Diana Castaneda, Designer in Vancouver, BC, Canada
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Diana Castaneda

Verified Expert  in Design

Designer

Location
Vancouver, BC, Canada
Toptal Member Since
February 23, 2022

Diana is a prolific designer, art director, and design thinker. She has art-directed award-winning projects in her previous roles through close collaboration with engineers and science communicators. Diana has an obsessively curious mind that never wants to stop producing crafted solutions for her clients.

Portfolio

Work Experience

Senior Graphic Designer

2017 - PRESENT
TRIUMF
  • Developed TRIUMF’s visual identity, producing tools to empower users (brand guide, sub-brands, visual/science communication pieces, stationery, templates, collateral.).
  • Increased user-friendliness in digital and analog products.
  • Designed original pieces, including illustrations and infographics.
  • Provided art direction and reviewed contractor designers’ work to ensure high quality.
  • Collaborated with lab members and developed designs to enhance user experience, safety, social engagement, interior design, and brand touchpoints.
Technologies: Adobe Experience Design (XD), InDesign CC, Illustrator CC, Premiere Pro CC, Photoshop CC, Visual Design, Pitch Decks, PowerPoint Design, Pitch Deck Consultant, Brand Design, User Interviews, UX Research, Art Direction, Branding, UI Design, Typography, Color Theory, Presentation Design, Microsoft PowerPoint, Web Design, Responsive Web Design (RWD), Visual Art, Marketing Design, Digital Marketing, Marketing Strategy, Event Branding, Email Design, Email Template Design, UX Design, Asset Design, Brainstorming, UX Wireflows, Narrative UX, Packaging, Image Manipulation, UI Branding, Strategy, WordPress, Design Leadership, Brand Identity, Team Mentoring, User Experience (UX), Marketing, User Interface (UI), Adobe Creative Suite, Digital Advertising, After Effects CC, Mobile App Design, Mobile Design, Multimedia Design, Multimedia, Webflow, Enterprise Design, Keynote Templates, Logo Design, Naming, Vector Art, Icon Design, Webflow CMS, Flowcharts, Social Media Design, Poster Design, Brochure Design, Merchandising, Figma, Landing Page Design, Print, Digital Marketing Design, Banner Ads, Google Ads, Facebook Ads, Instagram Ads, Paid Advertising, Advertising, Label Design, Data Visualization, Graphics, Email Templates, Design, Web UI, Web UX Design, Design Thinking, Conceptual Design, Strategic Design, Design Strategy, Adobe Suite, Websites, Logotype, Visual Identity, Website Redesign, Creative Direction, Social Media, Market Research, Banner Design, Color Schemes, Collateral Design, Asana, Brand Strategy, Search Engine Optimization (SEO), SEO Marketing, Video Editing, YouTube, Social Media Management, Presentations, Copywriting, Content Writing, Brand Guidelines, Videos, Vector Illustration, Isometric Design, Print Design, Ad Design, Brochures, Promotional Videos, SEO Tools, Google SEO, Adobe, Ads, Digital Ad Design, Email Marketing, A/B Testing, Web App Design, Design Systems, UI Components, Wireframing, Prototyping, Layout, Mood Board Design, Writing & Editing, Web Marketing, Landing Pages, Pitch Presentations, Apple Keynote, Interaction Design (IxD), Layout Design, Marketing Materials, Posters, Creative Design, Retro, UX Wireframes, Website Builders, Web UI Design, Social Media Content, Social Media Marketing (SMM), Digital Art, AI Design, Motion Design, Motion Logo Design, UI Motion, Wix, Squarespace, Promotional Leaflets & Flyers, Responsive Web Apps, Brand Books, Mobile UI, Sketching, Concept Sketching, User Journeys, User Flows, Service Design, Business Strategy, Catalogs, Adobe Illustrator, Adobe Photoshop, Visual Design Language, Marketing Collateral Development, Printing Materials, Competitive Analysis, Web, Mobile UX Design, Mobile UI Design, PDF Design, Social Media Advertising, Video Ads, Instructional Design, Learning Management Systems (LMS), Articulate 360, Mockups, Brand Development, Newsletters, CSS

