Fatimah Hejazy
Verified Expert in Design
Designer
Cairo, Cairo Governorate, Egypt
Toptal member since September 7, 2022
Fatma started her career as a full-stack web designer in 2009 and decided to specialize in product design nine years ago. She has helped many startups and corporates build seamless user experiences that have impacted the success of their products and positively affected their ROI. Fatma has worked closely with various technical engineers to provide intuitive user experiences by improving the collaboration between development teams, designers, and other product stakeholders.
Portfolio
Work Experience
Head of Product Design Unit
White Lead
- Had ownership of the direction for all our product designs and of the whole user experience of our customers, like the visual appearance, structure, layout, and user journeys of the user interface.
- Decided on the objectives and roadmap for this whole project's area, including user research and prototyping.
- Oversaw the whole design function, including product visual styling, user experience research, and design for the entire product.
- Collaborated and communicated with the rest of the other departments' leaders and managers.
- Worked closely with the development team to ensure that the newly developed product and our design direction blended efficiently.
- Led and motivated a team of talented product and UX designers by providing mentorship, coaching, regular feedback, and thoughtful career pathing.
- Created high-fidelity prototypes to guide developers through complex ideas and user flows.
UX/UI Consultant
Property Management Technology Limited LLC
- Enhanced the current app onboarding process by conducting a desktop user research activity to help the client identify their targeted audience needs.
- Built new landing pages to help the team in communicating the new product's ideas and features clearly with the users.
- Created a full rent management portal to help users pay and track their rental status.
- Worked on proposing new ideas and enhancements to the client to explore the product's potential opportunities.
- Improved the existing design library and design elements and worked closely with the product team to enhance the handover process to all involved parties.
Head of Product Design Unit
Nexta
- Applied the UX audit activities to the application's old design and listed the areas of enhancements to create a seamless experience.
- Built a full user flow for the whole application and align all the findings with the project's stakeholders.
- Conducted user research activities like user interviews, desktop research, usability testing, and benchmark analysis.
- Had ownership of the direction for all our product designs and of the whole user experience of our customers, like the visual appearance, structure, layout, and user journeys of the user interface.
- Led and motivated a team of talented product designers and UX designers by providing mentorship, coaching, regular feedback, and thoughtful career pathing.
- Developed and pushed the Nexta application design and experience to a new level of consistency and awesomeness.
UI/UX Team Lead
Emirates Auction
- Conducted UX audits for our old designs and improve our customers' experience.
- Created detailed user flow for our product modules and made strategic design and user-experience decisions related to core and new functions and features.
- Trained my team members to boost their technical skills and evaluate their performance.
- Translated concepts into user flows, wireframes, mockups, and prototypes that led to intuitive user experiences.
- Conducted UI/UX reviews of all our products before the production stage.
- Created handoff documentation for developers. Followed up on the project development for the implementation of quality control.
- Reviewed the requirements in the design-business meetings to create a cutting-edge user experience.
UI/UX Team Lead
StarWallet Labs
- Translated concepts into wireframes and mockups that led to intuitive user experiences.
- Facilitated client’s product visions by researching, conceiving, wireframing, sketching, prototyping, and mocking up user experiences for digital products.
- Designed and delivered wireframes, user stories, user journeys, and mockups optimized for various devices and interfaces.
- Identified design problems and devised elegant solutions.
- Made strategic design and user-experience decisions related to core and new functions and features.
- Took a user-centered design approach and rapidly tested and iterated my design ideas.
- Designed the GUI of some web portals and mobile application designs for both the iOS and Android platforms.
- Developed the design team members' technical skills, junior and mid-level team members, in particular.
- Worked with the business team hand in hand to understand what is needed from the UX team side to identify opportunities for a seamless experience.
Senior UI/UX Designer
ProfileTree
- Designed, created, and modified websites, display ads, social media, internal and external presentations, and other brand-related projects, including but not limited to logos, signs, and marketing material.
- Installed WordPress templates and customized different themes.
- Converted a GUI file and hand-code it into custom WordPress themes.
- Executed all the visual design stages from concept to final hand-off.
Senior UI/UX Designer
Amazon
- Designed internal websites and social media pages that are visually effective and easy to access.
- Executed and completed original designs of all our products before the release date.
- Created and oversaw the development of all the company's subsidiary websites and products.
Senior UI/UX Designer
Hindawi
- Designed some of the organization's apps that supported most mobile and tablet operating systems like IOS, Android, and Windows 8.
- Coordinated between different company teams like designers, developers, translators, content acquisition, production, and marketing by sharing project goals, progress, and plan with them.
- Solved all the website CSS issues and created well-organized style sheets using Sass. Paid too much attention to the browsers' compatibility issues.
- Applied the Native mobile app design guidelines to all our legacy designs.
UI Designer and Developer
SmartNet Technologies
- Managed clients' projects to ensure that the projects were delivered on time, within budget, and with the required quality standard.
- Identified the user and system requirements for mobile-first website design and made appropriately creative design recommendations.
- Prepared the design UI assets to be used by the development team.
- Built strong working relationships with all internal teams to facilitate project briefings, the communication of project updates, and client feedback.
- Contributed to internal and external marketing and brand campaign design guidelines.
UI Junior Designer
Akarat Al Arab
- Created a GUI for the main website of our company and worked on converting it into a codded portal using HTML, CSS, and JavaScript.
- Developed all the GUI elements to ensure a seamless handover process to the development team.
- Planned, storyboarded, and collaborated with all the teams across the company.
- Designed and developed internal and external email templates.
Education
Public and Economic Law Diploma in Economics
Ain Shams University - Cairo, Egypt
Bachelor's Degree in Law & economics
Ain Shams University - Cairo, Egypt
Certifications
Design and Multimedia Diploma
Ministry of Communications and Information Technology
Skills
Tools
Sketch, Figma
Platforms
iOS Design, Android Design
Industry Expertise
Real Estate
Other
Product Design, User Research, UX Design, User Flow Design, UI Design, Design Thinking, UX Wireframes, UX Design, UX Design, UI Design Standards & Best Practices, Mobile App Design, UI Design, Web App Design, UX Design, Responsive Web Design, Web Design, Prototyping, Prototype Design, Presentations, UX Design, System Design, Mobile App Design, Mobile UX Design, Mobile UI Design, Visual Design, Web UX Design, Landing Page Design, UX Research, UX Strategy, MVP Design, Web Platforms, Startup Development, Layout Design, Rapid Prototyping, User-centered Design (UCD), Usability, Wireframing, Interaction Design (IxD), UI Design, Web Design, Prototype Design, Mobile App Design, Mobile App Design, Design Systems, Material Design, Apple Human Interface, UI Design, Fintech Development, User Journeys, E-commerce Website Design, Web UI, UX Design, Dashboard, Dashboard Design, UX Design, Usability Testing, Product Strategy, Customer Analysis, User Testing, Customer Journeys, Information Architecture, UI Design, WordPress Design, Responsive Web Development, UX Design, Agile Development, UX Design, Accessibility Development, UI Design, Data Visualization Design, Survey Consulting, Product Discovery, Landing Pages
Experience
Tools
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