilitation, Unmoderated Remote Usability Testing, Usability Analysis, Web Usability, Animation, Motion Design, Video Editing, Videos, ClickUp, UI Components, Framer, Midjourney, ChatGPT, Notion, Information Systems, Computer Networking, Software Development

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