Diana Müller

Designer in Berlin, Germany

Member since July 7, 2017

Diana is a senior UI/UX designer who's driven the design experience of digital products and services for companies such as MINI, GORE-TEX, Swatch, Douglas, Bosch, among others. She's worked at Accenture, IED, AQKA, and currently at Taxfix. She enjoys using design as a tool to enhance businesses and bring ideas to life with multidisciplinary teams.

User Experience (UX)User Interface (UI)Web Design User Flows Experience Maps Digital Product Design Usability Testing UX Design UI Design Adobe Illustrator Adobe Photoshop Sketch eCommerce Branding UX Workshops Show more

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Portfolio

Digital Design

SWATCH | Global eCommerce Redesign
- eCommerce
- UX Design
- Prototyping
- Redesign
GORE-TEX | Global eCommerce Redesign
DOUGLAS | Beauty Booking Platform
- Responsive Web Apps
- Digital Services
- UX Design
- UI Design
- Design Systems
Rosecut | Fintech Landing Page Redesign
- Financial Services
- Fintech
- User Experience (UX)
- User Interface (UI)
- Landing Pages
- User Journeys
- UI Animation
- Style Guides
- InVision
- Sketch
- Miro
Food For All | Food Pickup App
- UI Design
- iOS
- Responsive
- Content Management Systems (CMS)
- Landing Pages
- InVision
- Branding
Baby Go | Monitoring App
- UI Design
- UX Design
- iOS
- InVision
- Style Guides
Skill Monkey | Skill-matching Platform
- UI Design
- UX Design
- Strategy
- Branding
- Business Strategy
- Lean Research
Appman | Web App Redesign
- Responsive Web Design (RWD)
- UI Design
- UX Design
- Social Media Campaigns
- Branding
- InVision
Greenline Market | Sustainable eCommerce
- Landing Page Design
- MVP Design
- Branding
- UI Design
- Social Media Campaigns
- eCommerce

