Jason Clauss
Verified Expert in Design
Designer
Jason has 21 years of experience in design, bringing new products from inception to launch to market—the proverbial zero-to-one phase. He has delivered excellent products in often challenging environments, such as with minimal access to IA or users, and he has built and led designers, developers, and project managers' teams. Jason's design focuses on complex products with dense interactions and serious applications. Every project he's worked on has produced at least one major design innovation.
Portfolio
Work Experience
Principal Consultant - Product Strategy and UX
Videoshops
- Introduced a strategic, product-oriented pivot that won the company a second investment round in 2022.
- Built a UX culture and raised usability profile at a visual and branding-focused company.
- Brought communication to the product team where there was previously very little by implementing weekly design crit sessions, standardizing documentation, and expanding participation in product discussions.
- Implemented a strategic product mapping system that gave in-depth visibility into the status of design and scope of the product to the C and VP levels and provided a single source of truth for the product team.
- Trained the market research team to perform UX and competitive research to extend our capabilities while overseeing their work, to make use of our limited resources.
- Designed the entire customer back-end experience, a complex platform that allowed individuals and brands to sell products through interactive videos.
- Formulated metrics and analytics requirements and designed a company back-end experience with sophisticated data visualizations that enabled us to analyze the behavior of users and optimize the experience.
Principal Consultant - Product Strategy
Encompass Technologies Development
- Redesigned an eCommerce experience resulting in a 43% increase in AOV and halting customer attrition.
- Upsold what was initially meant to be a very limited scope redesign of a single feature into a comprehensive rebuild of the entire software product.
- Delivered a best-in-class wholesaling platform with the latest technologies from what was once an amalgam of disconnected pages and screens that the company leadership admitted was causing customers to leave.
- Built a competent and well-functioning design organization with strong communication, while managing a small team of offshore UI designers.
- Developed a junior UI employee into a strong-performing head of UI who would take over the project when I left.
- Built a design and project management system that turned what was originally a chaotic and disorganized design process into a single source of truth that was equally useful to the C-suite as it was to the designers and developers.
Principal Consultant and Product Owner
Canadian Supplement Manufacturer
- Hand-picked a team, including interviewing and portfolio reviews, consisting of visual designers, researchers, and project managers, to build a brand new application.
- Built a digital model of the human nervous system in collaboration with the company's science team, combining symbolic AI and deep learning to power the application's insight engine.
- Coordinated the work of team members in Russia, Indonesia, and Canada, maintaining a smooth, asynchronous communication that enabled us to deliver well ahead of schedule and within budget, despite ambitious scope.
- Delivered an application that increases vitamin regimen adherence by 35% and product purchases by 350%.
- Built a healthcare application involving nutritional supplements that are in use by doctors in the US and Canada despite a general industry reluctance to rely upon supplements.
- Built a technology culture at the company which had no previous IT experience, including hiring and training a CTO and VP of product, reducing their future reliance upon consultants.
UX Consultant
BehindTheName
- Added a comprehensive package of UX improvements, interactivity upgrades, social features, and mobile compatibility over the course of nine years.
- Increased user engagement rate and revenue by 300%, allowing BTN to remain the top names site on the internet.
- Reversed a long downward trend in site visits, time on site, user retention, and Google search ranking.
Strategy Consultant
Neal Analytics
- Led the development of an offshore team of eight UX designers both junior and senior, including interviews and candidate procurement.
- Led the creation of an accountability tracking system where previous systems had failed due to poor UX.
- Broke through many of the productivity problems the company was dealing with due to the post-COVID work environment.
Strategy Consultant
COLLINEAR GROUP
- Developed a knowledgebase protocol in order to improve both the consumption and production of content.
- Increased the use of the knowledgebase by 60% by understanding the workflows of the business among the various teams, and the communications patterns - both physical and digital.
- Reduced the number of unnecessary emails by up to 30% by increasing reliance upon stable, fixed sources of knowledge.
Director of UX
Seattle Sport Sciences
- Worked with the C-level to turn a raw technology into a suite of retail sports-intelligence products.
- Led the design and development team to build an AI-based application.
- Delivered a product on a tight schedule, and it is now in use by major soccer franchises in Europe.
Principal Consultant and Product Owner
Aerospace Manufacturer
- Led a team of designers, developers, and PMs to build an enterprise app for a Fortune 50 company.
- Won millions in funding, beating out competing vendors to earn the development contract.
- Guided the product through the development process, ensuring that it was not replaced by internal competition.
- Constructed a schematic of the company's structures and inner workings, which was needed to model our application, giving our consultancy a competitive advantage against other vendors.
- Delivered a product so effective that it evolved from a niche utility into a company-wide platform.
Data Visualization Design Lead
Microsoft
- Architected a complete information design system for Microsoft's new software licensing platform.
- Advocated for the principles of data visualization and good user experience by holding seminars and webinars.
- Delivered a design system strong enough to survive the cancellation of the main product and integrate it into Microsoft's PowerBI program.
UX Consultant
Redtech
- Built a style guide and library of UI elements for Liberty Mutual's agency services platform.
- Built an Axure prototype template for rapidly designing new additions to the Liberty Mutual platform.
- Designed an entirely new wholesale purchase experience for chip manufacturer Spansion.
UX Consultant
Waypoint Health Innovations
- Led the design and development of a game-like application to automate cognitive behavioral therapy.
- Managed a visual designer and front-end development team, conveying client requirements into technical requirements.
- Delivered an app that reduces depression symptoms by 40% over eight weeks, the same as in-person therapy.
UX Designer
GrapeCity
- Designed one of the first drag-and-drop ad hoc reporting tools on the market that requires no technical understanding to make complex queries.
