Erwin Sala
Verified Expert in Design
Designer
Yakum, Israel
Toptal member since July 18, 2022
Erwin is a brand expert and designer with around 20 years of experience in visual communication. Equally capable of leading teams and delivering directly, he can fulfill the most complicated jobs in advertising, publishing, and graphic and web design. Erwin's specialties are branding and identity, web design, and typography, and he has extensive web programming knowledge. He is communicative, flexible, and loves consistency and turning people's ideas and dreams into reality.
Experience
- Management - 20 years
- Design Leadership - 20 years
- Ideation - 20 years
- UX Design - 15 years
- Design Management - 15 years
- Branding - 15 years
- Brand Design - 15 years
- Natural Language Processing (NLP) - 1 year
Portfolio
Gerisana – Branding for a Medtech Startup
Work Experience
Chairman of the Board
Dutch School Israel
- Had a board function for an institution aiming to educate the Dutch language to children and adults living in Israel.
- Helped guide the school through a very tough time during the COVID-19 pandemic.
- Conducted board meetings where all relevant issues for the institution were discussed and handled.
Chief Brand Officer
Dutch Lions FC
- Designed a core brand design that had to hold against many different stakeholders such as franchise takers.
- Instructed and controlled the marketing teams of the different clubs within the Dutch Lions FC organization.
- Helped the organization grow from a single club in Dayton to an organization with multiple clubs all around the United States.
Creative Managing Director
Studio Erwin Sala
- Managed a digitally oriented brand design agency for various clients from around the world.
- Helped companies develop their business ideas, placement, and concept. Contributed to the success of many startups.
- Designed many brand-related materials, including websites, apps, brochures, vehicles, events, and more.
Brand Designer
Gerisana Healthcare Solutions AG
- Designed a brand identity based on the needs of the client, including colors and typography, and leveraging Corel Painter and other related tools.
- Designed and put together a pitch deck showcasing the client's pitch for investors.
- Re-designed the website based on the information from the pitch deck.
Brand Designer
Kite Magnetics PTY LTD
- Defined the brand strategy and positioning for an aerospace startup.
- Designed the logo and brand identity, including instructions for using colors and typography.
- Audited the company website and suggested improvements for the user experience and the stakeholder's perception.
Creative Managing Director
AARGH! design & photography
- Managed a design agency with two other designers and various interns.
- Finished many design projects for many happy clients, including magazines, brochures, design books, and more.
- Kept the company profitable for more than 15 years.
Art Director
The HKU University of the Arts Utrecht
- Employed by my education institution to design the brand material for the faculty's graduation festival.
- Worked with different stakeholders to maintain a consistent line for the festival.
- Guided other professionals, such as photographers and animators, to create materials in line with the festival's brand design.
Publishing Coordinator's Assistent
Netherlands Institute for Care and Welfare
- Designed and DTP for books, covers, magazines, newsletters, and folders.
- Coordinated the realization of the aforementioned products.
- Took care of the financial administration of the publishing department.
