Emma is available for hire
Hire EmmaEmma McCann
Verified Expert in Design
Designer
Location
New York City, United States
Toptal Member Since
August 19, 2022
Emma is a savvy, multifaceted UI/UX product designer of eight years with roots in psychology and a background in graphic design. She has worked on 10+ multi-month projects, tending to concepts until they are ready to bloom into successful solutions. She's a pro at crafting robust wireframes and building thoughtful component libraries that scale. Clients have noted her swiftness, ingenuity, and gusto for creating experiences that make one exclaim, "Aha!" Emma is excited to meet you and your team.
Portfolio
Work Experience
Lead UX/UI and Product Designer
2015 - PRESENT
Self-employed
- Provided design support for various brands, including Monstar Lab (formerly Fuzz Productions), Cadence (rebranded as Percent), Status.im, Thinknum Alternative Data, and Atticus.
- Created various concepts and prototypes to arrive at successful design solutions.
- Validated design decisions through research and stakeholder meetings.
Technologies: Figma, Adobe Creative Suite, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Web Applications, UI Animation, Responsive Web Apps, UX Strategy, UI Style Guides, Web Marketing, Design Systems, Landing Page Design, SaaS Design, Marketing Design, Content Writing, Adobe CC, Webflow CMS, Social Networks, High-fidelity Prototypes, Healthcare, InDesign CC, Photoshop CC, Illustrator CC, After Effects CC, Adobe Experience Design (XD), Adobe After Effects, Adobe Premiere Pro, Empathy, Prototyping, Component Libraries, Sketch, Notion, Slack, Optimizely, B Corps, Nonprofits, WordPress, UI Components, State Government, Healthcare Services, Graphic Design, Interviews, Research, SaaS, SaaS Product Marketing, Dashboards, Onboarding, UX Wireframes, No-code Development, Growth Strategy, Growth Hacking, Product Growth, A/B Testing, Websites, Visual Design, User Experience (UX), User Interface (UI), Wireframing, Web App UI, Web App UX, UX Audits, Branding, Mobile First, UX Design, UI Design, Information Architecture (IA), Copywriting, Mobile Design, Mobile UX, Low-fidelity Prototypes, Interaction Design (IxD), iOS, iOS 10+, Android, Social Media, Social Media Apps, Illustration, Animation, Platforms, Profile Design, Mobile UI, Web UX, Web UI, Mobile App UI, User Interviews, User Flows, UX Research, Leadership, Agile UX, Web UX Design, Agile, Rapid Prototyping, Annotated Wireframes, Style Guides, Adobe Suite, Responsive UI, Component-based Development, System Design, User Research, Psychology & Mental Health, Product Design, Layout Design, User Journeys, Design Leadership, White Label Design, User Stories, B2C, Framer Prototyping, Web UI Design, Data Visualization, Mobile, Web
Lead UX/UI and Product Designer
2023 - 2023
The Doe, Inc.
- Created the product's component library and style guide.
- Designed three AI-based tools geared toward streamlining the publishing process.
- Provided quality assurance by documenting bugs in the live product.
Technologies: UX Design, SaaS, User Research, Product Design, Web UI, Web UX, Visual Design, Component-based Development, System Design, AI Design, Layout Design, User Journeys, Design Leadership, White Label Design, User Stories, Web UI Design, Data Visualization, Mobile, Web
Lead UX/UI and Product Designer
2022 - 2022
MonUMental Telehealth Solutions, LLC
- Ran an analysis of competitor companies to help position the product.
- Designed the onboarding flow for a culturally-sensitive telehealth platform.
- Prototyped flows demonstrating the robustness of the product through user stories.
Technologies: Healthcare, Product Design, Mockups, Figma, Web App UX, Web App Design, Web Design, UX Design, UI Design, Telehealth, Web Applications, Responsive Web Apps, UX Strategy, UI Style Guides, Design Systems, SaaS Design, Content Writing, High-fidelity Prototypes, Adobe Creative Suite, Empathy, Prototyping, Component Libraries, Slack, UI Components, Healthcare Services, Graphic Design, Interviews, Research, SaaS, SaaS Product Marketing, Dashboards, Onboarding, UX Wireframes, Visual Design, User Experience (UX), User Interface (UI), Wireframing, Web App UI, UX Audits, Branding, Mobile First, Copywriting, Platforms, Web UX, Web UI, User Interviews, User Flows, Leadership, Agile UX, Web UX Design, Agile, Rapid Prototyping, Annotated Wireframes, Style Guides, Responsive UI, Component-based Development, System Design, User Research, Psychology & Mental Health, Layout Design, User Journeys, Design Leadership, White Label Design, User Stories, Web UI Design, Mobile, Web
UX/UI and Product Designer
2019 - 2022
Niftic
- Created over ten websites for various brands and sectors, including Salt Lake County, Venture for America, and Veris Insights. Involved in tasks from building wireframes to live website completion.
