Diana is a senior UI/UX designer who's driven the design experience of digital products and services for companies such as MINI, GORE-TEX, Swatch, Douglas, Bosch, among others. She's worked at Accenture, IED, AQKA, and currently at Taxfix. She enjoys using design as a tool to enhance businesses and bring ideas to life with multidisciplinary teams.
Led UX designer for new car subscription service pilot launched in Munich and Hamburg in Germany. Co-defined the product vision, led user validation, UX strategy, site structure, prototypes, and oversaw development implementation (Client: MINI).
Led UX designer in the .com experience redesign of Swatch. Defined site structure, key flows, and designed prototypes to validate business needs with the clients (Client: Swatch).
Led UX designer in the redesign and launch of the global site of GORE-TEX.com, collaborated with visual designers, strategists, data analysts, and project managers to launch the site in 11 countries (Client: GORE-TEX).
Led UX designer of the new beauty booking platform Douglas Beauty Booking. Defined UX strategy and user validation, designed site structure and prototypes, and collaborated with an in-house tech team to launch the responsive web app (Client: Douglas).
Led UX designer of the discovery phase of an innovative design project with Bosch. Led design sprints to discover market opportunities for the DIY Division and defined and validated an MVP pilot in Berlin (Client: Bosch).
Led UX designer in the pitch to win Dr. Oetker as a client for AKQA. Led user research and defined the overarching UX strategy and principles of the redesign of the .com experience (Client: Dr. Oetker).
Redesigned the website for Rosecut. Implemented the new branding, developed a new site structure and key website flows and delivered the style guide for implementation (Client: Rosecut).
Designed an eCommerce platform for the new perfume company. Also worked on applying the new brand style guide across the website to ensure consistency (Client: Dossier).
Designed the whole UI/UX for the native iOS app and the responsive web platform for the administrators (Client: Food For All).
Redesigned the website while maintaining the brand's original colors and traditional history (Client: Mulberry's).
Designed from scratch a platform for women to women around the world to share information about motherhood. Infinity Moms is the first living encyclopedia created by moms of the world (Client: InfinityMoms).
Designed the whole brand experience and UI/UX of a responsive sustainable products marketplace (Client: Greenline).
Redesigned the web rewards-based app for gamers by reinforcing the online branding and redefining the UX strategy along with a more consistent UI experience (Client: Appman).
Collaborated in the redesign of the company Level Works' online positioning and designed the UI/UX of company-owned products; also worked on designing a cryptocurrency wallet for Android (Client: Levelworks).
Ensured the implementation of the company's vision from the highest levels of executive leadership to development and implementation.
Collaborated with a team of developers, managers, and marketing specialists to create and manage the UX and UI of our eCommerce specializing in sustainable products.
Created the brand and style guide for the entire digital presence of the company.
Technologies: Instagantt, Asana, Sketch, InVision
2017 - 2017
IED Madrid (Istituto Europeo di Design)
Collaborated in the strategic planning and development of a new professional program that combines culinary skills and technology (Called crEATe) in Madrid. Designed marketing and sales-support materials such as keynote presentations and dossiers to find sponsors, partners, and participants.
Designed corporate communication documents for executive and leadership of the company, potential collaborators and partners. Including data visualization, infographics, dossiers, and keynote presentations.
Worked for IED, a multinational company with offices in 11 cities, and three countries.
Designed the brand identity of our new office which had the purpose of creating a new business unit of IED; also designed the logo, custom typography, and signage.
Technologies: Instagantt, Asana, Apple iWork, Sketch
2016 - 2017
Managed and was in charge of the visual development of digital brands such as logos, style guides, the web identity, and corporate keynotes.
Developed also the joint digital products of the company.
Technologies: Apple iWork, Adobe Illustrator, Adobe Photoshop, InVision, Sketch
2014 - 2016
Worked on the Avanade team (a joint venture between Accenture and Microsoft) collaborating with onshore/offshore teams of UX architects, visual designers, project managers, and sales representatives exclusively for Fortune Global 500 clients.
Managed and was responsible for the sells-support materials for the Interactive capability.
Worked as the single on-point designer for a responsive Sitecore technology redesign and the mobile app design for a real estate industry leader.
Designed the UI/UX of a responsive study aid application for the global training of modern development tools. Developers had to code the whole responsive web app based on the wireframes, UI designs, and assets that I provided.
Designed the UI of a flip-boardlike app for the circulation of internal news for Santander.
Collaborated with a UX architect and took charge of the visual design following a modular grid to make it easy for content management and responsiveness.
Led designer for the redesign of Love's, a customer portal of a travel stop and country store company. From blueprints and analysis to design and implementation of a responsive site and an internal portal using Sitecore technology.