Hi Jin Nam
Verified Expert in Design
Designer
Seattle, WA, United States
Toptal member since June 1, 2020
Hi Jin Nam is a UX/UI designer with over seven years of international experience, a strong communicator, a great listener, and a self-starter. She has designed and collaborated on over 200 projects for startups as well as small- and medium-sized businesses and design agencies with clients from countries across the world.
Portfolio
Work Experience
Senior Product Designer
The Walt Disney Company
- Contributed to the redesign of the consumer-facing mobile app for Disney Cruise Line, enhancing user experience and introducing new features for the Navigator App.
- Enhanced the UI/UX for Disney's Aulani Resort's mobile app and website redesign.
- Collaborated cross-functionally with product, development, and analytics teams to improve the overall digital experience.
Senior Product Designer
Plume Design
- Researched, designed, and launched the HomePass web app, using user interviews, competitive analysis, and A/B testing to continuously enhance its performance and achieve a user satisfaction rate of 99%.
- Collaborated closely with project managers and developers to design and implement new features for the HomePass app, such as a new doorbell feature, digital wellbeing tracker, and integration with AI assistants.
- Collaborated with CSP partners, such as Bell and Vodafone, to update their designs and incorporate branding into the HomePass app redesign. Customized the onboarding process to meet their specific needs and requirements.
- Conducted research and implemented accessibility improvements for the HomePass app to meet WCAG 2.1 standards, as required by ADA regulations. Additionally, I researched the utilization of icons, alt tags, and font size adjustments.
- Created comprehensive guidelines for designers and developers to enhance accessibility.
UI/UX Designer
Self-employed
- Provided designs for over 150 jobs including 15 mobile platforms (iOS and Android), in support of startups in a variety of industries.
- Redesigned eCommerce websites (mobile and desktop) for global markets to improve the customer experience and increasing revenue—in the case of a Korean eCommerce website, by 23%.
- Created the CMS tool page design for Samsung, enabling Samsung to provide guidance and uniformity on interior designs for stores across the world.
Product Designer
An Online Freelance Agency
- Worked closely with the art director and product design team to create industry-leading product experiences across all online freelance agency platforms.
- Redesigned and conducted user testing on an online freelance agency help center page, launching a newly designed page that 64% of users preferred. This resulted in a 23% decrease in further user question submissions.
- Created high-fidelity mockups and detailed UI visual design specifications for the mobile and desktop help center website, agency profile, search tile, image cropping tool, and other key pages.
Lead Web Designer
Newsweek Media Group
- Designed and published 12 online news websites, resulting in an increase of viewership by over 100,000.
- Designed the CMS for an online news website, reducing the time required to update and organize the content of the website by 1/4.
- Worked on front-end development (HTML, CSS, Bootstrap) with clean and concise code that assisted back-end developers in developing websites.
- Worked cross-team, synthesizing feedback and input from editors, business leaders, product management, and engineering.
Certifications
Enterprise Design Thinking Practitioner
IBM
Business Writing
Coursera
Skills
Tools
UX Tools, Sketch, Adobe CC, Zeplin, Adobe Experience Design (XD), Flinto, Flinto Prototyping, InVision, Adobe Photoshop, FigJam, Jira
Platforms
Figma, WordPress
Industry Expertise
Healthcare, Healthcare & Insurance, Exercise & Fitness, Insurance, Fashion
Languages
HTML, CSS
Other
UI Design, Android UI Design, User Experience (UX), User Interface (UI), UX Design, Mobile UX Design, Web & Mobile Applications, Wireframing, Web UI, Web UX, UX Branding, UI Branding, Product Design, Digital Product Design, Freelancing, Mobile Apps, Mobile App UI, Mobile Applications, Mobile Design, Mobile-first Design, App UI, Mobile UX, Design Thinking, Mobile UI Design, Web UI Design, Web App UI, A/B Testing, Mobile App Design, App UX, Web UX Design, iOS UX Design, iOS UI Design, Android App Design, Web Design, Desktop Web Design, Responsive Web Design (RWD), Mobile Web Design, Android Design Guidelines, Dashboards, Prototyping, Responsive Web Apps, Web App Design, Web App UX, Web Applications, Finance, Mood Board Design, UX Flows, Design Systems, UI Audits, EMR, Electronic Medical Records (EMR), Branding, Digital Branding, Brand Identity, Digital Brand Identity, Illustration, Web Illustration, Vector Illustration, Digital Illustration, Lean UX, Brand Guidelines, Design Leadership, Bootstrap, Responsive Layout, eCommerce, UX Research, Mobile First, User Personas, Online Shopping, Food Delivery Services, Shopping Carts, Food Ordering, Grocery Delivery, Online Delivery, Responsive Design, Mobile Web, Workflow, Logo Design, Icon Design, Fitness Trackers, App Icon Design, iOS App Design, Mobile Payments, Insurance Processing, Online Payments, Onboarding, Health Insurance, Card Payments, User Research, Customer Support, Interactive Help Systems, Online Help, Helpdesk, Product Branding, Legal, Stationery Design, Responsive UI, Style Guides, UI Style Guides, Business Card Design, Icon Sets, Letterhead Design, Shopping, eCommerce Web Design, eCommerce UI, Email Design, Newsletter Design, Newsletters, Digital Newsletters, Mobile UI, User Interviews, Accessibility, Web Accessibility, Redesign, Website Redesign, Agile, SaaS, Software as a Service (SaaS), Material Design, MVP Design, Subscriptions, Direct to Consumer (D2C), Data Visualization, User Testing
Experience
- Responsive Web Design (RWD) - 7 years
- User Interface (UI) - 7 years
- Wireframing - 7 years
- Mobile App Design - 7 years
- Web UX Design - 7 years
- User Experience (UX) - 7 years
- Sketch - 6 years
- Figma - 2 years
Tools
- Sketch
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