Ed is available for hire
Hire EdEd Orozco
Verified Expert in Design
Designer
Location
Ferney-Voltaire, France
Toptal Member Since
April 27, 2021
Ed is a product strategist and UX consultant with over 10 years of experience working at the intersection of business, design, and technology. His approach is a combination of business acumen and design expertise to solve problems that balance great user experience with business profitability. Ed specializes in fintech and B2B SaaS applications. He's also a regular contributor to a variety of online design publications.
Portfolio
Work Experience
Senior Product Designer
2022 - PRESENT
Revolut
- Designed the entire web onboarding flow, which required multiple alignment sessions with key stakeholders to ensure the flow was compliant while providing a high-quality user experience.
- Redesigned the entire referral experience based on customer feedback and UX heuristics.
- Contributed to various internal initiatives around the product design process.
Technologies: Figma
Senior Product Designer
2021 - 2021
Rebank
- Designed and built the entire blog from scratch using Webflow and CMS and launched the SEO strategy that brought us to several first pages on Google search results (Rebanknow.com/blog).
- Carried out multiple A/B tests to validate or refute growth hypotheses that allowed us to optimize the content based on click-through rates.
- Reworked how we structured Figma files to make them clearer and easier to read for developers.
Technologies: Webflow CMS, Figma, Final Cut Pro X
Head of Design Strategy
2017 - 2020
WANDR
- Built a company-wide, internal design system that provided all departments with branded templates and guides, helping the company achieve important efficiency gains in its day-to-day performance.
- Interviewed and trained multiple designers on how to present work, make better use of their tools, and hone their process. Some of the designers in my team were later on hired by companies like Tesla and Nike.
- Supervised the quality of the agency's work by constantly reviewing design work and providing feedback. Conducted online and in-person events to improve the company's design best practices.
Technologies: Figma, Sketch, Slack, Zoom, InVision, Design Ops
Founder and Lead UX Consultant
2016 - 2020
Blanka Design
- Designed the first app in the country for real-estate developers to provide after-sales support to buyers.
- Designed an app that helps agile team members provide much faster scrum updates, improving the speed and efficiency of the process.
- Provided consulting services on digital marketing, remote work efficiency, and multi-platform customer experience. This helped my client navigate the COVID-19 crisis, boosting their online sales amidst the economic turmoil.
Technologies: Sketch, InVision Studio, Figma, Slack
UX Designer
2015 - 2016
Keepcon
- Designed and hand-coded the company's website which led to a boost in returning visitors and average time on page.
- Conducted user interviews and testing which led to a better understanding of the users' most critical pain points. We used this information to re-prioritize features from the development backlog.
- Conducted card sorting to improve the information architecture of the marketing website and some aspects of the customer-facing platform.
- Provided production-quality HTML and CSS to address issues in specific components in the front-end experience.
Technologies: Sketch, Sublime Text 3, HTML, CSS
Education
2012 - 2014
Master's Degree in Design
Universidad de Palermo - Buenos Aires, Argentina
2006 - 2012
Bachelor's Degree in Business Administration (BBA)
Universidad Del Norte - Barranquilla, Colombia
Certifications
JULY 2020 - PRESENT
Online Sprint Bootcamp
John Zeratsky & Jake Knapp
SEPTEMBER 2014 - PRESENT
Advanced Competitive Strategy
Ludwig Maximilian University of Munich
AUGUST 2013 - PRESENT
Competitive Strategy
Ludwig Maximilian University of Munich
Experience
Tools
Collaboration That Works
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
1
Share your needs
Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2
Choose your talent
Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3
Start your risk-free talent trial
Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.
Top talent is in high demand.
Start hiring