Diana Castaneda
Verified Expert in Design
Designer
Vancouver, BC, Canada
Toptal member since February 23, 2022
Diana is a prolific designer, art director, and design thinker. She has art-directed award-winning projects in her previous roles through close collaboration with engineers and science communicators. Diana has an obsessively curious mind that never wants to stop producing crafted solutions for her clients.
Portfolio
Work Experience
Senior Graphic Designer
TRIUMF
- Developed TRIUMF’s visual identity, producing tools to empower users (brand guide, sub-brands, visual/science communication pieces, stationery, templates, collateral.).
- Increased user-friendliness in digital and analog products.
- Designed original pieces, including illustrations and infographics.
- Provided art direction and reviewed contractor designers’ work to ensure high quality.
- Collaborated with lab members and developed designs to enhance user experience, safety, social engagement, interior design, and brand touchpoints.
Lead Designer
Blueridge Chamber Music Festival
- Led a creative team that managed the festival brand, designed and produced promotional materials, and managed marketing campaigns that raised record funds each year.
- Designed and led user experience for the festival website.
- Designed and produced promotional materials, like but not limited to: social media strategy, promotional posters and postcards, the festival program booklet, merchandise like t-shirts, stickers, and collectibles.
- Managed marketing campaigns that raise record funds each year.
Graphic Designer
Vancouver Film School
- Developed concepts to final production files for various print and digital materials.
- Designed campaign collateral, Google display ads, social media ads, and campaigns.
- Supported internal communication collateral, presentations, digital and print advertisements, email, and video graphics.
Product Designer and Brand Strategist
Top Music Teachers
- Supported the generation of business strategy by doing: market analysis, surveys, data analysis, persona generation, business roadmap.
- Generated brand strategy (brand blueprint, logo, and identity standards.).
- Generated the visual design (UI/UX) for the online application.
- Produced supporting marketing materials like social media images, printed booklets, and merchandise.
Education
Executive Certificate in UX Strategy for Marketing and Business Development
The University of British Columbia - Vancouver BC, Canada
Bachelor's Degree in Graphic Design and Illustration
Capilano University - North Vancouver BC, Canada
Commercial Animation Citation in Animation
Capilano University - North Vancouver BC, Canada
Bachelor's Degree in Fine Arts
Universidad de los Andes - Bogotá, Colombia
Certifications
RGD Certified
Association of Graphic Designers of Canada
Skills
Tools
Adobe Experience Design (XD), Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Figma, InDesign CC, Illustrator CC, Photoshop CC, Microsoft PowerPoint, Adobe Creative Suite, Adobe, Apple Keynote, Wix, Miro, Premiere Pro CC, After Effects CC, Asana, Articulate 360
Languages
Visual Design Language, CSS, HTML, SAS
Industry Expertise
Human Resources (HR), Marketing, Advertising, Fine Arts, Oil & Gas
Platforms
WordPress, Webflow, Google Ads, Adobe Suite, Web, Shopify, Webflow CMS, YouTube
Other
Art Direction, Product Design, Design Thinking, UX Branding, Graphic Design, UX Strategy, Web Content, Branding, Illustration, Art History, Web Marketing, Unbounce, Interaction Design (IxD), Digital Illustration, UX Research, User Flows, Mobile UI, Web Design, Marketplace Design, B2C, Business Strategy, Logo Design, Brand Guidelines, Artificial Intelligence (AI), Infographics, Visual Design, Art, UI Design, UX Design, Landing Page Design, Design Leadership, Responsive Web Design (RWD), Marketplaces, Pitch Decks, PowerPoint Design, Pitch Deck Consultant, Brand Design, Print, Print Design, Print Marketing Design, Mining, User Interviews, Typography, Color Theory, Presentation Design, Visual Art, Marketing Design, Digital Marketing, Marketing Strategy, Event Branding, Email Design, Email Template Design, Asset Design, Brainstorming, UX Wireflows, Narrative UX, Packaging, Image Manipulation, UI Branding, Strategy, Brand Identity, Team Mentoring, User Experience (UX), User Interface (UI), Mobile Design, Multimedia Design, Multimedia, Enterprise Design, Keynote Templates, Naming, Vector Art, Icon Design, Early-stage Startups, Flowcharts, Social Media Design, Poster Design, Brochure Design, Merchandising, Digital Marketing Design, Banner Ads, Facebook Ads, Instagram Ads, Paid Advertising, Label Design, Data Visualization, Graphics, Product Packaging, Email Templates, Design, Web UI, Web UX Design, Conceptual Design, Strategic Design, Design Strategy, Websites, Logotype, Visual Identity, Website Redesign, Creative Direction, Social Media, Market Research, Banner Design, Color Schemes, Collateral Design, Brand Strategy, Search Engine Optimization (SEO), SEO Marketing, Video Editing, Social Media Management, Copywriting, Content Writing, Videos, Vector Illustration, Isometric Design, Ad Design, Brochures, SEO Tools, Google SEO, Paid Media, Ads, Digital Ad Design, Email Marketing, A/B Testing, Web App Design, Design Systems, UI Components, Wireframing, Prototyping, Layout, Mood Board Design, Writing & Editing, Landing Pages, Click-through Rates (CTR), Pitch Presentations, User Experience Design, App UX, Web Animation, Layout Design, Marketing Materials, Posters, Creative Design, Retro, UX Wireframes, Website Builders, Digital Graphics, Web UI Design, Social Media Content, Social Media Marketing (SMM), Digital Art, Portraits, AI Design, UI Motion, Squarespace, Promotional Leaflets & Flyers, Responsive Web Apps, Brand Books, Sketching, Concept Sketching, User Journeys, Service Design, Catalogs, Marketing Collateral Development, Printing Materials, Competitive Analysis, Mobile UX Design, Mobile UI Design, PDF Design, Social Media Advertising, Mockups, Brand Development, Newsletters, Motion Graphics, Interactive Design, B2C Marketing, Entrepreneurship, Museums & Exhibits, Advertising Design, B2B, Digital Advertising, Mobile App Design, SaaS Design, Promotional Videos, Motion Design, Motion Logo Design, Streaming, Non-fungible Tokens (NFT), Video Ads, Instructional Design, Learning Management Systems (LMS), 2D Animation, Video Production, Animation, Virtual Reality (VR), Research Methods, Virtual Tours, POS, Merchandise, Iconography, Photography, SEO Content, Startups, Lean Startups, Brand Standards, Business Analysis, Slideshows, Presentations, Lecturing, Public Speaking, Eventbrite, Event Kit, Event Design, Science, Design Books, Booklet Design, Book Design & Illustration, Interior Design, Murals, Wall Art, Environmental Design, Environmental Graphics, B2B2C, Business to Business to Consumer (B2B2C), Caricatures
Experience
- Graphic Design - 12 years
- Adobe Illustrator - 12 years
- Branding - 10 years
- UX Strategy - 8 years
- Product Design - 8 years
- UX Branding - 8 years
- Presentation Design - 8 years
- Adobe Experience Design (XD) - 5 years
Tools
- Adobe Experience Design (XD)
- Adobe Illustrator
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