Hristo Butsev
Verified Expert in Design
Designer
New York, NY, United States
Toptal member since October 15, 2021
Hristo is an experienced designer with a keen interest in and extensive knowledge of the fintech, real estate, and wellness sectors. He has collaborated with multiple startups and established companies in these industries across the US and EU. Throughout his career, Hristo has been involved in all stages of the project lifecycle, including conducting user research, performing user testing, developing user flows, creating wireframes and UIs, and building prototypes.
Portfolio
Building Crypto Onboarding Experience for DROP App
ThinkPortal | UX/UI for Financial Management Platform
Work Experience
Head of Design
neoshare AG
- Evaluated management business requirements and provided creative solutions for solving complex user problems and business needs.
- Defined user problems by analyzing user feedback and usage data points and marked down problem areas in the customer journey.
- Created interactive web and mobile prototypes using Figma and provided visual artifacts.
- Participated in user interviews and usability evaluation.
- Started the initial design system with Figma and atomic design principles.
- Collaborated with business stakeholders and development teams daily, guiding them through designs and applying changes if any technical or business limitations appeared.
Product Designer
Big Happy LLC.
- Built initial designs for an ads platform from scratch.
- Led discussions with tech and product and developed processes between different stakeholders.
- Helped developers with the design handoff and supported them through the process of building.
Product Designer
Abdul Latif Jameel
- Defined user problems by analyzing user feedback and usage data points and marked down problem areas in their customer journey.
- Impacted business function in a better way and created higher engagement by providing ideas for features.
- Organized and participated in online and live user interviews testing products and evaluated users' feedback.
- Evaluated management business requirements and provided creative solutions for solving complex user problems and business needs.
- Provided a variety of visual artifacts and created interactive web and mobile prototypes.
- Performed competitive analysis of direct and indirect competitors and mapped out good practices to understand the core ideas behind them and use them for specific users or business needs.
UX/UI Designer
Drop Technologies Inc.
- Evaluated the onboarding customer journey and mapped pain points using user data for usage.
- Built a new onboarding flow, including user needs and business priorities balancing for mobile only.
- Built visual artifacts tested with the product manager and head of design.
UX Designer
Garten
- Led user interviews and gathered feedback on how current users work with the platform.
- Quantified and qualified all user data from interviews and created infographics.
- Designed and defined web and mobile applications from scratch, introducing new features and improvements to the management.
- Defined user problems by analyzing user feedback and usage data points and marked down problem areas in their customer journey.
- Impacted business function in a better way and created higher engagement by providing ideas for features.
- Evaluated management business requirements and provided creative solutions for solving complex user problems and business needs.
- Provided a variety of visual artifacts and created interactive web and mobile prototypes.
UX/UI Designer
StocksTech
- Designed a white-label B2C mobile and web-based platform for CFD trading with a website and B2B CRM brokerage platform.
- Built mobile and web onboarding flows, balancing strict compliance rules and user onboarding time and optimizing the number of clicks.
- Provided various design artifacts and created a prototype in Figma for internal testing purposes.
- Formed the first-ever design team and served as a second designer in the company, later a solo core designer.
Lecturer
ARC Academy
- Taught concepts of human-centered design and how to measure the success of user interfaces and provided hands-on assignments related to the curriculum.
- Covered the UX and UI fundamentals, the processes behind them, and how to use them in real-world applications.
- Mentored students and assisted with their projects.
UI Designer
ThinkMarkets
- Redesigned a financial service platform by evaluating customer journeys and mapping down pain areas.
- Identified user pain points and built solutions which can deliver needed results.
- Provided various visual artifacts and created prototypes using Sketch.
- Redesigned the UX/UI of the company's website client onboarding flow.
UI Designer
HotPoint
- Provided mainly visual artifacts for web and mobile-based applications.
- Created competitive analysis of different companies' competitors and mapped down their strong and weak points.
- Defined client needs and translated them into appealing user interfaces for mobile and web.
Education
Master's Degree in Law in Digital Space
Sofia University - Sofia, Bulgaria
Bachelor's Degree in Design
National Academy of Arts and Design - Sofia, Bulgaria
High School Diploma in Graphic Design
National Art School Dimitar Dobrovich - Sliven, Bulgaria
Certifications
UX & Web Design Master Course: Strategy, Design, Development
Udemy
An Entire MBA in 1 Course: Award Winning Business School Professor
Udemy
Skills
Tools
Adobe Experience Design (XD), Adobe, Adobe Illustrator, Adobe Creative Suite, Sketch, Framer Prototyping, Zeplin, InVision Studio, Visual Studio, Jira, Confluence, ZBrush
Platforms
Figma, Adobe Suite, Mobile, WordPress, Visual Studio Code (VS Code), Web, iOS, Android
Languages
HTML, CSS, JavaScript
Other
Visual Concepts, Design, Product Design, UI Design, UX Design, Mobile UI, Mobile UX, Device Interaction, Wireframing, Blockchain, Cryptocurrency Payments, Mobile App Design, UX Research, User Testing, User Research, User Interface (UI), User Experience (UX), Responsive Design, User Journey Maps, User Journeys, UI Research, Responsive UI, Responsive Web Apps, Visual Design, Mobile Design, Printing, Typography, Promotional Leaflets & Flyers, Mobile Apps, Mobile Prototypes, App Design, Landing Pages, Prototyping, User Validation, Stakeholder Management, Qualitative Research, Emerging Technologies, Mentorship, Team Mentoring, Leadership, Design Systems, Branding, Over-the-top Content (OTT), User-centered Design (UCD), Smart TV, Quantitative Research, Team Management, Design Leadership, User Flows, Fintech, Non-fungible Tokens (NFT), SaaS, Web Animation, Loyalty Programs, Information Architecture (IA), eCommerce, Loyalty Applications, Product Development, eCommerce UX, B2C, B2B, Service Design, Data Visualization, Dashboard Design, Apps, Web Design, Responsive Web Design (RWD), Design Reviews, UX Audits, Web App Design, Validated User Research, User Interviews, B2B2C, Startups, Business to Business to Consumer (B2B2C), Communication, Research Reports, Layout Design, Front-end, Web UI, Web UX, Business Analysis, Industrial Internet of Things (IIoT), Digital, Robotics, Cryptocurrency, Mobile Game Design, Software, APIs, Internet of Things (IoT), Forex Trading, Stock Trading, Trading Systems, Trading Applications, Retail Sales, Stock Exchange, Charting, Financial UX, Trade Finance, Mobile Banking, Online Banking, Web Platforms, React, Commercial Real Estate, Residential Real Estate, iPhone, Gambling, App UX, Trading, Equity, Stock Market, Lecturing, Design Thinking, Discovery, Product Discovery, Discovery Workshops, Design Sprints, High-fidelity Prototypes, Flutter, Interviews, Quantity Surveying, Quantitative Analysis, Evaluation, Heuristic Evaluation, UI Evaluation, Validation, Competitive Strategy, Competition Research, Lean, Agile, Agriculture, Personas, Atomic Design, Software as a Service (SaaS), Journey Mapping, Mockups
Experience
- UI Design - 10 years
- Mobile UX - 10 years
- UX Design - 10 years
- Design - 10 years
- Product Design - 8 years
- Product Development - 7 years
- Figma - 5 years
- Front-end - 4 years
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