Lead Designer

2010 - PRESENT
Blueridge Chamber Music Festival
  • Led a creative team that managed the festival brand, designed and produced promotional materials, and managed marketing campaigns that raised record funds each year.
  • Designed and led user experience for the festival website.
  • Designed and produced promotional materials, like but not limited to: social media strategy, promotional posters and postcards, the festival program booklet, merchandise like t-shirts, stickers, and collectibles.
  • Managed marketing campaigns that raise record funds each year.
Technologies: Adobe Experience Design (XD), InDesign CC, Illustrator CC, Photoshop CC, Premiere Pro CC, HTML, Pitch Deck Consultant, Brand Design, UX Research, Art Direction, Branding, Visual Design, UI Design, Typography, Color Theory, Presentation Design, Microsoft PowerPoint, Web Design, Responsive Web Design (RWD), Visual Art, Marketing Design, Digital Marketing, Marketing Strategy, Event Branding, Email Design, Email Template Design, UX Design, Asset Design, Brainstorming, UX Wireflows, Narrative UX, Packaging, Image Manipulation, UI Branding, Strategy, WordPress, Design Leadership, Brand Identity, Team Mentoring, User Experience (UX), Marketing, User Interface (UI), Adobe Creative Suite, Digital Advertising, Mobile Design, Multimedia Design, Multimedia, Webflow, Enterprise Design, Keynote Templates, Logo Design, Naming, Vector Art, Icon Design, Webflow CMS, Early-stage Startups, Flowcharts, Social Media Design, Poster Design, Brochure Design, Merchandising, Figma, Landing Page Design, Print, Digital Marketing Design, Banner Ads, Google Ads, Facebook Ads, Instagram Ads, Paid Advertising, Advertising, Label Design, Graphics, Product Packaging, Email Templates, Design, Web UI, Web UX Design, Design Thinking, Conceptual Design, Strategic Design, Design Strategy, Adobe Suite, Websites, Logotype, Visual Identity, Website Redesign, Creative Direction, Social Media, Market Research, Banner Design, Color Schemes, Collateral Design, Brand Strategy, Search Engine Optimization (SEO), SEO Marketing, Video Editing, YouTube, Social Media Management, Presentations, Copywriting, Content Writing, Brand Guidelines, Videos, Vector Illustration, Isometric Design, Print Design, Ad Design, Brochures, Promotional Videos, SEO Tools, Google SEO, Adobe, Paid Media, Ads, Digital Ad Design, Email Marketing, A/B Testing, Marketplace Design, Web App Design, Design Systems, UI Components, Wireframing, Prototyping, Layout, Mood Board Design, Writing & Editing, Web Marketing, B2C, Landing Pages, Click-through Rates (CTR), Pitch Presentations, Apple Keynote, Unbounce, Interaction Design (IxD), Fine Arts, Web Animation, Layout Design, Marketing Materials, Posters, UX Wireframes, Website Builders, Digital Graphics, Web UI Design, Social Media Content, Social Media Marketing (SMM), Digital Art, Portraits, AI Design, UI Motion, Wix, Squarespace, Promotional Leaflets & Flyers, Brand Books, Mobile UI, Sketching, Concept Sketching, User Journeys, User Flows, Service Design, Business Strategy, Catalogs, Adobe Illustrator, Adobe Photoshop, Visual Design Language, Marketing Collateral Development, Printing Materials, Competitive Analysis, Web, Mobile UX Design, Mobile UI Design, PDF Design, Social Media Advertising, Video Ads, Shopify, Instructional Design, Mockups, Brand Development, Newsletters, CSS

Graphic Designer

2016 - 2016
Vancouver Film School
  • Developed concepts to final production files for various print and digital materials.
  • Designed campaign collateral, Google display ads, social media ads, and campaigns.
  • Supported internal communication collateral, presentations, digital and print advertisements, email, and video graphics.
Technologies: InDesign CC, Photoshop CC, Illustrator CC, Visual Design, Pitch Decks, PowerPoint Design, Brand Design, UX Research, Art Direction, Branding, UI Design, Typography, Color Theory, Presentation Design, Microsoft PowerPoint, Web Design, Responsive Web Design (RWD), Visual Art, Marketing Design, Digital Marketing, Marketing Strategy, Event Branding, Email Design, Email Template Design, UX Design, Asset Design, Brainstorming, UX Wireflows, Narrative UX, Packaging, Image Manipulation, UI Branding, Strategy, Design Leadership, Brand Identity, Team Mentoring, User Experience (UX), Marketing, User Interface (UI), Adobe Creative Suite, Digital Advertising, After Effects CC, Mobile Design, Multimedia Design, Multimedia, Enterprise Design, Keynote Templates, Logo Design, Naming, Vector Art, Icon Design, Early-stage Startups, Flowcharts, Social Media Design, Poster Design, Brochure Design, Merchandising, Landing Page Design, Print, Digital Marketing Design, Banner Ads, Google Ads, Facebook Ads, Instagram Ads, Paid Advertising, Advertising, Label Design, Data Visualization, Graphics, Design, Web UI, Web UX Design, Design Thinking, Conceptual Design, Strategic Design, Design Strategy, Adobe Suite, Websites, Logotype, Visual Identity, Website Redesign, Creative Direction, Social Media, Market Research, Banner Design, Color Schemes, Collateral Design, Asana, Brand Strategy, SEO Marketing, Video Editing, YouTube, Social Media Management, Presentations, Copywriting, Content Writing, Brand Guidelines, Videos, Vector Illustration, Ad Design, Brochures, Promotional Videos, SEO Tools, Google SEO, Adobe, Paid Media, Ads, Digital Ad Design, Email Marketing, A/B Testing, Design Systems, UI Components, Wireframing, Prototyping, Layout, Mood Board Design, Writing & Editing, Web Marketing, B2C, Landing Pages, Click-through Rates (CTR), Pitch Presentations, Unbounce, Interaction Design (IxD), Fine Arts, Web Animation, Layout Design, Marketing Materials, Posters, Retro, UX Wireframes, Digital Graphics, Web UI Design, Social Media Content, Social Media Marketing (SMM), Digital Art, Portraits, AI Design, Motion Design, UI Motion, Wix, Squarespace, Promotional Leaflets & Flyers, Responsive Web Apps, Brand Books, Mobile UI, Sketching, Concept Sketching, Non-fungible Tokens (NFT), User Journeys, User Flows, Service Design, Business Strategy, Catalogs, Adobe Illustrator, Adobe Photoshop, Visual Design Language, Marketing Collateral Development, Printing Materials, Competitive Analysis, Web, Mobile UX Design, Mobile UI Design, PDF Design, Social Media Advertising, Video Ads, Instructional Design, Learning Management Systems (LMS), Mockups, Brand Development, Newsletters, CSS

