Elena Liakou, Designer in Los Angeles, CA, United States
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Elena Liakou

Verified Expert  in Design


Los Angeles, CA, United States
Toptal Member Since
August 17, 2022

Elena is a UI/UX designer with more than 10 years of experience, proven ability to define and build products. She specializes in the fields of product design, web design, information design and branding. Elena is detail-oriented with a preference for crafting pixel-perfect UI and loves designing elegant and engaging product experiences for humans.


Work Experience

Lead Visual and UI/UX Designer

2021 - PRESENT
  • Designed compelling graphic and interactive experiences for digital marketing campaigns, website, mobile, and social media with minimal supervision.
  • Managed a team of three to complete various projects, including branding, sales and marketing materials, presentations, training materials, advertising campaigns, printed and offline collateral, and packaging experience.
  • Led and designed the advertising campaign The Future of Commerce, which was launched in the San Jose Airport from September 2021 until December 2021.
  • Directed and designed the campaign for NRF and Shoptalk, the most popular retail shows in the US. Drove awareness of fabric's presence at the events and got people into our funnel.
  • Prioritized work and multi-tasking to complete requests on time, with the same care and quality regardless of the size and visibility of the request.
Technologies: Figma, Illustration, Photoshop CC, Brand Guidelines, Color Palettes, Mockups, Journey Mapping

Prototype Designer

2014 - PRESENT
Feedback Loop
  • Created rapid iterations in the development of prototypes based on input from user testing findings and created functional prototypes for popular apps like Audi, Uber, Blue Cross Blue Shield Association, Aetna, Facebook, Comcast, and Experian.
  • Identified design problems and devised elegant and functional solutions for Experian, Northwestern Mutual, and Humana.
  • Translated concepts into user flows, wireframes, mockups, and prototypes that led to intuitive user experiences.
Technologies: Wireframing, Usability Testing, Adobe After Effects, Adobe Premiere Pro, Adobe Photoshop, Adobe Experience Design (XD), Balsamiq, InVision, Proto.io, Miro, Adobe Illustrator, Figma, A/B Testing, Mockups, Journey Mapping

Senior UI/UX Designer

2011 - 2021
  • Designed more than 15 complex websites and digital products from the initial stage in the scope of European and national public and private sector projects like Europol, EIGE, ECHA, EIT, EEA Grants, and more.
  • Created conceptual, processing, and implementation of high-quality digital graphic design layouts. Designed branding, corporate identities, books, leaflets, brochures, posters, banners, folders, and business cards.
  • Built simple design solutions to complex and content-heavy web and mobile applications, including information architecture, wireframes, flowcharts, prototypes, design systems, and detailed visual mockups.
  • Developed website redesign and rebranding and improved conversions. Presented prototypes, concepts, and designs using tools like Figma, Invision, and Axure.
  • Created the popular data visualization tool for EIGE index, infographics, and data information design.
  • Brought mock-ups to life using HTML and CSS and collaborated with back-end developers.
Technologies: InVision, HTML, SCSS, CSS, Adobe Illustrator, Figma, Brand Guidelines, Color Palettes, Mockups

Lead Product Designer

2018 - 2020
  • Conducted market research to determine gaps in the market.
  • Collaborated with the management and development team and provided helpful feedback on processes.
  • Created and implemented a graphic interface, including the design system, icons, buttons, and menus.
  • Translated research into feasible ideas and designs that will satisfy users.
  • Created user stories, user surveys, personas, and storyboards.
  • Communicated design ideas and prototypes to developers, designers, and leadership.
  • Conducted research, rapidly testing and iterating, sketching, and prototyping.
  • Performed usability testing and gathered feedback.
Technologies: Adobe Illustrator, A/B Testing, High-fidelity Mockups, Sketching, Flow-mapping, User Interface (UI), Mobile Design, Prototyping, Wireframing, UI Design, UX Design, Color Palettes, Mockups

Freelance Web and Graphic Designer

2009 - 2018
  • Designed interfaces and digital assets for a variety of clients.
  • Provided digital design services for startups and enterprises.
  • Delivered comprehensive digital solutions focusing on identity, websites, blogs, videos, and mobile applications.
Technologies: Adobe Suite, Adobe Premiere Pro, Adobe InDesign, Adobe Photoshop, Figma, Adobe Illustrator, Brand Guidelines, Color Palettes, Mockups
2015 - 2016

Specialization in User Experience

General Assemply - Los Angeles

2007 - 2011

Bachelor's Degree in Faculty of Graphic Arts and Design

Technological Educational Institute (TEI) of Athens - Athens, Greece

FEBRUARY 2019 - MAY 2019

Emotional Design | How to Make Products People Will Love

Interaction Design Foundation

JANUARY 2018 - APRIL 2018

Psychology of Interaction Design

Interaction Design Foundation

MAY 2016 - AUGUST 2016

Information Visualization | Getting Dashboards Right

Interaction Design Foundation

JUNE 2015 - OCTOBER 2015

Accessibility | How to Design for All

Interaction Design Foundation


Figma, InVision, Adobe Illustrator, Adobe Photoshop, Adobe Experience Design (XD), Sketch, Trello, Adobe InDesign, Adobe Lightroom, Proto.io, Adobe Premiere Pro, Miro, Balsamiq, Adobe After Effects, Photoshop CC

Industry Expertise



Mobile, Adobe Suite




Web Accessibility, Dashboard Design, Dashboards, Web Dashboards, Interaction Design (IxD), User Interface (UI), Usability Testing, User-centered Design (UCD), User Behavior, Consumer Behavior, Graphic Design, Web Design, Branding, Corporate Design, Visual Identity, Identity Design, UI Branding, Brand Identity, Print Design, Brochure Design, Poster Design, Print Ads, UX Process, UX Principles, UX Prototyping, Wireframing, Information Design, User Flows, Design Patterns, User Empathy, A/B Testing, Customer Journeys, Mobile Apps, Mobile Web, Mobile UI, Usability Analysis, Rapid Prototyping, Use Cases, User Needs, User Paths, Responsive Design, Responsive Layout, Competitor Analysis & Profiling, User Surveys, Usability Heuristics, Heuristic Evaluation, Logotype, Logo Design, Prototyping, Flow-mapping, Sketching, High-fidelity Mockups, UI Design, User Testing, Mobile UX, Product Design, Material Design, Task Flows, User Experience (UX), Design Systems, Desktop Web Design, Style Guides, Interactive Prototypes, Paper Prototyping, Visual Design, SaaS Design, Brand Guidelines, Color Palettes, Mockups, Multimedia Design, User Research, Journey Mapping, Emotional Design, Storyboarding, 3D Graphics, UX Design, UX Pattern Design, ZURB Foundation, Mobile Design, UI Motion, Design Thinking, Website Redesign, Redesign, Data Visualization, Data-driven Design, Charts, Infographics, Iconography, Web UX Design, Personas, Affinity Mapping, Information Architecture (IA), Digital Design, Construction, Illustration, eCommerce UI, eCommerce UX

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