David Obando
Verified Expert in Design
Designer
David is a skilled designer with expertise in UX and UI design. Over the last decade, he has collaborated with companies and startups across the globe. He has led UX research, utilized design thinking, and rapidly created prototypes to enhance company objectives and product-market matches. David has extensive experience in various industries, including video games, healthtech, food tech, fintech, and mobility.
Portfolio
Work Experience
UX Senior Designer
Globant
- Redesigned a match-making app for trucking companies. Processed and uploaded the design system to Telerik to help front-end developers speed up their development process.
- Built a design system for future apps, including new typos, color palettes, and images. I also designed the UI kit using atomic design to help speed future prototyping process.
- Created user stories based on user testing, applying design thinking methodologies and maze tools for A/B testing. Conducted tests to improve the overall usability and significantly impact the business KPIs.
UX Senior Designer
Encora
- Designed EDoula, an app that helped people by providing labor tools and bringing doulas' wisdom and support to every family and their birth team.
- Conceived Amazon GREF, an app that helped Amazon mobility managers to manage internal transportation for their employees.
- Oversaw Urpi, a fintech app that helped banks' sales departments improve their online disbursements without needing a physical location, allowing the overall business to grow faster.
- Designed a white label electronic wallet for banks in Latin America, allowing banks to launch their customized electronic wallets for their communities in a few weeks.
- Contributed to increasing the banks' online disbursement rate through deep UX research and continuous improvement of the Urpi app's overall usability.
UX Senior Designer
Boken SAS
- Designed Notiplac, an automotive app that helped improve customer loyalty for the after-sales service. Built a design system, wireframes, and low- and high-fidelity prototypes, conducted user testing, and applied Scrum principles for design.
- Oversaw UFood, a food tech app with a complex chatbot system for universities. Created user stories for two personas based on data gathered in user testing, built low- and high-fidelity prototypes, and managed the design team.
- Created Wargo, a health-tech app that provides users access to hundreds of different gyms with only one membership. Created wireframes, high- and low-fidelity prototypes, and implemented Lean UX methodology.
Semi Senior UX/UI and Game Level Designer
Press Start Studios
- Designed a 3D runner-based video game. Created the new game experience, designed all the UI, and conducted several user testing to improve the overall engagement with in-app purchases.
- Oversaw and designed all the level design game experience for a game called Agent Awesome.
- Led all the design team with user interaction methodologies to improve all the company game experience, UI, and cinematics and increase engagement and sales.
Education
Bachelor's Degree in Interaction Design
ICESI University - Cali, Colombia
Certifications
User Experience Design Certificate
Domestika
UX Certificate
Platzi
Skills
Tools
Figma, Adobe After Effects, Affinity Designer, Illustrator CC, Photoshop CC, Affinity Photo, Jira, Adobe Experience Design (XD), InVision, Sketch, After Effects CC, Maya
Industry Expertise
Automotive, Healthcare
Languages
Swift 2
Platforms
Shopify, Telerik, Android
Other
User Interface (UI), UX Prototyping, UI Prototyping, Mobile UI, Mobile UX, Design Thinking, UI Design, UX Design, Rapid Prototyping, UX Wireframes, Card Sorting, High-fidelity Prototypes, Sketching, Low-fidelity Prototypes, Mobile Apps, Social Media, Marketplaces, Mobile UX Design, Mobile UI Design, WebApp, Web Applications, Product Design, eCommerce, Web Design, Mobile Design, Prototyping, SaaS, B2B, Design Systems, User Flows, User Personas, Color Theory, Roadmaps, AR Interfaces, Interface Testing, Web UI Design, Web App UI, iOS UX Design, Agile Project Management, Web App Design, Web App UX, User Journeys, Wireframing, Responsive Web Apps, User Testing, User Interviews, Visual Design, Design Leadership, Landing Page Design, Layout, Material UI, Interaction Design (IxD), Front-end, Business Analysis, Mobile App Design, Murals, Scrum Master, Agile UX, Unity3D, Lean UX, Project Management, iOS UI Design, Health IT, Healthtech, Medicine, Fintech, Finance, User Experience (UX), Mobile Prototypes, Interactive Prototypes, Web UX Design, Mobile Game UI, Mobile Game UX, Web UI, Unreal Engine 5
Experience
Tools
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