- Co-invented and designed Saregama Carvaan, a digital audio player with 5,000 pre-loaded songs (Patent No. CA3062751A1). Carvaan helped Saregama resurface its brand identity. It is a massive success, with 2 million units sold.
- Delivered a music streaming app, Saregama Classical Music, for Indian classical music lovers. It allows sampling music for seven days and a subscription after that. Features include mCommerce, offline songs, multiple device links, and playlists.
- Marshaled product UX and UI design for saregama.com, including eCommerce flow for seamless music and product buying experience on desktop and mobile. Constantly innovated to improve caravan sales and promoted the same across platforms.
- Led a team of UX/UI, graphic designers, social media marketing managers, and motion graphic designers to deliver solutions for retail and digital marketing.
Technologies: Industrial Design, Product Design, Consumer Products, Music Players, Over-the-top Content (OTT), Music Streaming, App UI, App UX, Adobe Illustrator, Rapid Prototyping, Digital Product Design, Mobile UX, Mobile App UI, User Personas, Fintech, UX Leadership, Task Flows, Usability, Experience Maps, User Journeys, Responsive UI, Visual Design, UX Strategy, Mobile UI, UI Style Guides, Mobile Design, B2C, B2B2C, Web App Design, Web App UI, Responsive Web Design (RWD), Web Design, Color Theory, Mobile-first Design, Logo Design, Web App UX, Social Media, User Experience (UX), UX Design, Dashboard Design, eCommerce UI, eCommerce UX, Sketch, Dashboards, User Workflows, Workflow, User Onboarding, Brand Identity, Brand Personality, eCommerce Design, Design Thinking, Design, Analytics, Customer Research, Responsive Web Apps, Data Visualization, Responsive Design, Web UX, Personas, User Flows, Websites, Mobile, Wireframing, Mobile App Design, App Design, Mobile UI Design, Mobile Apps, Style Guides, UX Flows, B2B, Marketplaces, Apps, Event Ticketing, Booking Systems, Mobile eCommerce, Business to Business (B2B), Brand Guidelines, Story Mapping, Figma, InVision, Experience Design, High-fidelity Mockups, Workshops, Design Leadership, Hi-fidelity Prototypes, Information Architecture (IA), Brand Design, Photo Editors, Video Editing, Videos, Design Systems, Marketing Design, Graphic Design, Digital Marketing Design, Digital Design