Fernando is available for hire
Hire FernandoFernando Martinez
Verified Expert in Design
Designer
Location
Guadalajara, Mexico
Toptal Member Since
February 15, 2022
Fernando is a product designer who excels at connecting business and user needs to deliver functional and aesthetically pleasant UX and UI design solutions. With ten years of experience, including at Oracle and IBM, he has designed for enterprise software, SaaS, fintech, and B2C projects requiring AI and data visualization technologies. Fernando combines logic and creativity to deliver innovative solutions and outcomes that align with companies' overall strategies.
Work Experience
Lead Experience Designer
2022 - PRESENT
Design Experience Consulting Firm
- Contributed as a key experience designer in developing a large and complex application in one of the largest investment companies in the world by designing a new product to manage assets that represent a market of over $3 trillion.
- Worked closely as a product designer with project management, product, and development teams in four different tracks planning and prioritizing the roadmap of the first MVP to be launched in 2023.
- Worked as a people manager inside the consulting firm by working on more than five initiatives that could help the growth of the design team and increase business opportunities.
- Helped increase the headcount of our designers within the large investment company by 200% in 2022 in collaboration with business managers.
Technologies: Planning, Product Design, UX Workshops, Design Strategy, Design Consultation, UX Research, Figma, Azure, Jira, Jobs to be Done (JTBD), Object-oriented UX (OOUX), UI Design, UX Flows, User Research, Dashboard Design, User Experience (UX), UX Prototyping, SaaS, Stock Market, Stock Trading, Cryptocurrency, Crypto, Wireframing, Visual Design, Agile, User Flows, User Interviews, Mockups, Enterprise SaaS, Responsive UX Design, AI Design
Product Designer
2022 - 2022
Madrona Venture Labs IV, LLC
- Designed a Web3 CRM app to help companies and Web3 projects understand and identify NFT and crypto-assets users to execute effective and targeted marketing campaigns across 100,000 NFT communities in a $500 billion market.
- Worked in a fully agile environment collaborating closely with the CEO, CTO, and development team to define the product in an iterative environment while ideas were tested and redefined constantly.
- Created a full design system from scratch with more than 20 components that could be used in future releases beyond the MVP to be launched by the end of 2022.
Technologies: UX Design, Product Design, Object-oriented UX (OOUX), Information Architecture (IA), Design Systems, UI Design, Design Strategy, Planning, UX Research, Figma, Jira, Crypto, UX Flows, Dashboard Design, User Experience (UX), UX Prototyping, SaaS, Stock Trading, Cryptocurrency, Wireframing, Visual Design, Agile, User Flows, User Interviews, Mockups, Customer Relationship Management (CRM), Progressive Web Applications (PWA), Responsive UX Design, Design Consultation
UX/UI Designer
2022 - 2022
Hexical Labs
- Designed a progressive web app that educates users about the benefits of buying and trading 500+ cryptocurrencies through a fun and engaging simulation social game.
- Defined the concept of the app in collaboration with the CEO, as well as the definition of scope, requirements, and planning.
- Built a mini UI kit that supported the product's scalability and delivered the MVP's design with a limited time budget.
Technologies: Figma, UI Design, Crypto, UX Flows, User Experience (UX), UX Prototyping, Stock Trading, Cryptocurrency, Wireframing, Visual Design, Agile, User Flows, Mobile Design, User Interviews, Mockups, Progressive Web Applications (PWA), Responsive UX Design, Design Consultation, Mobile App UI
UX Manager and Principal Interaction Designer
2015 - 2022
Oracle
- Contributed to the vision and design strategy of the customer experience (CX) suite for the telecommunications industry, increasing the annual product revenue to $350 million.
- Improved the UX and usability of the field sales application, increasing the user score from 3.6% to 4.8%.
- Collaborated with cross-functional leads to improve the experience of the financial apps.
- Contributed to the seamless integration of an enterprise resource planning system and an enterprise performance management system.
- Collaborated with the analytics team to create dashboards to be consumed by the pillars of Oracle Enterprise cloud applications.
Technologies: Design Strategy, Information Architecture (IA), User Experience (UX), Interaction Design (IxD), User Interface (UI), UX Research, Figma, UI Design, Artificial Intelligence (AI), UX Flows, User Research, Dashboard Design, UX Prototyping, SaaS, Wireframing, Visual Design, Agile, User Flows, Mobile Design, Inside Sales, B2B Sales Pipeline, User Interviews, Mockups, Customer Relationship Management (CRM), Enterprise SaaS, Supply Chain Management (SCM), Responsive UX Design, Jobs to be Done (JTBD), Design Consultation, Mobile App UI, AI Design, Chatbots
Senior Information Architect
2014 - 2015
IBM
- Contributed to the digital transformation of one of the biggest banks in Mexico, collaborating with project managers, business analysts, and developers to deliver private and public portals.
- Worked on the information architecture, functional flows, and prototyping and delivered design specs to developers, business analysts, and visual designers.
- Played a pivotal role in launching the public banking portal for one of the biggest banks in Mexico.
- Introduced IBM's design thinking framework to win an account with one of the other biggest banks in Mexico.
Technologies: Information Architecture (IA), UX Design, Interaction Design (IxD), UX Flows, User Research, Dashboard Design, User Experience (UX), UX Prototyping, Wireframing, Visual Design, Agile, User Flows, Mobile Design, User Interviews, Mockups, Responsive UX Design, Design Consultation, Mobile App UI
UX Designer
2013 - 2014
Grupo Salinas
- Owned the entire user experience and provided art direction for mobile and web financial apps for Banco Azteca, Elektra, and Punto Casa de Bolsa.
- Partnered with marketing, product management, and development teams to create user-centered design experiences.
- Produced high-quality design mockups, assets, and improvements through all stages of design, from concept to specification documentation to design QA.
Technologies: UI Design, UX Flows, Dashboard Design, User Experience (UX), UX Prototyping, Stock Market, Stock Trading, Wireframing, Visual Design, User Flows, Mobile Design, Mockups, Design Consultation, Mobile App UI
Senior UI Designer
2007 - 2012
AOL
- Collaborated with the UX/UI director and development teams in rebranding multiple channels and redesigning the Aollatino.com portal. This included elaborating UI wireframes, specification documents, high-quality mockups, and design QA.
- Produced in-house and external artwork, conceptualization, and development of site hubs, specials, headers, banners, and promos.
- Created UIs, mockups, cut art, specs, and design QA. Designed mood boards and logos for identity design projects.
- Worked with large and multicultural teams based in the United States and India. Followed Agile and Scrum methodologies for CMS front-end development with HTML, CSS, and JavaScript.
Technologies: CSS, HTML, Agile, Wireframing, Visual Design, Branding, UI Design, User Flows, Mockups, Design Consultation
Education
2015 - 2016
Design Thinking in Interaction Design
The Interaction Design Foundation - Denmark (Online)
2015 - 2015
Diploma in Project Management
Instituto Tecnologico de Monterrey - Monterrey, Mexico
2002 - 2003
Graduate Degree in Marketing
Universidad Tecnológica de México - Mexico City, Mexico
1999 - 2002
Bachelor of Arts Degree in Graphic Design
Universidad Tecnológica de México - Mexico City, Mexico
Certifications
AUGUST 2015 - PRESENT
Certified Member of the Interaction Design Foundation
Interaction Design Foundation
Experience
Collaboration That Works
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