Emma McCann
Verified Expert in Design
Designer
New York, NY, United States
Toptal member since August 19, 2022
Emma is a savvy, multifaceted UI/UX product designer of 10 years with roots in psychology and a background in graphic design. She has worked on 20+ multi-month projects, tending to concepts until they are ready to bloom into successful solutions. She's a pro at crafting robust wireframes and building thoughtful component libraries that scale. Clients have noted her swiftness, ingenuity, and gusto for creating experiences that make one exclaim, "Aha!" Emma is excited to meet you and your team.
Portfolio
Work Experience
Lead UX/UI and Product Designer
Feed Media Inc.
- Optimized a music playlist curation platform via UX/UI audit and user testing.
- Researched competitors and compiled a report to present to stakeholders.
- Brainstormed to generate innovative future products and features.
Lead UX/UI and Product Designer
Emma McCann Design
- Shipped award-winning products that improved KPIs, reduced production times, and supported $11+ million in seed funding.
- Collaborated with stakeholders and cross-functional teams to generate innovative ideas.
- Validated design decisions through research and user testing.
- Created design systems that stand the test of time.
Lead UX/UI and Product Designer
Rostrum Records
- Conceptualized a tool that removes the big middleman and allows this major record label to self-distribute and monitor the progress of its own catalog through robust analytics.
- Designed several rounds of clickable prototypes to validate the solution.
- Ran user tests, gathered feedback, and iterated to center the product around users.
Lead UX/UI and Product Designer
Crush & Lovely
- Constructed design paradigms for existing and future products.
- Evangelized great design and partnered hand-in-hand with stakeholders to gather user insights.
- Won new client contracts by pitching product ideas.
Lead UX/UI and Product Designer
The Doe, Inc.
- Revamped two AI-infused tools for online media publishers with a new design system and component library.
- Proved the system's robustness by extending the paradigm to future products.
- Provided quality assurance by documenting bugs in the live product.
- Results included reducing SEO optimization time by 52% and a 20% boost in monthly page views.
Lead UX/UI and Product Designer
MonUMental Telehealth Solutions, LLC
- Ran an analysis of competitor companies to help position the product.
- Designed the onboarding flow for a culturally-sensitive telehealth platform.
- Prototyped flows demonstrating the robustness of the product through user stories.
Product Designer, Growth
Change.org
- Spearheaded design variants for over 30 A/B tests.
- Advanced KPIs such as amplification, monetization, and membership.
- Produced test results that include a 46% lift in conversion rates and a 60% reduction in membership turnover.
UX/UI and Product Designer
Niftic Agency
- Created over 10 websites for various brands and sectors.
- Built and maintained robust component libraries and style guides.
- Maintained the quality of websites through user testing and QA processes.
- Increased inbound traffic for the Niftic website through visual design and animation.
- Involved in tasks from building wireframes to live website completion.
UX/UI Digital Designer
Dow Jones & Company
- Spearheaded the design for print, web, and more, working with tight deadlines.
- Helped the magazine "Barron's" reach 500,000 subscribers.
- Generated methods and then trained the employees on rapidly using web advertising.
Digital Designer
Hotels at Home
- Boosted sales by designing emails with click-through rates exceeding the industry standards by 10%.
- Maintained the consistency of brand identities by writing and editing SEO copy and product descriptions.
- Extended the reach through print material ranging from marketing collateral to packaging.
Education
Bachelor of Arts Degree (Cum Laude) in Psychology
Gettysburg College - Gettysburg, Pennsylvania, US
Undergraduate Coursework in Graphic Design
Danish Institute for Study Abroad (DIS) - Copenhagen, Denmark
Certifications
User Experience Design
General Assembly
Skills
Tools
Adobe Creative Suite, InDesign CC, Photoshop CC, Illustrator CC, Adobe Experience Design (XD), Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Sketch, Slack, Optimizely, Adobe CC, Figma Prototyping, After Effects CC, Adobe After Effects, Adobe Premiere Pro, Jira, TestFlight, Framer Prototyping
Platforms
Figma, WordPress, Webflow CMS, Adobe Suite, Mobile, Web, Webflow, iOS, iOS 10+, Android
Industry Expertise
Healthcare, Psychology & Mental Health, Investments, Education Technology (Edtech)
Other
Empathy, Research, Interviews, UX Design, UI Design, Graphic Design, Prototyping, Component Libraries, Web App Design, Nonprofits, B Corps, Web Design, Websites, UI Components, Information Architecture (IA), State Government, Brand Design, Branding, Visual Design, Mobile First, Responsive Web Design (RWD), Visual Identity, User Experience (UX), User Interface (UI), Wireframing, Product Design, Dashboard Design, Web App UX, Web App UI, Web Platforms, UX Audits, Web UX, Web UI, Mobile UI, Profile Design, User Profiles, Social Media Platforms, Form Design, High-fidelity Prototypes, Platforms, SaaS, SaaS Product Marketing, Dashboards, SaaS Design, Onboarding, Landing Page Design, MVP Design, Design Systems, Web Marketing, Copywriting, Content Writing, Marketing Design, Software, Mockups, Mobile App Design, Mobile Design, Mobile UI Design, Mobile UX, Mobile UX Design, Low-fidelity Prototypes, UX Wireframes, No-code Development, Interaction Design (IxD), UI Style Guides, UX Strategy, Responsive Web Apps, Web Applications, Psychology, Telehealth, Website Redesign, Social Media, Social Media Apps, User Interviews, User Flows, UX Research, Agile UX, Web UX Design, Agile, Rapid Prototyping, Annotated Wireframes, Style Guides, Web Application Design, App Design, Digital Ad Design, Responsive UI, System Design, Component-based Development, Digital Publishing, User Onboarding, B2B, Layout Design, User Journeys, Design Leadership, White Label Design, User Stories, Ads, Ad Design, B2C, Design Production, Web UI Design, Data Visualization, Admin Panels, Software as a Service (SaaS), Design Thinking, Complex Application User Interfaces (UI), Complex Data Analysis, Conversion Rate Optimization (CRO), Analytics, Web & Mobile Applications, Interface Design, Consumer Research, Marketplace Design, Generative Artificial Intelligence (GenAI), Calendar Design, Cross-platform UX, UX Testing, High-fidelity Wireframes, Growth Strategy, Growth Hacking, Product Growth, A/B Testing, Notion, Healthcare Services, Colleges & Universities, Social Networks, UI Animation, Animation, Illustration, Community, Mobile App UI, Leadership, Finance, Stock Exchange, User Testing, Product Strategy, Digital Advertising, Lean, User Research, AI Design, Artificial Intelligence (AI), Web Animation, Interactive Design, Microinteraction Design, Motion Design, APIs, Flexbox, Gamification, iOS UI Design, iOS App Design, Content Management Systems (CMS), Squarespace, Edtech Design, WCAG, Legal Technology (Legaltech), Legal, ChatGPT, Subscriptions, Direct to Consumer (D2C), eCommerce, Rapid Interactive Prototyping
Experience
- Product Design - 10 years
- Adobe Creative Suite - 8 years
- UX Design - 8 years
- UI Design - 8 years
- UX Audits - 7 years
- Prototyping - 7 years
- Figma - 7 years
- Component Libraries - 7 years
Tools
- Adobe Creative Suite
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