Product Designer and Brand Strategist

2015 - 2016
Top Music Teachers
  • Supported the generation of business strategy by doing: market analysis, surveys, data analysis, persona generation, business roadmap.
  • Generated brand strategy (brand blueprint, logo, and identity standards.).
  • Generated the visual design (UI/UX) for the online application.
  • Produced supporting marketing materials like social media images, printed booklets, and merchandise.
Technologies: Illustrator CC, InDesign CC, HTML, Unbounce, Visual Design, Pitch Decks, Pitch Deck Consultant, Brand Design, Art Direction, Branding, UI Design, Typography, Color Theory, Presentation Design, Microsoft PowerPoint, Web Design, Visual Art, Marketing Design, Digital Marketing, Marketing Strategy, Event Branding, Email Design, Email Template Design, UX Design, Asset Design, Brainstorming, UX Wireflows, Narrative UX, Image Manipulation, UI Branding, Strategy, Design Leadership, Brand Identity, Team Mentoring, User Experience (UX), Marketing, User Interface (UI), Adobe Creative Suite, Digital Advertising, Mobile Design, Multimedia Design, Enterprise Design, Keynote Templates, Logo Design, Naming, Vector Art, Icon Design, Early-stage Startups, SaaS Design, Social Media Design, Poster Design, Brochure Design, Merchandising, Landing Page Design, Print, Digital Marketing Design, Banner Ads, Google Ads, Facebook Ads, Paid Advertising, Advertising, Label Design, Graphics, Product Packaging, Email Templates, Design, Web UI, Web UX Design, Conceptual Design, Strategic Design, Design Strategy, Adobe Suite, Websites, Logotype, Visual Identity, Website Redesign, Creative Direction, Social Media, Market Research, Banner Design, Color Schemes, Collateral Design, Asana, Brand Strategy, Search Engine Optimization (SEO), SEO Marketing, Social Media Management, Presentations, Copywriting, Content Writing, Brand Guidelines, Videos, Vector Illustration, Ad Design, Brochures, SEO Tools, Google SEO, Adobe, Paid Media, Ads, Digital Ad Design, Email Marketing, A/B Testing, Marketplace Design, Web App Design, Design Systems, UI Components, Wireframing, Prototyping, Layout, Mood Board Design, Writing & Editing, Web Marketing, B2C, Landing Pages, Click-through Rates (CTR), Pitch Presentations, Interaction Design (IxD), Fine Arts, Layout Design, Marketing Materials, Posters, Web UI Design, Social Media Content, Social Media Marketing (SMM), Digital Art, Promotional Leaflets & Flyers, Responsive Web Apps, Brand Books, Mobile UI, Sketching, Concept Sketching, User Journeys, User Flows, Service Design, Business Strategy, Catalogs, Adobe Illustrator, Adobe Photoshop, Visual Design Language, Marketing Collateral Development, Printing Materials, Competitive Analysis, Web, Mobile UX Design, Mobile UI Design, PDF Design, Social Media Advertising, Learning Management Systems (LMS), Mockups, Brand Development, CSS
2017 - 2022

