Gustavo Fernandes
Verified Expert in Design
Designer
London, United Kingdom
Toptal member since April 22, 2022
Gustavo is a senior strategic designer and design director specializing in branding and identity. He has 14 years of extensive experience working with clients such as Nike, Adidas, BBC, F1, Eurosport, Apple, Mastercard, Microsoft, Xbox, and Aesop. Gustavo excels in overseeing and implementing digital and print marketing campaigns for brands from the most diverse sectors.
Portfolio
Work Experience
Design Lead
On
- Oversaw digital identity applications for ON brand.
- Designed digital and print catalogs of seasonal collections.
- Developed consumer-facing campaigns for the brand and its products.
Freelance Design Lead
McCann
- Worked on the rebranding of McCann's identity, including creating brand guidelines, digital assets, signage, and website.
- Created moving media and animators for the brand's identity package.
- Cooperated with the brand's New York and Manchester offices in creating their social media guidelines.
Freelance Design Lead
Mulberry
- Took part in the team working on Mulberry's identity rebranding.
- Designed digital and out-of-home marketing campaigns for seasonal product launches.
- Developed the store's graphics and signage to consolidate the new identity.
Freelance Design Lead
Apple
- Worked on developing the graphic identity for a new store in Vienna.
- Created in-store digital and environmental graphics.
- Developed merchandise for the store's launch and onsite customer experience.
Freelance Design Lead
McCann
- Designed digital and print campaigns for Adidas, Microsoft, and eBay.
- Oversaw marketing campaigns for both digital and print media for Aldi, Mastercard, and Chivas.
- Worked on marketing campaigns for Xbox, Pandora, Just Eat, and Dettol, handling all print and digital strategies.
Design Lead
Why Not Associates
- Contributed to various branding and identity projects for Audi, Nike, Royal Mail, and Tate.
- Handled diverse projects for tv channels such as the BBC, Channel 4, ITV, and Vier, targeting branding and identity, idents concepts, and opening title sequences.
- Worked on public art pieces such as The Comedy Carpet, a piece of permanent environmental typography that celebrates the history of British comedy. It was nominated for the Design of the Year award by London's Design Museum.
Education
Master's Degree in Graphic and Communication Design
Central Saint Martins - London
Bachelor's Degree in Graphic and Communication Design
ESAD | College of Art and Design - Portugal
Skills
Tools
Adobe Creative Suite, Figma
Other
Branding, User Interface (UI), Editorial Design, Identity, Lettering, Logo Design, Design Systems, Brand Design, Brand Identity, Type Design, Advertising Design, Visual Design, Typography, Creative Direction, Data Visualization, Data-informed Visual Design, Digital Campaigns, UI Design, Logotype, Brand Guidelines, Digital Design, Storyboarding, Digital Ad Design, Custom Logos, Brand Logos, Web Design, Web UI Design, Information Design, Data Virtualization, Mobile App UI, Mood Boards, Mood Board Design, Wayfinding, 360 Campaigns, Ad Campaigns, Custom Typeface Design, User Experience (UX), Social, App UI, App Design, Signage, TV, TV Broadcasting, UI Branding
Experience
Tools
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