- Executed design A/B testing for a long-term client, Change.org.
- Built and maintained robust component libraries and style guides.
- Maintained the quality of websites through user testing and QA processes.
- Increased inbound traffic for the Niftic website through visual design and animation.
Technologies: Figma, Sketch, Adobe Creative Suite, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Notion, Telehealth, Web Applications, UI Animation, Responsive Web Apps, UX Strategy, UI Style Guides, Web Marketing, Design Systems, Landing Page Design, SaaS Design, Marketing Design, Content Writing, Adobe CC, Webflow CMS, Social Networks, High-fidelity Prototypes, Healthcare, InDesign CC, Photoshop CC, Illustrator CC, After Effects CC, Adobe Experience Design (XD), Adobe Premiere Pro, Empathy, Prototyping, Component Libraries, Slack, Optimizely, B Corps, Nonprofits, WordPress, UI Components, State Government, Healthcare Services, Graphic Design, Interviews, Research, SaaS, SaaS Product Marketing, Legal Technology (Legaltech), Legal, Dashboards, Onboarding, UX Wireframes, No-code Development, Growth Strategy, Growth Hacking, Product Growth, A/B Testing, Websites, Visual Design, User Experience (UX), User Interface (UI), Wireframing, Web App UI, Web App UX, UX Audits, Branding, Mobile First, UX Design, UI Design, Information Architecture (IA), Copywriting, Mobile Design, Mobile UX, Low-fidelity Prototypes, Interaction Design (IxD), iOS, iOS 10+, Android, Social Media, Social Media Apps, Illustration, Animation, Platforms, Profile Design, Mobile UI, Web UX, Web UI, Mobile App UI, User Interviews, User Flows, UX Research, Agile UX, Web UX Design, Agile, Rapid Prototyping, Annotated Wireframes, Style Guides, Adobe Suite, Digital Advertising, Responsive UI, Component-based Development, System Design, User Research, Product Design, Layout Design, User Journeys, White Label Design, User Stories, B2C, Web Animation, Framer Prototyping, Web UI Design, Data Visualization, Mobile, Web
Digital Designer
2016 - 2018
Dow Jones & Company
- Spearheaded the design for print, web, and more, working with tight deadlines.
- Helped the magazine Barron's reach 500 thousand subscribers.
- Generated methods and then trained the employees on rapidly using web advertising.
Technologies: Adobe Creative Suite, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Jira, Web Marketing, Adobe CC, InDesign CC, Photoshop CC, Illustrator CC, After Effects CC, Empathy, Graphic Design, Websites, Visual Design, Copywriting, Marketing Design, Investments, Finance, Stock Exchange, Adobe Suite, Digital Ad Design, Digital Advertising, Digital Publishing, Ads, Ad Design, Mobile, Web
Digital Designer
2014 - 2015
Hotels at Home
- Boosted sales by designing emails with click-through rates exceeding the industry standards by 10%.
- Maintained the consistency of brand identities by writing and editing SEO copy and product descriptions.
- Extended the reach through print material ranging from marketing collateral to packaging.
Technologies: Adobe Photoshop, Adobe Creative Suite, Adobe Illustrator, Adobe InDesign, Web Marketing, Adobe CC, InDesign CC, Photoshop CC, Illustrator CC, After Effects CC, Empathy, Graphic Design, Websites, Visual Design, Copywriting, Marketing Design, Adobe Suite, Digital Ad Design, Digital Advertising, Mobile, Web
Education
2010 - 2014
Bachelor of Arts Degree (Cum Laude) in Psychology
Gettysburg College - Gettysburg, Pennsylvania, US
2013 - 2013
Undergraduate Coursework in Graphic Design
Danish Institute for Study Abroad (DIS) - Copenhagen, Denmark
Certifications
DECEMBER 2015 - PRESENT
User Experience Design
General Assembly
Experience
Tools
Collaboration That Works
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