Diana is a designer and strategist, part-time letterer, and UI/UX freelancer. She's been working in the digital and innovation fields for a little over six years—striving to improve design-driven experiences. She enjoys using design as a tool to enhance businesses and to bring ideas to life with the help of multidisciplinary teams.
Ensured the implementation of the company's vision from the highest levels of executive leadership to development and implementation.
Collaborated with a team of developers, managers, and marketing specialists to create and manage the UX and UI of our eCommerce specializing in sustainable products.
Created the brand and style guide for the entire digital presence of the company.
Technologies: InVision, Sketch, Asana, Instagantt
Istituto Europeo di Design
2017 - PRESENT
Collaborated in the strategic planning and development of a new professional program that combines culinary skills and technology (Called crEATe) in Madrid. Designed marketing and sales-support materials such as keynote presentations and dossiers to find sponsors, partners, and participants.
Designed corporate communication documents for executive and leadership of the company, potential collaborators and partners. Including data visualization, infographics, dossiers and keynote presentations.
IED is a multinational company with offices in 11 cities, and 3 countries, I designed the brand identity of our new office which had the purpose of creating a new business unit of IED. Designed the logo, custom typography, and signage.
Technologies: Sketch, iWork, Asana, Instagantt
Senior UI/UX Designer
2017 - PRESENT
Designed the whole UI/UX for Food For All (a native iOS app and the responsive web platform for the administrators) and continue to be part of the iteration processes.
Redesigned a web rewards-based app for gamers (Appman) by reinforcing the online branding and redefining the UX strategy along with a more consistent UI experience.
Designed the whole brand experience and UI/UX of a responsive sustainable products marketplace (The Greenline Company).
Collaborated in the redesign of the company Level Works' online positioning and designed the UI/UX of company-owned products; currently working on designing a cryptocurrency wallet for Android.
Technologies: Sketch, InVision, Adobe Photoshop, Adobe Illustrator, After Effects, iWork
2016 - 2017
Managed and was in charge of the visual development of digital brands such as logos, style guides, the web identity, and corporate keynotes.
Developed also the joint digital products of the company.
Worked as part of the Avanade team ( a joint venture between Accenture and Microsoft)—collaborating with onshore/offshore teams made of UX architects, visual designers, project managers, stakeholders, and sales representatives exclusively for Fortune Global 500 clients.
Managed and was responsible for the sells-support materials for the Interactive Capability.
Worked as the single on-point designer for a responsive Sitecore technology redesign and the mobile app design for a real estate industry leader.
Designed the UI/UX of a responsive study aid application for the global training of modern development tools. Developers had to code the whole responsive web app based on the wireframes, UI designs, and assets that I provided.
Designed the UI of a flip-boardlike app for the circulation of internal news for Santander.
Collaborated with a UX architect and took charge of the visual design following a modular grid to make it easy for content management and responsiveness.
Acted as the single on point designer for the redesign of a customer portal of a travel stop and country store company. From phase 1 (blueprints and analysis) through phase 2 (a go-live design through deployment), I created a seamless, consistent and responsive online experience for a revised website and a new customer portal using Sitecore technology.