Education
Bachelor's Degree in Graphic Design
The HKU University of the Arts Utrecht - Utrecht, Netherlands
Propaedeutic Year in Architecture
Technical University Eindhoven - Eindhoven, Netherlands
Skills
Tools
Adobe CC, Adobe Photoshop, Adobe Illustrator, Photoshop CC, Illustrator CC, InDesign CC, Adobe InDesign, GIS, Web GIS, Sketch, Adobe Experience Design (XD), Sketch 4, WP eCommerce, Microsoft PowerPoint, Photo Editors, GitHub, Canva, Wix, Google Docs, Microsoft Word, QuarkXpress, Adobe Creative Suite, Cinema 4D, Google Web Designer, Google Analytics, Corel Painter
Platforms
WordPress, Web, Mobile, Figma, WooCommerce, Webflow, Visual Studio Code (VS Code), Google Ads
Industry Expertise
Marketing, Advertising, Automotive, Aircraft & Airlines, Healthcare, Professional Services, Architecture
Languages
HTML, CSS, PHP, JavaScript
Other
Branding, Graphic Design, UX Design, Brand Design, Logo Design, Print, Concepting, Ideation, Web Design, Brand Positioning, Business Positioning, Digital, Collateral, Brand Guidelines, Visual Design, Mobile Design, Mobile UX, Mobile UI, Print Design, Design Leadership, Design Strategy, Logotype, Creative Design, UI Design, Brand Books, Brand Identity, Brand Building, Web App Design, UX Flows, Creative Direction, Brand Development, Digital Creative Direction, Art Direction, Identity Design, Landing Pages, User Interface (UI), Responsive Web Design (RWD), User Experience (UX), Product Design, Mobile App Design, Minimum Viable Product (MVP), Mobile UI Design, Mobile UX Design, Responsive UI, Digital Advertising, Visual Identity, UI Branding, Color Theory, Website Redesign, Design, Startups, Ideation Workshops, Digital Marketing Design, Business Card Design, Websites, B2B, High-fidelity Mockups, Web UI Design, Typography, Brand Strategy, Rebranding, Design Consultation, Collateral Design, Color Palettes, Color Schemes, PDF, Printing Materials, MVP Design, Booklet Design, Digital Art, Tone of Voice, Marketplaces, Web Development, Brand Logos, Data Visualization, Content Management Systems (CMS), Creative Strategy, Product Branding, Google Earth, Maps, Investment Presentations, Design Books, Management, Web UX, Nuxt.js, Magazines, Magazine Cover Design, Magazine Layout Design, Social Media, Animation, Skincare, Landing Page Design, Progressive Web Applications (PWAs), Strategy, Leadership, Marketing Design, Storytelling, Investor Presentations, Copywriting, Presentation Design, Pitch Decks, Web Marketing, Advertising Design, B2C, Pitch Deck Consultant, Venture Capital, Wireframing, eCommerce, Mobile Apps, Marketplace Design, UX Wireframes, Social Networks, Fintech, Packaging, Design Systems, Package Design, Illustration, Label Design, eCommerce UI, Web App UI, Material UI, React, Web UI, Mobile First, User Journeys, Social Media Platforms, Front-end, Social Media Design, Paid Advertising, Facebook Ads, Instagram Ads, Digital Ad Design, Google Advertising, Mobile Advertising, Banner Ads, Business to Business (B2B), Design Management, Photography, Interactive Prototypes, Pitch Presentations, Social Media Apps, Mockups, User Flows, Feature Prioritization, Style Guides, Stationery Design, Stationery Packages, Naming, Prototyping, Ad Design, Banner Design, Layout Design, Newsletter Design, Stakeholder Management, Presentations, Elementor, App Design, UX Research, UX Strategy, User Experience Design, User Journey Maps, Artificial Intelligence (AI), Front-end Development, Content Creation, Email Design, PowerPoint Design, Board Presentations, Web Layout, Mobile Web Design, Aerospace & Defense, UI Components, UI Prototyping, Interaction Design (IxD), Product Strategy, ChatGPT, Midjourney, Stable Diffusion, Natural Language Processing (NLP), Sportswear, Web UX Design, Market Research, WordPress Design, Journey Mapping, User Personas, SaaS, Hair & Skin Care, Book Cover Design, Books, Tailwind CSS, Pitch Deck Design, Sales Presentations, API Integration, Infographics, Content Writing, Product Packaging, Data-driven Design, Data-heavy Design, Data-informed Visual Design, Reports, Report Design, UX Branding, Office 365, Google, Social Impact, Human Factors, Planning, Netherlands, Interactive Help Systems, Soccer, United States, Type Design, Brochure Design, Poster Design, Campaign Design, Brainstorming, Business Ideas, Sport Branding, Marketplace Platforms, Font Design, B2C Marketing, Retro, Signage, Marketing Campaign Design, Blog Design, Coding, Social Sciences, Problem Management, Public Health, Patient Services, Online Help, Apps, Video Editing, AI Design, Framer, Google SEO, Squarespace
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