- Wrote and managed our product's blog and grew the reader base by 50%.
- Managed competition research, ensuring our product roadmap kept us competitive in the market.
Digital Marketing Consultant
IHS Contractors
- Designed and oversaw the development of the company's new website. Worked with subcontractors to improve SEO, quadrupling site traffic over the first year.
- Managed and wrote the site's content, contributing to improved search engine results and increased phone inquiries.
- Oversaw rebranding of the company including a new logo, colors, vehicle decals, uniforms, and more.
UX/UI Designer
RIPL
- Designed UI mockups for new features and prototyped them in Flex.
- Made minor modifications to site code and created content for investor demonstrations to simulate greater functionality.
- Increased user retention by 45% through the application of user research to the product. The product was missing key functionality that users expected and it was through my intervention that the functionality was built.
- Worked together with the marketing team to coordinate product and marketing efforts.
Cartography and Illustration Designer
University of California Press
- Researched hundreds of archival maps for use in a book on Ancient Roman architecture and archeology.
- Designed over 80 new maps and architectural diagrams.
- Restored and improved another 200 older illustrations.
Web Designer
University of Washington
- Designed layouts and graphics for the University of Washington's new online donation platform.
- Introduced mouse hover effects and other interactive improvements which were less common at the time, especially on university sites.
- Wrote and edited copy across the site and also printed collateral.
- Edited and retouched photographs that were used on the website and printed collateral.
Education
Bachelor's Degree in Business Administration
University of Washington - Seattle, WA
Certifications
Human Centered Design
MIT
Gamification
University of Pennsylvania
Product Management
University of Washington
Skills
Tools
Adobe Illustrator, Adobe Photoshop, Figma, Microsoft Excel, Miro, Google Analytics, Zeplin, Jira, Axure RP Pro, Microsoft Power BI, Pivotal Tracker, Manufacturing, Hotjar, Tableau, Airtable
Industry Expertise
Health & Wellness, Education, Building & Construction, Logistics, Technology, Marketing, Retail & Wholesale, Insurance, Healthcare, Psychology & Mental Health, Fashion
Platforms
iOS, MacOS, Web, Mobile, Mixpanel, Salesforce
Languages
SQL, JavaScript, CSS, HTML
Other
Entrepreneurship, UX Design, Information Architecture (IA), Data Visualization, Gamification, Business Intelligence (BI), Dashboard Design, Design Leadership, Mobile Apps, Interaction Design (IxD), eCommerce, User Experience (UX), Artificial Intelligence (AI), Analytics, Enterprise Design, Enterprise SaaS, Design Systems, Dashboards, User Psychology, Startups, Checkout, Responsive Design, Human-centered Design (HCD), User Interface (UI), Product Design, SaaS Design, Web App UI, Web App UX, Web UX, B2B, Responsive Web Apps, Form Design, UI Design, Web App Design, Web Design, Language Learning, Game-based Learning, Learning, SaaS, Mobile App Design, Responsive Web Design (RWD), User Research, Branding, Software as a Service (SaaS), Learning Management Systems (LMS), Information Design, Forms, User Journeys, Web Forms, Client Interaction, Client Management, Communication, Design Consultation, Mobile Design, Mobile UI, Mobile UX, Wellness, User Flows, Prototyping, Database Design, Annotated Wireframes, Innovation, Innovation Strategy, CX Strategy, Workshops, Innovation Labs, Experience Design, Early-stage Startups, Workflow, Strategy, UX Strategy, Project Management, Wireframing, Landing Page Design, MVP Design, Lean UX, Agile UX, Rapid Interactive Prototyping, Rapid Prototyping, Responsive UX Design, B2C, Social Networks, UX Wireframes, UX Audits, Design Validation, App Design, User Testing, Component Libraries, Product Discovery, Layout Design, Interviews, Style Guides, UI Components, Layout, UX Architecture, Content Management Systems (CMS), UI Prototyping, Web UI Design, Websites, Web UX Design, Leadership, Agile, Scrum, UX Assessment, Design Reviews, Audits, Auditing, UI Audits, User-centered Design (UCD), User Personas, Usability Testing, Design Documentation, Navigation Design, User Journey Maps, Chatbot Conversation Design, Data Analysis, Web Analytics, User Interviews, Journey Mapping, Mockups, White Labeling, Digital Marketing, Product Management, Team Building, Data Analytics, Mobile eCommerce, Digital Kiosks, CRM Design, ChatGPT, Economics, Change Management, Design Management, Design Direction, Product Ownership, Advocacy, SMS Bots, Chatbots, Databases, Mobile Web, Knowledge Bases, Microsoft Teams, Nutrition & Supplements, Conversational UI, Conversational UX, Machine Learning, Deep Learning, Natural Language Processing (NLP), TensorFlow, UX Leadership, UX Direction, App Product Management, Rich Internet Applications, Web Portals, Business Analysis, Innovative UX, Web Applications, Web Dashboards, Analytical Dashboards, Graphs, Charts, Product Evangelism, Project Leadership, Business to Business (B2B), Cross-functional Team Leadership, eCommerce UX, UX Analysis, Technical Support, Design Language, Inventory Management, Information Theory, Document Management, Process Optimization, Business Process Modeling, Aerospace & Defense, R&D, Employee Experience, Accessible Design, Accessibility, Cognitive Psychology, Cognitive Science, Data Warehouse Design, Data Warehousing, Sportswear, Sports & Athletics, Funnel Optimization, Team Leadership, Footwear, Customer Experience, Shopping Carts, Flex, Booking Systems, Service Design, Surveys, User Feedback, SAP ERP, Visual Design, UX Research, Design Strategy, GPT, Generative Pre-trained Transformers (GPT)
Experience
Tools
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