Executive Certificate in UX Strategy for Marketing and Business Development

The University of British Columbia - Vancouver BC, Canada

2011 - 2014

Bachelor's Degree in Graphic Design and Illustration

Capilano University - North Vancouver BC, Canada

2011 - 2011

Commercial Animation Citation in Animation

Capilano University - North Vancouver BC, Canada

1998 - 2001

Bachelor's Degree in Fine Arts

Universidad de los Andes - Bogotá, Colombia

FEBRUARY 2021 - PRESENT

RGD Certified

Association of Graphic Designers of Canada

Tools

Adobe Experience Design (XD), Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Figma, InDesign CC, Illustrator CC, Photoshop CC, Microsoft PowerPoint, Adobe Creative Suite, Adobe, Apple Keynote, Wix, Miro, Premiere Pro CC, After Effects CC, Asana, Articulate 360

Languages

Visual Design Language, CSS, HTML, SAS

Industry Expertise

Human Resources (HR), Marketing, Advertising, Fine Arts, Oil & Gas

Platforms

WordPress, Webflow, Adobe Suite, Web, Shopify, Webflow CMS, YouTube

Other

Art Direction, Product Design, Design Thinking, UX Branding, Graphic Design, UX Strategy, Web Content, Branding, Illustration, Art History, Web Marketing, Unbounce, Interaction Design (IxD), Digital Illustration, UX Research, User Flows, Mobile UI, Web Design, Marketplace Design, B2C, Business Strategy, Logo Design, Brand Guidelines, Artificial Intelligence (AI), Infographics, Visual Design, Art, UI Design, UX Design, Landing Page Design, Design Leadership, Responsive Web Design (RWD), Marketplaces, Pitch Decks, PowerPoint Design, Pitch Deck Consultant, Brand Design, Print, Print Design, Print Marketing Design, Mining, User Interviews, Typography, Color Theory, Presentation Design, Visual Art, Marketing Design, Digital Marketing, Marketing Strategy, Event Branding, Email Design, Email Template Design, Asset Design, Brainstorming, UX Wireflows, Narrative UX, Packaging, Image Manipulation, UI Branding, Strategy, Brand Identity, Team Mentoring, User Experience (UX), User Interface (UI), Mobile Design, Multimedia Design, Multimedia, Enterprise Design, Keynote Templates, Naming, Vector Art, Icon Design, Early-stage Startups, Flowcharts, Social Media Design, Poster Design, Brochure Design, Merchandising, Digital Marketing Design, Banner Ads, Google Ads, Facebook Ads, Instagram Ads, Paid Advertising, Label Design, Data Visualization, Graphics, Product Packaging, Email Templates, Design, Web UI, Web UX Design, Conceptual Design, Strategic Design, Design Strategy, Websites, Logotype, Visual Identity, Website Redesign, Creative Direction, Social Media, Market Research, Banner Design, Color Schemes, Collateral Design, Brand Strategy, Search Engine Optimization (SEO), SEO Marketing, Video Editing, Social Media Management, Copywriting, Content Writing, Videos, Vector Illustration, Isometric Design, Ad Design, Brochures, SEO Tools, Google SEO, Paid Media, Ads, Digital Ad Design, Email Marketing, A/B Testing, Web App Design, Design Systems, UI Components, Wireframing, Prototyping, Layout, Mood Board Design, Writing & Editing, Landing Pages, Click-through Rates (CTR), Pitch Presentations, User Experience Design, App UX, Web Animation, Layout Design, Marketing Materials, Posters, Creative Design, Retro, UX Wireframes, Website Builders, Digital Graphics, Web UI Design, Social Media Content, Social Media Marketing (SMM), Digital Art, Portraits, AI Design, UI Motion, Squarespace, Promotional Leaflets & Flyers, Responsive Web Apps, Brand Books, Sketching, Concept Sketching, User Journeys, Service Design, Catalogs, Marketing Collateral Development, Printing Materials, Competitive Analysis, Mobile UX Design, Mobile UI Design, PDF Design, Social Media Advertising, Mockups, Brand Development, Newsletters, Motion Graphics, Interactive Design, B2C Marketing, Entrepreneurship, Museums & Exhibits, Advertising Design, B2B, Digital Advertising, Mobile App Design, SaaS Design, Promotional Videos, Motion Design, Motion Logo Design, Streaming, Non-fungible Tokens (NFT), Video Ads, Instructional Design, Learning Management Systems (LMS), 2D Animation, Video Production, Animation, Virtual Reality (VR), Research Methods, Virtual Tours, POS, Merchandise, Iconography, Photography, SEO Content, Startups, Lean Startups, Brand Standards, Business Analysis, Slideshows, Presentations, Lecturing, Public Speaking, Eventbrite, Event Kit, Event Design, Science, Design Books, Booklet Design, Book Design & Illustration, Interior Design, Murals, Wall Art, Environmental Design, Environmental Graphics, B2B2C, Business to Business to Consumer (B2B2C)

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