Jan Vítek, Designer in Prague, Czech Republic
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Jan Vítek

Verified Expert  in Design


Prague, Czech Republic
Toptal Member Since
January 16, 2023

Jan is a brand and UX designer with a background in industrial design. He defines values and translates them into visual language, websites, and brand experience. As a natural problem solver and communicator, he strives for positive impact through functional design. From the projects he's built, he's gained a wealth of experience in startups, early-stage businesses, and community building. Jan can take the lead and work independently in a team. He believes in humanity and consciousness.


Work Experience

CEO and Brand Manager

2021 - PRESENT
Jdi do hor
  • Contributed to an online mountain challenge by managing creative processes.
  • Made an online sports event that reached 3,700+ followers, 7,000+ newly planted trees, and 1,500 attendees.
  • Created a strategy for my team to grow from the ground up into a small, established sport and hiking event that promotes a healthy and conscious lifestyle.
Technologies: Adobe CC, Facebook Ads, Instagram Ads, Instagram, Facebook, Graphic Design, Vision Development, Project Management, Typography, Logo Design, Icon Sets, Company Naming, Design, Creative Direction, Art Direction, Brand Design, Illustrator CC, Visual Communication, Iconography, Packaging, Visual Design

Freelance Creative Director

2019 - PRESENT
  • Delivered a complete package for a client, including branding, UX and business consulting, and web app UI.
  • Formed and managed small teams of freelance professionals to provide branding services to clients such as sisters, vykrajovacky.cz, and Mountain Challenge.
  • Designed successful brand names, including Code of Life, Edukavka, VR Guide Me, and Talpa House.
  • Acted as an industrial designer designing and delivering a solar bench and metal furniture.
  • Created more than 40 logos, corporate identities, and websites.
  • Maintained a long-term cooperation with Wake, Ski, and an SNB company, Choc (choc.cz).
Technologies: Adobe CC, Rhinoceros 3D, Graphic Design, Vision Development, Figma, Project Management, Typography, Ebooks, Landing Page Design, Logo Design, Web Design, Icon Sets, Company Naming, Brochures, Instagram, Instagram Ads, Facebook Ads, Sports & Athletics, Design, Creative Direction, Art Direction, Brand Design, Illustrator CC, Visual Communication, Iconography, E-shops, Packaging, Visual Design

Art Directior

2018 - 2021
Choc Manufactory
  • Worked with a Wake & Snow company, Choc, as a freelance art director. Together with the owner, we sustainably developed the visual language and communicated on social media using graphic design.
  • Designed wakeboards and snowboards for the brand. You can see some of my work in my portfolio in my Toptal profile.
  • Helped organize the company's information on their website and create a nice and understandable customer experience.
Technologies: Adobe CC, Rhinoceros 3D

Freelance Brand Designer

2013 - 2018
Než zazvoní
  • Designed more than 20 corporate identities for schools.
  • Helped colleagues with strategies for approaching demanding clients to achieve a consistent brand experience.
  • Assisted schools in getting more students thanks to refreshed communication.
  • Cooperated with MM Cité and contributed to industrial and graphic design (mmcite.com/en).
Technologies: Adobe CC, Graphic Design, Vision Development, Typography, Landing Page Design, Logo Design, Web Design, Icon Sets, Company Naming, Brochures, Instagram, Design, Creative Direction, Art Direction, Brand Design, Illustrator CC, Visual Communication, Iconography, Visual Design, Industrial Design
2009 - 2015

Master's Degree in Industrial Design

Brno University of Technology - Brno, Czech Republic

2014 - 2014

Exchange Program in Design Thinking

Salzburg University of Applied Sciences - Salzburg, Austria


Adobe CC, Illustrator CC, Rhinoceros 3D, Figma, Rhino

Industry Expertise

Education, Luxury Goods, Sports


Corporate Identity, Branding, Graphic Design, Sports & Athletics, Logotype, Websites, Brochures, Company Naming, Logo Design, Brand Building, Creative Direction, Art Direction, Web Design, Brand Design, Visual Communication, Iconography, Visual Design, Experience Design, Industrial Design, Vision Development, UX Design, Naming, Communication Design, Project Management, Facebook Ads, Instagram Ads, Instagram, Typography, UI Design, E-shops, Web UX, Packaging, Sketching, Virtual Reality (VR), Facebook, Ebooks, Landing Page Design, Market Entry, Visual Identity, Digital Advertising, Icon Sets, User Interface (UI), New Products, Brand Positioning, Small Business Design, Design, UI Style Guides, Startups, eCommerce, Social Media, Communication, Business, Dynamic Identity, Brand Guidelines, Color Palettes, Visual Systems, VR Marketing, Business Design, UX Branding, UX Testing, Promotional Leaflets & Flyers, Merchandise, Illustration, Brand Development, Merchandising, Marketing Campaigns, Marketing Campaign Design, User Experience (UX), User Experience Design, Web UI, Web UI Design, Product Development, New Product Development, Industry, Home

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