Employment

Senior Product Designer
2020 - PRESENT
Taxfix
- Focused on designing, validating, and overseeing the implementation of New Service Lines for the German market.
- Developed data-driven design prototypes and conduct user validation.
- Oversaw implementation of designs with an in-house tech team.
Technologies: Miro, Principle, Sketch, InVision, Figma
Senior User Experience Designer
2018 - 2020
AKQA
- Led UX designer for new car subscription service pilot launched in Munich and Hamburg in Germany. Co-defined the product vision, led user validation, UX strategy, site structure, prototypes, and oversaw development implementation (Client: MINI).
- Led UX designer in the .com experience redesign of Swatch. Defined site structure, key flows, and designed prototypes to validate business needs with the clients (Client: Swatch).
- Led UX designer in the redesign and launch of the global site of GORE-TEX.com, collaborated with visual designers, strategists, data analysts, and project managers to launch the site in 11 countries (Client: GORE-TEX).
- Led UX designer of the new beauty booking platform Douglas Beauty Booking. Defined UX strategy and user validation, designed site structure and prototypes, and collaborated with an in-house tech team to launch the responsive web app (Client: Douglas).
- Led UX designer of the discovery phase of an innovative design project with Bosch. Led design sprints to discover market opportunities for the DIY Division and defined and validated an MVP pilot in Berlin (Client: Bosch).
- Led UX designer in the pitch to win Dr. Oetker as a client for AKQA. Led user research and defined the overarching UX strategy and principles of the redesign of the .com experience (Client: Dr. Oetker).
Technologies: Confluence, Jira, Figma, Abstracts, Principle, InVision, Sketch
Senior UI/UX Freelance Designer
2017 - 2020
Freelance
- Redesigned the website for Rosecut. Implemented the new branding, developed a new site structure and key website flows and delivered the style guide for implementation (Client: Rosecut).
- Designed an eCommerce platform for the new perfume company. Also worked on applying the new brand style guide across the website to ensure consistency (Client: Dossier).
- Designed the whole UI/UX for the native iOS app and the responsive web platform for the administrators (Client: Food For All).
- Redesigned the website while maintaining the brand's original colors and traditional history (Client: Mulberry's).
- Designed from scratch a platform for women to women around the world to share information about motherhood. Infinity Moms is the first living encyclopedia created by moms of the world (Client: InfinityMoms).
- Designed the whole brand experience and UI/UX of a responsive sustainable products marketplace (Client: Greenline).
- Redesigned the web rewards-based app for gamers by reinforcing the online branding and redefining the UX strategy along with a more consistent UI experience (Client: Appman).
- Collaborated in the redesign of the company Level Works' online positioning and designed the UI/UX of company-owned products; also worked on designing a cryptocurrency wallet for Android (Client: Levelworks).
Technologies: Responsive Design, Android, iOS, Adobe Creative Suite, Miro, Principle, InVision, Sketch
Product Manager
2018 - 2018
GreenLine Market
- Ensured the implementation of the company's vision from the highest levels of executive leadership to development and implementation.
- Collaborated with a team of developers, managers, and marketing specialists to create and manage the UX and UI of our eCommerce specializing in sustainable products.
- Created the brand and style guide for the entire digital presence of the company.
Technologies: Instagantt, Asana, Sketch, InVision
Strategy Designer
2017 - 2017
IED Madrid (Istituto Europeo di Design)
- Collaborated in the strategic planning and development of a new professional program that combines culinary skills and technology (Called crEATe) in Madrid. Designed marketing and sales-support materials such as keynote presentations and dossiers to find sponsors, partners, and participants.
- Designed corporate communication documents for executive and leadership of the company, potential collaborators and partners. Including data visualization, infographics, dossiers, and keynote presentations.
- Worked for IED, a multinational company with offices in 11 cities, and three countries.
- Designed the brand identity of our new office which had the purpose of creating a new business unit of IED; also designed the logo, custom typography, and signage.
Technologies: Instagantt, Asana, Apple iWork, Sketch
UI/UX Consultant
2016 - 2017
Metastartup
- Managed and was in charge of the visual development of digital brands such as logos, style guides, the web identity, and corporate keynotes.
- Developed also the joint digital products of the company.
Technologies: Apple iWork, Adobe Illustrator, Adobe Photoshop, InVision, Sketch
UI Designer
2014 - 2016
Accenture
- Worked on the Avanade team (a joint venture between Accenture and Microsoft) collaborating with onshore/offshore teams of UX architects, visual designers, project managers, and sales representatives exclusively for Fortune Global 500 clients.
- Managed and was responsible for the sells-support materials for the Interactive capability.
- Worked as the single on-point designer for a responsive Sitecore technology redesign and the mobile app design for a real estate industry leader.
- Designed the UI/UX of a responsive study aid application for the global training of modern development tools. Developers had to code the whole responsive web app based on the wireframes, UI designs, and assets that I provided.
- Designed the UI of a flip-boardlike app for the circulation of internal news for Santander.
- Collaborated with a UX architect and took charge of the visual design following a modular grid to make it easy for content management and responsiveness.
- Led designer for the redesign of Love's, a customer portal of a travel stop and country store company. From blueprints and analysis to design and implementation of a responsive site and an internal portal using Sitecore technology.
Technologies: Microsoft Office, Axure, InVision, Sketch, Fireworks, Adobe Illustrator, Adobe Photoshop
Lead Designer
2013 - 2014
Tractical
- Worked as the lead designer for a software development consultancy specializing in Ruby on Rails and lean methodologies.
- Managed and was in charge of the UI/UX of all the digital products, branding, and HTML/CSS markups, web/mobile apps for US-based startups as well as project management—leading the design department.
- Designed UI/UX of a cross-marketing platform for restaurants, including the design of the native iOS app for the end-users and the responsive web platform for restaurants and administrators.
- Designed the name and branding of an app development company, including their initial landing page as well as the development of it to showcase their first app.
- Redesigned company's internal communication, corporate branding and public website including the software development of the site using Ruby on Rails.
- Designed the brand and UI/UX of a soccer talent drafting app, including the design of the native Android app.
Technologies: CSS3, HTML5, Apple iWork, InVision, Adobe Illustrator, Adobe Photoshop
Copywriter | Designer
2012 - 2012
Danilo Black
- Worked as a copywriter—specializing in marketing, branding, user experience, and digital strategy.
- Developed creative concepts for ad campaigns and digital brands.
- Wrote scripts and created storylines mostly for enterprise clients.
Technologies: Apple iWork, Microsoft Office, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Design Intern
2011 - 2011
Alazraki 2020
- Worked as a web design intern for the interactive media department of this advertising agency.
- Designed user interfaces for various clients.
Technologies: Apple iWork, Microsoft Office, Adobe Illustrator, Adobe InDesign, Adobe Photoshop

Education

Master's Degree in Design, Innovation, and Strategy
2016 - 2017
Istituto Europeo di Design | IED - Madrid, Spain
Bachelor's Degree in Graphic Design
2009 - 2013
Centro de Estudios Superiores de Diseño de Monterrey | CEDIM - Monterrey, Mexico

Experience

Usability Testing9 years
UX Design9 years
UI Design9 years
High-fidelity Prototypes6 years
InVision6 years
Service Design4 years
Design Systems4 years
Principle3 years

Tools

Principle
InVision

Location

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Designer in Berlin, Germany

Portfolio

Employment

Senior Product Designer

Senior User Experience Designer

Senior UI/UX Freelance Designer

Product Manager

Strategy Designer

UI/UX Consultant

UI Designer

Lead Designer

Copywriter | Designer

Design Intern

Education

Experience

Tools

Location